Session #108: Dan Perez on Explosive Hypnotic Business

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This is the Work Smart Hypnosis Podcast, session number 108. Dan Perez on explosive hypnotic business. Welcome to the Work Smart Hypnosis Podcast with Jason Lynette. Your professional resource for hypnosis training and out. Standing Business Success. Here’s your host, Jason Lynette. Make it Rain. It’s Jason Lynette here with a hypnotic session all about growing your business.

And Dan Perez is a guy who I’ve known for going on almost about 10 years thanks to the interwebs, uh, by interacting in various forums. And then finally meeting in person over at the Hypno Thoughts live convention a few years back. And Dan is a guy who, uh, started off as a stage hypnotist and nowadays is working full time as a hypnotherapist, seeing clients down in Texas.

And what you’re gonna hear is a real mindset towards let’s make this thing work. You know, so often I, I share the strategy that if you go back to a previous podcast session, That was all about active and passive strategies to grow your business. What I want you to take note of is that primarily Dan is gonna be talking about getting your business listed on Yelp and doing so in a way that really is a really no cost strategy that.

At its core comes back to being a good person and being really good at what you do, and you’re gonna hear that inside of this though, at the same time, you’re gonna hear some strategies to really work a system in such a way that, as I like to say, it’s not the game of saying that doesn’t work or that doesn work.

The better question is, instead to ask yourself, How do I make that work? Even better? So you’re gonna hear some strategies inside of this, which you’ll hear me playing devil’s advocate throughout this one because some people might have a different reaction, a different opinion as to what Dan is doing though at its core, it comes down to interacting with a client in such a way to really make sure they’re satisfied with the service that you’re provid.

And take note, he is gonna be talking about an extreme minority as well. And it’s a strategy that honestly, I mean, you can see records of me doing as well, interacting with a client to make sure they are happy with the experience and interacting with a client in such a way to really bump up their success, get them on track with their goals, and really make these outstanding improvements.

So we did title this as, and I was actually pinging Dan online right before I recorded this introduction, uh, calling it explosive hypnotic business because there’s a day where suddenly, as Dan put it, the phone was ringing, business spiked, and it was him backtracking to go. Okay. What’s making this happen and to really track that success down, you know, really to play that, uh, that 80 20 principle as it were to figure out what is that One thing that I’m doing that is really making the phone ring and really making my business run for me, it’s the online videos and the work that I did in the past in terms of live networking and to get more advice, to get more strategies in terms of your business.

Of course, head over to hypnotic business systems.com to get full instant access to the Netflix for your hypnosis business training library, though in the meantime, let’s jump right in. Here we go. This is a great one. You gotta listen to. Session number 108 Dan Perez on explosive hypnotic business. So what happened with me was I started using hypnosis, uh, for self-improvement many years ago and was just reading different books and just whatever I could find.

And, um, just working on izing myself and, um, I wasn’t really a low responder, but I was not, you know, some nebulous either. So it took some trial and error for me to start seeing changes in myself. But I did start to see changes and some of ’em were quite significant. And as I felt better and better, I was like, Wow, this stuff is really cool.

And I kept studying and, um, just reading every, pretty much at that point, everything I could read about it and, uh, and got better. And then, uh, finally there was a friend of mine that, I just cannot remember his name. He was a hypnotist in, um, Wisconsin, and we were chatting at the time on, on, I guess fairly primitive, you know, bulletin board system or something like that.

Yeah. And he said, um, he said, uh, you know, so, Cause we were talking about hypnosis and he says, You are so knowledgeable, you really should be. Like hypnotizing other people. And I thought, Hmm, okay. So he turned me on to Anthony Jack Women. That’s when I read reality as plastic. And uh, that sort of really solidified my ability to hypnotize someone else.

And I was pretty thrilled at the idea and kind of what the possibilities were. And I initially approached it from the, because Jack, you know, made his fame as a street hypnotist, um, I, um, I was kind of interested in that aspect of it. So I started doing some street hypnosis in bars and clubs and was having actually quite a bit of fun, um, but not really doing very well, figuring out how to make any money at it.

So it was just kind of a hobby and, uh, got better and better at that thanks to, uh, Jacque’s tutelage cuz I contacted him in the UK and he was very friendly and accommodating, which he still is with all his, um, his, uh, customers. And, um, So he’d give me, he gave me a ton of advice and I started kind of following him and everything, learning little tips and tricks, uh, especially, you know, for the street who knows this atmosphere and everything like that.

And that kind of went on for a while. And then I got the bug to be a stage hypnotist. And so that’s when I, you know, contacted Jeff Ronning and started doing all that stuff. And that’s, How I met you originally. And then, um, tried to do that for a while, but I just couldn’t ever quite get it on a paying basis.

I did a quite a number of shows, but it just, they weren’t coming often enough for me to, uh, kind of, you know, pay the bills with them or whatever. And so did that for a while. And, um, in the meantime was starting to kind of sporadically see clients for, you know, therapeutic purposes, just helping a friend stop smoking or helping a friend lose weight or something like that.

And that was going really well. And so eventually I just sort of, um, actually used a pendulum and I pulled my subconscious about whether I should continue to try and do the stage stuff or. Go into hypnotherapy. And the pendulum actually actually said, stick with the stage stuff, . Which was pretty funny cause I guess it was, uh, I guess my subconscious is very optimistic, so I stuck with it a little bit longer.

But the, um, uh, I, I actually started to make money from doing hypnotherapy and I thought, Okay, I’m gonna shift over to this. And at the time, my day job was, I was working as a senior editor and writer for an internet travel company that unfortunately was also going down by the stern, like the Titanic did.

And, um, So I hadn’t had, I hadn’t had a raise in like four years despite good reviews and stuff like that. And uh, so I had instituted basically a four year plan to shift from hi, uh, from the company over to a full-time hypnosis job. And I was sort of halfway through that plan when they, um, dissolved my job there to consolidate with some something else.

So some other P SAP had to do a bunch of extra work cuz they let me go. And, uh, at that time I was kind of panicky because, um, I’d been underemployed with that company for some time. So I didn’t have a lot of savings or any safety net built up. So I made a very panicky call to Richard Non guard. Yeah. I made a very panicky call to Anthony Jacqueline in the uk and they were both like terrific.

They just. Jacqueline had been, um, a salesman before he became a heist, and he had essentially this exact same thing happened to him. They dissolved his job or fired him, and then he just switched over and became a heist, uh, full time. And that’s what he said. That’s what he, he said, Damn, just you’ve got, I tr by that time I had had private training with him in Las Vegas and, uh, was, uh, qualified to teach the head hacking flavor of hypnosis.

As a distance trainer in Houston. So, um, I just said, Okay, I’m just not gonna look back. I’m gonna do what they said. And non guard gave me some great advice as well and I just kind of shifted over and just, it was, uh, when I look back on it now, cuz I, you know, I’m, I’m just a working hit Methodist now. I’ve got an office and clients and all that stuff.

