Session #167: Rob De Groof on Fast Hypnotic Words

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This is the Work Smart Hypnosis Podcast, Session number 167 robbed aro on fast, hypnotic words. Welcome to the Work Smart Hypnosis Podcast with Jason Lynette, your professional resource for hypnosis training and outstanding business. Success. Here’s your host, Jason Lynette. Welcome back. It’s Jason Lynette here with a conversation that I’ve been wanting to have for quite some time.

And as always, my favorite, uh, programs on here are often the ones that you are hearing Our first official interaction as Rob and I have been chatting on Facebook for quite some. And, uh, a few, uh, opening, uh, niceties and small talk for 60 seconds. And then we jump directly into this conversation. And this is one that you’re gonna find a lot of value in as we talk about the business of hypnosis.

As we talk about the strategies we use to become more skilled as a practitioner, the ways that we can take our experiences as the student in a class. and begin to modify the work to fit our own style. Uh, one of the things that I found the most interesting here is the ways that he has taken, uh, all of these approaches and built this integrative style that’s truly now his own.

And what I think many of you are gonna find to be the most interesting is this aspect of doing change work in a rapid amount of time, often a 15 to 30 minute session. And then that’s it. And specifically how to frame that, how to present that, but also then how to have the, uh, technical chops to back that up as well.

I’m gonna link over to Rob’s website in the show notes [email protected] and we do spend a bit of time talking about the late Jeffrey Stevens and his work. And also I will link online where you can learn more about, uh, how to go through that training yourself. You know, we’re an amazing renaissance where there’s a lot of great live training events, a lot of options online.

This is where I’ve put my full hypnotherapy training library online as hypnotic workers.com. It’s an all access pass to my hypnosis training library. And we don’t need any more scripts, We need transcripts. So in addition to all the instant rapid inductions and all the change strategies, there are real client sessions.

Inside of hypnotic workers and you’re able to get access to the entire thing for just $47. Check that out [email protected] though you’re gonna love this conversation jumping over all the way across to Belgium to chat with Rob de gr. So here we are. This is session number 167 robbed aro on fast hypnotic words.

Uh, my background is in, uh, entertainment. Mm-hmm. . So, uh, I, I never had a dream of becoming a hypnotherapist of, uh, or something like that. It was not on my, uh, long time, uh, plan to become a therapist. Um, I, I used to be a, um, an entertainer. I had my own business in entertainment. When you say entertainment, what specifically?

Uh, all kind of stuff. Uh, most of the thing was we, we rent out artists for, for events. Okay. From the small birthday parties or baby showers to, to the very big, uh, events like opening, uh, the IKEA stores in Belgium and, and all, all those things. I. And I was working as a clown, so I had my own clown figure and, and, and, uh, children, uh, shout with, uh, with a clown figure.

But I also did, uh, still walking fire, spiting, juggling all those. Uh, types of things, but I had this, um, feeling that I, I, I was getting tired of performing for children. Uh, I don’t have children of my own, uh, and I’m, I’m not that the great children, uh, guy. So, uh, I, I love to perform for them. But, but yeah, I, and, and on the, sometimes I had, uh, this, this gigs where there also were, And I, I find it more interesting for me to, to perform for adult adults.

So you can do some, some work jokes and things that, that, that children don’t get. Children are more visual of course, so they, you, you, you have to fall or you do something stupid and they laugh, but. You can’t play with words, uh, with children. Mm-hmm. . So, um, I, I was looking for something, uh, to, to perform for, uh, adults.

Um, I’m, I’m, I’m a very bad singer, so that was not, uh, . That was not, not, not a good choice. So that’s one of my, my biggest frustrations is that I can’t sing. Um, I tried, I already, uh, convinced two, uh, singing teachers. Uh, they were convinced that you can teach everybody, um, to sing. Yeah. But now they’re convinced that it’s not, not everybody, because they tried with me and I convinced them that they were wrong in their thinking.

So, um, no. And then, um, I had this, this experience with hypnosis when I was, uh, like 16 years old. I was in this, um, youth, um, Gathering with all, um, people, um, who are, uh, atheists, uh, so non believers. Um, it, it was like scouts. Uh, we have in Belgium, we have scouts and, uh, hero, I don’t know. It’s the same in, uh, us, but I think scouting is, it’s, it’s, uh, popular there as well.

But, uh, this was a, a huge gathering. Um, and, and we had this, uh, hypnotist, um, quite old man. He came and. Talk about hypnosis and, uh, I remember he did some, uh, some tests like the balloons and the books and things like that. Uh, that, that’s something that’s in my memory, uh, from that gathering. But, um, there was one, one girl, uh, she used to play in a music group with me.

She played saxophone. And, um, she asked the question to the, that hypnotist, um, Because he, he was talking about regression, uh, and, and things like that. And, uh, she lost her mom when she was like seven years old. So, um, she asked if he, he could regress her to, to do that, that moment because she didn’t have that vivid memories anymore, uh, of, of being together with her, with her mother.

Uh, so the, the heist told that it was possible, but it could become very emotional. So he was not sure that she really wants to do that in front of all our, our. But she said, Yeah, no problem. Uh, they’re, they are my friends, so it’s no problem. So, uh, he did, uh, he did a regression and it was very emotional with a lot of tears and everything.

