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This is the Work Smart Hypnosis Podcast, session number one hundred and fifty four six figure hypnosis businesses in four easy steps. Welcome to the Work Smart Hypnosis Podcast with Jason Lynette, your professional resource for hypnosis training and outstanding business success. Here’s your host, Jason Lynette.
Well, this one was just fun. Hey, it’s Jason Lynette here, welcoming you back to the program for an extra special podcast session recorded with myself as well as my good friend Dan Ken Dale. Dan’s previously been featured on this program before, and inside of this, you’re going to get the real work. You know, what we’re about to share with you are not pipe dreams or theories.
You know, years ago I introduced the theme of someone being a hypnotic worker. . And what that specifically means is that to not just be that person who’s out there teaching hypnosis and talking about it, but to actually be there in the trenches really doing the work, that just simply the scheduling of this was a bit of a bit of a hassle as we both lead relatively busy schedules.
So I’m gonna give you the play by play ahead of time in terms of what we’re gonna talk about inside of this theme, uh, with myself and Dan CandE talking about six figure hypnosis businesses and four easy steps. We’re gonna talk about giving talks, the value of going out to your community and talking about what you do.
Though as a preview, pay attention to the whole nuance to that. They don’t know they need a presentation about hyp. Yet. So we’re gonna give you the nuts and bolts in terms of how you finesse that program. So now you’re giving them something that they know they want to then deliver the opportunity to get what they really need.
We’re also gonna talk about giving group sessions. So similar to the group talks, but actually doing paid programs, paid events, to a paid audience, which that alone is a profitable event. However, it’s all about finessing that experience in an appropriate way to, and you’ll hear this reframe coming up to upgrade the experience for those people who are ready to work with you one to one.
We’re also gonna talk about the value of doing free consultations. Now, what’s really cool about this segment of our conversation is that Dan and I do it differently. He’s got one way of doing it. I’ve got my way of doing it, and we arm wrestle, which is not really that entertaining for an audio only podcast.
No, we respectfully talk about the different models, but at its core we’re both using the same strategies yet just doing them in slightly different ways. Using that as the opportunity to build rapport, continue that client journey, and then naturally guide them to become our paying client. And we’re gonna wrap things up, of course, with videos on websites, which is that ultimate credibility boost.
That’s the great way to duplicate yourself and give people the experience of getting to know you before they even come into your office. This is all just a preview of a live two day event that I’m really excited that Dan and I are gonna be doing together. It’s gonna be coming up on Wednesday and Thursday, August 8th and ninth, 2018, as a pre-conference offering at the National Guild of Hypnotists Ngh Convention happening in Marlborough, Massachusetts.
We’re simply calling it the fill formula. Pack your hypnosis office with paying clients. You can get all the details [email protected] We’re gonna link to that in the show notes here at Work Smart Hypnosis. But it’s a ton of content, hands on experiential. We’ve designed this class to be something that’s appropriate for you to be there, live in the room, to actually practice workshop, blueprint your own success, and leave this course with that model that you’re ready to implement to start to build your own successful business.
So myself and Dan Candel at the NG Convention, the details are all [email protected] We’re gonna have a lot of fun there. And with that, let’s jump directly into this content pack session. As we like to say, there are several knowledge bombs that are dropped during this interaction. So with that, here we go.
The secession number one hundred and fifty four six figure hypnosis businesses. And four easy steps.
So let’s jump into it. I mean, inside of this conversation I wanted to chat with you and the whole concept of just what it takes to build a six figure hypnosis business. That this is one of those topics that is often kind of presented as that things so far off in the distance. But correct me on this, would you say that it often comes down to just a few key steps, a few key elements to really get the business up and.
Yeah, it definitely does. I mean, you look at people, the few people who do have six figure practices, and all of them seem to have very similar things in very similar ways of doing business set into place. So why not just model that and and follow them? Yeah. What’s interesting is, um, you know, we were chatting before there’s a, uh, international online marketing convention.
I was just at. You can go to an event like this, add like a hundred presentations there the entire weekend and the amazing discovery that so many of the presentations were themed around. Yeah, just find a few things that you wanna focus on. Find a few specific things you want to excel at, and do those with the best of your abilities, and that’s gonna produce the greatest result, rather than trying to do anything and everything and kind of spreading yourself far too thin.
Right. And you know what, you’re doing the perfect thing, Jason. You’re going to these conferences and, and I just wanna acknowledge a shift that, that you are making here. One that I recently started making as well. When I was, um, uh, when I was making 30, $40,000 in my practice, I started following people who are already making six figures.
Now that I’m making six figures. As, as you are as well. Now we’re both following people who are making seven, eight figures in their, um, uh, not just in practices but in business as well. So it’s follow people who are already at the level or who surpassed the level you want to get to and model their excellence.
And that’s what you’re doing by going to these events. . Yeah. There’s a filter that I put on myself a few years ago that comes down to either, uh, scaling up or more of the same. So to look at here’s a, you know, not to say that this is a medium that wouldn’t work because it’s something I’ve done and it has worked here.
Here’s a local newspaper that I was running a print at it and that that still can work if you finesse the strategy properly. And it was working for me. And yet I decided that, you know, other things were working just as well. And that was just an expense that I didn’t need to keep in place. And, and they called back up recently to say, Hey, can we do it again?
We’ll discount it to this. And that’s one of those offers that kind of filters into that more of the same category as opposed to taking the skills, taking the knowledge. And then, as I like to say, the video game reference Leveling it up. Yeah, exactly. And some of the strategies we’re gonna be sharing with everyone today is really.
Get, having this, this psychology of abundance and also getting people in a way to almost, this just happened to me yesterday, to beg, to work with me or to beg to work with you. So it creates this, this scarcity mindset. So there’s some ways we’re gonna be talking about that today too. And, and like I said, it’s, we’re experts on mindset.
A lot of it is we gotta, we gotta jump our, uh, jump on, fix our own mindsets too. Today we’re gonna be sharing with everyone how to do that. Yeah, exactly. I mean, there’s so many opportunities out there and to, to look at this mindset. I just work from a completely competition free mindset. Um, yeah, I mean, I openly share at this, uh, event I was just at, uh, you know, here’s Chris Thompson, Mike Mandel, who do online training just as I do.
And it’s Chris and I hanging out next to each other, sitting next to each other at most of the workshops. And here’s similar products that are out there. And yet to realize that the reach of what we can do, the reach of what we can spread out there. So whether there’s someone else in your town, whether there’s someone who’s maybe offering a different deal than you might be considering, there’s still more people out there who could benefit from this service than there are of those of us that can help.
And it really comes down to these four specific, uh, points that we’re gonna be sharing here. These also service differentiators, these also service things that really boost that credibility, boost that authority. And, and send that result where, like Dan just mentioned, yes, there are times where people are, uh, I’ll modify the word or insisting they work with you.
Right. I like begging though. Beggings a good word. Yeah, . Especially when people get on their knees and, and start praying. Please, please take me, Please take me. Those are usually the people I’ll send to someone down the streets and No thank you . There you go. There you go. Thanks for I’m a fan of disappointment.
