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This is the Work Smart Hypnosis Podcast, Session number 124. Helen Midas on hypnotic success. Welcome to the Work Smart Hypnosis Podcast with Jason Lynette, your professional resource for hypnosis training and outstanding business six. Sets. Here’s your host, Jason Lynette. Welcome back. It’s Jason Lynette here and well, good morning cuz the wonders of the international time cycle.
I just recently got to connect with Helen Midas for the first time and have this outstanding conversation. I say good morning, uh, being the morning person that I am, I was up at, uh, 5:00 AM for us to record at five 30, which of course, all the way over to Australia. A comfortable 7:30 PM her time, and you’re gonna hear an outstanding mindset in terms of growing a business from Helen in this program.
Helen left behind. You’re gonna hear her story, but I’ll give you some of the bullet points here. Leaving behind a career in the corporate world to then branch out. She had made use of hypnosis herself and then now taking those skills. To the local community as well as a global community as well. Uh, sharing a bit of a passion together on this one, of helping other hypnotists to get out there and grow their businesses that we can often be a little too micro focused in terms of one client at a time, which is absolutely viable, is absolutely a noble way of doing.
But to take that mindset to a much bigger audience. So the mindset of helping other practitioners to be out there and be successful and to grow their businesses and to help even more folks out there as well. It, it’s where that, I chair a little bit of a personal opinion on this that far too often I run into the hypnotist who still thinks we are this little novelty off to the side.
The phrasing that I’d often use is that you could hop Google and. A Google News alert and just type in every iteration of the word, hypnosis, hypnosis, hypnotist, hypnotherapist, hypnotherapy, hypnotherapist, all these variations of words, and it becomes this incredible pat on the back to realize that as a profession, we really are a lot further along.
That a lot of our community would think that we are, here’s this amazing piece of research that then comes out, and then we can use that within our materials. We can reference that as we’re speaking. Or the joke of it becomes here’s this celebrity who has now made use of hypnosis. And sometimes we might have that moment of thinking, Okay, someone else?
Someone else please . Whoever it might be. But this experience of, there’s so much work that’s out there, there’s so many opportunities, and it’s where inside of it, I mean, this is where what’s behind Hypnotic business systems, the program that I offer, or you’re gonna hear Helen talk about her approach in terms of working with clients, working with coaching students to really get out there and get your business found as well.
We’re gonna put links to everything over in the show notes [email protected] and if you’re. To see Helen speak. Definitely get out there and connect with her as well. So with that, let’s jump right in. This is session number 124 Helen minus on hypnotic success. Okay, well, I guess the story starts a little bit earlier than that.
Um, some 20 years ago I was suffering from depression and um, anxiety, and that was because I was in a place which was, uh, quite stuck and I didn’t know how to get out of that place. I thought that I couldn’t get out of that place. And, um, what actually happened was that, I sought help from a clinical psychologist who was also a hypnotherapist.
And, um, at the time in the state of Victorian Australia, you weren’t permitted to say that you were a H therapist. So I didn’t know he was a H therapist, I just knew that he was a psychologist and he ran these events every Thursday night, uh, where he would do a lecture and then he would do, um, a facilitated group.
And, um, the material within those, um, lectures just blew me away. And so we would go away four times a year to these. And, uh, we would all take our sleeping bag and there’d be like hundreds of us, you know, and he would call it guided imagery. And at the time we didn’t know that he was actually doing group hypnosis.
And, uh, the shifts that happened underneath the surface were so incredible. And, you know, totally shifted the way that I thought, the way that I felt and helped me become empowered. And so that’s where it really began for. So the journey, first of all, as the clients. So then where did it lead from there?
Yeah. And so what actually happened after that point was that, you know, I decided that given that I felt so much better internally, it was time to, um, you know, for my body to actually reflect. How strong I felt internally. So then I went on this fitness regime. I became a fitter in my forties and I was in my twenties.
And, um, subsequent to that, I was, at the time I was working in corporate, so I was a senior. Uh, project manager where I was running multimillion dollar projects for the big companies. And, um, I found myself, um, disenchanted more and more disenchanted unfilled as time was going on. So, to begin with, You know, I was quite fulfilled.
I was climbing the corporate ladder, I was getting promotions. It was exactly what I wanted to do. I’m an economist by trade and um, I decided that around the 22 year mark, so I had been working in corporate Australia for 22 years, that I had only reached halfway. And that was a massive aha moment for me because I thought, I’ve got another 22 years to go and I don’t think I can do this for another 22 years.
There’s gotta be something more in this lifetime than me adding to the bottom line of big corporations, because that’s actually what my scope was, was always to add to the bottom line of these big corporations. And so I thought, you know, I just don’t think I can do this for another 22 years. And, um, it all started there in terms of, well, if I’m not gonna be doing this, what am I going to be doing?