And she start, uh, telling these stories, things that she was, was, uh, um, getting out of the regression. Uh, and her, her niece was also there and, but she was like five or six years older. So she had the more vivid memories of, of the period that the mother was still. So, and she start, um, she start telling us when Yeah.

The things that, that she’s describing is it really happens. So, so for me as a very, I’m a very skeptic guy. Um, I, I used to be very skeptic after 10 years of IP noses and seeing, uh, all those incredible things, it changed. But, uh, at that time I was like, Ah, okay, but, uh, what’s happening here? And, and then, then she starts confirming that, that the stories that she was telling in regress.

Were were correct. So, um, so it planted this, this little seat in my mind, uh, about hypnosis. Um, hypnosis was never a big thing here in Belgium. Uh, so yeah, uh, I got, um, the seat was still there, but it was not cultivating. So, and then I was looking for something to perform for, for adults. So, and then I saw some hypnosis trials online and say, Yeah, maybe that’s something that’s, that’s, that’s something for me.

And then I start looking for, for, um, a workshop. Uh, uh, I downloaded the book, uh, things about, so, and, and, um, the, the good thing for me was that I was already a performer, so, so learning how to do hypnosis was, was quite easy for me because, The wording and everything, and then the, the, the, the guns that you have to have to do just

Yeah. For me, I see it with my students sometimes. That’s, that’s the real problem they have. They’re not used to speak to people or they’re not used. Right. Yeah. Let, let, let’s kind of explore that for a second because I mean, it’s where. There’s a lot of people I’ve had on this program that, and it’s part of my background too.

I was working in professional theater and then from an interest in magic over to this. And that’s a through line that that has popped up here many, many times. And I mean, I share my take on it that there’s something, it was actually best summed up by a student of mine who, uh, it’s like day two of a 10 day class and just immediately this guy is getting.

This guy is just understanding the process, and he, in his words, goes, Well, I’m all, I’m a firefighter, and when I’m going into a scene, I know that whatever I’m going to say is going to stick. So I need to say it with conviction. I need to say it with certainty. Uh, so something about putting the emphasis and the words, putting the meaning in the words, what, what is it that you’d say that kind of lends that background into this hypnotic community?

Well, the. Uh, I think when you have a, a background with working with people or, or especially with, with speaking, acting or, or performing magic or whatever, um, then you’re used to, to, to use words are your, your weapon at that time when you are on stage, uh, and you’re not a singer, uh, singer also is using words of course, but is is doing.

But when you’re on stage, when you’re a standup comedian or, or a magician, that, that, that does talking as well because you have magicians that don’t talk, but then the words are your weapon. So you, you are trained in, in using the words in the right way and and to, to be congruent. For me congruency is, is something that, that’s one of the most important things, uh, when you’re, when you are hypnotizing somebody, when, when you.

Uh, saying deeper, and it sounds like you are, you are, you’re going somewhere in the air. It, it doesn’t, it doesn’t work. So, uh, but, but I always tell my, my students, when, when you, when you, you want to get them deeper. Sounds like you want to get them deeper and don’t start raising your voice when you say deeper or something.

Um, so that, that congruency is, is all and, and, and the right mindset. And the thing is, um, when you are used for me, when, when I hypnotize people, uh, for me it’s like I’m, I’m doing an act, whether it’s in a therapy room or not. I’m, I’m always performing. I, I, I use a lot of gestures and, and finger, uh, nipping and things like that.

But, um, and, and sometimes my students, they ask, Do we have to do it the same? No, you don’t have to do it the same. You have to do it your own. Find your own way and then, and, and I, I tend to believe that people who are already in the performing business or, or used to work with people, they are, they are for them.

It’s, it’s, it’s more easy to find their own way, to find their own character. Uh, one hypnotizing and, and that’s that make it all more believable and more congruent and more, and their mindset is, is better. So someone who doesn’t have that background, what do you recommend? Yeah. Who doesn’t have that background?

Because they have to, first they have to learn how to hypnotize and, and they, they have to, to, uh, keep in mind all the, the, the process that you have to go to and the wording and, and they try to copy the wording of, of the teacher most of the time. And, and that’s something I don’t like, uh, because they, they.

They, they don’t have the, the experience by using the words. And somebody who has he, he, he, he knows, Okay, That’s what’s has to happen. Uh, that’s the structure of it. And he start using his own words and that’s what, what, what make it, make it natural. So, and that’s, that’s what I like about. People are used to, to, to play with words.

So then from that experience of seeing the stage hypnosis show, then getting some of the experience, what came next for you? Well, the, the next thing, uh, I start, um, learning how to do show hypnosis because that was my only goal. Uh, I didn’t have, uh, the intent to become a therapist. Uh, but then there were some gatherings, uh, on, on Facebook.

There was a group with, with, with hypnotists, uh, in Belgium or, or, or students of hypnosis in Belgium. And we gathered and then we talked about hypnosis. Um, and then once at a time I get a phone call from one of those guys at the, at the gathering. And he called me and said, Yeah, I downloaded these DVDs. I bought them online.