Yeah, . Thanks for the referral by the way. So let’s jump back. No problem. . Um, we’ve got four specific points here, and again, these are things that Dan’s gonna share too, I’m gonna share too. And they’re ones that both of us actually have done on all of these, uh, just with little different finesses. So Dan, why don’t you kick us off with giving live talks.
Yeah. Uh, this is the key way that I used to build my practice and to build my business. And the, the way to get this to work is to put structures and formats into place to make your talks. And even my hypnosis shows because, um, we, we say talks, but that can be hypnosis shows, presentations, demos, uh, your local networking group, whatever it is.
Whenever you’re in a group of people rotaries, uh, giving a talk, there’s a way to structure it where at the end, because you’re providing value throughout the entire thing, at the end of the talk, you offer a freebie or, uh, you offer something else of value that gets these people to really opt into your process, and it moves them through what we like to call the customer journey.
And when you move them through that customer journey, the end result is they’re saying, Wow. You know, I just learned so much from this guy and, and or this gal, and they can really help me out with my, with my issues, with my problems that I have, and I wanna learn more from them. I wanna take the next step.
And Jason, I think it was you who said, always keep them involved in selling them the next step, right? Yes. It, it, it’s where too many hypnotists are trying to go for that closing moment of when do you want to come in? I see so many websites that are called this number to book your appointment. And my, my filter on that is that they’re not yet qualified to make that decision.
So it put it in very hypnotic terms Here in a Dave development induction, you only advance to the next step of that process once they quote, pass the test of that specific phase. You don’t go for the losing the numbers until you’ve done the floppy arm drop. So to bring that into a business context, My goal is to only sell the next step of the journey.
So that might mean the one thing I’m trying to sell sometimes is the click of an email. The come talk to me at my table after my presentation, the the fill out this form, the text, your phone number to, uh, this number type strategy, where I’m going for just that little bit of an extra step forward. That little bit of a compliance step to the navigate, to the next step, to the next step, which shouldn’t naturally leads to the moment of, well, I can see you Tuesday at two o’clock or Thursday at four o’clock.
What’s best for you? Right. And you know what, Jason, I’ve seen so many people give hypnosis presentations and they, they fall flat on their face and it’s, it’s sad to see this, but the reason why is because they’re not getting that compliance factor where the compliance factor should be built through the entire talk and through the entire presentation or the entire show.
So that way when you do the ask at the end, and there should always. Always be a call to action, whether it’s come and see me at my booth, whether it’s fill out this little yellow card to get this thing, whether it’s sign up for a, uh, an info session. And there are things that you can do to make it more persuasive, such as, as giving the call to action, adding scarcity to it, saying if it’s a consultation or discovery session, I only have, uh, space available for six of these.
Or if it’s, uh, if it’s an email that you want them to sign up for or free thing you want them to sign up for, I, you can only get this here at this event. Once the event is over, this deal is over, it’s done. And that thing is moving them through the next step. That thing’s moving them through the next step.
So it’s all relationship building. And the way I like to look at this, um, this is, this is a really cool way to equate this to saying it like this. You see somebody up at a, you see somebody at a party or a social event or a bar, and you go up to that person and you’ve never met them before and you think they’re very attractive, and you go up to that person and you say, Hey, marry me, and they don’t even know your name.
That’s what it’s like if you go into a group of people and all you talk about is what you have to sell them. That’s it’s, it’s the same exact concept as going up to a stranger and saying, Marry me. They’re not ready yet because they, they haven’t gotten to know you. So giving away these little bits of value and building the relationship, that’s almost like saying, You know what?
I saw you across the room. Can I buy you a drink? And bringing them through the next step and after you buy them a drink, Okay, you know what? There’s, um, there’s a play that’s coming out tomorrow. Do you wanna go see the play with me? And then bringing them through the next step. Now you’re on the first date, and then what?
And then it leads to the first kiss and then, Oh, I’m sorry, I’m talking about 50 shades of gray , where they just jumped right in. But, but that’s what it’s like if you don’t play the compliance factor when you’re giving talks, because you want to bring them through the next step of here’s this thing, now here’s this thing, now here’s this thing so they get to know you because we really do business with people the most that we know, like, and.
I’d point out a little addition to that, that many people, not to get into the full detail of what it means to have a funnel, uh, where there’s different sort of steps that someone can go through in terms of requesting free information. Buying a smaller value product will set that off to the side. But just to recognize if we are talking about a funnel, there’s the top of the funnel, which is that place where they’re just simply aware of you, uh, where they just simply know that you exist.
So in the, in this context of giving a talk, you know, maybe it’s the fact that there’s some sort of, um, handout at their group and I’ve given talks, we’ll chat about, you know, where we can give these in a moment. But maybe there’s some sort of email intro that was shared with everybody that’s that top of the funnel experience.
But then from there, let’s say they’re browsing the website, they’re listening to your presentation. That’s kind of what we can consider that middle of the funnel where it’s a different relationship now, because there’s already some bit of relationship that’s in place. But then from there, there’s the absolute bottom of the funnel, which is this experience where, you know, think about if you were in the market to buy a computer and mm-hmm.
you’ve, you brought it down to one specific model, but now you don’t know if you want this size hard driver, that size, hard drive, right? You don’t know if you want this specific, um, you know, feature of the web, of the web, of the computer or that figure where you’re doing this sort of comparison shopping At that point, it’s already the assumption you’re gonna buy that computer.
It’s just a matter of which 1:00 AM I going to get? Do I want the newer phone, or do I wanna buy the older model of the phone? So it, it’s about navigating someone down throughout that journey. As you said that, you know, in this presentation, I’m looking for places when I’ve done this, Places to get small wins.
Along that journey. Yeah. To either talk about something in a way that they haven’t yet considered to give some sort of experience. If I’m teaching a technique, Hey, everybody, stand up. Let’s do something interesting. Maybe a brief circle of excellence as a possible example there where we’re enhancing that relationship or guiding them down that journey so that then Yes.
At that appropriate moment. My, my version of that is I didn’t walk up to Michelle about 14 years ago and said, You and I are gonna have children . Which knowing, knowing her sets of humor, it might have worked. Um, Well, I was gonna say, knowing your personality, you know? Yeah. Come on. And we, we were friends before I ever worked up the courage to let.
Really walk through this relationship before I asked if it would be okay if at some point I asked her out, uh, and then I, I pre-screened and then eventually asked her out, This sounds ridiculous, but it we’re coming up on 10 years. Marriage. It, it worked so . But again, look at these correlations that this is that opportunity to build that rapport with a, with a group of people who, who are some of the groups that you’ve given those presentations to?
So I give a lot of presentations to high schools in psychology classes, and, and let me tell you why. You see, I, I start, I’ve been doing this stuff for more than half my life. And when I started, when I was very young, when I was like 13 or 14, I had this vision of, Okay, I’m gonna start and I’m gonna do some smaller events, and then I’m gonna lead up and it’s gonna make me more money.
And then by the time I’m 18, instead of making like $75 for this event, I’ll make like three or $400, uh, for an event, which is, which is a lot for like an 18 year old to make. And, and now, except it’s exponentially grown. But the reason why I start at the high school level is because that is now a relationship that you can massage, that you look at this where I have now not only done shows and presentations and talks for high school psychology classes, but then five years down the road when these people are now in college, they’re now booking me to go to their college.
