Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.
This is the Work Smart Hypnosis Podcast, session number 152, Hypnotic Outsourcing Secrets. Welcome to the Work Smart Hypnosis Podcast with Jason Lynette, Your professional resource for hypnosis training and outs. Standing Business success. Here’s your host, Jason Lynette. Welcome back. It’s Jason Lynette here with a content pack session.
A bit of a solo session here this month. Bit of a mini episode specific to something that I consistently see is a need for the modern hypnotist running their hypnosis business. What I’d mentioned to you is this, anytime I interact with another hypnotist, whether it’s someone at a convention or, um, quite honestly yesterday morning as I’m recording this and I’m at the gym and I run into one of the locals, the commentary that I often hear is, Wow, you’re doing a lot these days, and in this session I’m going to reveal to you the real number one method that makes it so I’m able to achieve the number of things that I do.
Today’s a day where I’m in the office and I’m coordinating things for upcoming classes. I’ve got a series of clients. We’ve got some updates going into the online programs, hypnotic workers, hypnotic business systems. At the same time, launching a brand new chunk of my business and revitalizing a specific website.
Which, let me just tell you right from the start, I am not the one doing most of these technical things. Sometimes I am. Yet, for the most part, it comes down to this simple strategy of outsourcing. So in this session this week, it’s all about giving you specific strategies, specific mindsets, because basically if it’s something that can happen on a computer, Or even off a computer, someone else can do that for you.
And just to quickly run off a number of tasks that either I’ve done or currently have in the works, um, you know, my websites, the way that they’re built out, I’m gonna talk about this here in a little bit, but most often I am drawing those on a piece of paper and taking a picture of them with my phone and then sending it off to someone who knows how to make it a whole lot better than I.
That’s the simplest of tasks, uh, logo designs. I tend to be someone who embraces a bit of branding nowadays and for specific individual tasks, getting logos designed. Um, the video work that you often see of mine that, uh, I turn my camera on and make sure the microphone’s running, but then the raw files go off to someone else who edits it.
Uh, photos. I had a professional photographer do some photos. And that trick where you can make the background transparent so you can post yourself on other stuff. Um, I don’t know how to do. Someone else does. Meanwhile, uh, years ago, just rattling off some examples here for you. Uh, as a stage hypnotist, I needed to find out which high schools in the United States, in my geographic areas did either an after prom, an after grad event, both of them or neither of them.
This way, I wasn’t wasting my marketing dollars. By going after events that didn’t exist, or even as of right now, I’ve got someone who’s doing some specific market research because there’s some specific training opportunities that I want to go after that. I don’t want to be the one sitting at a, uh, a Google search engine for hours on end.
And she’s doing that for me. So editing books that I’ve written, editing documents, editing articles, scanning my websites. Um, very often my emails look graphically pleasing, but they’re written in like Windows notepad or just the text editor on a, on my MacBook. So you’re hearing that it’s my job to do the initial stage of things.
And if you’re thinking first of all that you can’t afford to outsource, Let’s use the classic pattern here and respond. In my experience, you can’t afford not to because the reason that my business has grown year after year after year is because I’ve become the master at grabbing a hold of the stuff that I should be doing and handing the rest off to someone else.
So really it’s one of the most affordable things that I do, and we all start somewhere in this week session, I’m gonna share with you five specific strategies, five specific mindsets, so you’re able to jump into this and spend more time being that outstanding hypnotist. That I’m sure you are. This is a small piece of content out of my live hands on training hypnotic products, which is happening post-conference at Hypno.
Thoughts Live 2018 this year it’s Tuesday and Wednesday, August 28th and 29th after the convention. Details for hypno Thoughts Live [email protected]. And details for hypnotic products are at hypnotic product. Dot com and go to that website, watch the video sequences, look at the website cuz I didn’t build it.
Someone else did. And that’s what this is all about. Uh, this was a sellout event last year at Hypno Thoughts Live 2017, back by Popular Demand. Sign up today, hypnotic products.com. Reserve your spot right away. And with that, let’s jump directly into this, uh, content packed content, as it were. This is the Work Smart Hypnosis Podcast, session number 152.
Hypnotic Outsourcing Secrets.
All right, and here we go. And first things first, I’m realizing I left out one of the most important aspects of my outsourcing, which is this podcast that you are currently listening to. A huge plug goes over to Audio Adrenaline Studio. They’re the company that’s now, uh, been. Podcast, I believe for almost a hundred sessions at this point, and for any audio needs that you have.