Uh, and um, you really have to watch these. It’s from Jeffrey Stevens. Uh, and I said, Oh, okay. And what it’s about is treated nose or, or show nose? No, no. It’s a is therapy ? No, I don’t want to become a therapist. Yeah. But. This is really no nonsense hypnosis. It, it’s, it’s made for you. I saw the DVDs. It’s made for you, so, Okay.

I will have a look at it. So, because at that time I already was convinced of the fact that you already can become a good hypnotist when you do it a lot. It, it’s not like you were training and then leave it for like six months and then do it hypnotize somebody again. I leave it for another three months and the problem in Belgium was that it, it’s still.

Actually, uh, hypnosis for entertainment is forbidden here in Belgium. Nobody acts on it. Uh, so we can do it. I, I get hired by, by, by city governments to do treated noses on, on events, but nobody, most of them don’t know that it’s actually illegal. . Um, but the other problem in Belgium is, is there a specific phrasing as to why it’s illegal or is just some old out date policy?

It’s, it’s a law from 1,838 or something. It’s, it’s, yeah. And the, the only reason that, that politicians don’t want to change this law is, is about, uh, we had this, um, Um, child abuser in the, in the nineties, and he abducted children, and two of those children were abducted after they, the teenagers were abducted after they, they went in a venue where their hypnosis show was going on.

And one of the fathers still blaming the hypnotist that they were still in trans, and that is why they get abducted. But it’s, it’s, uh, so that’s the, so the, the Belgian politicians, they think, leave it like that. Nobody, nobody acted on it. And, and we don’t get a bad name because we, we legalized her hypnosis for entertainment.

So that’s typical Belgian decision. Leave it like that, but don’t act on it, so everybody’s happy. So that’s, uh, um, so, uh, I saw the DVDs from, uh, from Jeffrey Stevens and Al already, after one hour I was, I was sold because it was like, Hmm, this type for me, for me, the image that I had from hypnotherapy, because I didn’t have, I didn’t have any contact with therapists or.

Whatever kind of therapy. So for me it was the image was like, uh, you, you have to go there or you have to talk like one hour and a half to somebody and is lying on a couch. And so, So the, Yeah, so, and then I saw Jeffrey Stevens, uh, approach. It’s, it’s like, it’s very, uh, very quick. Yeah. For those that, uh, for those that aren’t familiar with his work, if you had to kind of sum up, uh, what his style is.

Yeah. The style is, is direct, is direct hypnosis. So it’s, it’s, uh, always using instant inductions. Um, some deepeners, the change work, uh, it’s really direct just telling the subconscious mind what to change, um, ask, uh, acceptance of the subconscious mind, and that’s, It’s, it’s, most of the time it’s like a 15 minute, uh, session.

So for me it was like, Oh, that’s maybe something I can do as well. So I start, uh, the, the, the same thing. I, I saw the DVDs. I get it in my mind, and I, I start doing it. Uh, and I had great results with, with, with clients. And the good thing is that, that I could make my own website. I had my company, so it was just changing a little bit about the goals of the company and I could do it legally.

So, no. So I start doing this and my, my goal was to have like two or three sessions a week just to, to stay in touch with IPN and do my other job, and then hypnotize two, two or three people a week just to become a better hypnotist and, and get people a good, uh, change. So, uh, but after like three months, uh, I had this schedule that was full time hypnotherapy because I had great results, especially smoking, weight loss, those things in, especially in the beginning, those things.

Um, and I used the Google Edwards to, to, to promote. I, I know the, the, the good working of Google Edwards for my other company. So I, I start using it for, for hypnotherapy as well. I was the. Start using it in Belgium now everybody is doing it, of course. So I great. I had great results. No, I’m laughing cuz there’s a moment where I was kind of in a similar boat here in the northern Virginia, Washington DC area, and here’s a moment where, oh, let me call it out.

Someone’s going, Oh, I see that you’re running those ads. Uh, yeah, we don’t have to do that for our business. We’re referral based and within a week it’s like, oh, your ads are undermined. Which it’s, it’s the metaphor that if it’s, Well, not really a metaphor. If it’s working, use it. Um, and here’s a, here’s one segment of my business that I hadn’t running in a couple of years, and I’m going, Yeah, but I wanna work with this one thing more so to use the catch phrase of an info marketer that I know.

Yeah, let me just go to the store and buy those clients. Rather than, rather than hope, they find me . A lot of, a lot of my students, they, they, sometimes they ask you, Yeah, what, what do we have to do to get business? Yeah, you have to invest a little bit in marketing. Of course. You can’t just open a website and then wait at your telephone or at your desk to get an email and, and the moment you start doing it and you have great results, then.

The people start doing referrals and that that’s what it, you, you can’t, you can’t, you can’t have the best marketing team that that does great jobs for you, but when you don’t have results, it’s not gonna pay off you. You need results. So, uh, yeah, any, anybody can sell something once. I think it’s a, which I chair a quick through line here that, uh, you know, I was one of these people and I’m not putting down one specific person because I’m really putting down myself with this reference that there’s many people who would boast that, Oh, I’ve done this much business without paying for advertising.