They’ve already seen me for private, uh, consulting in hypnosis. They’ve booked me for, uh, for a TEDx talk for other talks as well. And, and by the way, if you’ve seen my TEDx talk, um, please know there are a million and a half things that I would change about it. And there are reasons why I formatted the, I get a lot, a lot of feedback about that.
One talk that’s now have about 350,000 views and I’m like, Okay, cut me some slack . But, um, so we start at the school level because that relationship can grow, but then there’s also business groups. So the Chamber of Commerce. Um, I became very good friends with the president and the event coordinator of my local Chamber of Commerce.
And now there are about, in my, in the town, I don’t wanna say in my town, but in the town where my practice is, there’s about a dozen other hypnotists. And it’s literally right down the road from where the Malborough Convention is gonna be held, Um, uh, this coming year. in 2018. It, it’s right next to the convention and there’s literally about a dozen hypnotists that are around in this town.
And a lot of these hypnotists would come to me and they’d say, How are you getting all these talks? Like, we see you at these events. And we ask all the time if we can speak, and they say, Oh no, we already have a hypnotic speaker. Mm-hmm. , Dan Candel. And I got those opportunities from building relationships with the people within those organizations so that whenever there was a cancellation, I’d get a phone call, Dan, you know, the, uh, the governor couldn’t come and speak at our event tomorrow.
Can you do the keynote, the opening keynote? Sure. What time? Seven 30. Okay. That means I have to go to bed yesterday. Okay, great. Fine. , you know, so you’re building the relationship so you become the go-to person. Um, and you can really, once you have this format down. And Jason, I wanna talk just for like 30 seconds about the introductory format, and you’ve alluded to it with building compliance.
Can we get into that for like 30 seconds? Okay. And I know I’m talking fast, but that’s because I have a lot I wanna share. So, um, when I do any presentation or any show, I immediately start with the yes set, with the compliance factor and it’s question, question pattern interrupt. And here’s what, When I do a hypnosis show, here’s what it is.
I don’t ask for raise of hands, I ask for a round of applause. Ladies and gentlemen, clap your hands if you’ve seen a live hypnosis demonstration before. Great. You guys are my hypno homies. Clap your hands if you’ve never seen a hypnosis demonstration before. Great. You guys are my volunteers. Little pattern interrupt, little joke.
And then, great. How many clap your hands if you don’t care? As long as I hypnotize someone, make ’em run around naked. And then there’s a pause because people have to process it. And then there’s a group of laughter and then a round of applause from everybody. And that right there, it gets them interacting.
It breaks down their barriers. It gets them laughing. It gets them intrigued. It gets them surprised. It builds that, Yes, set. So now for the rest of the presentation, they are putty in your fingers. , which I even referenced that for anybody in another format we’re gonna talk about here, is doing group sessions in a few moments that, you know, you think about those moments in a class where you’ve opened up and you’ve asked a question and then you get the crickets, right?
It’s because you haven’t, you haven’t conditioned that audience to interact with you. You haven’t conditioned them to be interactive. And if we’re looking at getting them to sign up for a consult, if you’re looking at getting them to sign up for a series of sessions, what are those ways we can get people physically, mentally, verbally, in all forms interacting with our content?
So by the time we make that call to action at the end, they’re ready to go. Right. And you know what, Jason? It’s building the celebrity factor too. Like people, people feel. In fact, right before you and I went on this call, I, I put in a call with somebody. They left me a voicemail and assistant contact them back and I contact contacted them back personally and she goes, Oh my gosh, is this the Dan Candel?
I said, Yes, this is the Dan. And you probably get that too. Yes. People not only see you live, but they see you on video, they see you on, in their mind, on tv. Exactly. It, it’s where, you know, back to that concept of a funnel, the further down that channel you can go, uh, you, you and I do a few things a little differently of course, but it’s where as I’m on the phone with a client, it’s that experience that I’m really going into that conversation Once they already know me, they’ve already been interacting with me, and we’ll share some of the specifics around that as we move forward.
I throw in another, uh, tip here in terms of giving presentations, you know, over the years, of course, the obvious ones, like groups, like rotary groups of, you know, civic organizations, but I had great success just simply doing searches for my local cities and the phrase lunch and. Yes. And I would see these are the groups that are already holding presentations and they either have weekly or they have monthly meetings.
And it’s just a matter of we’re, we’re, we’re doing them a bit of a favor. They have a schedule to fill. And, uh, before we move on to the next point, would you go in and offer a talk all about hypnosis or would you do something. No, I would not, no, I would not. Um, I, and, and no, I, so I would offer a talk that is specific to that organization.
So, um, one I’m doing, actually, I’m doing a lot of these coming up and I. I, I know people around me are gonna be listening to this, so I’m gonna share it anyway. Um, because we’re all, we’re not com we’re not competition. We’re competitor. I mean, sorry, Rewind, . We’re not competition, we’re colleagues. Wow. Freud and Slip, right?
Um, I hate to look at people as competitors. We really are all colleagues. And again, I’m gonna quote you the more we’re all working, the more we’re all working. Please tell me you’re the one that said that. Yeah, it’s actually the more we’re all successful, the more we’re all successful, but we’ll still take it.
Oh, don’t even, Yeah. . . So, uh, so a group that, a lot of groups I’m talking to coming up are realtor teams and insurance teams, and I do not go in offering a talk about hypnosis, um, because that’s too, that’s too general. Um, I find out what their specific challenges are and I gear a talk towards those challenges.
So realtors, for example, one of the organizations I just spoke for, One of the things that we need is how to deal with, um, pain in the ass clients who are just dragging their feet and they make us literally wanna shoot ourself in the foot. Okay? So I put together a talk about how to deal with pain in the ass clients.
Um, there’s another one, How to boost your sales techniques. So we talked about compliance and in, oh, and by the way, I’m also a board certified hypnotist. And by the way, I also do speaking for national organizations. And that’s how I got booked to go speak in San Salvador. That’s how I got booked to go speak in Montana.
That’s how I got booked to go speak in Las Vegas, in California, in Arizona. Just by opening up these connections and massaging these connections? Absolutely. Yeah. I did the same. And one of my strategies was that I’d go in and give them an either or if they didn’t come to me with a specific need or present a specific need, you know, I’d, I’d try to, uh, do a bit of a mind read to go, Okay, what is the audience going to be?
Who’s gonna be there? What potential needs, and some sort of theme of, Well, I have a presentation on relieving stress to become more, um, you know, more motivated and more effective in the office. Though I know a lot of people in this organization are going out and networking, I could talk about hypnotic strategies to enhance your public speaking.
Mm-hmm. of these two, which would be the best fit for your. Right. And giving them that binding statement, which is now folding in the pre-supposition that yes, they’re gonna have me there. And quite simply as I, you know, as I teach other hypnotists around business, what we’re talking about right now is that one missing filter where they go, Right, well, no one will book me.