Um, hey, uh, folks at Audio Adrenaline put a link to, uh, your services in the show notes for this session. How’s that for efficiency? They’re outstanding. So with that, let’s jump directly in. The first point I want to share with you is to go where the outsourcers hang. So this is gonna be a little bit different thinking than what some of you may be perceiving here.
That uh, for the most part, I do have some services that I use locally because they are things that I need to have as convenience. So specifically when I’m teaching classes in my local area at my office, The staples down the road does the printing for me. And I’ve built this, uh, at this point, four and a half year, wonderful relationship with the manager of the, uh, the print shop there inside of Staples.
And she does phenomenal work and she takes care of my stuff and consistently it’s high quality. So take note of that. I mean, that’s just a little simple task. Yet, I don’t need to be the one printing, uh, you know, 12 copies of 108 page book and coil bounding them and, uh, you know, maintaining a color printer as I did at one point.
Now I just have them do that for me, and that’s time I get to spend growing my business, or more importantly, With my family. So there’s an example of a service that may be appropriate on the local side of things yet to go where the outsourcers hang out. I’m gonna give you some specific examples of where I have found people to do the work for me.
One of my favorite websites to use for this is a service called Upwork, Simply upwork.com. We’re gonna put links to all of these in the show notes at Work Smart Hypnosis. Upwork is an international community of freelance outsourcers, so the way that it works is you post a job with the description, you state how you.
To price the job and then people bid on the job. Then you’re able to review all the applications. You’re able to see their previous work experience, their uh, hiring experience, their feedback, some often examples of their work. And then from there, you hire the one that you want to work with. Now, some of you may have seen my previous webinar, the Easy Way to produce and sell hypnotic audio Programs, And in that presentation, which will.
we’ll put a link to that in the show notes over at Work Smart Hypnosis. Uh, the person who bid on the job that I was doing as a part of that project just did the job as this application, did a fantastic job, and to get a high quality hypnotic audio program, the sound balanced, produced, final file, edited, it was just $10.
And even though I know how to do professional sound design, that’s actually part of what I did, uh, you know, maybe 15 years ago in my theater career. Uh, even though I know how to do that, just because I can doesn’t mean I should. So Upwork, I’ve used that for nearly every aspect of my business. Another one that I’m.
I’ll mention for the sake of completeness, but I’m not a huge fan of it, is fiber, F I V E R r.com. So fiber with two Rs at the end. Most of the jobs are $5, thus the title being Fiber. I found there’s a bit of a lack of quality sometimes, though, and oftentimes when looking to, uh, get a logo produced, uh, unfortunately I’d end up with somebody because it’s a deep discount service.
They were ripping it off from somebody else. Um, there’s a fun story that I asked for a specific logo of a spiral and a brain, and the person sent me the hypno thoughts logo. I mean, it was the same file from Scott’s website, so, um, that did not go well. So I hired somebody else where I found fiber to be beneficial though, and this is a clever little strategy, would be that you use that for something that you don’t quite yet know what you want.
So actually years ago, I believe it was fiber that I used to get the Virginia Hypnosis logo created because I had some ideas of what I wanted, but it wasn’t quite solidified. So rather than hire one designer to produce a $50 image, I hired 10 designers to produce $5 images. I then looked at all the examples.
I liked the graphic from this one, the font from that one, and the coloring from this other one. And then the one who was most responsive I paid a bonus to, and he combined all the elements. And there’s the Virginia Hypnosis logo. So there’s an example of where fiber could be beneficial, though. There’s little tasks, like if you’re brand new as a hypnotist and there’s various directory sites online, like, uh, Yelp and Google Pages and, uh, Yahoo locations and such.
And, you know, to hire somebody to post you to those directory services, that’s a nice task to do. Um, But you know, in terms of quality, I want to spend more time on Upwork. Now, depending on your needs, I have many projects up in the air at once. The Work Smart hypnosis side of things as a whole media engine and organizing classes.
I have several people that are full time working with me, which probably is not yet within your budget yet. It’s an absolute need for the amount of things I have going on. Also, The biggest benefit for me is the fact that I don’t have to keep hiring. You know, here’s the person who continuously does my videos.
Here’s the one person who continuously does my web projects. Here’s one person I added on recently that is specific to doing market research and sending out some, uh, targeted emails that need to be a little bit more, uh, customized. So by having an ongoing relationship, it saves me that decision fatigue of having to go through the hoops of hiring.