And I did that my first couple of years by going out and doing a lot of networking, a lot of giving live talks, which that’s great. And that’s good. And that takes a lot of time too. Yeah. It becomes this, if it’s in the budget, this two-sided strategy of, you know, let me go out and do that presentations, drum up the business by people seeing me.

But again, I love that phrase of sometimes it’s just as easy to go to the store and buy the thing. Yeah. For me also, because, um, you spend a lot of time all those talks and it, it, especially in the beginning, it’s very good to, to get out and, and talk about your. But there, there comes a time that you don’t have the time anymore to do that because Yeah.

You have to see the clients. For me, I, I’m, I’m, I’m running a business now with, with, uh, six therapists. Yeah. Uh, I have three locations in Belgium. Uh, I, I have trainings all weekend, every weekend. We have training here. So I have to manage the things. So when I, when I have to go out for talks, I don’t have the time for that anymore, So, So sometimes, yeah, I just, uh, spent a lot of money on marketing and, and, but it’s paying off.

So that, that, that’s good. So that’s, that’s the point where we are, are now like, like 10 years later, uh, uh, from beginning at my home. In the beginning it was real terrible because people had to come to my office. Mm-hmm. , but the front of my office were, were the, were. The, the entertainment company was also, my secretary was working there, but sometimes one of my, uh, I had like 40 artists working for me on, on, um, on, um, What’s, what’s the name?

Freelance basis. Um, so sometimes they, they just arrived and they put all their, their clown equipment there and then the big ch and everything, and then the client was waiting for a stop smoking session. So it was, it was terrible in the beginning, but I had the results, so, so people keep coming. So after a while she, she, I remember a day that she came to me and she says, Rob, uh, for this Wednesday, uh, uh, some I saw have somebody on the phone and he only is available on that.

We. I say, Yeah, give him a session. Yeah. But you already have six sessions that day. Say what? So, so what’s going on? So, so, and then, um, I decided to invite, uh, Jeffrey Stevens, uh, here in Belgium to do a training because I love to organize things. Uh, I, I, I’m an organizer for, for many years events. Uh, I, I have this nightclub, uh, with, with a friend.

Uh, so all those things. So, um, I hosted Jeffrey Stevens, uh, for his first training here in. Uh, we had a lot of people coming over from, from all Europe and some, even some people from the United States. It was, uh, quite crazy. Um, so yeah, it was good. It was good training. Um, and then, uh, I started, I had a lot of, uh, talking with Jeffrey.

He came a second time and then he, uh, he trained me to become his, uh, his trainer here in uh, . Uh, and yeah, so that’s is how it started. I started doing basic trainings, the Jeffrey Stevens protocol, some other trainings. Uh, and at this moment I am, uh, so I’m the trainer for Jeffrey Stevens, who, uh, sadly passed away, uh, a few years ago.

So now, uh, the family asked me to, to become trainer for the entire world. So I’m, I’m traveling around now doing, uh, trainings with the Jeffrey Stevens. Um, because I, I really want this legacy not to, not to go, uh, away because it’s a very good system, uh, at the moment. You know, it, you have a structure in your mind for every session.

Uh, so it’s, that’s, that’s why I, I start traveling around now. So I’m here in Belgium. I, I’m also, um, an official, uh, trainer for, uh, Sheila Ranger. I do awan training here in Belgium for Bo Burns, and I have my own trainings, uh, and I’m, uh, one of the things that I, I really like to do is, um, People from, from all over the world, because I don’t want to be that guy that’s teaching every kind of hypnosis.

I, I want to teach the things that I really use in the therapy room. Uh, I don’t want the train to be the trainer that’s teaching all kinds of stuff that the, the one read about or, or he know that the exist and he start teaching it. For me, I, I teach my, my, uh, out of the blue hypnosis training. It’s, it’s, uh, impromptu hypnosis, straight hypnosis, uh, those.

Uh, I teach the basic training, the Jeffrey Stevens trainings, uh, both the basic and the advanced virtual band and the swan. And, and that’s it for me because that, those are the things that I’m, I’m actually using in the therapy room or, or when I do entertainment. So I like to, to invite people. This weekend I had, uh, yo and Rasmuson here.

Uh mm-hmm. , We had already, uh, we had just in France for the third time, uh, a few weeks. Uh, in a Simpson was here, uh, two weeks ago, uh, show Michael Andrews, uh, would come back in. Um, In April next year. He already been here for three times. Uh, the Jack wins, uh, are coming back in September. Um, I asked this guy from, uh, Virginia and Jason Lato sent me some dates to, uh, but I’m still waiting for we’ll chat on that, waiting for that mail.

So waiting for the, uh, school year for next, uh, school year with kids. is coming again. Uh, so, so we have all those, uh, those international guests here to do some training. And this, this, uh, weekend, uh, it was the first weekend that we had more people from abroad flying in to do the training here with, with Ju Remus.