No one will have me come in. It’s because you’re offering something that I don’t wanna say. It’s something they don’t want. It’s something that they don’t yet know they need. Exactly. That’s an awesome statement. So instead to have something that’s that through line, to get that foot in the door and then naturally use that to compound it into, let’s talk about what I do.
Right. And you know what, Here’s a, here’s a very quick and simple process to, if they want you to talk about something you’re not too familiar with. Um, about two years ago, I got a call from a banking organization that was, again, they wanted me to do lunch and learn. And they said, Dan, we want you to talk about transitioning over to a communal banking model.
What the, what the hell is that? ? And so instead of saying, Oh, I don’t talk about that, I said, That’s in a ScriptBook somewhere. I think from, I said, Okay, Margie, what does a communal banking model mean to you? And, and how do you want to convey that message to your employees? And right there, she gave me the exact definition.
She told me exactly what she wanted to convey, and all it really was, was about relationship building. So there you go. Um, yeah. You know, a, a big part of this, Jason, we’re talking about building the no, like, and trust factor. There’s some other ways that, that you do this, that really just automates the process.
Can you explain a little bit how you bring that process into building your No, like and trust factor? Yeah, absolutely. So to look. What’s the experience that we can provide? We can go out and give presentations, we can work with clients one to one. There’s a magical little category that I’d say is somewhere between those two.
And I, I look at everything as being either systems or being machines from the concept that if something happens, I know I could run something once again. And I, I give you a specific context. That’s probably about two years ago where I had to turn this machine back on. Um, which was that it turns out it was not my websites, but it was the hosting company.
My websites used to be hosted on. Um, you’re about to hear why I moved because the entire server got hacked and all of my websites were being flagged as being, uh, you know, fraudulent. And, uh, along with everyone else on this provider at the time. It turned out and suddenly I was not on. and the phone was not ringing because a lot of what I do at the time was web based and it took a few days to realize, Oh dear, we gotta do something about this.
So it brought me back to what our second point here is something that I call the group session machine, which was that to look at it as I would go out and instead of promoting the one to one service, I was promoting a group session, which in most cases it was just either a general self hypnosis workshop with a little bit of language promoted towards how you can apply it to, you know, the goal of improving your public speaking, the goal of improving your health, or if it was sometimes a specific niche down concept of here’s the public speaking self hypnosis workshop.
So the benefit of this was, In most cases, I’ll give the specific numbers on this. I was charging around $50 for a 90 minute program, so hour and a half, 50 people, I’ve got a classroom in my space, or I’d very often do this in other people’s businesses. I would do this at local churches. I did this at synagogues and you know, to have 16 or so people in front of you.
And this is that part where I start to introduce what I’m about to say while I’m actually secretly hitting the calculator on my computer. And because from that hour and a half workshop, you know, that alone would be about an $800 profit, which is not a bad way to spend an hour and a half with something that.
People in this audience already know how to do so, and it’s from there. Similar to the giving talks, what’s different here was that this was a paid event. So in the concept of uh, sales funnel, there’s a premise called a trip wire, which is that you’re selling something that is of high value, yet at a much lower cost.
It’s kind of like the sample. It’s kinda like the preview of what’s about to happen. So I would give this self hypnosis workshop. I’d have about 15 to 20 people in the room, and that alone, that alone was a pretty good business model. I’d do that either in the evening or sometime on a weekend. But then from there, that was my opportunity to give a very respectful pivot, which would be that you could make use of what I’ve shared with you here to benefit X, Y, and Z.
However, I know many of you would benefit from more specialized one-to-one help, and for that, I’d introduce my service. You, you just took away the objection. I was gonna, I was gonna play with you on is I can, because I’ve heard a lot of people ask this question, Why would I teach a self hypnosis class then they won’t need me.
And quite honestly, if that is the case and they are successful, then I have done my job and the world is a better place. Yes. Yes. So, which is an important filter. The goal of going back to point number one, giving talks, the goal of the group session machine when I would run that is whether they buy from me or not.
I want them to leave better off than how we first met, right? And as long as I’m filtering my content through that filter, through that perception, that actually then naturally led to the sale, naturally led to the person signing up for a series of sessions much better. Rather than going, Right, I’m gonna hold everything back.
I’m gonna keep this away. You know, So to look at giving them a real quality experience, it’s where, the best way I, I think, you know, in, in the business world, they talk about an upsell that, Oh, we can upsell to another service. There’s some people who sell products in their offices, Strike the word, upsell entirely out of your vocabulary, and instead replace it with an upgrade.
What am I doing? I’m upgrading the experience and the easiest way to always guide the next step of the journey. So they’ve done the group session, they’ve been there in the audience at one of your talks is we can present high quality information yet, you know, we, we pay for things to happen faster. We pay for things to happen more easily.
Mm-hmm. , Um, our basement, uh, bathroom faucet was dripping and, um, Hey, American Express points, let me go to Home Depot and buy a new faucet. And it was a quick reminder that there’s a good reason I’m a hypnotist, not a plumber. So a quick phone call and the plumber came out and that $150, which some of my friends were going, that’s kind of high for one faucet.
I’m going, but it’s done now and it works and I don’t have to concern. So if you’re filtering your opportunity to continue that relationship, come in, pay for my services through the, through the question of how can I make this even easier for you. Right, Because yes, you could use the technique that I’ve taught you and work at this on your own or come in, let me help you do it together.
And you know what, Jason, you and I have a slightly different tact with that, and they’re actually very complimentary. And this is why you and I, um, uh, have something that will be talking about after, because we both do things very similar, but also in very different ways. And I was teaching a self hypnosis class.
I’d usually do once, uh, one class once a month. And the first time I offered this self hypnosis class, I came up with, with a funnel. You’re talking about funnels. I came up with a funnel to fill myself, hypnosis class, and it has worked a hundred percent of the time to fill all of my classes. And at the end of the class, I do say, you could work with me privately, however, and then I do the yes, set.
How many people feel they have stress and anxiety in their lives? People raise their hand. How many people feel like they could shed a few extra pounds? Everybody raises their hand. How many people feel that they could use a little bit more confidence or belief in themselves? Everybody raises their hand.
I say, Great. I have a success power pack, and it’s all online and it’s normally this much, and I will be selling it for this much. Um, only tonight for only those of you who attended. And Jason, I will be damned if the, the conversion rate on that upgrade offer is about 95% average. And so there I am. I, I literally just 10 Xed my income for that night because I turned a $50 self hypnosis class into.
Now all I have to do is just enter these people into an online system using their. Uh, first name and email address, they’re in the system. And then once they’re in that system, it says, If you would like additional help and you prefer more of a one-on-one process, then come and see me in my office and I will discount the investment that you’ve already put into these o uh, to these online, um, uh, self improvement programs.
Yeah. Which that discount, I would do the same as well that, uh, I would give you can always make an offer either by adding more value or by discounting the service. Right? So I would typically do both. I would, uh, usually, and there’s, there’s a filter that I’d often share, that there’s a trick that you could often give a bonus.
for fast action, although the bonus is quite honestly something that I, I usually end up doing anyway. Um, Right. Which is that I, I, I’m a firm believer in the audio self hypnosis reinforcement program and a strategy while I have the products that I, I sell, you know, to the general public. There’s also just the element of, Hey, let’s do something specific for you.