But looking back on it, my first few sessions were in my house. In the front room. Yeah, yeah. And I’ve got, and I’ve got dogs , so I was having to give, I was having to pace it if my dog started barking or something like that. It was just, it was a very shoestring kind of thing. And I was just, It’s amusing to look back, but also kind of horrifying.

Although the question to ask is, were you effective in that format? Actually I was, yeah, actually I was, because I knew how to pace. And so I said, You know, I’m gonna let you know in advance, I’ve got dogs and they may bark, but if they bark, it’s just not gonna bother you. And then I would reinforce the pacing once they were starting to go into trance and everything like that.

So, um, yeah, I was effective and I started to get more clients and then I switched over and I started using sort of a, a part-time office. And, um, the way it was, um, it was, at that time it was Abby Executive Suite and they, um, So, uh, I just rented a blank, kind of a blank office that just had a table and two chairs.

Mm-hmm. and um, and I had everything to do my job in a big, big leather briefcase. And I would go and set up in the office and do my sessions. It was pretty bare bones, but it was all I could afford at the time. But that started to improve and, um, and so I started getting Yelp reviews and I thought, Wow, I’m gonna really leverage this.

And then I also used Mark Carlin’s group on strategy. Yeah. And that basically because I was able to finesse it the way he want, the heat, the way he recommended, and use it as lead gathering instead of the normal kind of group on thing. And then I was able to leverage that into enough money to save my house because my finances were just teetering on the edge of disaster that whole time.

And, um, and so with the group on strategy, I was kind of clunking along, barely. And then, um, about six months in. I noticed a huge spike in my, in my, in my calls. So, um, I was, I, you know how it is, you start frantically looking, What did I do Right. , that I can’t remember, right? Yeah. Yeah. So, yeah, I especially to, to take that time and really analyze it cuz it’s where people would often fall prey to crediting the wrong thing.

Yeah. I wanted to know exactly what I did that caused that big spike in sales and uh, I traced it back to Yelp and what happened was, because I’d gotten a certain number of reviews, Yelp has this kind of critical mass. Equation or something like that. And what I found was my Yelp page had jumped up to the very top of the Google rankings.

Yeah. For hypnotist in Houston. And it had this nifty five star graphic with it, which none of the other hypnotist had. Yeah. and um, and so it was really Yelp that caused this huge spike in my sales because I’m now listed in the best of Yelp in three categor. And, um, and had all five star reviews, even though they, they’ve got that weird thing where they hide some of them or whatever.

Yeah, yeah. And privately, and yes, this is going out in a public form, uh, but we can chat about this . Uh, there’s some controversy as to whether or not, um, they hide reviews if you’re paying them or not paying them. And I’m comfortable now actually saying that, uh, I actually just loaded my page as we were chatting there.

Um, I am kind of paying them right now just as an experiment. And yet, even though I’m paying them, I just scrolled down and it said, um, seven other reviews that are not currently recommended. Yeah. So whether you’re They changed that. Yeah. The reason behind that, Oh. Look at that one, uh, five star review is not showing up.

This one’s good too. The, the reason why. And, um, just to share some thoughts on that, and I’ll take both sides of it On one side, screw these guys. They’re hiding some awesome reviews. On the other side, it just comes down to quality users. So if I’m looking through the list of all the people who have left reviews and they’re not showing, it’s because the only review they have left on Yelp.

On Yelp is on my page. Right. Yeah. Right. Yeah. And also, I mean, I understand that Yelp wants to make money. They’re in business to make money, and, uh, the reviews are basically free. So I understand the need to tr in some way stimulate people to buy their services, you know, buy a video or buy the, you know, do the, they have like a Groupon split kind of thing as well.

And I did that briefly, but they, uh, Groupon’s real good about paying you your split pretty quickly. And I don’t mind if it sits in their bank account and earn in some interest for a couple of days. I’m cool with that. But, um, but Yelp was so slow paying their split that I just blew it off. I just stopped doing it.

So you, they get some of my. But, um, but aside from that, um, I’ve just had that free Yelp ad and I’ve earned multiple tens of thousands of dollars from it. And it’s the best ROI in the business as far as I’m concerned. If you can kind of play it the right way. Right, right. And, um, and they’re, they’re their propensity to hide good reviews of yours.

Like when they first kind of pegged to the fact that I was, uh, expanding my practice to, uh, work with kids, um, I got some really good reviews from parents and all of those got sequestered into the, you know, the ghetto of reviews or whatever. They, they figured out, they thought, Oh, he’s, he’s getting kid. He wants kid business.

So they put all my reviews behind that little wall over theirs. I mean, you can still read them and I’ll direct clients. I’ll say, Go, go past the little thing that these reviews are not recommended. They’re still five. And, um, and everything. But now they’ve start, they, they’ve just thrown up their hands with me and that, it’s just kind of more random now, right?

Whatever reviews they have hidden away, if they see a trend, like I’m trying to expand into, let’s say I was trying to expand into, um, doing, uh, autoimmune or something like that, and I got some reviews they would jump on that, put my autoimmune reviews in the little ghetto thing. But they’ve just sort of thrown up their hands with me.

I’ve, I’ve got all their numbers that they’re, uh, annoying. Sales people call with pegged. So when they call, I’ll go, Oh, that’s a Yelp salesman. I’m just not gonna pick up. And they have just, you know, so you can kind of play the Yelp system, but you, but the most important thing, and this goes back to um, I think about, um, uh, oh gosh, drawing a blank.

Um, British, just not Anthony Jack. Um, wow, this is terrible. I just had a total, I know so many British hip, the tests. I’m not about to start. Yeah. rattling them all off. He wrote, um, Look into my Eyes. Oh, Jonathan. Yeah, John Chase. John Chase, um, he had this very pithy, um, uh, saying, and he says, You know, what’s the best thing he can do for your business?

And he said, Be a good hypnotist. And I was like, Oh, okay. So, uh, sorry about that John . I feel terrible about that. Um, but, uh, yeah, so I thought, well, what I’m gonna do is I’m gonna be the best possible hypnotist I can be and keep leveraging these Yelp reviews and, uh, just see what happens. And it, honestly, Jason, it has been a really, really good thing for me.

But you have to kind of understand what Yelp is like because I have had some less than five star reviews posted on Yelp. Mm-hmm. . And, um, I will do almost anything to get those off. Yeah. Um, I’ve given complete refunds despite. You know, doing hours of, you know, hypnosis with those clients just to, uh, eliminate.

And I, and I, I send them a note and I say, Hey, I saw you wrote, you know, a three star review. And, uh, I, I’ll talk about whatever the specifics were that they complained about. And I’ll say, Look, I understand, you know, that you’re a little unhappy and I’m perfectly willing to give you a 100% refund, if you wouldn’t mind for your own reasons.

I throw in that little, uh, NLP thing. Mm-hmm. , I learned that from Ross Jeffries. Um, so I’ll say, you know, for the, for all the right reasons that you can think of to remove that review, but usually whether the NLP worked or not, they’ll usually jump at the chance to get a complete Well, I think, you know, to really, and, and before someone could get critical of that type of idea, let me just simply put out there the phrases that as I live by nowadays, we live in a social media world.