And for that, The service that I actually recommend is called outsource lee.com. So like the word outsource, but put the letters l y at the end. Uh, that’s been my favorite one for tracking down somebody who is a little bit more, uh, let’s say ongoing, whether part-time or full-time. So step one of hypnotic outsourcing secrets go where the outsourcers hang out.
Step two is what I’ve found to be one of the most critical elements, and without this step, this is where most people give up on outsourcing because point number two is start with a micro task. So the concept of this is to realize that anytime you hire somebody else, You have to train them. They don’t yet know what you want and you probably haven’t clarified it as best as you can.
So to start with a micro task, it’s where I’m gonna start to set benchmarks. So I’ll give a specific example that there’s a website of mine that we’re doing a massive rebuild of right now. Phase one designed me a logo. . Okay, we’ve got that. Phase two, give me a color scheme. You know, here are the colors that I have in mind and.
To be fair. This specific project, I said, Let’s not use purple for this one. And then she sent me a draft with purple. Then I’m going, Okay, yeah, let’s stick with purple work, smart hypnosis, 50 shades of purple. So from there, look at that sequence. I got the logo, we built the color scheme, and now just the sort of design of the homepage.
And now that that’s in place, now we’re branching out. Now we’re branching out. . So it’s where even with a video, you know, designed me, the opening graphic sequence, and let’s start with that. And it’s where you can pay for that specific micro task, but then pivot and hire them for the full job. Again. If they knew what you wanted already, they would’ve already done it, but you have to be the one to help explain it.
So starting with a micro task is vitally important. Let’s throw some NLP jargon into this. How can you chunk down to the ultimate specific nuances? Of what has to happen first, you know, design me a business card, but then from that it leads to your website. Then from that, it leads to your email marketing.
Then from that, you’ve built an ongoing relationship. So by starting with a micro task, you’re seeing how responsive this person is. You’re seeing the quality of their work, and you’re seeing that this is a person you can now continue a relationship. On point number three of hypnotic outsourcing secrets, which would be to simply design the user experience.
Notice I didn’t say design the website. Notice I didn’t say design the email campaign. Notice I didn’t say design the logo. Uh, I’ll, I’ll share two stories of this, which was that if you look at a lot of the stuff that I have out there, even some of the consulting projects that I’ve done is privately, I do some consulting for other conventions or even other hypnotists out there who are looking to, uh, scale up their business.
Uh, when I do that very often my best work happens when I am limited. In creativity, which to be fair, I think I already am a little limited in creativity when it comes to design that, uh, the number of websites that I’ve built that began as stick figures and, uh, a black sharpie on a white sheet of paper.
And, uh, even better designing the user experience where I’ll take out my phone and I’ll shoot a, I’ll shoot a video. And I’m just talking through it. I’m, you know, using my camera phone to talk through the design, the layout of the website and saying, Okay, so this button should pop up. This thing should do this when it’s hovered over and this color should be like this, but down here it should look like that.
And it’s beginning as this process where I’m just describing the user experience, which there’s a magic phrase that comes from this, which is that I simply say, Please make this pretty, Please make this look decent. Please make this look like, uh, a professional designed. So it’s where the designer has the skills to make something of incredible quality.
I have the software, but I don’t know how to. And it’s something that I could go through the task of learning. Um, I’ll mention another resource that, uh, I have used before yet I, I find it’s more efficient for me to hire out. There’s website called, uh, canvas.com, like the word canvas, but delete the s off the end canvas.com.
It’s a click and drag graphic editor, which I’ve used it, I’ve produced some high quality stuff with it that you’ve probably seen before. Yet, Let me just hand the job off to somebody else and 10 bucks later it’s done. Because they can do it better than I can. They can also clean up the audio quality.
They can also clean up the images. They can make it look pretty. As I like to say. So to start with that user experience and then let someone else design it from there. So it’s a very simple strategy to figure out what’s your part of that conversation? What should it feel like as someone is interacting with your information.
And then that’s the content that you then hand off to somebody else. They produce it for you and they make it look like a professional did. I say this to a community of people that will drop 2000, $3,000 for a training, yet many of you will sit there and Photoshop for hours producing something that, I’m sorry, just doesn’t look good.
Give someone else the money. Represent your business with things that visually are appealing and grab people’s attention. You’ve seen some of my Facebook ads, You’ve seen my websites. You’re listening to this podcast and I’m sure the quality of the audio that I’m currently recording is gonna sound a whole lot better once Audio Adrenaline Studio goes through.