And so then what happened was, you know, as soon as you start questioning, as you know, Jason, doors start opening. So the moment you have a question, the answer appears in front of you. And so, The answer basically came in the mode of a fellow colleague who was also a senior consultant at my company. She had released a book called 30 something and Over It, and I heard the title of that book and I thought, I need to read it , because although it wasn’t 30 something, I was 40 something and I, but I was well and truly over it.
And so, um, I read the. and in this book she talks about that everybody has a baby that they need to find in their lifetime, whatever that baby is. For her, it was writing, so she had to leave our consulting firm and you know, venture out into the. You know, field of writing and take that risk. And so I really related to that story because she was talking about the firm that I was working at, and she had left that and became a successful writer.
And so I had to then say to myself, Well, what’s my baby? What’s the baby that I need to nurture? I had completely lost, um, connection to. You know what I was passionate about and um, it’s interesting that so many people that I speak to are exactly at that point, and I say to them, You only need to know the next step.
You don’t need to know 10. You know, further than that, just the next step. And so then I started to notice the parts of my day that made a difference to me and made me, you know, smile and, um, what I discovered was that the parts of my day that. You know, I was really excited about, usually happened in the tea room where I would be asking colleagues about, you know, what they were up to and they would say, Oh, Helen, you’re so good.
You’re incredible. You exercise every day and you do this, and you do that. And I say, I think this is my baby. Because people would come back to be the next day and say, I wouldn’t believe what I just did, Helen. So they would be overcoming their, you know, limiting beliefs, just. I had done with my life, and then I thought, well, even though I’ve discovered that this is my baby, well what can I do?
I can’t just talk to people. That’s not a job.
Of course then, you know, other doors started opening up where somebody had just said to me, Oh, I had done this quit smoking program. And then I thought, Well, I wonder if that’s what I should do. And then, um, I made a number of phone calls to some HYP therapists. In, um, you know, just random therapists. I didn’t know who they were.
I just got them out of the, you know, um, out of Google and asked them, uh, what should I do? Where should I study? Where should I go? I have no idea. And that’s, that’s how it really started. I mean, I started off by not knowing what to do. I, first of all, I thought I was going to do, Personal training and actually went to the personal training centers and had interviews with them.
And I thought, nah, yeah, I don’t want, I don’t, I don’t wanna physically train people. That’s not where it’s at for me. For me, it’s all about the mind, you know? And, um, I’ve gotta work with the mind. And, um, so that’s, that’s how it all started, uh, basically by, you know, one, one step led to the next step. And, um, and then the very first course that I did was with Tad.
So I became a master practitioner timeline therapy and nlp and, uh, that, that was the first step. And then the next step was, um, a diploma of hypnotherapy at the Academy of Hypnotic Science, uh, institution where I, I later lecture and, you know, it just went off from there. So that’s, that’s how it all started for me, was basically by feeling very disenchanted in my life and unfulfilled and.
Finding, you know what I needed to do that excited me. So interestingly, you know, I always was interested in psychology. I used to read child psychology books from when I was, you know, in high school, but never pursued that path. Instead, I became an economist. So, um, and now I’m, I guess I’m back here, but, you know, in a family empowering way because we’re doing the most incredible profession on earth, Right?
Which is hypnotherapy. Absolutely. What I, what I love about that is that it comes down to that single step, that step in that new direction, which for some people, It either feels like this leap of faith or for many others, it’s just the most logical next step. And so often, I mean, whether it’s the client, I know you talk about business and whether it’s even the client coming in, it’s that initial step to create that change that’s really getting that all in motion.
The, you know, worldwide franchise of Gold’s Gym has the sticker on the door that reads showing up as half the battle. What is. That would you say, for the most part, let’s, let’s talk about it from the client perspective first. Someone who is recognizing that they need to produce that change. Is it one specific element or how much variation is there be behind that moment of I’ve gotta do something about this, this just isn’t working.
Yeah. I, I think that the first step is, you know, to decide. And for me, when I, um, went to get help for myself for depression, it was, it, it. A decision that I needed assistance, that I, I could not find the answer within myself, that I had to go outside of myself. And I still do that, Jason. So I, I have sought help in every area of my life.
So, you know, I don’t, I don’t feel any kind of shame in saying that in everything that I’ve ever done, you know, when I needed to become fit. You know, I did personal training when I married for the second time, and all of a sudden I had three stepchildren and I didn’t know what to do. I went and did a step family’s course, you know, so I’m always seeking assistance.
When I started out in business, even though I was. You know, in corporate for a very long time, I still didn’t know how to create my own business. I spent, you know, quite a bit of money on business mentors because that’s what I needed to do. For me, if you’ve got a problem, you just need to actually decide and find out what you need to do from someone who’s already done it.