And so many businesses and so many individuals don’t quite understand that. Now, my exception would be, um, I, uh, you know, we’re, we’re all about to, we’re heading down to the, uh, the Hypno Expo, uh, 2017, the IAC about convention. Mm-hmm. . Um, which for that one, that’s turned into massive family trip and the whole family’s going and we’re staying at the resort.

And, you know, we upgraded the room to have a room with an extra suite. That way the kids can be asleep. And Michelle and I could be watching TV or hanging out in the, in the living room area, the hotel, uh, as opposed to the opposite, which is that when I’m traveling by myself, um, I have a passion for the Crappies Quality Hotel.

I mean, down to the Motor Lodge. Um, . Yeah. Uh, what was it? Uh, Louis CK was just on Saturday Live, and he talks about when the place is just called. It’s like, what are we gonna name it? Are you kidding me? Motel? Yeah. Yeah. Um, so, and, and I’m really not picky and in most cases I’m just gonna sleep there and get back on the road the next day.

Um, Right. I don’t do that when the family’s traveling with me, but I’ve kind of learned over the years that the worst the reviews online, the more likely it’s probably okay. You know? Yeah. In worst case scenario, could you give me a different room? And that’s, that’s worked for the rare exceptions. Uh, but I point to a personal story, which was that, uh, we, when we moved, It was a blessing that the ugly washer dryer that was in the basement of our home the day of the inspection just wouldn’t turn on and hallelujah.

We get to negotiate a closing and we get a new washer dryer. Uh, yeah. So we purchased from Best Buy and they installed, but they didn’t put the hose on the back of it properly. So suddenly water is pouring in. We’ve got mold going up the walls and enjoy your new home and a newborn baby at home without doing laundry.

That was fun. So yeah. Wow. It’s the brief story that, um, Best Buy would not do anything about it immediately. You know, we’re calling on Friday. Mm-hmm. and we can send someone next week, Thursday. And that’s just not acceptable. And it took a brief moment of finding the Facebook page for that Best Buy location.

And I, I, I played the game of full disclosure and nothing to lose, uh, which is that this is my name, this is my phone number. I’ve tried calling multiple times, I’m trying to reach this manager and I mentioned his name cuz it was on the website. And I’m really upset that we’ve paid all this money and it’s Friday and we can’t get a response until next Thursday.

And within minutes to their disc discredit the post was deleted. But to their credit, that manager was on the phone with me saying, We’re sending a handyman right now. Are you home? Yeah. Yeah. That’s the effect. And, and his, I believe, and his comment was that really wasn’t necessary to, which my response was, it seemed like it was.

And it worked. So I, I’d referenced that, I mean, there’s a learning lesson. I had a two star review that turned into a four star review because I didn’t go so far as to say, Please remove your review. But I responded by saying the first response, and this is all chronicled online. Um, you know, I’m a little sad that it took 18 months to get feedback from you.

You know, if something really was an issue, I would’ve hoped you would’ve reached out to me earlier. And your entire response was all about stress. And if that was the issue, you’ve got two complimentary sessions for stress relief on me. I look forward to hearing from you soon then. I Yeah. That is a And I never heard.

Yeah, that’s a great strategy. Yeah. And I never heard back yet. The review was immediately changed. Um, there’s a wonky one right now by, um, a very successful client, and I’ll leave it to this, for those to do their research on their own. Uh, very successful client. The husband left a three star review. Oh, wow.

We’ll just leave it at that. Yeah. Uh, , No. So it comes back to that phrase of you can actually remove a review by someone who has not actually had your service. I had that recently. I had a a, I had a non-client just pop in and write a review on Yelp, and it was something like, um, I haven’t seen Dan Perez, but I just have a strong suspicion he hypnotizes people to lead these good reviews.

Yeah. And I actually, and it, and it was like a three star reviewer or maybe even just two. So I contacted Yelp and I said, Look, this guy has admitted on his review that he did not use my services, so we need to get this out of there. And they actually complied, and it worked out great. Nice. I kind of wrote a blog post about it and it was like the old thing, you know?

Wow. When you’re on stage, do you pay those guys to act silly and stuff? And of course the, the stock answer is, uh, no. It’s kind of easier and cheaper just to hypnotize them to do that. Yeah. But, uh, yeah, I, um, uh, I’ve only actually really only had a few ne, you know, problematic reviews. And I got one of those where it was like two years after the guy had come to see me in my little, my little bear bare bones office thing.

And, um, he looked, he peeked into my briefcase when I opened it up. And I think I had some book on success by somebody or something like that, that he sort of thought that, wow, I was just working on the fly learning hypnosis while I was hypnotizing and, or something like that. And he didn’t get good results.

And then he, uh, uh, waited long time and apparently he went to another hypnotist. He got the results he was looking for, and this could be ascribed to that old. The time wasn’t right with me, but it was right with the other iist, or maybe just that hypnotist was better than me. But the bottom line was he wrote like a really negative review about the surroundings and all that.

So the way I dealt with that was I said, Hey, it’s, I was kind of like you. Um, I was like, Hey, it’s really good that you’re giving me feedback kind of far down the line, but I wanna send you pictures of my new office. And it’s really nice and my clients love it. I was working with what I could afford at the time when you were there, and I apologize for that.

And, um, I’m willing to give you a refund, um, for all the right reasons. If you, you know, don’t mind pulling that review. Cause I, I wanted to show him that things were very different now, but when he came by, It was just the best I could do. And he was real good about, I mean, he took the refund and then he pulled the review.

So, um, I’m pretty good at finessing that aspect of getting, you know, problematic reviews removed. And, but I will also, my, you know, my bottom line is I will give a complete 100% refund no matter how much work and how much resources I gave them. Although, I wanna play devil’s advocate for a critic out there who might be saying that you’re just kind of stacking the deck.

You are talking about an extreme, extreme minority here. Yes. Yes. Okay. I mean, and, and actually when you, um, yeah, because of all the reviews I’ve written, I think I’ve only had to, this is out of like 38, which I think I’ve got now. I’ve only had, you talked about a fractional percent. Yes. Also, um, I mean I’m, I’m a little obsessive about Yelp because it’s earned me so much money.

Um, so, but even like a three star review, which by Yelp standard is still pretty good, um, is, uh, there’s the idea of the outlier. If you go and re read a service and it’s got 45 great reviews and it’s got one really crappy one, you can kind of say, Okay, that’s that guy that always shows up. He’s never happy about anything, You know, So there is that, but I just, there’s just something, uh, it’s like, um, it’s like going back to the old Seinfeld episode where Jerry has his vomit streak.

He hasn’t vomited for like five years or something like that. And then he eats a, then he eats a tainted cookie and he’s going, No, no, I can’t, I can’t. I’ve got the vomit streak. So, It’s kind of like that if I, if I can maintain my Yelp streak of just solid reviews, uh, five star reviews, um, I will, And actually I’ve been accused of, you know, um, having, you know, coercing people into reviews, but I always very respectfully ask a client if they want to leave review and they’re, they’re free to.