And it’s oftentimes the third session, I’m with somebody, and I, I’ve taught this elsewhere before, but the idea that, uh, hey, let’s do this today. You’re gonna get two sessions in one, right? So we’re gonna do our session together. We’re then gonna come out of it, debrief for a bit, and chat, and then we’ll go back in and we’ll do about maybe a seven or eight minute session, which will do that as a booster.
But also I’m going to record. and you’re gonna have that. Yeah. So, and I’m just little handheld recorder and then it goes into my computer and it’s quick thing and it’s sent off via a Dropbox nowadays. So you know when I’m there at the presentation, I’ve done my group experience. Well the service is usually this amount to work with me, one to one.
However, you’ve already paid this and I’m gonna discount that. And if you sign up for that tonight, during our time, I’m also gonna provide for you a customized audio program to support you even further long after we’ve worked together. And, and you know what, Jason, you, you, you said a word that, Oh my gosh.
It turns me on. I’m getting a hot flash right now. Woo. You said a word that turns me on. And that is the word program. Yes. You know, Oh, I, I, oh, I love programs. I love programs. In fact, people call me all the times, they say, Can we do like a single practice session? I’m like, Shit in a hat and pull over your ear.
Oh, sorry. . We’ll bleep that out. No. Um, but I, I only will, I, I do not do single sessions. And you mentioned programs. You mentioned, um, uh, programs, online programs in your office. And there’s something to be said about turning one audio into a whole program. And that’s what I’ve done that allows me to sell these programs for a high value is instead of taking.
Um, one Audio and confidence. I made it into an eight week program where they’re getting videos and audios that they listen to every other week, which makes it an eight week program. Woohoo. So, okay, now I’m, I’m cooled back down. I’ve cussed, I’m sorry, I apologize. Won’t do it again. You’re a good territory with this podcast series, Attorney , um, , although I, I throw in not, you know, we’re going stay specific in terms of live services here, though, The amazing discovery and, uh, it’s easier to produce a multimodal program than it is to produce a single use audio, right?
Cause suddenly you realize, oh wait, here’s weight loss. What am I gonna say for weight loss? But now here’s your exercise motivation audio. Now here’s your, uh, reducing your intake, feeling more full audio, Here’s your, and so forth. Although you do something a little bit differently than I do it, and we’ll chat a little bit about both here.
Um, that you, in many ways, you do your consultations live and in person. . Yeah, I do. Um, . Why up with that? So, so this does take a little bit more time, but I have done the, the research on this and I also do phone consultations and I do them over video as well. Cause about, I’d say about 30% of my clientele, um, they are international.
And this is from whenever I go speak at different places, people wanna work with me privately. So I have cl uh, clients in Ireland, in Australia, in New Zealand, in um, uh, in India. I, I have clients all over the world. . So there are sometimes I can’t see them like live in person, but I’ll see them over video.
Sometimes I’ll do them over the phone. Um, but the, the higher priced programs that I do, you can convert somebody much better, I believe, in person than you can over the phone because it’s harder for them to say no with you face to face. And whether it’s over, whether it’s online, like over Skype or over Zoom, or whether it’s, they’re sitting here in your office, there’s something about they can see you, they can see your facial inflections, you can see theirs.
You get a, uh, for me, I get a much higher commitment factor with that upfront, and then people are already here. So I can say, Well, you’re here. Let me take a deposit for your sessions to make sure they come in. And, um, I, I am very, very strict with this. In fact, yesterday my policy is you pay within 40, if you are not in my office, you have to pay at least one payment within 48 hours of me sending you the payment link.
And if I do not get that payment within 48 hours, you are taken out of my schedule and somebody else on my waiting list gets your spot. And I am very clear on that. Yes. And I just had to implement that yesterday. Some people in hypnosis, some people in who are my clients, they call me tough. I am not tough.
I am passionate about you getting results. You’re paying me upwards of 1200 to $2,000 and if you leave here without results, shame on you and shame on me. So you have to follow a proven process that I am going to give you a formula to be successful. And it starts with that. And I tell people, I say I’m not tough.
I’m passionate about you getting results. Yes. Sometimes I’ll swear at you. Sometimes I’ll throw my shoe at you, I’ll bang my head against the wall. But that’s neither here nor there. That’s in process. So, um, so it also gives you a chance there been a dance’s office. There’s just shoes everywhere. But that’s , never go ahead there.
There’s also this process that I called the free consulting. I have, have done. And, and um, within this I do talk about how you can give these consultations anywhere and there’s some strategies such as, um, how to overcome any objections. And also it gives you a chance to screen clients. I tell people, don’t call them a consultation.
Call it a strategy session, a discovery session, an anti-anxiety intro session. Call it something else. So there’s a psychology here and it’s all process. And I like formulas. You got A, you got B equals C. You plug all those in, you get that C result. Most of the time I like formulas. That’s why I do it that way.
And it also allows me to charge about four times more for my sessions than other people are in my area. And I’ll tell you, like I said, there’s about a dozen other hypnotists that are in the town where my practice is. And I’ll tell you, even though I charge much more than they do, I am still the busiest hypnotist in that area.
So, and I think it’s all because of the way that I structure the process up front. Absolutely. You said you do it a little bit differently? Yeah, I do. Uh, I do it by phone and it’s where the systems that I’ve built, which this will probably kinda lead us into the fourth strategy here, uh, which is that online videos are a huge part of what I do, that they get to meet me before they even come into the office, which is a huge hypnotic presupposition inside of that.
So by way of all the videos that are on my website, how nearly any email I’m gonna send out is just a medium to send you to a video to watch and interact with me. It’s what you mentioned earlier. Of that kind of celebrity effect that by the time they see us, uh, you know, they’re walking into my office and I’m the guy they’ve already been watching.
I’m the guy they’ve already been interacting with. You know, I have had, um, this is a big reason why I do the podcast that I do. Mm-hmm. . Um, this next statement is, there’s no weird way not to say this. So let me just say this. I’m in your head every week. Yeah. Uh, and that’s, you know, that’s part of the intention of it.
That’s I’m doing the program because these are the people, these are the conversations that I want to have. Uh, and it’s very convenient, the fact that it’s only audio. And yes, this program gets me clients as well because they’ve found a few sessions. They very often comment, I don’t think I was the audience for that.
And I go, Yeah, It’s mostly, you know, specific for the industry. But glad you enjoyed it though. It it’s that element that I am just stacking that positioning, stacking that positioning, stacking that positioning so that by the time we have that phone call, It’s almost just a matter of, you know, sort of the nuts and bolts of, well how does this all work out?
So yeah, by the time we get to that actual phone consultation, which to be quite fair, the, the stuff that I’m familiar that you do inside of your live consult is almost identical to what I do inside of my phone consult. Yes. And a lot of what I’ve done over the years, I put a very specific filter on my time a few years ago, which was that I’m only in my office if I’m producing something that will either become passive income eventually.
So that’s a product, that’s a class, that’s whatever it may be. Or if I’m getting paid. Right, right. So I am not there unless I am absolutely being productive in that, in that respect. And I have a very high closing rate with that phone consult. And for me, the benefit of it was I was just on the West coast and I’m in insane morning person.