And then we had Belgium people. So we had, we had 11, uh, 11 uh students, and only three of them were from Belgium. And all the rest were from, uh, one guy from Switzerland, two from Spain, uh, two from France, one from Romania. She’s actually living in Belgium, which is one of my students as well. There’s something I wanna highlight inside of that, which, um, and it may be also part of, uh, my story too here, that, you know, the, the.

Catch phrase of, uh, it’s an actor comedian over here by the name of Kevin Pollock. He’s been in, you know, hundreds of movies at this point. Probably one of those people that, Oh, it’s that guy. And there’s a line of his. And he is someone that really listening to his podcast as part of what launched mine years ago.

And the line was, if you’re not creating your waiting, you’re waiting. So to highlight the fact that there you are in an area that you know about 10 minutes ago, you go. Yeah. There’s not so much of a community here. There’s not a lot of people. And so what did you do? You created, Yeah. Yeah. That, that’s, that’s what you need to do.

When, when you, when you are waiting, Yeah. Nothing’s gonna happen. You have to, to create, you have to find the, the people. So, so that’s what, what I did, um, here in Belgium, there was no, there was nothing. All it knows that there were no trainings. Um, there, there was, there was, and there’s still one training, but it’s very scientific training.

You have to do three years training or something. But so, um, so now I’m, I’m, I’m start doing these trainings, um, very straight on trainings, uh, with and handsome trainings and everybody’s loving those trainings. Um, and, and, Uh, people, people, uh, told me in the beginning, Yeah, but you’re going to, to train your competition because Belgium is not, not that big country.

We only have like, uh, 11 million, um, people living in Belgium and four of them are speaking French. So, so the market is quite small here, but, but, uh, for me, I had another view of it because now I’m teaching people to do the same style of hypnosis that I’m. And other people, they, they start doing it in their villages, in their towns, uh, in their neighborhoods with their friends.

But more and more people get in touch with hypnosis and more and more people start considering hypnosis to become the, the, the solution for their problems. So, uh, I started on my own. I started doing the trainings and I selected the, the, all the therapists that working for me. I trained them myself, and I selected them.

Uh, during the trainings. I said, Ah, maybe this is somebody who can work for. Uh, I’m, I’m sure he is gonna doing, he is going to do the same approach. They can, they can fill it in their own, they can be their, their theirselves, but they, they have to use the approaches that, that, that I teach. So that’s really important.

Yeah. Let’s talk about that approach for a moment. That, you know, here’s I, I chair, here’s a story that came out of a class I was training recently that I, I’d say I had, uh, nine people in the room on board with this idea and one person who really was contesting it. That change can occur very rapidly. And here is the person going.

Yeah. But they’ve paid for a session. They expect to be this length. Um, yeah. And you’re shaking your head. So what, what are your thoughts on that fast approach? Cause there’s sometimes, um, I, I was, um, having this conversation with, with Jorgen, uh, yesterday evening or, uh, in, in a pop about the length of the session for me.

Uh, when I do a session in Dutch, um, I’m, I’m a quite fast speaker, so I can do, sometimes I do a session in eight minutes. Of course people are, are a little bit longer in my therapy room because I don’t do pre-talk anymore. Uh, my pre-talk, they get a pre-talk on video. I don’t like doing pre-talk in, in thet room because after doing.

20 or 30 sessions a week, you start, uh, listening to yourself and, and you hear yourself saying again and again and again, the same thing. So I get tired of that and, and I tend to, to, um, my experience is that when people are in a therapy room, most of the time they’re, they, they’re a little bit, they’re a little bit nervous because, um, most of the, those people are, are, for the first time they are seeing a hypnotist and they have all these, these crazy ideas in their.

So they’re, they’re quite nervous. So, and then you do the pre-talk, but actually they don’t hear what you’re saying. So I, I sent them, uh, my automatic, uh, appointment system, sends them an, um, my confirmation email with a link with a video, uh, professionally made, uh, where I, I, I. Explain what they can ex, uh, expect from the session, what we expect from them, and, and those things.

Um, so they have time to, to look at it at their own, uh, time in their own, uh, con. Environment. So they’re, they’re, they’re calm. Let me ask you a question on that. Are, are you doing anything cuz this is a question I get for that same thing. Cause I’ve, as much as I’ve got a two or three minute pre-talk that I do, uh, I’ve been putting in a video pre-talk into my process in recent years that now in mind they come into the office and they watch the quick 10 minute video there.

Uh, it’s brief enough that I can set that up and they just go with it. Our, I love the aspect of sending it to them at home. Though the question is the compliance factor, or if it’s, let me call it out. Someone like me who’s gonna end up watching the video while I’m doing everything else or listening to it somewhere else.

Are you, are you doing anything just, uh, for the compliance checkpoint on that? No, I, I ask them always if they’ve sold the video and then, then I, I, I. repeat a little bit so you know that you’re not gonna be asleep. And when I see like, surprise on their face, I know that, that they don’t actually saw it or they don’t get it.

So, So then, uh, when, when they say, No, I didn’t, I, oh no, I didn’t saw the link in the, uh, in the, in the email. Then I, I just take my laptop and I show them the video again. It’s, it’s five minutes or something. So, um, so, and sometimes I do some, some, a little check. Uh, but, but yeah, sometimes it’s good to, to hide, make, sometimes hide something in the, uh, in the video.