And I’ve gotten several spontaneous reviews just outta the blue. That always a surprise to wake up in the morning and have somebody raving about you on Yelp. So yeah, it, your devil’s a point is well made. But, you know, also my response would be, I’m in business. I’m in business to succeed, and if I can leverage, um, one of my business.

You know, factors to be more advantageous to me and honestly to my clients because, you know, I’ve, I’ve worked very, very hard over the years to become the best hypnotist I can be. And I’m still kind of obsessive about, I’m taking a David Snyder course right now, and so I’m still pretty obsessive. I, I’ve learned a lot from this, this guy named Jay, Jason Ette, you might have heard of him,

Anyway, um, so I’ve worked really hard to become the best hit I can be. And by having this solid stack of reviews, it brings in more clients and I’m actually able to help more people. And so that’s the balancing factor for me, um, is to get people to come in and, you know, experience what I have to offer.

And that of course, you know, leads to kind of more good reviews and that sort of thing. Mm-hmm. . Cause I’ve got a couple of clients. That are doing extremely well right now and that I’m sure they’re gonna be interested in posting something. I’m trying to build up my Google reviews now. I’ve got about 15 of those and I’m trying to get them kinda up to the point for my, I share with you a reason why I was cautious around the Google reviews, which I had a ton of them.

And then, if you remember back, uh, about five years ago is when I moved my office. Mm-hmm. , Google. When you switch your physical location, and this might be different now that it’s about five years later, all those reviews got swiped off and they told me as I was doing that this is going to happen. So the strategy that I’d use nowadays is that, you know, on my incoming office forms, uh, the, the question is there.

You know, how did you find me, or even on the survey form that I use with the clients, uh, what made the decision. And, um, it, it’s where the number one strategy that I’ve used over the years that my clients always will comment, This is why I came to you, are the online videos . So the videos where it’s me talking through the, the camera lens directly to them and just making it personal, that’s the number one thing that drives my Virginia hypnosis business.

The number two thing that follows up though is the Yelp reviews. So when they say, I found you on Yelp, it’s where I’m going to then follow up a couple of weeks after their last GA appointment and just to say, mm-hmm. , and, and I’ve learned this one, um, from the old job working in theater, uh, which was that you never walked into a, into a, uh, dressing room and asked the question of, Hey, just making sure everything’s all right.

Yeah. Because then they go, Why? What’s going on? Cause that’s usually the cue for, that’s usually the cue for, um, someone’s in the audience and we’re not telling you who yet . Right. Whether it’s in the DC area, some politician or some well known actor or the director is there to give notes. Um, Right. You know, Then again, we learned with the director strategy, the trick was always, Hey, uh, John’s in town tonight and he’s gonna watch the show and take notes and drinks are on him in the bar.

And then, uh, . Yeah. Then it was never an issue, uh, but the phrase was always checking in to see how well everything’s going. Which is basically the exact same statement, yet it’s heard in a very different way. So I’ve learned, you know, you don’t call the client six months later, Hey, just making sure you’re still not smoking right.

Because now you’re bringing in the doubt, right? Yeah. So it’s like, hey, just seeing how well things are going and what’s, what you’re up to nowadays is the non-smoker or something of that nature. Yeah. That’s, that’s part of that, you know, long term pacing strategy and everything like that. Yeah. For making sure that your clients are still doing well and that sort of thing.

So Yeah. So you at that point that I’ll go, Hey, by the way, I was looking through my forms and I saw that you found me this way. You know, so if you have a moment, . Yeah. And some clients just, I mean I’m, I’ve reached the point in my business now, I’m four years in, a little over four years. and, um, and things are going smoothly, and I’m starting to now see referrals from previous clients that’s going up.

Yeah. And, um, and so, you know, I’ve, I’ve got clients who are very happy with the work that we’ve done together, and, uh, so they’re just, they’re well inclined now, You know, if you’re seeing a guy for impotence or something like that, it’s unlikely that he’s gonna post a, a Yelp review, even if he’s very happy with the results.

Um, but most people, I, I, you know, I’ve had anxiety clients that were thrilled that they weren’t suffering from anxiety anymore. Um, I’ve had, uh, parents who were thrilled that their kids not pulling out their hair anymore and stuff like that. I’m on a of a trico to mania streak. I mean, I’ve, I’ve had a lot of clients for.

And, um, and just simple stuff that, that, like Kelly Woods teaches, uh, for, you know, breaking, you know, collapsing anchors and stuff works really well. Mm-hmm. for trick tele mania. So I just seem to get a disproportionate number of kids that are doing that. But, um, but the parents are thrilled and, uh, so they’ll leave a nice review and, um, and you know, a lot of people won’t.

Initially realized that trick Tillman responds well to hypnosis. And so went through that review. They’re like, Oh, my son’s pulling outta his eyebrows. I need to call this guy. Or something like that. But, uh, yeah, the Yelp thing has just been really, really good for me. And, um, and I’ve been, and I’ve read enough beforehand that I knew it was a calculated risk.

So I will tell other people that, um, you having reviews on Yelp, sort of like having a pet Scorpion is pretty to look at, but you have to be careful when you pick it up. Yeah. And, um, so, and Yelp’s like that cuz I have a friend, uh, she’s professional esthetician and she is really good at what she does, but she got stung by some problematic customers and, um, and so.

Hates Yelp, you know, with the stereotypical passion of a thousand sons or whatever, because, um, you know, they, she got some negative reviews and Yelp just kinda let those drift right up to the top. Mm-hmm. . And, um, that’s part of their little bit of a strategy for them. And they have been criticized for, you know, being just side of the mafia for extorting, you know, Buy ads and stuff, but they also say in their, they’re, they’re very subtle about it nowadays.

It’s, you know, you, um, if things don’t work out, you sort of, you don’t wake up with a dead horse’s head in your bed. But , you know, that, like I said, they cu they cued onto my, uh, expanding my business to, uh, accommodate kids and they immediately ghettoized all my kids’ reviews and I just thought, I’m just gonna tough this out.

Mm-hmm. , they said, You know, if I get enough kid reviews, they’re not gonna be able to stick ’em all back there. Yeah. And that hasn’t been the case. They’ve relaxed that. My, my attitude is they just finally looked this Dan Perez guy and they just do up their hands and said, We’ll sequester some of his reviews, but we just don’t care which ones and stuff like that.

So, um, but it’s been very, very worth it to me to, um, not to just keep everything going smoothly with Yelp and mm-hmm. , but I just, aside from that brief foray where I was doing the group on split with them, I. I just haven’t paid guilt any money at all, and I’ve done really, really well. And so that’s why, to me, it’s the best ROI in the business.

Um, and, and, you know, you can kind of fines their system and everything. I, um, you know, I, I have a strategy of. Saying they let you post pictures from your own business. So here’s my office. Yeah. Here’s my building. That’s one of those key things that I’m glad you brought that up, that, you know, on one side there is the strategy of a, again, it’s where we’re basically spending some time here talking about companies that, uh, people would often have some strongly held opinions about.

