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This is Jason Lynette with the Work Smart Hypnosis Podcast In this specific episode, session number 148 with Kevin Lay is no longer available. Uh, I’ve decided to remove it. Originally I was going to just change the intros and outros, uh, but given the discovery of certain pieces of the origin story that.
Just creatively bent, just turned out to just not be the case at all. And, uh, many good people in this industry have been affected by this. And just given that nature, just the content doesn’t deserve to be aired. I’d give you a bit of a perspective here that we, we can talk about origin story and a big part of this program is origin story and I, and I do that for the reason that there’s too many people who are just on the edge.
Of doing some really great things and, you know, maybe you find yourself looking for that one more piece of education, one more certificate to hang on the wall, to present, uh, that you are ready to get out there and doing it. And, uh, the one way to really start doing it, in my opinion. Is to start doing it now.
Know where you are in terms of your skills. I have no hesitation towards, uh, you getting out there and doing a ton of free sessions. Uh, which here’s a strategy for you. Uh, you say to that person, Well, I’m about to open up my business, working with people as a hypnotist, and, uh, down the road I’m probably gonna be charging, you know, like 150 or so for a session.
And because I’m still learning this, Learn some of the most up to date thinking in the field. Uh, I’d love to work with you for free and assuming it goes as well as you and I both know it will, could I count on you for some sort of testimonial, whether it’s written or, I would love you forever, uh, if it was something in a video format, because to share people’s success stories, that’s what really helps to motivate others so, you know, know where you are in terms of your skills.
And there’s a great startup strategy, but the reason I ask nearly every single guest on this program is that, uh, you know, what’s your origin story is that, you know, from various backgrounds, I’ve had everything from the massage therapist with physical strain on their body. Uh, here is the doctor who has now moved into hypnosis.
Here is the educator, here is the person in the tech field. Here is the, uh, the, the analyst in terms of all things accounting. And even my story. And what I’d share with you is, And, and put this to use, please. It’s not that you have to lie about your story, however, there is sometimes the effect of an appropriate strategy, in my opinion, to position your story in such a way that it does serve you.
So I’ll give you a example of something that I’ve done, and there’s no secret behind this, but I can unpack the strategy for you that, uh, I kind of got ahead of the game talking about my theater background and really I did learn a ton from that. Uh, and not to turn this into a plug, but in my upcoming book, Work smart business.
I really detail the almost glorious burnout that I had in that career. Uh, and how it really helped me to jump ship and decide, which was silly. I was already earning a full-time living from the part-time job as a hypnotist. I should have done it earlier cuz just I wasn’t enjoying it towards the end.
Again, that’s the origin story question cuz there’s a lot of people that there in that. Position and take charge of your life. You have the keys to this kingdom, as it were. But something very, very openly that I talk about in the book, and I’ve shared this before, elsewhere, is that I didn’t really have the concern that people would go, Oh, Jason Lynette’s just putting on an act.
Jason Lynette’s just putting this out there. Cuz he used to be an actor, which I never really thought that was the thing. But really there was the unique selling proposition that I was, I was the manager, I was the stage manager. I was organizing scene changes. I was dealing with actors. I was reporting things to the unions.
I was the least creative part of that, uh, performance environment. And yes, I do talk quite a bit at times in my trainings about the lessons I’ve learned from, you know, being in the room for Shakespearean dialogue. You know, how is it that we deliver that? So the tonality actually conveys the message, and that’s a very useful piece of knowledge for, for the hypnosis community.
It’s not just what you say, it’s how you say it. So in terms of the retelling of my origin story, I was kind of getting ahead of the game about not. Having the position that someone can say, Jason’s an actor. Uh, which I did actually back in my college training. My, my degree was in performance and was in acting and production.
So, um, I did actually date, get a degree in both, but the wonders of, uh, uh, liberal arts education. I had to take a little bit of everything in theater to get that degree and the C minus, I believe it was that I got in makeup design. I earned that C minus. That is not my skill. So again, I told the story in such a way that making use of, here’s the thing, all the factual elements to position the expertise that I have, which the story.
Lines up. I was, look at the way that I run everything in my business with systems. Uh, so I’m always looking at how do I automate this? How do I replicate this? The, because the line of the theater world was that way. The, the production book, if the stage manager got hit by a bus, someone else could call the show.