So, um, I had, I had it yesterday with, um, with fiber, uh, you know, fiber where, where you do the outsourcing thing. And I, I posted a request and it wasn’t, it, I, I, I read in a book about writing books that when you outsource things on, on things like fiber, you. Uh, in your request, ask a question because otherwise you all get those, uh, automatic generated, uh, replies from, from all the, the suppliers on fiber.

Yeah. I follow the same advice of, uh, put this word in your headline and that yeah, that’s, that, that tells you who for our work week, I’m guessing. Pardon? The, the book, Four Hour Work Week, that’s where I picked up Tip Now this is, uh, from How, How to Write a Book from Ethics book. She ranger gave me when I was, uh, during my training in Hall.

So, um, but this guy said, Yeah, ask a question or put some, uh, give them an instruction to put something on the headline. And now I, I ask him to go to a, a URL to see my old logos and to create new. But I forget to, to copy paste the URL in the request. There was only one guy who, who sent me a message, Hey sir, I uh, really want to get this gig, but I have a problem.

The URL is not in the, And all the others they brought, Hey, sir, I I read all your instructions, blah, blah, blah. And I, I’m, I’m the right guy for the job. I don’t think so. You were even not able to, to read instructions. So, so, but, but yeah, maybe it’s a good idea to put something in the free. That, that you really know, that they, that they, uh, had had to look at it.

So, uh, yeah. I remember, I remember she, like ranger told me about this story, uh, about, uh, a lady that came to her place, uh, for the virtual gas band and she had no results and all those things and she, she needed a, and, and she also said, I’m gonna make a new recording for. Uh, but she, she, um, suspected the g the lady of not doing the instruction and not listening to the recordings.

So she gave her blank cd and after, uh, a week she got in touch with her and she says, Yeah, did you listen to, So that was a great test to see if, uh, Somebody is compliant or not. So, Yeah. So moving back to the, the fast strategies, the, the pre-talk is now satisfied whether it’s in person, whether it’s been the video, How would you kinda describe that process from there?

So, the thing that I do now, um, because when, especially when it’s, it’s an, uh, a smoker or something, um, I don’t need that much information on them. I know they want to quit smoking and I. Um, and the only thing I want to know is why, what, what are the, uh, the goals that you want to reach? Uh, what are the, the benefits that you want to gain about being a non-smoker?

So when I do a, a session with those guys, they are, they are out of the office 35 minutes later. Yeah. Um, so now I, I, I do this thing that I, I, I put ’em on, on this relaxation, uh, be it’s, it’s, um, adulation therapy and I have this casino mind. So I just laid him on the bed for like 15 minutes and the explanation I do is, is quite simple.

I say, Yeah, you have to drive here. Uh, most of the people are, uh, it’s new for you. So, uh, um, there was some traffic you have to. . So a lot of people have difficult to find the, the directions here. Um, and, and I say I, I’m gonna give you like 15 minutes, uh, to relax a bit, uh, to have an experience with those, uh, glasses.

Um, The only thing I have to check is if they’re not app epileptic, of course, because they can’t use it. Uh, then I just, uh, give them the sounds to listen to and they, they listen to my voice already on the, So, so when they come out of that room after 50 minutes, they’re already like in a trance. And then I install the wan.

I always install the wan, uh, because I really love, uh, the swan as. Uh, a first convincer that there’s something going to happen. And also for this one, um, the moment you start using it a lot, you get better in it. I, I get movements like with everybody in, in seconds because I do it a lot. And that’s what I tell my students as well.

Do it, do it, do it as Bob is telling on this dvd. See the people. See the people. See the people. You have to, you have to use those techniques to get good. and I install the swan, and then I do my, my session and I, I use the swan to get the confirmation now. So I, I adapted to the Jeffrey Stevens protocol a little bit for myself.

Um, so, and, and sometimes I do a session just using the swan, just talking with the subconscious mind and get confirmation and then, and discuss things with the subconscious mind. And, um, yeah, that’s it. So, but, but the, the only reason that I put in. The, the, the 15 minutes with the mattress is for perception because a lot of time people have a problem and they have it like 15 years, and then they come here and 35 minutes later they’re back on the parking lot and they’re thinking, Hmm, what happened, , I paid, I paid 125 euros or 150.

It depends on the type of session. And they say, Right, I have it for 15 years and now on, on 30 minutes it should be. So they start and now I give them something extra and, and they just to give the, the perception. To give them. And for me it’s great because they are 15 minutes on the, on the, on the thing.

I can reply to some emails, uh, and I I do the session and, and, and they, yeah, they love having something extra and people love extras so. Right. I mean, is there something that, And it’s where I, I’ve shared, you know, I’m playing with some sound and sessions in recent years of going, What if I put the headphones on?

What if I tried in this model? What if I bring in at a second voice track at one point? And yes, we can be just as effective. And this is coming from the guy who’s made fun of those people for years going, What are you doing? The power goes out. Uh, but it’s where there’s aspects of the work that, uh, although I do flash back to, I had, uh, business card printed years ago that the printer without my.