And that’s the frustrating part about what I feel about, you know, hy Therapists of today is that many of them, you know, are. You know, not doing what they’re supposed to be doing in their life, and instead they’re doing some other job that they don’t enjoy. Yeah, simp simply because they’re not investing in themselves to take the logical next step, which is to find out what you need to do from someone who’s already done it.
So in terms of the client’s perspective, just to answer your question, not tore too much, it is to decide, but the second step. To take responsibility for everything that’s happened in their life. So, you know, that was a massive, um, shift for me in terms of what I learned when I, you know, helped myself, was that I am responsible for everything that’s ever happened in my life.
And so by being responsible, then you can move forward. If, if, if you’re not responsible, then you can’t. And so, With my clients, I’m sure you do the same. Uh, when they come here at Hypno Fit, the very first thing that they’ve gotta acknowledge is who’s responsible and who’s 100% responsible. And it has to be that they are so to decide and then to take responsibility, and then to take action is the three things that must happen.
And then they will get results. There’s no doubt. I love it. There’s a, there’s an aspect that I love of, uh, just simply email marketing, um, the ability to stay in contact with somebody, that there will now be those moments where here’s a person who will call me. And, um, I’m not confrontive about it. I’m not, you know, abrasive about it, but it’s kind of more of a tongue and cheek, playful way of bringing up, Hey, you know, it’s interesting, you filled out a form on my website about four years ago.
And you’re calling me today. So yes. Simple, simple question. What, what’s different now? And yes, my, my answer to that is usually whatever they tell you, that’s really what you’re gonna be working on as opposed to the, the headline of Stop Smoking, lose Weight. Um, but to get that feedback as to what’s that deciding factor, what’s different from the simple website submission, uh, or the phone call that wasn’t returned about five years ago.
Go, Yeah, here’s what I, here’s what I need to address. Exactly. I always ask what’s the catalyst? What is why now? Mm-hmm. , you know, and um, yeah, and exactly in terms of what they say that is, that is the clincher. And perhaps, you know, this is, I always think that they didn’t come, you know, two years ago or three years ago because they weren’t ready.
But now they are. And so, um, it’s the perfect time for them to, to get the changes they. Absolutely. Absolutely. So then, uh, I always like to ask this question of the, the user experience. Someone is coming in to work with you. Uh, what’s the journey they’re about to jump into? Okay, so the journey they’re to jump into is the kind of therapists.
So I’ve got, um, my clinic, I’ve got two hip therapists that work for me as well. So, um, these days, so I used to, you know, I’ve literally treated thousands of clients, but now. Uh, time is spent mentoring other hyp therapists and my two HYP therapists, see my clients. But, um, in terms of the journey that the end user and the end client has at Hypno, it’s all about, um, uh, them seeing everything completely different to how they previously saw it.
So, and my belief is that, you know, their, our job as hypnotherapist is not to tell them something that. Something incredible. It’s all about unlocking their own. And that’s the beauty about hypnosis, isn’t it? Is that we unlock their wisdom. So we get them to, we unblock their blocks, you know, their subconscious mind is all knowing and all wise, and they have the access to everything.
They have infinite wisdom and it never ceases to surprise me. You know, a 14 year old has so much wisdom at the subconscious level, and you know, our role is not to impart our wisdom because that’s irrelevant. It’s all about unlocking theirs. And so their journey is all about. Getting in touch with their inner power and stepping into their power.
Not in an aggressive way, but a totally loving, loving way. And that’s, that’s what happens when they come here. I love it. I love it. So then let’s talk for a moment about this idea of branding, cuz I love the name Hypno Fit. Thank you. I love it too. And I’m hoping well, Ah, using, and my, and my dream is that, um, there will be a time when I’m certain this is gonna happen, Jason, in that everybody will know what Hypno fit is because I am licensing, um, hypno fit.
So I am doing hypno fit practitioner courses around the globe. And, uh, that’s, that’s, that’s my dream is that there will be a hypno fit everywhere, . So in terms of branding, that’s, that’s what I. And, um, I, I do want, you know, my mission, Jason. It’s not about me and it’s not about my brand. I don’t know if you’re aware, but I really do have this calling that I want our profession to be the go-to profession around the world, you know, so that it is the go-to, not the last resort.
Cause at the moment, hypnosis around the world is the last resort. And so what I want is for most. Across the globe to be successful. And that’s what I do what I do, and that’s why I help the therapists have the business of their dreams. Just like I created the business of my dreams so that people know that hyp therapists are there to help them, not just for quit smoking, but, and not just for weight loss.
But for all the other issues that they currently go to medication for. So I’m not anti-medication. Of course there’s a place for medication, but it is massively overused. And so, you know, my whole dream is that we are gonna be so well known as a profession because there are so many of us that are successful that they will come to us first before they.