And that’s the way that I run my business. Even from day one. There’s no immediate plan to sell Virginia Hypnosis, but even from day one, thinking of it in terms of, let me create something that works on, its. Uh, I follow the school of thought of the marketing training of the group digital marketer. Check them out online.
And, uh, I heard Ryan Dice, uh, who’s sort of their, uh, big guy at the top of all of that. I forget what titles they give themselves, but check out him too. He, he said at a convention that he talks to his staff and he says, If you ever position yourself in this, uh, in this company of digital marketer as being irreplaceable, that’s the fastest way you’re gonna get fired.
Instead, you need to be creating that employee manual so someone else can pick up the job that you do. So we all understand the systems of things. So that’s a skill that I learned. Working in theater in terms of looking at, uh, what are these moving pieces? That piece of scenery cannot fly in until the actor makes the exit, otherwise somebody’s gonna get hurt.
The same way that I can look at the shape of my business and know here’s a person that, uh, Saw me at a health fair give a presentation. Then they got my free opt-in offer in terms of, uh, relaxation audio program. Then they started to get my emails to build rapport with me. Then I sp sent a specific offer out saying, Check out this email, check out this video.
I was selling the next step of watching the video. The video sold the next step of pick up the phone and call me or schedule my 15 minute phone strategy session. And then from there we went through the system of my phone, uh, 5,500 k phone process. And then from there they became a client. So to know where you are in systems, I learned that lesson from theater.
So again, I got ahead of my own story. I’m going on here longer than planned, but stick with me here. I positioned my story in a way that really, well, let’s call out, demonstrated what I had learned, but also at the same time prevented the, uh, Jason Lynette, just an actor, which if you saw me in my college productions, you would not have said.
Not my skill, uh, not really My passion is the way to phrase it. Just like makeup design, not my thing. So, um, I bring that up because take your origin story and, and let’s, let’s create a learning lesson out of this. Take your origin story and what is it about you that positions you in such a way that you are clearly the person that can help somebody.
Uh, so I’ve had, this is a game we play in my, in my life classes. Here’s someone I just did some consulting with and she used to be a nurse. You know, and she can talk about her history of nursing in such a way that the management of so many people and you know, similar situations, but everybody is different.
That’s what prepared me now to be in this role as a hypnotist to understand what your needs are, what is it we can do to provide the immediate result of comfort that you’re looking for. But of course, the goal is that long lasting change. and you know, and through that story, she is demonstrating that yes, she’s no longer operating in the position of the nurse.
You know, you’re not going into a room where she’s now representing some single room office in a building wearing scrubs and representing herself as something that she’s not anymore. Instead, it’s from this background here is something that I now do and this experience now is something I leverage into what I do now.
Another example from the recent class that. You know, I had 15 years, This is not me, this is a student. I have 15 years experience as a middle school teacher, and in those most formative years of kids growing up, when the hormones are beginning to rage and the parents are becoming more hands on in terms of what their kids are doing and what they’re experiencing, you know, that ability to manage so many students in a room at a.
And treat them all as individuals, respond to their individual needs. That’s the set of skills. Now, I bring into my work as a hypnotist to be in the present with you and recognize that a effective hypnotist in the modern era is not just hypnotizing you to produce a change, but also giving you the skill so you can do it on your own.
So my line, um, my goal is to eventually look at you and smile and say, Professionally speaking, I hope to never see you. And that’s a good thing here, right? So again, making use of what’s there. So take from this, the ability to look at your origin story and bring that into the work that you do now without necessarily living in the past.
Because I had a few years where I just couldn’t even sit in the theater of an audience. Um, now I can’t, Now I can enjoy it. We subscribe to various, uh, touring companies that are in the area. However, don’t make it up there. There, there’s the lesson. Uh, use what’s there. Leverage it to your abilities, position your story in a way that serves you, yet have that integrity to tell the truth.
Any questions about this dialogue, feel free to reach out to me or, hey, let’s say it. Reach out to the person in question and ask yourself. Uh, I’m Jason Lynette. Enjoy the other 200 or so programs that are out there. Thanks for listening, .