Um, though I can reference conversations I’ve had with some of the ad reps over at Facebook that mm-hmm. so often it comes back to this noble cause that we want the user to have a good experience, otherwise they’re not going to come back. So, Right. I hear other hypnotists talking about how, Oh yeah, but I’ll post something and it doesn’t really get shared.

It’s like, well yeah, cuz you’re posting something once every two or three weeks and it’s really not getting the traction because you’re not building a quality page and people aren’t interacting with it or Right. You know, it’s where, you know, the story goes back with Google. Back when Google was a private company, if you were not running your Google AdWords properly, they just wouldn’t show your ad.

But then they were public and they had stockholders to respond to, and nowadays, if you are not running your ad properly, you’re going to pay a massive premium to get that thing out there. Right. So it’s where, you know, with Facebook ads, I can often tell if I’m doing something correctly, if I’m getting conversions in the pennies, when, if I’m getting them in the high dollars, six, $7 for every click through, it’s like that’s telling me, Okay, I did something wrong.

Mm-hmm. . So I’ve gotta go back and it comes back to strategies such as, okay, I’m breaking my own rules, I’m sending a generic ad back to my homepage. No, it’s gotta be a laser focused click, going to a specific niche website or a specific niche page, which that’s gonna drive the cost down and build a higher conversion.

So it’s gonna cost me less to make a whole lot more money and I’m playing their game and now they’re happy with me. Right. Yeah, it’s, uh, it’s the kind of thing where you can, um, with Yelp, uh, if you, if you read other reviews and you read other hypnotist reviews and everything, right? When I was designing my ad, I wanted to have it be as good as possible.

And I stumbled across a hypnotist somewhere, I don’t know whom, um, it was in another state, and he had said, I help with these things. But then he listed just like searchable keywords. Mm-hmm. . And, uh, so I have a little paragraph in my Yelp, uh, write up that says I help with xx xx. And it was all searchable keywords, you know, like anxiety hypnosis, or.

Pediatric hypnosis or something like that. So, and those keywords, I mean, people will search on Yelp for those. So it’s a good strategy to have a little blurb somewhere. Yeah. In your Yelp ad that says, I help with X. Well, again, it’s the same as a website. You wanna optimize it so people actually can find the words that they’re using.

Um, I got my first ever, you know, Yelp also has a really nice messaging system, and I’ll get two or three messages, click on it. And this was the first time ever this week that I got a message from a woman that I’m looking for training sessions with my husband. And I saw that and first thought was, Oh, they’re looking for classes.

Okay, good. I’ve got a class coming up in June. Let me send the details. And I’m seeing this response back and she’s mentioning some rather specific, uh, fitness things that I’m realizing. Oh wait, because I included the word exercise motivation somewhere in my description. She must have, you know, played the game of, Let me, you know, it’s the game of, um,

Hey, we need a plumber at, uh, 11:00 AM tomorrow morning cuz something’s leaking. I’m gonna message everyone I can on Yelp and everyone I can on Angie’s List and see who responds first. . Yeah, yeah, yeah. That does happen. And uh, so yeah, having keywords in your Yelp ad can be really helpful, uh, because it is a searchable thing and especially if it’s showing up in search engines.

Um, I don’t know what the correlation is, but. It, it can’t hurt to have those keywords help push your Yelp thing. But I think, um, the main thing in getting your ad up in the top of the search, um, engines, I mean as you know, and as you’ve advised many times, hyp hypnotist should be working to get their regular websites up into the Yelp, Yelp rankings too.

And I’ve got a strategy for that. But, um, but it doesn’t hurt to have that Yelp ad up there cause it’s got that little awesome five star logo. And so I was looking at the other hypnotist in Houston and it’s Joe Smith hypnotist, you know, Beatrice, whatever, hip just, and Dan Perez. Star, star, star, star, star.

It’s like, Yay. Yeah. Which I just here for, uh, Virginia Hypnosis on Google and first Hip is my website. Uh, second listing organically is the Yelp page, but then in the far right, um, you know, a good reason to bump up those Google, uh, reviews, is that on the far right? Mm-hmm. , you see my Google location listing, you see five star Google reviews and you see open nine 30 to five 30 in all the details.

Yeah. So it’s good to have that, that spectrum of Google and uh, Yelp because that box opens up and people see it in their, Although this is new, it also says, now reviews from the web and it’s showing my Google business, my, uh, Facebook, uh, business ratings too, because people can leave reviews on Facebook for a business page as well.

Yeah, that go, that Yelp messaging system is quite good too because it’s, it’s, they’ve got it automated such that, you know, if I get busy and I forget that somebody made, reached out to me via the Yelp messaging system, um, I’ll get an email from Yelp. Um, you haven’t responded to Mary M in three days, and I’m like, I need to respond to Mary.

They’ll threaten to close your Yelp business page if you don’t respond to people. Yeah, yeah. I’m always really good about responding and they, and they list your response time, average response in X days. So that’s an incentive to go ahead and respond quickly because then people say, Oh wow, he responds in 24 hours.

That’s really good. I’ve been a little lax here and there about that, but, um, but my average is still pretty good. Mm-hmm. . And so you have to kind of, uh, it’s like a garden. You have to kinda maintain it and you have to sort of also know. Kind of how Yelp works and why people leave reviews and stuff like that.

Um, our business is a little bit different from, you know, a restaurant or something like that where people go and, you know, it was just an off night and the chef let their food get cold before it got run out to the table and stuff like that. And it’s not technically anything to do with the overall experience of the restaurant, but it was just a bad day.

Mm-hmm. and, um, we’re a little bit different than that in that our client flow is generally smaller, so we’re not, you’re not gonna probably see a hypnotist with 4,000 reviews or something like that, like some other businesses, right? Yeah. So you have to really, you have to really take care to ensure if you can, the quality of reviews is consistently high so that you can, um, because one, one star review for restaurants that’s got 4,000 reviews, it’s nothing that’s probably not gonna affect anything but one, one star review for somebody that has 35 reviews, well that’s gonna be a much bigger.

You know, hit or whatever, even though it’s still a fairly small percentage. So it’s just kind of monitoring it and paying attention to it and, um, getting that going. And my sister is moving down to Houston from Dallas soon. She works in, um, she’s works at a call desk, but she got certified through, uh, Richard non guard’s program.

And, uh, she’s moving down to Houston. She’s gonna stay with me for a while and we’re gonna get her set up as a hypnotist down here. And, um, there’s really only a handful of heist in Houston, so there’s enough work to go around for everyone. And this goes back to the old stage strategy, You know, that, you know, you can be in one city, like in the America or Canada and have other competing stage hit just there and still make a decent living because there’s enough work for everyone.

And so we’re gonna get her set up as a hypnotist down here. And of course we’re gonna use Mark Mark’s Groupon strategy. She’s gonna run a Groupon. And then it’s gonna, she’s gonna kind of follow in my footsteps, and then we’re gonna work on getting her Yelp reviews up there. So it’ll be kind of a family affair.

