Repeat clients are critical to your business success, as well as your client’s outcomes. It takes more than one or two sessions for people to change their lives with hypnosis, and longer-term relationships provide stability for your practice. That’s why you should prioritize approaches that garner repeat visits. Your clients will have better outcomes, and so will your hypnosis business. Let’s look at some ways you can encourage one-time clients to become repeat visitors.
Set Clear Expectations
Make sure your clients know that addressing issues they have had for years or decades takes time. Their fears or anxieties won’t suddenly disappear after one session. Lasting positive change isn’t instantaneous. Communicating this is crucial to establishing realistic expectations. If patients aren’t expecting a magic cure, they are more likely to commit to a longer-term process and return for additional sessions.
Establish a Strong Online Presence
An accessible online presence encourages your clients to stay in touch and engaged. Frequent updates and engaging content will get them to check back regularly, which will help cement your relationship. This prevents you from being forgotten or drifting down their priority list as they deal with busy lives.
Follow-Up
This is another way to strengthen your relationships with your clients. After a taxing session, reaching out can demonstrate your genuine concern for and commitment to them. If you haven’t heard from a client for a while, reach out to them. Expressing your sincere interest in their well-being creates a connection. It can also be the thing that moves “make a hypnotism appointment” from the middle of their lengthy to-do list to the top.
When appropriate, you can also engage someone on why they’ve chosen not to return, as sometimes you can address those issues. The reasons may even be potential issues for emotional intervention if the client is willing. They might include anxiety over sessions, shame for having revealed an embarrassing truth, or low self-esteem preventing them from spending money on their own well-being.
If they are willing to discuss why they chose not to continue hypnosis, you might be able to get them to reconsider and return to get the additional help they need. This is information you can get during follow-up contact.
Target Root Causes, Not Symptoms
As a hypnosis practitioner, helping your clients work past surface issues and delve into deep root causes will ultimately offer them better outcomes. Base your practice primarily on these core issues. They will require more sessions, but your clients will be better off for having done the hard work with your help. More value for your clients means better outcomes and a stronger business.
Refer Back to Your Client’s Goals
At the beginning of a client relationship, it’s best to establish goals. Why have they sought out hypnosis, and what are their goals for hypnotherapy? If you reach a point where they hesitate to schedule a subsequent appointment, you can refer back to those desired results. Of course, if the client has accomplished what they sought to achieve, it may be time to send them off and wish them well. But if there are still outstanding goals, you can remind them of those while celebrating the progress they’ve made.
Offer Programs and Bundled Sessions
You know that creating positive change for your clients takes time. If you focus on booking individual sessions, you have a higher risk of someone coming in once, seeing no change, and leaving dissatisfied. That can hurt your reviews on Google or Yelp and generate negative word-of-mouth. It certainly won’t do the client any good, either. Since you know therapeutic hypnosis is a longer-term process, market it that way. Focus on selling bundled sessions, so your clients are more likely to stay long enough to start seeing the changes they seek.
This can be as simple as selling slightly discounted bundles of half a dozen sessions or packages targeted for specific issues. Every issue you frequently help with could have an associated plan, which would include the approximate number of sessions typically required to start seeing significant results.
You can also consider seasonal offerings. You might offer a “New Year’s Resolution Solutions” package in January or a “Dealing with Family Anxiety” bundle in November and December. Summer could usher in “Turning the Heat Down on Your Fears.” Get creative. Different approaches will resonate with different potential clients. Packages and bundles entice clients to make the necessary commitment to their mental health and well-being.
Getting repeat clients for your hypnosis business means making your services feel like a worthwhile commitment. The foundations for that shift in thinking are developing relationships, setting clear expectations, and getting clients committed through goal-setting and packaged sessions. With these strategies, you can ensure your clients stick around long enough to get the care they need to improve their lives.