Anywhere else so that they can access their inner power. And so in terms of branding, um, that’s, that’s what I’m hoping to achieve, whether it’s with my business, the hypno fit name or their business to meet, it’s the same, I experience the same fulfillment, um, when you know, my hypnotherapist and when I mentor them, when their name is out there.
So that’s what I want more than anything in the. I love it and it’s the, it’s a similar theme of my phrasing has always been, the more overall successful, the more we successful that as we get this message out there as we’re helping people, which, you know, I can look into my office and here’s this day that I’m working with this one client and they have their success story, yet, here’s someone who’s in one of my communities.
Here’s someone who I’ve worked with directly. And that person’s out there now seeing dozens, hundreds of clients out there, really getting those similar results, uh, in, in terms of the business side of things. Um, I, I’ll share with you my phrasing on this, which is that so often, you know, we, we get caught up with the idea of the shiny gadget, um, that people would go, Oh, I need to do this.
They, Oh, I need to do Facebook. And they don’t quite understand their steps to that. Yeah. Um, and my phrasing is, Comes down to being the strategy as opposed to the platform. Um, that it’s the techniques that we put into it that make it work. What, what is it that you feel is missing in terms of most people out there in their business in terms of getting hypnosis out there and being found?
Basically, they don’t know what they’re doing. Yeah. So, you know, and, and like I said previously, when you dunno what you’re doing, It’s so you just need to learn from somebody who has done it before you. So they, they invest all this money on training. Yeah, on therapy and the, and you know, you have so many, He hit the therapist who keep doing the next therapy training and the next therapy training and the next therapy training.
And I also train. You know, uh, people with therapy as well, but they don’t take the next step to invest in their business as to how to create a successful business. So that’s the missing step is actually following, you know, someone like yourself or myself who’s done it. So I think that’s important.
Someone who’s done it, so someone who can, you know, put their hand in the heart and. I have got a successful business. I’ve created a six figure business within the first year, Not the second, not the third, not the fourth, the first year of my business. This is how I did it step by step. Mm-hmm. , you just need to take these same steps.
it’s very, it’s, it’s that to me it’s that basic and that’s why it’s so frustrating to me because the wellness industry is the next trillion dollar industry. You know, there are plenty of clients out. All of us, there is absolutely no reason as to why hypnotists across the world are so poor. Yeah. And yet they’re, they’re the average salary for a hypnotist in, in, um, the US and in Australia is terrible.
Yes. Terrible. You know, there’s no way that I would’ve accepted that salary even from the first year. Oh, same . Yeah. The thing is, you know, um, I think that’s, that, you know, with myself, I know about yourself, Jason, but with myself, I had skin in the game. I was not prepared to go back to corporate. Yeah. So, So I had a, I could not just depend on my husband’s salary to pay for my million dollar mortgage because in Australia we all have million dollar mortgages.
So, you know, I had to, I had to earn enough money to make sure that I wasn’t going back. And the thing about it is, is that therapists have got this, um, you know, blockage about, well, you know, if I’m earning money, then I’m not doing. What I’m supposed to be doing, I’m not helping. But the irony about that is that the more successful you are, the more people you help.
You know, It’s not a matter of, oh, but I’m a helper and I like to help the world. I like to solve everyone’s problems. So I don’t need to learn how to have a successful business. I’m just happy the way I am. The irony is, is that you are not helping that many people. If you’re not successful, if they, I’m fine.
They need to know you are there. So you need to, you must, you must be successful. And I, I remember Jason, the very first time that I ran a workshop, you know, that came from a client who she had gone everywhere. For depression and suffered from depression all her life. And finally she had overcome it with the therapy that I had done with her.
And she said to me, and this was some five years ago, she said to me, Helen, you can’t stay in this room. You cannot stay in these four walls. You need to get out there. You need to get your name out there. You need to help more people. And. From her that I went, Yeah, okay. I need to create my first workshop.
So in, and, and that’s what we need to do is we, we need to listen to those messages. From wherever they come from and then take action and, um, you know, go outside our comfort zone and, and keep walking. Take example, not just the talking example. So, you know, it amazes me that so many hypnotists, um, you know, they don’t leave their truth, they don’t actually, um, overcome their own limiting.
But having said that, what I have found in terms of a difference between Australians and Americans, because I have actually, um, um, spoken at, um, in America as well, so I, I was there last year and I was there in April. I’m going back in August that you actually, you guys have a different mindset to the Aussies and the, and the Kiwis.
So your mindset is actually a lot better. So, um, you know, you’ve already got the, uh, the mindset switched on, whereas over here, that’s the first thing we need to do with our he therapist is, is actually help them overcome their own limiting beliefs about their own capabilities, about what they can and can’t do.