And then she, she and I will be struggling for whoever has the top spot from Google searches. But, um, but yeah, it’s, I think it’s gonna be a good thing when she comes down and we get that going. But it’s, it’s just really gonna be almost like by numbers, the same things that I did just build up, uh, number of, you know, positive reviews get listed because recently Yelp added this new thing.

It was sort of a top 10 hypnotist in Houston. Mm-hmm. and be, and because I had the most reviews of any other hypnotist in Houston, I think that’s what they went by. Yeah. So I ended up being listed in the number one spot and um, and I was like, Wow, that’s just another little freebie that Yelp tossed out because now, and, and it’s, to me it doesn’t mean all that much because it just means, wow, Dan has more reviews than anybody else.

So that’s why he is number one. But when a client’s kind of looking around me, they see this Yelp listing top 10 hypnotist in Houston, and they click on it and I’m number one. I’ll take that. Yeah. You know, even though I, Even though I know, even, even though I know that it’s just because I’m more reviews than the other guy.

Well it’s like, and I, I hate to burst anyone’s bubble on this. Um, they, they had a campaign recently where a lot of hypnotists were, and a lot of business owners too were, uh, putting this, Oh, I got selected for a very special thing that, uh, I got this. People love us on Yelp sticker that they only gave out to certain business owners.

When I believe that was basically shared with damn near everybody. Yeah, it was. Yeah, Yeah, yeah. Which was a brilliant strategy and it worked. Although my little sticker is sitting at my drawer over here, cuz. I’m about to replace my front door at the office and going, ah, I’m not gonna put the glass . Yeah.

Yeah. It’s, it’s, um, it’s so, you know, you, you sort of go with the ebb and flow of Yelp, but they, I mean, because they do hope that eventually you will advertise with them. Um, they are really accommodating about stuff like that. And so, and every little bit helps. I was just, I was excited to be, know that I’d, you know, been listed as that number one hypnotist in Houston on the, but I knew what the criteria were, so, Right.

Um, I was like, eh, you know, it’s just cause I got the most reviews. But what I want people to really take away from this is that, uh, you know, it’s a strategy that is effective. Yet the main thing to take note of is the fact that. All these things require some effort, you know, all these things. Oh yeah. Just because you ha now have the page, you’re, you’re right.

There’s some level of cultivation that goes in with it. There’s some level of maintenance that’s gonna go into this as well. Um, I, I share a strategy that, um, I, I came up with though I am not currently using, though you can find it online, because my parents are wedding photographers and mm-hmm. , um, the, the, the thing for wedding photographers has a website called wedding wire.com, and at one point, this goes back about maybe four or five years ago, it was a big deal that they had 55 reviews on wedding wire when everyone else in the area maybe had like three or four.

So what I had suggested was, you know, it’s really easy to, to create a redirect. Uh, let’s do this. Mm-hmm. , let’s buy you 55 reviews.com. and, uh, you can use that in some of your print advertising, you know, in their bridal show, their handouts. Here’s a little postcard that says, uh, visit 55 reviews.com to see the updates, and I get a phone call from my dad at one point.

Saying, Hey, we need to do a new one because we have more than a hundred re reviews now, to which I went, You know what? Let’s keep it the same way. Let’s not change it because you’re going and you’re expecting to see 55 reviews, and all of a sudden now I think it lasts glances well over 300. Oh wow. You know?

Nice. Yeah. Or more of a, more of a 200 at this point. Um, so it’s where, you know, take note of that, that just getting the reviews was only the initial step, um, Right. Cause it’s also the strategy of how do we tell people it’s, it’s my statement that, Advanced certifications. Um, people weren’t asking Dave Elman for his certificates.

Bandler and Grinder were not certified in nlp. Uh, it’s our criteria. Tony Robbins doesn’t stick any letters at the end of his name, so it, it’s Anthony Jacqueline says his certificates and stuff just sit in a drawer, his desk, which is not discount them. But it’s to say that it’s the value that you give them.

And yes, I do have people who will reach out to me because I am certified through the ngh. I do have people who trained with me specifically because I’m board certified specifically cuz I’m an instructor specifically cuz I’ve done training in this specific protocol. Uh, though the majority that are out there are making the decisions based on the criteria that we set.

Oh yeah, yeah, yeah. Which is exactly what you’re doing here. And it goes back to the John Chase thing. Be a good hypnotist. Yeah. And because word of mouth, when I conclude my first session with clients, um, I give them a refrigerator magnet with my business card on it, which was an idea that, um, Melissa Roth had that I thought was genius because she said nobody ever throws away refrigerator magnet.

Right. And I have, like, I have like, you know, 19 year old refrigerator magnets on my refrigerator. Oh, I love that. So I, I, so she had said, uh, this was part of, I think of her medical, medical hypnotherapy course, but give them a refrigerator magnet with your business card and say, Hey, toss us on the fridge.

And, uh, and I’ve, and I’ve had repeat clients come back in and say, Yep, you’re little cards still in my fridge. And I’m like, like that. So, um, and then the second thing I do is I have a little rack, just regular business cards and I just grab a few of those and I say, Hey, word, word of mouth’s really important to me.

You know, may, maybe now you know, cuz I use your strategy of. Doing a convincer at the end of their session so that they know they were hypnotized. Um, and so I say now, you know what it feels like to be hypnotized. And if anybody asks you, you can just say, Oh wow, it feels really good, or X, you know, and then they’ll, you know, maybe hand out a business card.

So, uh, but the, um, the refrigerator magnet strategy, I highly recommend that. Cause yeah, it’s, um, yeah, it’s a really, really good one. Melissa was a genius for sharing that. Well, I mean, when I did for a while that I’ve gotten a little lazy on, um, there’s a danger to when everything is working. Which is a good place to be, but that’s often where some of your best strategies you let fall by the wayside.

I was doing it, I was doing at one point these really nice, uh, handwritten thank you cards to clients. You know, I would even go so far as to make sure that I would take the long way home, uh, because to go one specific route, I would drive past the post office that was open till six o’clock because I wanted you to have the thank you card in the mailbox for me the day after your first appoint.

Mm-hmm. , Which a little note on that. On my, and let me grab one of these cuz they’re right next to me here. Yeah. Um, on my office intake forms, because sometimes they’re not telling people that they’re coming here, um, when I’m asking for their mailing address on the, uh, client history form, um, there’s an asterisk next to address and it says, Follow up may be done by us mail leave blank to opt out.

Mm-hmm. You know, so they gave me their email address on the phone, but I would get their mailing address and send them something of that nature, you know, the next day. Yeah. That’s definitely good because people like, That. Um, I, for a long time after I bought my house, the title company, a person who, uh, was really, really nice and very professional and everything, sent me a little card every Christmas, you know, saying, Hey Dan, how’s your house?

You know, how’s everything going? And it was just a little thing, but it always, it, I had anchored good feelings already because my getting my title was so easy to do through that person already had anchored a little good feeling for them as well. And so when that card would show up every year, um, I would go, Oh, hey, that’s X.

You know, And if it happened to be that somebody else I knew was buying a house and they needed their title done, I would go, Oh yeah, go to this person. But that just because of that little touch, that extra touch. That they made. And, um, and it, you know, at least once a year they were at Forefront my mind for a day or two, which was really nice.