Makes it sound a whole lot better. Uh, please make me sound like George Clooney in this episode, by the way. So moving forward then, once we’ve described the user experience, what if there’s a moment where you don’t yet have the vision, you don’t yet have the idea? Well, here comes point number four, which comes down to a very simple quote.
Make me one like this. Make me one like this. Now let me qualify this for a moment, because I’m not telling you to go off and plagiarize people’s content. There’s enough of an issue of that already out there. There’s um, too much of a concern of that, too much of a problem with that, where often this is part of my origin story.
if you remember having listened to me before, I’m at a hypnosis convention years ago, and the short version of the story was somebody was presenting a topic and growing your business that they had not yet done themselves. And that shouldn’t happen. That’s why I position myself as the hypnosis business Guinea pig.
I’m only gonna teach you things that I have done myself and seen that it works and give you those strategies. It’s how, uh, I go to marketing conventions because I love this stuff. I love tracking the analytics. I love seeing the user experience. I love driving more people into this content that you and I are so passionate about that we, we need to bring it out to a bigger audience.
That’s why I do what I do. So it’s where I’m looking at what’s working elsewhere, what’s working in other markets, and that’s where some of my best inspiration comes from. So it’s the story where, uh, I’m at a marketing convention on the west coast. And I’m realizing I wanna redesign Virginia Hypnosis. Let me rephrase that.
I want someone else to redesign Virginia hypnosis.com. And I was thinking, well, what’s a service that sees people for different issues? That’s not a hypnotist. I didn’t wanna look at hypnosis websites for this inspiration, and suddenly I found myself on a website for a nail salon in San. And from start to finish, you would never even be able to look at the website side by side and say, Oh, you copied that.
No, we took the basic theme here. Here’s the method of how the navigation bar was laid out. Here’s the way that the main services were highlighted, but then there was a dropdown of other options and something clicked in that moment to go. That’s the format for Virginia Hypnosis. So taking a basic theme of taking a basic idea, which this is, Not a new concept, and it’s not plagiarism, it’s a experience of modeling as it were.
You know, the same format that in literature and popular art and film and movies that you look at, uh, Lion King. And for those in the know, you realize that’s William Shakespeare’s Hamlet with just a few little modifications because they’re lions and they’re singing when from start to finish. It’s clearly standing on its own as its own story yet.
Modeling the theme, modeling the elements of it to create something completely unique and totally new. So stories that continue onward, uh, lessons that we pick up. So to look at something in terms of make me one like this. , I, uh, this is maybe a surprise to many of you. I do not unsubscribe, uh, from a lot of emails, uh, because what I do is I’m looking, the concept in marketing is that of a swipe file and not necessarily to swipe a headline or someone else’s specific language patterns.
Again, that’s inappropriate, but instead, what’s the format of this message? What’s the layout of this? Which this might be the first time in a public format. I revealed the statement that in 2016, uh, I donated just $10 to both major political campaigns in the United States. why? I wanted to see their emails.
I wanted to see how they were putting out their campaign messages. I wanted to see, you know, you have to realize they’re hiring some of the best people out there, and some of the stuff I’m doing nowadays is modeled after political campaigns, modeled after I, If you’ve seen me on a webinar, there’s a moment of a pivot that occurs.
Which is almost, you know, in the spirit of Steve Jobs. So to look outside for inspiration, don’t copy, don’t mimic, don’t plagiarize yet. Model something and make it entirely your own. Make me one like this. So that brings us to the final phase of this outsourcing secrets, uh, mini episode here, which is that of build a relationship, which this is something that I’ve already hinted.
that as you build that relationship with somebody, maybe it’s someone that you just kind of have on, uh, a, a sort of a retainer. This is what’s cool about the service, Upwork. I have one person who I occasionally use when a bit of programming is not working on a website. You know, a navigation bar isn’t working, something isn’t in sync.
Uh, I don’t know what this means when the API is not, uh, synchronized, but he does, and he’s somebody who I only ever pay him. When I need him. Uh, he’s also somebody that, uh, many of the people that I work with, you know, at times here, they come into the holiday season, Here’s some sort of bill that comes up and I keep them all extremely busy.
Yet, right now my video guy is doing some work for a couple of you out there in my audience. Um, then again, someone did ask for my web designer’s information and she’s about a week or two behind because I keep inventing new tasks. So, Don’t fall prey to the idea that you need to have the people that I have.