It’s a cultural thing. I, I, I actually found. To be the case 100%. When I went to America, uh, when I went to the US and I spoke to hypnotist and I said, This is what you, you guys need to do, step 1, 2, 3, 4, 5, they go and do it. Mm-hmm. . Whereas in Australia it was like, what’s, there’s, if there’s a difference in terms of a, uh, a mindset, In terms of, um, what they can and can’t do.
So there’s definitely a difference, I believe a cultural difference between you guys. And, um, the beautiful thing is that it kind of goes back to what you mentioned before about that taking of one step, that one step in that new direction that, um, I, I can. Indirectly reference someone who was working with for a while, that here is the scenario that things were, I, I, I’d always point to this category, um, and let’s put it in the weight loss metaphor for a moment.
Here’s the person who absolutely hits their goal and then goes further. And then here’s that person who had this big goal. Accomplished these results. And they’re not quite at the full goal, but they’re still happy with the results they got. So let’s say, you know, they want to lose 50 pounds and then here’s the one, Well, they lost 25.
They’re still quite happy with that, yet clearly on paper they could have done better. I, I had a person I was helping with their business that was definitely in the category of. Okay, I’m doing better. This is working better for me. And, and of all things, it was a silly catalyst of willing to spend $2,000 on another training course, willing to drop another $3,000, including travel, to get another piece of paper on the wall, and it took the polite moment of calling out.
Okay. I’ve given you a graphic designer to hire. You’re still not willing to spend $25 to make this image look better because you’d rather spend six hours fighting Photoshop to make it look decent. Yeah. Yeah. Hire somebody, , Yes. Spend, Spend the money back on your business. And suddenly the first draft came in and it was, it was flawless.
I mean, I just gave him someone that I use myself and to see that moment, that mechanism. Oh wait, Other people can help me with my business. Other people can provide a better way to get there. I gotta do more of this. That that first taste is magical . Yeah, absolutely. Totally agree there. People hide behind their computers trying to do things that they’re absolutely not good at, as opposed to outsourcing and get someone who knows what they’re doing to do it for them.
So yeah, 100% agree with you there, Jason. outstanding. So then the, the direction of things at this point, uh, where is it that you see hypnosis really progressing in these years ahead? I really believe that consciousness around the world is expanding where really exciting times. Mm-hmm. and I feel really privileged that I feel like I was really here inception.
It’s almost like we’re at the birth of this wonderful explosion of consciousness and, um, so happy to be a part of this movement. I really, really believe that h with therapy is the profession of the future. And, um, you know, we will be known as the go to profession first. Before people go to get their medication, I really believe that.
I really, really believe that, without a doubt. Just like they used to, um, uh, see chiropractor and psychologists in a way that wasn’t too favorable in the past. Um, I really believe that H therapy is. Becoming an a credible industry and with me, with my mentoring, that’s part of it as well, is making sure that they understand that they are, that they do need to present themselves as credible professionals.
Yes. And, and to behave in that way as opposed to, um, you know, people often have an image devices. You know, crazy people, but really we are professionals and we really need to present ourselves in that way, in everything that we do. And we are, and we are presenting ourselves in that way and that way, you know, we are the credible profession that we deserve to be.
So we are going to be seen more and more like that. That’s, that’s what I believe. There’s an interesting trend right now, and you know, from the hypnotic perspective, we can always look at it from the student of all of us, from the outside and look at work that’s being done in other professions and go, Well, that’s a hypnosis technique.
Well, that’s a hypnotic process. I was listening to something the other day and it’s like, Well, I use this guided meditation and I listened to it and went, Yeah, that’s what we do, and, and it. Taking that opportunity and spreading that awareness around which, again, to be out there doing the work and, and thinking bigger about it.
Whether it’s not just the one to one client, but presenting it to organizations, presenting it to larger groups as well. Of course. Absolutely. And that, that is, you know, I was speaking to a school teacher recently. Uh, they do all these mindfulness, uh, at the primary school, so right from the age of five to the age of 11, where they’re actually doing these techniques as part of their day to day experience at school.
So you are right. It’s, it’s, it’s more than just the end user. It’s going to be more and more the case of what people do in their workplace, at schools, at universities, and and so on as consciousness just. As time goes on. Yeah. Let’s talk for a few moments on the business side of things that, you know, that catalyst to make it work, which your, your story kind of mirrors mine because mine was the, I signed the two year lease and went, Okay, it has to work.
Uh, yeah. As opposed to dipping the toes in the water and thinking, Oh, maybe I’ll swim today. No, this is absolutely. Now you had a, um, a larger catalyst that I was leaving a career. Working in nonprofit arts, which turns out to be nonprofit for damn near everybody involved, uh, . So the mindset of, Oh, I just need to match my end cub.