Uh, so when I’m waking up at, uh, 5:00 AM actually does be fair, 4:15 AM on the East coast. And here I am out in California for a few days. And, um, the fact that I was waking up at 3:00 AM that’s like sleeping. Uh, yeah. Where I am here, glancing over and going, I’m back from the gym in the morning. It’s like, well, it’s 11:00 AM back home.
I could return a call or two. And very high closing rate of just simply inside of it. The content of what we’re actually doing during this consult is we’re engaging the client. We’re not just sitting there and saying, Here’s how many sessions. Here’s how much it is. Do you wanna pay a cash or check? You know, we’re actually having a conversation.
What’s it gonna be like when you produce this change? What’s standing in the way of this? What’s something that you feel I should know about this? Why now? Why are you talking to me about this? Which a lot of these questions are actually driving them to further, you know, build that bond, build that connection that, yes, you’re the person I’m going to work with.
So I do mind by phone for the reason of just streamlining my, my lifestyle. And take note, both work. Right. Yeah. It’s where I, I, I think we’re in a nice shift. Years ago it was a big game around, um, you know, this software versus that one, this type of computer versus that type of computer. And I’m really of the mind now that all this stuff works.
You just have to do it. And you know what, Jason, I got this phone call about two days ago. Uh, someone says, Dan, I want to come in for one year intro sessions. I said, Great. Um, so would you like a phone or an in-office? And I gave her the, um, uh, the option because now I actually live in a different state than where I practice.
So I, I commute. So sometimes Jason, I, I do prefer to do phone consults if it means I can stay in my home office. And she said, You know what? I’d actually. To come in because I wanna see your office because I’ve gone to other hypnotist, another hypnotist before, and it was not a conducive office setting for me to be hypnotized.
Yes. And I just, I’d feel more comfortable going into see your office and just so you know. Um, I was on the Nate Burish show, uh, uh, twice. And Nate Burish is an interior decorator. Um, he was on Oprah many times and he had his own daytime talk show. So I was on his show twice. And, um, I took note of some of the things that he was giving away and everything like that, and some of the ways that he decorated.
So when I opened up my center, cuz I have a hypnosis and training center, um, and health and wellness center. It’s not just one little office here. I went balls to the wall with this baby. I decked this out so that way every time people come in here they say, Oh my gosh, can you decorate my house? Or Can you decorate my office?
Cause I, I want it to be a comfortable setting and I ask my clients, What do you want it to look like? They said like, we’re in someone’s living room and we’re gonna have like a glass of wine or something. So that’s how I set it up. Um, So there is something to be said for, for the consultations being in person, but like I said, I’m, I’m transitioning to doing more over the phone, so that way I don’t have to constantly be here in my office.
I, I can be in my home office as well, and it’s not a problem, which kind of seamlessly brings us into this fourth point of shooting videos, which, That’s right. A big reason why there’s a lot of scene changes in the different videos that I do. Here’s the one that’s in my, in my lobby area. Here’s the one that’s actually in the room where you’re going to work with me.
So giving a person that experience to interact with that space, we can do that remotely as well. And the reason we decided to, we, we mapped this out before we got on, uh, the reason we decided to talk about videos. Um, a little bit of preparation’s always helpful. Right. Um, , what are you in for? No. So the experience of, you know, using these videos as a mechanism to quite honestly capture a lot of the elements that we’ve already talked.
So it’s a mechanism of truly duplicating yourself. And there’s a filter that I’d always put on this and. I’ll say this here, and there’s some people who will know exactly I’m talking about them. There, there are folks I’ve talked to about the strategy of doing video and their response was a very negative limiting belief that no people need that hands on approach.
People need to actually hear it directly from you. And I’m only ever physically removing myself from my business when I can do so in such a way that I’m providing a much higher value for you. So the experience that there’s things that I don’t have to do in person. Now, uh, the best way to really mirror this is if you go to Virginia hypnosis.com and you look at the stop smoking page, the first video on that page is a video, and it’s me with a big jar of cigarettes that clients have thrown out.
And the whole reason of the video is I go for a couple of moments and I point out, well, this jar I know looks like it’s kind of empty and there’s a good reason why. And suddenly I pull out Jar number two, , which is completely full. And I say it’s because this one was already full. . Are you ready to throw yours out too?
Call me today. And the the wonders of Big Brother tracking that’s possible with uh, videos. Uh, most people don’t watch that video to the end, but they watch it to the point where the second jar comes out, right? And the benefit of that now becomes, , you’re my stop smoking client. You’re walking into my space, your cigarettes are already in your hand, and without me having to prompt it, you’re throwing them away in that jar and then sitting down in the chair and then let’s begin.
Right? So it it’s this mechanism that’s really conditioning the process to become even more effective. What I wanna highlight here is that, you know, as hypnotist, we talk about future pacing. You know, be there. It’s a few years from now you’re standing on that platform, or you’re speaking, you’re feeling confident.
That’s great. Uh, let’s bring that into the business side of things. And I call this product pacing that in my language, I’m pacing you past the decision point of whether or not you’re gonna work with me. And instead, I’m talking about what you and I are going to be doing together in the process, which, All right.
Hypno boys and girls, what’s the hypnotic presupposition? Yes, you’re going to be working with me. So I’m using the language. It’s where years ago and I, I’d point out a shift that I made a few years ago that I built a mechanism to do the phone consult, to do the videos in such a way that quote, I didn’t have to be sneaky about anything.
And nowadays, I’m of the firm mindset that it’s our ethical responsibility to use whatever methods are appropriate to help you to produce that change. And it’s where I can make you feel a little bit happier about it on the phone. Yet we can really solve this thing if you’re in my office. So in these videos, and quite honestly, what videos should I shoot?
Any of them that you can think of, right? I’d give a quick, uh, quick, uh, detail here. Homepage video, 45 seconds, max. Hey, this is Jason Lynette from Virginia Hypnosis. Thank you so much for visiting this website. There’s a lot of information here, so be sure to look around and watch a lot of the videos.
However, this process begins with you. We do an introductory consult that sets the stage for how we work together and my phone numbers on this site. I look forward to speaking with you and working with you soon. Very quick, very to the point, and the whole purpose of that video is to satisfy one goal. . And this is something a client said to me last week, Oh, thank God he’s not weird.
So . Yeah. If we only knew. So to bring it into the context of we’re building rapport, we’re building a relationship and it’s where drop all the royal we that some of us got into the habit of doing a couple of, uh, dozen years ago of well, here at Virginia Hypnosis, we can help. No, I can help you to do this.
Yeah. Talk to the lens of the camera as if it’s one specific person and just talk like you talk. Um, I’ve had, uh, the first take is always the crappiest. We’ll throw that out there. Uh, quick note on video, people will watch a grainy looking image of a video with flawless sound, but they won’t watch a high def image with bad sound.
So do what you can to make sure your sound quality is good. They can actually pick up a corded microphone for a video camera, or even a smartphone for like 20 or 30 bucks these days, and that solves that issue. Um, but to look at the aspect of, I’m talking to you, it’s you and I having a conversation, and quite simply when I’m now on that phone consult, I can ask, Did you get a chance to watch some of the videos on the website?