Request goes, Oh, we just got this new technology in the shop, and I used it on your cards that if you see my Virginia Hypnosis business card, just my name is in Glosser. Okay. Uh uh, which is kind of cool, but I still looked at it and went, But it says hypnotist. Isn’t that enough? , as in, there’s the one unique feature.

So yes, the hypnosis itself though. It, I’d say it, it kind of falls into the same category, whether you’re, you know, using sound, whether you’re having them do that, uh, sound and light machine. It, it’s, in my opinion, nowadays satisfying the same strategy is making their arms stiff and rigid. Doing an instant induction here is something that we get a lot of leeway by.

The phrase that we do things differently here. You know, and here’s something hypnotic in nature. Are you doing anything to preframe that rapid process? Um, to, to inoculate around the Yeah, but it was only this long. No, I, I, I included in the, in the, in the pre-talk video, I included already this sentence about that the session is, is quite, um, short because we’re using them the most modern techniques and we don’t need, uh, long sessions because of the, it’s the most modern way of hypnotizing.

So I, I, I reframe it. So they, they, they know that, that you don’t have to have a long session to get results. For me, the result is the most important thing. What I tell my students all the time, uh, when, when I see the, there’s a lot of my students are, are psychologists or, or they are therapists in, in any way of, of what they’re doing.

Uh, so sometimes they don’t get it. They say, Yeah, but we talk a lot with the clients and say, Yeah, yeah, stop doing it because it’s, it’s not good for this type of, Um, and, and I Well, why would you say that? Why would you say it’s not good for that session? You don’t want, um, for this type of session? It’s not good that people start telling stories, uh, about, uh, I had my problem for this, this many years, and I’m quite sure it started when this and this happened because at that moment, the client is hypnotizing the H test.

And, and I don’t want that. So I, I don’t, Do you, do you know the, the, It’s a video. It’s a quite old, uh, comic video, uh, called. Yep. Yeah, so the, the, the one of the, I show this video always the, the second day of the Jeffrey Stevens protocol training, because a lot of the things that we are doing is just telling the subconscious mind to stop doing things and do something else instead.

So, but, but there’s, uh, a phrase that’s more important in that, in that video that I, I try to explain to my student. Um, the phrases, uh, we don’t go there. So the therapist in the, the video the, the, the, the lady is telling, Yeah, but I had this, uh, this eating disorder because my, my mother used to call me, blah, blah, blah.

And he said, Oh, no, stop. We don’t go there, . But my horoscope said, Yeah, my ho don’t go there. So, yeah. Yeah. So that, that’s what I, I, I try to explain to my, Uh, don’t, don’t let people take over the session and, and start, because they already did it. They, they had, uh, most of the time before they see a hypnotherapist, they, they had other kinds of therapy.

They, they, they told our story many times, so they think they have to do it again. So, uh mm-hmm. , Sometimes I have those people and they come in and they have. They wrote it down, what the problem is, I, I don’t take a look at it. I just say, Oh, thank you, and I just put it aside and I ask a few questions and I start doing the session because I don’t want them to give me all those, The subconscious mind knows what, what, what caused the problem.

I don’t go and find. The, the root gaze of the problem that that’s not my approach. So yeah, I’d share there’s the mindset that, you know, neurons that fire together wire together more. We’re more, we’re running that pattern, the more we’re digging it in deeper. And, you know, I phrase it that, you know, there’s a way that I do my intake of here’s your benefits, here’s your goals.

Here’s what your outcomes would like to be a month from now, a year from now, five years from now, and they’re all specifically outcome based. And meanwhile, um, this won’t be able to be tracked based on when this is going to release. Here’s a client I’ve got coming later today, and, you know, in addition to sending me those bullet point ideas, I got this three page, uh, typed document.

In my email and uh, the best way I can start that session is, yes, I’ve read it. Yes, I’ve gone through. It is great. I had some time to review that. Let’s jump in and get this thing settle. that, uh, you know, I, I’ve never used this phrase out loud, of course, to a client, but the mindset could be, we could sit here and further convince each other that this is impossible, or we can get this thing in motion.

The catch phrase I like is there only could be two experts in the room and they’re already the expert on their issue. and you are the expert on the techniques that you’re gonna share with them that help them to go there. Uh, I was curious to ask about in these fast strategies, uh, let’s, let’s call it out as in, uh, interactive oddness inside of the work.

Is it like in a direct suggestion format, although you mentioned you’re incorporating the SWAN and getting that, that feedback mechanism. Yeah, I changed it a little bit. Uh, when you, when I do the training, the, the, the, the Jeffrey Stevens protocol, it’s quite direct. It’s, it’s no interac. Uh, the only interaction is that, um, at the end of the change work, you ask the subconscious mind for, uh, to you, you, you just tell not your head of this as you are, accept and on understand this, and you do it also after the magic mirror.

But I, I, uh, whenever I have a client and has a good swan and, uh, I, I installed some yes and nos, uh, then, then I start using this to, to get the confirmation. For me, it’s, it’s especially also for the clients. Uh, I don’t, I, I’m quite sure you don’t need it, but for the clients, it’s, it’s more like, uh, when I ask somebody, um, when I install, uh, the nonsmoking thing in somebody and, and afterwards I, I recall the swab and I ask a in mind, uh, do you want to, to, to take this job to, to, um, make this guy a non-smoker for the rest of his.