Yeah, that was, that was effortless. Um, and then okay, launching it up from there and, you know, being in that successful mindset from the beginning. So looking at it as, uh, from starting over, um, what were some of those things that you feel really made the business work from the launch? Uh, of really jumping in and getting the results right away as opposed to kind of waffling around the first year or two as many people.
Yeah. Okay. Really good question. So, the first thing was, um, to, to get assistance, like to, to be honest, you know, the, the first business coach that I got, I spent a, I spent a small fortune because it was Tony, Robert. In terms of one of his courses. And so I didn’t have the, the funds just sitting there waiting for me to spend it on Tony Robins.
I had to actually, you know, withdraw from my home loan to do that. So I was prepared to do that, to be prepared, to actually draw from my. To actually do the mentoring that I needed to do. So, um, I spent a lot of money on different business mentors and none of them were hit. My therapists. Yeah. None of them were, uh, recognizing that the and feedback gap is what I did.
The second thing I would say is, say, To everything. Mm-hmm. . So saying yes to everything, every opportunity that came my life, even though it scared the crap outta me. Um, and I was petrified of doing it, just saying yes regardless. So for instance, you know, some of the first clients that I saw, um, You know, they, there was actually a misunderstanding on my website because I had a, you know, I had at that time, what my first website, uh, there was something, you know, under services, it was all about peak performance.
And I was imagining, you know, sports performance, but people were reading that as sexual performance. And so, um, I was getting all these calls for, you know, impotence and premature ejaculation and all those sort of issues, and I went. And, um, basically what I had to do. You know, jump right in there and say, Yes, I can do this.
Yeah. Quickly found myself a sex course that, that, um, you know, added to my hippotherapy training and then I did know how to do it. So it’s about saying yes, yes, yes, yes. And the how comes later. So the how will follow the moment you say yes. And so, Is really important. The third thing that I would say is asking a lot of questions.
So I would be literally the person that, everywhere that I went, um, you know, who, whoever the speaker was, I’d be the person that would take the speaker aside at the end of the session during the break and ask them so many questions. You know, I would take the opportunity. It amazes me that, you know, people don’t do that.
Yes, a lot of people don’t do. You know, there’s so much information that, um, I can share with people and I say, Come afterwards. And the people that do come afterwards and ask those extra questions, you know, they’re the ones that are gonna go the extra mile. So, you know, asking those questions. So even, you know, before I was a, a professional speaker, you know, I followed professional speakers around and asked them a lot of questions.
Speaking. So those three things, you know, getting the professional assistance. Via mentoring, saying yes to everything that scares the crap out of you. Cause I to this day, you know, ev every single year I do something else that scares a crap outta me. Um, on most days I’m doing something scary. And, um, and the third thing is, you know, to ask questions.
To ask so many questions. You know, there’s always somebody you know ahead of the road. There’s always someone a few steps ahead of you or five steps ahead of you, or 10 steps, no matter which level you get to. You’ll always still have somebody that’s right ahead of you, and there is no reason as to why you can’t approach them and ask them the questions that you need so that.
You can actually follow a path that’s easier and more efficient. Cause I’m all about efficiency. I hate wasting time. And so if somebody knows a quicker way of getting there, tell me and, and I’m gonna get there quickly as well so that, that. That’s what I like to do. So they’re the three things that I would say made the biggest difference in my business career.
Well, there’s that discovery too, that the more successful someone is, the more likely they’re also the one who’s willing to share it. You know, of course, leaving names out of this reference, but there’s moments where I attended one of my first hypnosis conventions years ago. And here’s this person that I’d asked the question to, and this was not the greatest entry point into it, but they went, Oh, well you have the sign up for this.
Oh, you had to buy that to get that, as opposed to the next one. I asked tons of information, tons of value, and of course down the road I eventually invested in what this person was offering too, just to, to get inside of it and get more knowledge on that. But this mindset of sharing of content, this mindset of being open with it, and it’s the hypnotic pattern of give, give, give, give, get.
Absolutely. Absolutely. And I’m not sure if you’re aware, but I do have a a Facebook page that’s just for. Hypnotherapist across the globe called Hypnosis Success Network on Facebook. And um, you know, you’ll see there’s so much sharing on that page, so much sharing. I mean, every Thursday, um, I do top tips Thursday and I gather all the questions that people have set me all through the week, and I just sit there and answer all of them.
So there’s no holding back. I don’t believe in holding back. I just believe in giving, sharing, as I’m sure you know, you do. Two, Jason. So by sharing that’s, that’s the way that, you know, the more you. The more everybody benefits and it just helps everybody. So there’s no reason as to why we can’t help each other, um, as much as possible.