Mm-hmm. . And quite simply, if they say no, I pause the process, I go, Right, well, I tell you what, I’ve got a client who’s about to come in. Is this time good for you on. Yes. Okay, great. Let me do this. Let me quickly grab an email address from you and I’ll send you some further information to look at a couple of videos, which are a nice way to meet me before you even come into the office, and I’ll call you back on Thursday at this specific time.
Sound good? So I’m going to exit the process if they haven’t gone through those initial steps and then by the time we’re on that phone call, they’ve already interacted with me. They already know a lot of the stuff I’m going to say. And now that just streams like that process. So that phone consult for me, typically it’s about maybe eight or nine minutes is my average these days for those and selling up a high dollar package.
You know, there’s something that I call the persuasive video blueprint, and it’s something that I came up with after shooting content videos. And literally, Jason, I, I can’t tell you how many tens of thousands of dollars I’ve made from shooting videos on my iPhone and. , um, before I actually upgraded to a $600 Cannon Camera
And, and, but it, it’s the process of setting that, uh, that expectation. And when people come into my office, cause I also utilize videos and a big part of my process, if you go on my website, there is a video, um, where you sign up for an introduction to overcoming anxiety or break free from anxiety or something like that.
And because my niche is anxiety and high performance and, um, whether it’s anxiety of flying or anxiety of underpants and guests, I’ve had both. Um, it, it doesn’t matter what that anxiety is, but people have watched that video and they understand the process and then they fill out an application to work with me that says they’ve watched the videos and everything like that.
But the, that video, Jason, it’s not. Watching and facing and talking to the camera. It’s me with a PowerPoint on my computer going through the main points of my anxiety process. Mm-hmm. , and I think so many people will sometimes get caught up and they’ll say, I’m not comfortable on camera. Stop it. Like, seriously, Sorry for those of you who are listening to this while you’re driving, pull over.
Change your Huggies. I apologize for that. But that’s the anxiety of underpants part. Yeah. That’s the anxiety of underpants. There you go. But people can shoot videos in more ways than just setting up a camera and talking to it and. Um, and, and there is a little bit of a process of, um, how you bring people through the format of these videos and everything.
But Jason, I love the concept of saying, You’ve talked to me. You don’t know who I am yet. I kind of want you to know who I am before we have this conversation because I know the video’s gonna answer 10 of your questions that you’re gonna come in with, and then you’ll feel more comfortable with me. And that’s a killer strategy right there to say, You know what, why don’t we just pause this process?
Why don’t you take a look at some of my video so you can grasp a better understanding of, of what we’re going to do. And then you pick it up from there after they, That is a killer strategy. Well, it’s to recognize where somebody is in that journey. You know, again, back to where we started to walk up to somebody, and you and I are gonna have children.
It’s a little too soon. They’re not yet ready for that. I mean, let’s put this into a different context. Years ago, You and I can’t have children. Oh, you meant, oh, sorry, I, sorry. Moving forward, once again, we help people. So, um, no, it’s where that was gonna go somewhere. No, I was doing a high school, uh, after prom party.
This is all the way back. I think this specific story is like 2009. And I don’t claim this as being any influential strategy. It was just simply calling out a moment as it was. I’m, uh, you know, high class, uh, rockstar performer, unloading my, uh, speakers from the back of my, uh, car. And, um, uh, kid comes up to me and goes, Hey, you’re the hypnotist.
You’re not gonna get me up on stage. And just my gut reaction was to look at ’em with a, without any sort of accusatory tone and just go, Have you ever seen one of these programs before? No. Well, how do you know you don’t wanna be up? I’m serious. If you’ve never seen it before, how do you tell you what, here’s what’s gonna happen.
I’m gonna come out, I’m going to talk about what’s gonna happen. There’s gonna be some funny moments. I’m gonna do some interactive things with the audience. There’s a thing I’m gonna do where I have you hold your fingers straight up in the air and, and when they touch, they will. Uh, that’s what I want you to then make the decision, uh, that seems like, and I just called it out in a much bigger context, that that seems like a much better way to live your life, doesn’t it?
Rather than making a judgment on something that you don’t know what it is yet, right? Oh, yeah. Okay. And so I’m there and I’m doing the program and I go into the finger magnets. And when I do my call for volunteers, raise your hand if you wanna be one of the stars of the show, whose hand was one of the first ones up in the air, right?
So it’s again, to recognize where are they in the journey? Where are they in that experience? So back to square one, he wasn’t yet qualified to make that decision. So instead to recognize where someone is and be respectful of that, if they’re not yet at the place to make that buying decision. Um, you know, I to look at it in terms of how do we bridge this conversation?
How do we bring this over? That’s, that’s the best way to look at it. Well, you know, when people come into your office and you ask them, So what on my website? Cause if, if you ask people, How’d you find out about me? Most of them will probably say, Oh, I Googled hypnotists and, and blah blah blah, and your website came up.
They say, Great. What about my website attracted you to, uh, to come and wanna work with me? So basically you’re asking the question like, Why me? I will say about like 80% of the time. Because you’re videos and we got a chance to know you before we actually called you. So we feel like we already know who you are.
We watched your videos and, and we know you’re stage hypnotist also, and we saw some of your, your shows online. We YouTubed your name and, and that’s the power of creating that reputation. It’s letting your reputation do your marketing for you. And that’s part of why we do videos. And that is the number one reason when I ask that question, that’s what they always respond, is because I watched you and I felt the most comfortable with you.
And, you know, to look at not, not to turn this into a smear and other people, but the number of people in this industry who still don’t even have a photo of themselves on their website. Yeah. Yeah. Instead you get to meet us. And, and you know what, Jason, one of my students just emailed me yesterday and said, Can you.
Person look at it. And she said, I need a video. And she said, I threw up a video. It was, it was, and these are her work. She said it was probably one of the crappies videos, but at least a video is better than no video. I went on and watched it and I mean, compared to some of the production that, um, that I’m used to and that you are used to, yeah, it was a crappy video, but guess what?
She’s going to get the clients over the ones who did not put up a video, right. Even if it’s a crappy video, she’s gonna get the clients over. The ones who don’t, just like you have a podcast. I have a podcast, and my podcast by the way, is for, um, niches of people that I wanna work with, and so it was very strategically done.
If it comes down to who people are gonna choose, you’ve built your credibility, you’ve built your reputation using not just your videos, but also your podcast. Also all the downloads that you have on your website, all the things that you give away for free. And, and when you have that reputation, people are going to choose you just for the sole reason.
It doesn’t even matter what you have for them to download or what you would talk about on your podcast. Just for the sole reason you have a podcast. You are going to get the business over most of the other people, which again, it’s just another opportunity for building a conversation, another opportunity for building that rapport remote.
So Jason, how do people take this and what they’re learning a few steps further and learn more about it. Look at that pivot. Hmm. right Once we’re, you know, we mentioned this in the introduction as well, that, um, I’m really excited that you and I are doing, uh, live class together. Uh, coming up August 8th and ninth, 2018.