You don’t, because it all goes through these five simple strategies of go where the outsourcers hang out, hire them for the micro task, and either design the user experience or use the magic phrasing of make me one like this. Again, the disclaimer is not to completely outright copy somebody, but to look at what’s the flavor of this?
What’s the nuance? What’s the delivery mechanism? How do we make this look interesting? And take that quick story, that anecdote of, uh, donating to two opposing political campaigns. Uh, and those are messages I did unsubscribe from mind you, uh, but to look at it in terms of what’s trending right now. If you’ve ever studied marketing before in any format, You know, they tell you to look at the magazine headlines in terms of how do you write, you know, attention grabbing headlines for emails, for messages that you’re sending out.
And again, it comes down to, in my experience, the ultimate benefit is that you build that relationship and you build this incredible efficiency, which take part of my story as the inspiration here. The way that I’ve grown my business year after year, after year, is by taking full ownership of the fact that I’m the hypnotist.
I’m the entrepreneur. I’m the creator of many of these things. I’m the instructor, I’m the innovator, and really on a lot of the business administration. It’s my job to be the wizard behind the curtain. The wizard behind the curtain who is calling the cues or maybe a circus theme, the ringmaster who’s directing the entire action around them, where I get to be the one who swos in at the end and gives it the thumbs up and say, Yes.
That’s good. So as I’m recording this, it’s uh, late February, 2018. Tax time in the US is right around the corner. So about to jump in later today and look at all the bookkeeping to make sure everything’s good and ready to go. Filing the, uh, the W nine s to be sending out to people who I’ve hired over the year, uh, working with my accountant to finalize, uh, all the tax preparation and all of that.
And all these little nuances where it’s my responsibility to be that hypnotist. It’s my responsibility to help spread the message that I’m passionate about, and yet to take that moment and realize I don’t have to have every technical skill to make it happen. So let me give you an action strategy on this.
I would challenge you within the next two weeks, look for an element within your business that maybe you’re stalling. That maybe you’re stagnated on, maybe you’re stuck on and realize there’s someone else out there who can help you technically make that happen. And whether it’s Upwork, actually, I’m just gonna say it.
Go to Upwork specifically. Post the job, look at the number of people that come in and realize you’ve got a ton of options to grow your business.
Hey, it’s Jason Lyt here once again, and as. Thank you to all of you for interacting with this program. Thank you to everybody for sharing this, uh, in your social media streams and leaving your positive feedback online. Let me give you a specific action step on this. In, you see, when you see this on social media, whether it’s shared on Facebook or YouTube, put in your comments exactly what outsourcing strategy.
You made use of exactly what you did or if you’re inside of my community of hypnotic business systems, post your before and after and you’re gonna get our feedback there. Inside of that as well, I have to extend a huge thank you to anybody who I have hired over the last several years, because I’m only here at this point because a lot of them, so.
First, thanks to Audio Adrenaline Studio. We’re gonna link to them in the show notes because they do the editing. They do the first draft of the show notes, and then I go in and kind of bring in the Jasons and uh, as such, and then of course, the graphic design team who builds everything out, the video team, who then puts this up on YouTube and many other projects in the work as well.
That this whole content format of sharing content, teaching through information is a strategy that has really helped to build my passive income machines. That as much as I’m in my office seeing clients as much as I’m teaching live classes and still maintaining a level of stage hypnosis even, uh, a big chunk of my business these days is complet.
Passive, which that is a hundred percent thanks to the fact that I’ve been able to outsource to people who know how to help me to make that happen. So that’s what hypnotic products is all about. It’s a two day hands on, interactive live in the room business training, specifically laser focused on designing, creating, building, producing, marketing, and then profiting from your own hypnotic products.
So whether your goal is to produce high quality, Audios and maybe not single use audios. Let’s talk about systems and programs that have a much higher value and a much higher rate of success. Would you rather sell the $20 audio or the $250 system if you’re a fellow instructor of hypnosis? How do we take your message out to an even bigger audience?
And it’s where consistently, Most mornings I wake up and there’s a couple of hundred dollars of passive income that roll. Very often, much more than that, join me at Hypnotic Products. It’s a two day post convention offering Hypno Thoughts Live 2018, Tuesday and Wednesday, August 28th and ninth after the Hypno Thoughts Live 2018 Convention.
All the [email protected]. Plus, when you register from my event, you get a massive de discount on the registration at Hypno. Thoughts live as. Hypnotic products.com. Check it out. I’ll see you there. Thanks for listening to the Work Smart Hypnosis podcast and work smart hypnosis.com.