So, yeah, absolutely 100% agree with that. There’s a theme of motivation that I’d love to chat with you about that, especially the saying yes to everything, the ability to jump in and go, Let’s see what happens. That this is something I run into with a. Hypnotist is something I see a lot of clients who, so working with people for the aspect of motivation and getting started, that there sometimes is this incubation mindset that we have to be the one to have everything ready to go.
Everything has to be completed before we even offer it out there to the world. When there’s something to be said about finding. If there actually is a need for it, finding out if the market is actually viable for that thing. So in, in terms of your own motivation strategies, is it, do the full incubation, plan it out or work with that market and see what’s working?
No. No way. No, I’m with you. Oh, I’m meeting you here. I’m totally with you. So my very first workshop that I ever did was called FastTrack to Fabulous from Feed of Fabulous in five Easy steps. And, um, I sold the workshop before I created. Of course I did. I wasn’t gonna sit there and waste my time creating a workshop if I didn’t have anybody buying it.
So I had a, I had, it was a very difficult sale for me because I knew, um, you know, generally speaking what my structure was going to be. I knew the headings. But I hadn’t created the slide pack, I hadn’t created the workbook. I hadn’t created anything that actually was the guts of it. So, you know, but once I got my first sale, I knew that it was gonna be on.
So it, it has to be that way in that, um, You, I, I always teach my therapist about selling first. Creating later. Yes. Because we don’t wanna waste time. So, uh, you know, I come from a background in corporate Australia where I was a senior project manager, and so project management is all about efficiency and um, you know, that’s, my mind is always about never doing something.
You are gonna waste your time doing. And so you need to make sure that you do have someone who, a market there before you waste any time creating material for that market. And so I have done that with all my workshops actually. And it becomes easier and easier and easier to do as time goes on where you sell your workshop and then you create it.
So, um, yeah, that’s what I do. And that’s, that’s, that’s the way. I believe it’s the most efficient way of doing it. Well, it absolutely is. And chair, I’d love to hear your response to this because there’s, I, I’ve labeled it the two perfect theory that people will incubate on their websites. People will incubate even on a business card.
And, you know, I, I’m, I am working on my business card. That’s when I’ll get started. Well, how long have you been doing that? Oh, about a year. As opposed to the, the empowered mindset of saying, Start with something you can outgrow. Start with something you can grow out of. Or Here, here’s a student that was.
Fighting over all these different office spaces and just saying, find something and then work from the mindset of, good, let me outgrow this. Exactly. And so, you know, um, I’ve got an online program called 15 Steps to Hypnosis Business Success. And step number one is business basics. And part of that, step number one, Jason, is waste your time with your business cards.
you know, Don’t waste your time. No one cares, Dylan one cares about your business cards. No one cares what they look like. Ok. No one, they throw them in the bin. So, um, absolutely. You know, the very first website that I created, um, you know, nowadays it’s very simple to create a really professional looking website.
Cause there’s so many templates. But believe it or not, seven, only seven years ago, just seven years ago, you know, my husband created my first website. He’d never created a website before. It actually looked really shocking. You know? It actually looked very , very amateurish. But you know what? I still got clients from it, so I still got people contacting me from it.
It still did its job. It didn’t matter. It was out there. Since that time, I’ve had how many iterations, but. I started at that point and just put it out there. Yeah, you’ve got a letter of, you’ve just gotta let go of perfectionism and, um, you know, waiting for the perfect product, you’re just gonna be waiting a long time because it’s just never gonna happen.
You know, the, the eBooks that I’ve got online at the moment, the first eBooks that I put on, we’re pretty sho. That’s okay. At least they were out there. Now they’re pretty good . You know, although there’s something to be said around sometimes where it, it is not that perfect and that’s what makes it work even better, that you know, similar to you, we both have high quality videos with graphic sequences and everything professionally edited, and there’s project that I did at one point to teach other hypnotists on video when I shot the video with my smartphone.
Edit it on YouTube and for the credibility of it that, uh, that video is still on my website and it is not the best quality video compared to the others, and yet people are constantly watching it and responding to it. I tell the quick, uh, the quick metaphor that my, my parents own a rental property. And they hired a video crew to come in and tour the space, and that video wasn’t working.
And I stuck my iPhone in my dad’s hand and just went walk around and talk about the house. Yeah. And it’s a shaky video. It is not that high Equality and the property is now booked a year in advance. Be human. They wanna know you. Yeah. And they’re actually not interested in the perfect you, uh, they actually wanna feel connected to you as a person.
And so I, I’m on Facebook nearly every day, and I never planned what I’m going to say. I just talk and people like that, they, you know, and not ev, not everybody does. You know, there are people who you know perhaps don’t like that, but it doesn’t matter. They’re not your tribe. The people that do connect with you are your tribe and they like you because you are real, and they do feel as if you know, if you are that real, then that that’s attainable for them as well.