And, and obviously you can do that more often, right? Um, there’s a co there’s a company called Send Out Card. Yeah. That has a completely automated program for sending out, you know, cards to clients and cards to prospective clients sometimes and that sort of thing. And, um, I haven’t had a great deal of need for that just yet, but I’m friends with a Send Out Cards representative, so when I’m ready to, you know, start doing that and have it be automated, which I know you’re a huge fan of, um, that would be the way that I would do it.

I would probably do the send out cards thing cuz they have easy online ways to design and send cards and you pay it a little premium but not very much for the value I think you can get out of it. And, um, it’s sort of like the postcard strategy, uh, that you had done and Jeff Ronning had done for stage if No.

And, uh, just sending out those postcards, you know, as a simple reminder. Hey, I’m doing these shows and, um, you know, you can check it out. So yeah, it’s, um, it’s, it, it’s just a strategy and so you want to, like a general preparing for a battle. You want to try to think of all the possibilities that you can think of that will affect your campaign and then, you know, do something to deal with those.

And with Yelp, um, I mean I, I’ve had my Yelp account now for the entire four years that have been a hypnotist and, uh, or, or full time. And, uh, so, but I check it periodically. I check it cuz uh, reviews show up without any notice of, cuz sometimes I’ll miss the little email that they send out, Hey, X reviewed you on Yelp or whatever.

And, and I might be surprised and I go, Oh, hey, there’s new, a new client review or Uhoh, here’s a two star review. I better see what I can do about this. So, um, it, it takes some cultivation and paying attention, but I will cultivate and I will pay attention to a. You know, a resource that has provided me with, you know, a lot of money at no cost to me.

So, um, yeah, I’m, I’m willing to put in a little extra time here and there, which, I mean, at its core, and again, I want to reframe that for the one who might be a little cynical of that. Uh, it’s the same thing that we would do in my opinion, if someone, um, was unhappy with, so, You know, I’ve, I point to the example that, um, you know, here’s a client that one time, I’m, I’m of the mindset that I teach self hypnosis at the end of the process, you know, I’ll teach strategies as the tech, as the process is moving forward.

Um, though I will teach a more formalized self hypnosis strategy at the end of the process because to look at somebody who can’t yet make the change and tell them, I’m gonna show you how you can do it for yourself. I see a bit of a disconnect when I’d rather give you tools to either maintain or enhance once the process is further in motion.

Now, again, you know, NLP strategies or folding the whole way through and things they can do, um, the rebranding us, uh, anytime anywhere, and nobody knows you’re doing something though. Here’s a moment where a guy came in. And he basically said, You know, if I could just shut my body down for like a minute or so and just completely detox and relax and feed myself positive suggestions, that’d be great.

To which I went, that, that that’s exactly what the self hypnosis is. I teach you, Hey, let’s do something different. And I taught it way too early and he came back the next session and just, he was confused. Um, and it’s where my phrase was. Okay? So last week was on me. Uh, you will still be able to use that self hypnosis process.

We’ll revisit it later. However, congratulations. Today is now your second appointment. And he smiles and goes, Yeah. Um, oh, sweet , I’m real good about giving extra appointments. Um, uh, it’s, it’s in, there’s language in my intake form that said, Hey, if you don’t give me, and, and I know I’ve talked with James, Hazel, Rick about this, but mm-hmm.

um, there’s language in my form that says, If you don’t give me 24 hours notice and then you don’t show up, your, your obsession can be forfeit. But I ex it’s extremely rare that I enforce that. I, they, they might say, Oh, my kid is sick this morning. I can’t make it in. And I go, Okay, we’ll just shift it. Yeah.

But I, I do also give out if there’s a hitch. Cause um, I. This doesn’t happen as often now that I use more automated systems for my, um, my scheduling and stuff like that. But occasionally I’ll still accidentally, uh, double book a, a slot and then, um, I will just pick the person who I think is least likely to be been outta shape.

Um, and, and I’ll, I’ll ask them if they don’t mind. And I always give an extra session. I say, Look, I’m gonna give you an extra session. It’s this much value. I quote whatever my hourly rate is at the time. And I say, uh, this is just a, a courtesy because I know I’ve inconvenienced you a little bit today.

Mm-hmm. . And, uh, by being that moment of being a little bit humble about it, you know, I know I’ve, I’ve inconvenienced you today. Um, that usually gets them. Away from, Oh, you bastard to, Oh wow. He’s, he’s being nice about it. Right? Yeah. Um, and then I just add on the idea of an extra session, but I’m real liberal about, uh, giving out extra sessions if I need to.

And, uh, I’ve got, you know, as a hypnotist, I’ve got flexibility in my schedule, so I can just go, Okay, I’ll just make a note that I’ve added a free session to this person’s, uh, string of sessions, and that’s what I’m gonna do. But that goes a long way towards Goodwill building as well, because, you know, the, they might, that same person might come back and go, Wow, you know, we had a little hitch in the scheduling, but, um, Jason or Dan gave me a free session on top of, of it.

Wow. As I found, when you just take care of it appropriately, they just don’t remember it, it just completely fades out, you know? Yeah. I’d rather have it, you know, it’s where it, it’s not even the, the negative, it’s just kind of back to neutral as it should be. Right. Um, I am, I am so fearful of two people waiting in my lobby that I’m proud to say that has never actually happened here.

Um, but two, two levels of insanity in terms of how I guarantee that of, um, this morning was one that I have a, I have multiple email addresses and one of the email addresses has now morphed into, Oh wait, if we sync that one with my wife’s phone, we have a shared calendar. Yay. And you know, because I don’t use [email protected] for anything other than the calendar now.

Um, Right. You know, no client data is going to her phone. Um, Right. But the experience is again, that, you know, in these rare moments where even if it’s not, it, it goes back to the stage manager, uh, career. Even if it’s not my fault, uh, I am taking the blame. Yeah, I will do that as well, because that’s very meaningful to people.

They, um, when you get Ben outta shape and you’re thinking, Wow, this is not the situation that I’m happy with, and you play bad cop with yourself, then you, uh, you are reassuring them, Yeah, something’s wrong, and hey, I’m aware of it and hey, let’s do this to fix it. And that little sequence, um, where you acknowledge that they’ve, that they’re upset and you acknowledge that there’s a problem and then you say, Hey, let’s create a solution right now.

Right, Yeah. That you’re happy with. And, um, and yeah, that it breaks down. I mean, there’s, David and I are talks about that, um, emotional refractory period, but you can break that down pretty quickly, not just acknowledging that they’re. You know, when I was upset at United, um, I, it would’ve been great if they had said, Hey, listen, we’re really sorry.

This is kind of a, a mix up and we’re gonna get you on the plane as soon as we can. And, uh, it’s kind of, you know, we, we, you know, we can, we can probably improve this, so I hope you’ll be patient with us. If they had said stuff like that instead, just kind of saying, uh, you gotta wait before you get on. Yeah.

