The term “influencer” might bring to mind people on social media pushing unusual fashion trends or undertaking dangerous stunts in an attempt to go viral. But you can use social media to influence potential clients to explore your hypnosis services. Wearing funny pants or risking life and limb is not required.
Used effectively, your social media presence can be free- or low-cost marketing that establishes you as a professional hypnotist and approachable expert. One might argue that in today’s culture, social media marketing is vital for hypnotists looking to grow their practices. Let’s explore four tips and tricks hypnotists can use to maximize their social media presence.
1. Diversify
Facebook, Instagram (IG), Twitter (now known as X), and newer platforms like Threads and Mastodon all offer opportunities. Each site is used differently and preferred by various demographics.
To reach the widest audience, diversify your social media presence so your business has active, engaging accounts on several platforms. Think of social media as a numbers game. The more posts you have, spread across more platforms, the more people you will reach.
Twitter/X, Facebook, and Instagram are the logical places to start but don’t neglect newer, growing platforms. If you don’t have time for anything beyond the big three, keep an eye on social media trends to see if something else might be a logical next step for your online presence.
2. Specialize
Wait, didn’t we just tell you to diversify? You want to have a diverse presence, but you also want to understand each platform so you can tailor content that will be most effective. Don’t simply write a post and then share it across all your accounts. Specialize the content so it fits the way users interact with each platform.
Facebook is a great place to explain your service in detail or share videos about how hypnosis works. While Instagram allows longer posts, many IG users look for exciting photos and videos, meaning that’s not the best space to post an essay on the many uses of hypnotherapy. But it is a great place to share an image of the soothing interior of your treatment space, with a brief caption about the importance of self-care. Tweets can be a great way to announce a seasonal special or share your excitement about completing advanced hypnotherapy training to hone your craft further.
Once you understand the norms and etiquette of each platform, and how their respective users tend to interact with content, you can tailor your posts to leverage each social media site’s different styles and audiences.
3. Personalize
While you want your posts to frame you as the professional health and wellness provider you are, that doesn’t mean they should be dry or impersonal. Hypnotism relies on connecting with your clients. Social media success needs a similar connection. This doesn’t mean you have to post photos of you partying with friends or taking a nasty but funny spill down a flight of stairs, but you do want to interact on a human level.
Hypnosis, or any therapeutic experience, can sound intimidating. Acknowledge this and explain in simple terms how hypnosis works and what it can do. This will comfort anxious potential clients and show them you are compassionate and kind.
Consider posting images of yourself engaging in self-care to emphasize to your followers the importance of me-time. This type of content creates a connection and makes you seem approachable. A caption like “Decompressing after a long week,” with a photo of you hiking in the woods with your dog or a quick video of you rolling out your yoga mat can build that rapport.
Make yourself approachable, and clients will be more likely to come to you for help with their challenges. Social media is an excellent opportunity to show a kind, understanding side. You can do that by using relatable stories, avoiding jargon that might confuse laypeople, and showcasing yourself as a person seeking to connect with and help others.
4. Network
You can have the best social media content possible, but it won’t do anything for you if no one sees it. Building your social media network is critical to the success of your internet marketing efforts.
Join Facebook groups for your local area or those relating to hypnosis. Respond to questions and help where you can. That will encourage users to like or follow your page.
If you have connections with other local wellness providers, propose swapping guest posts on your social media groups. That can expand your reach and expose you to new potential clients. You post about your hypnosis business on the accounts of a local massage therapist, and they post about the wellness benefits of massage on your accounts. Each of you can gain followers interested in wellness.
Include your social media account information on your website, business cards and other marketing materials. You can offer an occasional discount or other promotions for followers who refer additional subscribers and followers. Get creative with ways to reach new people and have them follow your content.
Running a hypnosis business is about providing excellent care and support to your clients. But it’s also about finding new customers for your business. Social media is an outstanding avenue for reaching a wider audience and letting them know how hypnotherapy can help them address their challenges. Taking a few minutes daily to engage on one of your social media accounts can be a boon for your business. Don’t neglect this marketing goldmine.
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