Outstanding. So is there a story that comes to mind, uh, in terms of really that success involving the clients or even success involving the business that you feel really, uh, sort of, uh, encapsulates your approach to things? Uh, yes. So I would give you one story, which is when I first started out in. I, um, what I was doing was I was working, um, in my full-time job as a project manager, but I was also seeing clients of an evening Saturdays.
And then I started seeing clients on a Monday as well. So then I went to part-time. So I did this transition. I didn’t, you know, one day I was working in corporate Australia and the next day I was hit with therapist. Cause I needed to make sure that my income was going to be, um, You know, at a certain level all the way through so that, so that I could, you know, meet my obligations.
And so what happened on this particular day was one of the days that I was working on with my clients, and at the time my husband was a business development manager, so he was on the road a lot and he was listening to talk back radio. And in the middle of client, in middle of, you know, two clients. So there was a little bit of a break in between two clients.
He, I get a phone call from him and he says to me quick, Get on the radio, they’re talking about hypnosis. So I didn’t know what they were talking about. I had no idea. I had not heard the conversation, but I rang the radio station straight away. . So somebody else might have gone, I dunno what to talk about.
I dunno what they’re talking about. What am I gonna say? I just rang them straight away. Just started talking. Jason, I just started talking and. That’s all I did. And what actually happened was that I was so in the conversation that I didn’t even leave my details. That’s how I wasn’t even thinking about, Oh, I’ve gotta get my business name out there.
I just. Put the phone down and then my husband calls me back and he says, You didn’t even say who you were. You didn’t even say you. You didn’t even say your business name. And so I went, Oh no. He goes, Call them back. So I called them back and you know when you ring the radio station and you’re waiting to be.
You know, for them to take your call, you can hear what they’re actually saying on the radio, and so I can hear them say on the radio, Helen the hypnotherapist, who we’ve just spoken to a moment ago, please call us back and give us your number. We’ve been inundated. I love it, . So here I, this is Talk Back Radio in the afternoon of the number one rating show in Melbourne.
Millions of viewers of listeners I should. And here I am announcing my phone number. So I was truly inundated, inundated. I at that time, what I had to do in order to respond to all those phone calls, I had to actually do something very naughty in my corporate life. The next day, I had to book a meeting room and on another floor so nobody would see me.
booked it just for myself. I was having a meeting with myself and just spent the entire day responding to phone calls. So it was a make or break moment. It was, I knew it that this was it. I knew that I was actually gonna take this opportunity and jump with it or I was gonna lose the opportunity. So, you know, my lesson from that is obviously to, to say, And not to worry about anything else.
Cause what’s the worst that could have happened? What’s the worst that could have happened? Nothing. And secondly is to talk with your heart because you know, there was another time after that that I thought that strategy was fantastic, that talk back strategy, I’m gonna do that again. And this time I was working with my head, not my heart, and I didn’t get the same response.
And that was because it wasn’t coming from a heartfelt. It was coming from a head space. So when, when I operate outta a heartfelt space, that’s when I get the most results and that’s when I get the attraction where everybody wants, you know, a part of what I’m offering because they can feel it’s coming from my heart.
So that was a, a change for me. That was a massive moment where that ended up, you know, being a massive catalyst for me resigning from my work and, um, because I was then booked months in advance just from that one incident. So, , it was very scary. I was petrified of giving up a, you know, six figure salary, um, a guaranteed car park in the central business district, a credit card, a corporate credit card, , you know, annual leave, sick leave, all the rest of it.
I was absolutely terrified, but, you know, once I did it, once I resigned, it was like this chain had come off my neck and it just seems like, why didn’t I do this earlier? Why didn’t I do this earlier? It’s the scariest thing I’ve ever done. But once I did, It was just so, right. So yeah, I, that was my, um, one of my life changing stories.
I love it. So, Helen, where could people find the online? Okay, so helen.com. So I’ll spell that out for you. So it’s h e l e n, Helen. So it’s easy. Surname. It’s five letters. hit.com. They will find me. Outstanding. This has been wonderful. It’s been great having you on here. Thank you so much for inviting me, Jason.
And um, are you going to be at the ngh? Yeah, this is actually, in terms of schedule, this is releasing the week after ngh, but we’re coming out, uh, the week before hypno thoughts live. So I know I’ll see you out there. Okay. Yeah, I’ll definitely see you there. Sure. Okay. Can’t wait to meet you in person. Hey there, it’s Jason Lynette here once again, and as always, thank you so much for interacting with this program, and I encourage you to head over to hypnotic business systems.com.
That is my all access pass to my hypnosis business training library. Everything from step by step tutorials to done for you marketing campaigns that you can plug in and I. Right away. Learn more [email protected]. See you soon. Thanks for listening to the Work Smart Hypnosis Podcast and work smart hypnosis.com.