Uh, the fill formula, fill up your office with paying clients, and it’s happening at the National Guild of Hypnotist Convention at, uh, you could check out with details, of course by going to fill up formula.com. That’s where we’ve got all the details in terms of this upcoming course. You got it. And Jason and I are going to be sharing more details and we went into depth already on four topics, but we can go and we will go 10 times more in depth into these where you talked about some of the things, uh, we talked about some of the things that we, we offer.
I talked about my video persuasive blueprint. You’re gonna get that. The, uh, consultation layout, you’re gonna get that and all these strategies that we’re talking about and more in that Phillip Formula class and like we were talking about, Model people who have already been there and done that, who have paved the way so that we have made the mistakes.
So you don’t have to so you can avoid them. Yeah. And I’ve got our course agenda here in front of me, which, uh, of course we had to get clever and name it all sorts of funny ways, . Um, but, uh, section all about, uh, shift happens, uh, rethinking how you think about your business, that it really comes down to that mindset has to be in the right place.
And it’s not just about, you know, putting it out to the universe. It’s not just putting it out there in terms of a positive statement. Now you’ve gotta have some solid strategy in place and to pick those specific things that you want focus on, that you want to bring that attention to. Uh, there’s a whole segment of, you’ve got mail talking about effective email marketing that, uh, the people who I had voicemails from when I was away from, uh, away from home this last week, most of them are actually people who had already filled out forms on my website.
Couple of weeks, even a couple of months into the case of one three years ago. And because there was a mechanism to continue that conversation, to continue that relationship rather than her suddenly going, Oh, I need a hypnotist. And starting all over from scratch with a Google search. She said in her message, she goes, I’ve been reading your emails, I’ve been watching your videos, and this is the time that I’m ready to do it.
Yeah, yeah, yeah. And, uh, tell, we got some information here in terms of, uh, break the internet using the web to grow. Tell us more about that. So that’s where we talk about different ways that you can use the internet to massage lead generation, to get more leads, to get more people into your office. Also social media, some strategies to set into place to build your reputation.
Jason and I talked about building an effective reputation, So we’re gonna be talking a lot about how to do that online and also automate parts of that process as well. So if you’re like me, I was in Mexico for a week on vacation, and when I came back from Cabo, I had 12 new clients set up and ready to go for me.
Jason went to California. When he came back, he had a bunch of clients set up and ready to go for him. We’re gonna be talking about how to use the internet to do things just like that. Inside of, again, all the details [email protected] that’ll give the details in terms of how to register for that.
But the cool thing is, is that’s the two of us there together, which not only are we fun and hilarious at times, but also Exactly, yeah. But also the fact that you’re hearing the same principles often being applied in different contexts. So here’s one way of doing it. The way that I do the phone consult.
Primarily you do the live consult. We have different strategies in terms of our videos, and it’s where the education really is going to continue. Even after this event, long after you’ve signed up for the course that you know workbook, there’s gonna be a digital vi, a video vi, easy for me to say Digital video resource library.
Uh, we’re gonna do a, a webinar or two to check in on your progress long after the course. And, uh, it’s all about giving you the actual strategies that have been Guinea pig tested and, uh, proven to work. And also seeing the benefit of having the two of us. Is that you’re gonna see that, Okay, well this style over here is what fits for me and this style over there is how I want to do this.
So to have options rather than this, this absolutism of No, you have to do it this way. Right, Exactly. And this isn’t gonna be something where Jason and I drone on and on. This is gonna be actual, practical, hands on step. Thanks . Jason, I’m so looking forward to doing this with you. Honestly, this is gonna be an honor and a privilege, um, for you to work with me,
And, uh, but I, you know, I have to say, this is gonna be practical hands on stuff where you are actually going to be practicing this stuff, practicing conversations, demoing this stuff on each other. So you get used to, uh, presenting yourself like this. So you get used to doing business strategies like this because we want you to leave here, not just one or two things, but if that’s all you left with, you’d get.
Much more value than you put in. We want you to leave with many different things that you can plug into your business. But like I said, even if you plug in just one or two of them, you’ll still, you should still see a big boost in filling up your client or filling up your office with more client sessions.
And again, it’s not just the sessions, it’s about, you know, designing programs, which we’re gonna talk about how to actually craft those programs, how to put them together and, you know, a whole benefit of this being live that yes, Dan has a product online for Yes. Stop it. Dan has a product for, you know, hypnosis business training.
I, I have mine as well. But to specifically design this to be something that is appropriate to be live hands on in the room. Um, my, my favorite little module here that we’ve titled Coffee is for Closers, How to Convert the Curious into Buyers. To use the appropriate linguistic strategies to ask the appropriate questions at the right time, to be able to gauge when is it that you should keep talking about what the process should be and when to respectfully shut up because the clients in that decision mode.
So it’s where, if you’ve been listening to some of the recent podcast sessions, uh, the ones, uh, Igor Laki talked about the power of silence. Steven Blake just talked about the power of silence that’s been popping up many, many times on this program with the various interviews. That again, it’s the same concepts that often strengthen your hypnosis session.
We’re gonna filter those over, and the filters always to give you the no cost to low cost strategies as well as the high tech to no tech strategies. So you don’t have to be the computer genius, you don’t have to have your masters in, uh, it programming. A lot of this can be done. I mean, what have we talked about so far?
Shooting videos on your phone, going out, talking about what you do. So much of this can be done without a massive web presence, but that sure does make it easy. Yet it doesn’t have to be that way. But also, of course, uh, duplicate yourself, powerful methods of outsourcing. Um, because as you’re listening to this, Sounds good.
And we recorded it, but we didn’t edit it. Thanks Kate. once again, another plug audio adrenaline studio. They’d do all my sound editing. and, and you know, Jason, you and I have different ways and views on outsourcing as well, and the great thing is your way works for you. My way works for me. And, and I know your way would work for me also, but I’m just stubborn and like my way.
But, um, but the, these are, these are all the things that it’s a benefit for you to hear coming from, from two people who do things in a very similar way, but also in a very different way. And we both get very similar results.
It’s Jason Lenette here once again, and as always, thank you so much for interacting with this program. Thank you so much for leaving your reviews online, sharing it on your social media streams, and I’d encourage you to head over to fill up formula.com. That’s where you can see all the massive details of what you’re gonna learn when myself and Dan Candel team up together for this two day content packed hypnosis business course strategies that are no cost to low cost, from low tech to no tech and mechanisms to help you to grow your business and eliminate that.
More of the same sort of virus that I see people stuck inside of, and instead think about ways to scale up your business. I’m telling you the investment for this two day pre-conference course. Is extremely low. It’s extremely reasonable, and we love that because the more of us that are out there being successful, the more of us that are out there being successful.
When you combine the investment for this course with the fact that you’re gonna pivot over to offering programs, you can really make back that investment, which is one paying client though, of course, keep running that system. Keep running that machine over and over and you’re gonna have that blueprint to continue that growth year after year.
So check it out. Go to fill up formula.com. This is a live hands on event, and we’re excited to have you there. See you soon. Thanks for listening to the Work Smart Hypnosis podcast and work smart hypnosis.com.