I think my attitude towards United might have been a little bit better and. When, um, when we as hypnotists kind of go out of our way to say, Hey, yeah, wow, I, I totally screwed up. Um, although I don’t use that verbiage Right. then, um, then yeah, they’re, they’re much more open and then, and then they know you’re, you’re sort of lending your way towards, Hey, let’s get it really good solution for this situation.

And though I have, um, double booked, uh, I, it’s rare now that I do that anymore, but, uh, I did have a few double bookings and I just found that being real accommodating and, and, um, and apologetic and, Hey, let’s find a solution right now. And then bringing up the idea of a free session. Mm-hmm. and I actually mentioned the value of the session because, um, you know, people sometimes bulk it at the prices that I charge and stuff like that.

And so the idea. Of getting a free session that’s, you know, $160 or, uh, like if it was with Richard non guard, $250 an hour or something like that, they’re gonna go, Wow, that’s, I’m impressed that this person just saved me, you know, $160 on my whole program or whatever. So that kind of thing. And it’s just an hour of my time or an hour of your time, or an hour of Richard’s time.

But it’s, uh, the, the, even that monetary value, it’s like getting the coupon, you know, in the mail and they go, Hey, you get a free, you know, you get a free hot dog at hotdog place because we love you. And so, um, it has that same effect. And they, and I’ve rarely had any difficulty beyond that. And actually usually it results in another thrilled client because yeah, I went outta my.

To accommodate them when I made, you know, a screw up or something like that. And it’s just that customer service ethic. I even say in my sessions, and this is true, I say my customer service ethic is through the roof. And so I actually tell my clients, if you need to contact me anytime day or night, you’re welcome to call or email and I will take your call or email.

And uh, and I do and I’ve had, that’s come back to bite me a couple of times cause the client called me like, you know, uh, 11:00 PM at night and go, Hey Dan, I’m having some trouble. But that, just saying that and them knowing that they’ve got kind of a little safety net or a support network or something like that while they’re with you, um, it’s that extra customer service thing that goes beyond, you know, way beyond the hypnotist who just sit you in a room and clicks play on a recorder or something like that, that goes and smoke has a smoke or something like that,

So, um, I, you know, I emphasize customer service, but I also. Walk the walk when it’s necessary. And, and so, uh, and that just makes my customers feel very, very taken care of, I guess. And I want them to feel that way. And I have continuing strategies. I offer a discount to, um, returning clients. And I say, Look, um, even if you don’t ever return, um, I’m always available for questions.

So if you have a question about another hypnotist you might wanna see, or a question about hypnosis or just about your program down the. Feel free to drop me an email. I’ll be glad to answer any questions you have. And it’s fair that they’re actually getting back in touch that way. But just having them carrying that knowledge, you know, adds to the cache of you as, as a sort of a consummate professional and that sort of thing.

And, and so later, if they meet somebody who needs to goes, Oh yeah, this guy Dan, he’s great. He, you know, he told me I can call him anytime and he’s very accessible and that sort of thing. So it’s all part of the big gestalt of getting, you know, this sort of marketing plan together. , but you want them to feel taken care of and like you’re listening and being responsive.

And that was not what I got from United last Thursday, so I was just a little less inclined to fly that airline again. Yeah, yeah. And, um, but yeah, people, you know, if you could even go a little bit outta your way to make them feel like you are genuinely responsive, genuinely caring, and um, you know, and searching for a solution that will make them happy, you know, you, you can ride out the little bump.

I think the phrase comes back to, again, just simply doing good work. Uh, hey Dan, before we, before we wrap up, uh, cuz I’ve got a client actually, uh, about to arrive in the next couple of moments here. Okay. Uh, I’d ask you a simple question to rewind the story back. If you knew then what you know now, the old question, uh, to have started and, uh, even earlier.

So, uh mm-hmm. , what, what would you have done different along this journey? Um, I would’ve, uh, so I’ve got your business course and if I. If I knew then what I know now, I would’ve instituted some of your strategies earlier. And, um, but in terms of the Yelp thing, I would’ve probably done it ex I would probably do it exactly the same way.

Mm-hmm. and, um, and get that going. Uh, and I would probably still use Mark’s Groupon strategy, which unfortunately I’m unsure if he’s still selling that or not. But it’s a great strategy for Groupon. But, um, uh, what would I’ve done differently, I can’t really think of much that I would’ve done differently because I was trying to do the best thing I could do every step of the way.

And I w I was very open to learning what I needed to do from people like you and non guard and other people. To find out just the best practices that I could immediately institute. So I would, uh, I would do something that a science fiction writer once called himself. I would be, I would become a sponge for knowledge.

Yeah. And, uh, just get all the information you can use on what you need and then start instituting it. But yeah, my one regret is probably that some of the successful stuff I’m doing now, you, you had, you actually painted me on that a while back and you said, Hey, Dan, congrats for using strategy that I taught you, uh, six months ago.

Something like that. and, uh, and so, but, um, I, I would’ve been more, uh, attuned to getting that stuff in place earlier because I have seen a difference in my business because of that. And so that’s, that’s the one thing that I would’ve done differently. I would’ve been quicker to institute some of those strategies earlier on and start seeing the results earlier instead of later.

And, um, there are sort of re I have my own personal reasons why that didn’t happen, but. Now that I have done some of that stuff, it’s really streamlined my business and things are going a lot better. And I’ve got happier clients, I’ve got better schedule, I’m getting more clients. So it’s all there. And so I would just, you know, if you get a good resource from another hypnotist like Melissa Roth or Richard Ard, or Jason Lynette, I would say put it into practice as quickly as you can and, uh, and do, and do what they ask you to do.

If they say you need to create a website with, with your city or state and the name or the url, put your city or state in the url. I still have, my main website is dan perez hypno.com, which is a pretty crappy URL for a website. I haven’t changed it because I created a blog strategy that pushed that up into the top of the Google rankings anyway.

But um, but yeah, that advice is really solid. And so when my sister starts up her business, her websites will have, you know, keyword search. Organized URLs and stuff like that. And, um, so I’m a bit of an exception in that way, but, but it made more work for me down the line. And if I’d had, you know, I probably could have gotten a lot more clients earlier if I’d had, you know, the city or state in the url.

So, you know, find the people with the best advice. Take their advice and then institute it. That’s probably what I would’ve done. Although I did a lot of that. There were just certain things that I kind of ignored and then said, Oh, I’ll try this. Oh wow, what a good result. So that’s kind of how it works.

Hey, it’s Jason Lynette here, and if that doesn’t inspire you to get out there and make sure your business can be found, I don’t know what will though. In the meantime as well, head over to Hypnotic Business Systems. Dot com. This is the program that Dan referenced as being helpful along his journey, and this is the program that you can begin to use as well.

It’s the entire digital brain dump of everything that I’ve done to grow my hypnosis business as the hypnotic business Guinea pig testing strategies for you and really putting them into place and then sharing with you what works and how do you make it work, as I like to say more good or better. Head over to hypnotic business systems.com.

Thanks for listening to the Work Smart Hypnosis Podcast and work smart hypnosis.com.