And then you get a, a straight yes. Then it’s also a convincer for the client to seal this contract. Just turn the hands, uh, uh, again to the body and give him time to, to. Goodbyes to the, the old, uh, what’s his name? Uh, the non-smoker, the, the smoker. And to welcome the non-smoker and give him a good feeling.

So it’s more like a, a convincer for a conscious mind that, that, hey, this something happened. Mm-hmm. . So that, that’s, that’s for, that’s why I, uh, I use the swamp when I, I really want to do an interactive, um, session where I. Talking with the subconscious mind, I start using this one from scratch. So I, I just, I even do the, I never leave the table.

I, I always, uh, have my, my, my talk with the client sitting on my desk. And sometimes I, I never leave the table because I install awan at the desk. It’s easier. Um, and sometimes I, I never go to the, to do the chair where I’m working. So I just stay at the desk and I, I ask the swamp, Can you put them in a deep trans or a deep hypnosis?

Yeah. Okay. Just do it. And we start talking and, and that’s now sometimes that’s the approach. So, uh, Yeah. What I love about that is clearly, you know, here’s all these different schools of thought. Here’s these different training perspectives, and it’s where the goal of any training is not to turn the student into the chameleon, into the clone of that instructor.

It’s where you’ve taken a little bit from here, a little bit from there, and making it your own the entire way through. That’s, that’s what I, I, I always have to explain to my students as well, because sometimes for those, especially for the ones who are not starting the business, uh uh, immediately, This is sometimes a problem in Belgium.

Belgium, they are not, not that. Yeah. They, they, they have to. I’m, I’m, I’m totally different. Um, I, the moment I have something in my mind, I start doing it, you know? Uh, but a lot of those Belgians, they are, they are holding back there. Yeah. But maybe we, Yeah, I think. That other training that will do the trick and then I start my business.

So, and then they always, um, they, they, they always find other reasons not to start. So, and especially for those people, it starts getting a little bit confusing because they, they, they do my seven day training and they, they hear me talking about direct hypnosis most of the time. And then they do a training with somebody else and he tells other things, but that’s normal.

Sometimes he, he contradicted things that I’m saying. But that, that’s, that’s, that’s. But all of a sudden they, they, they start getting confused. And I said, No, The only thing that you have to do is pick the thing that you like about this training, put it in your toolbox and start using it on your own way.

Create your own approach. My therapist here, they do it. I have seven. The, uh, six therapists working for me now. They, they all using the same techniques, different styles, but they all have their own approach. But the good thing is, uh, they have to use the techniques that, that we are using here, because sometimes we have to swap, sometimes there is, there is no connection between a client and a therapist, and then we, we just swap them.

But I, I know whenever, uh, a client has been by one of my, my other therapists, I just take a look on the intake form and know what. So I can work on it. When they start using totally different approaches that I don’t know about, then we can’t, we count to the, the giving a client to another therapist thing.

So, and that’s really important because I, I really want to, that’s the reason why I, I always, um, I wanted to see that I’ve, I’ve, uh, an equal, uh, female and male therapist because some people, they just want to go to a female therapist. Some they want to go a male therapist. Uh, in, in all the locations I want that they have the choice.

So the only place that I don’t have it right now is in g. There I only have a male, uh, therapist. But in Anban here, in, in the, the headquarters, uh, I have aco that’s small town. Um, I have, uh, I have, uh, four therapists working, so, uh, males and females. So that’s, that’s the good. Yeah. Just to rewind back to that story, so there you were, you know, getting started.

What, what became that moment for you where you realized you had to bring on more people? Oh, um, it was, we, I moved from my home to, to a building here where I can do trainings. Uh, Uh, and all those things. So, and then my, my schedule start filling up and I don’t want waiting lists. I’m, I’m, I’m totally against waiting lists.

I know some of those therapists, they really want, uh, the tools to be able to say, ah, you have to wait two months to get an appointment for me. But I hate it because when, when a non-smoker is ready to become nonsmoker is ready to become a nonsmoker, it’s now at the present. And then you say, Okay, uh, I’m the right guy to make you a nonsmoker, but you have to wait three.

Three months later, the, the, the guy, his mindset is maybe totally different. He, he, he might have, uh, had a relationship problem. There might, uh, something wrong with the, with one of his children. He has a professional issue and his mindset is not on becoming a non-smoker anymore. So I don’t want people to have to wait more than two weeks.

So the moment I see that our schedule is getting busier and busier and, and the, the waiting list starts growing, then I, I, I decided to, New therapist. So the moment when I was working on my own, and then it was, uh, like a few weeks after I did, uh, Sheila’s training, uh, the virtual gas event, and, um, the virtual gas event made our, our business more, uh, our schedule getting more and more fully, because we used to do one session therapy and then it starts, right?

Yeah. We start selling a program for three or four or five or six session. . So yeah, your, your, your schedule is getting full. And then, um, my assistant in my hypnosis show, uh, she was working my older business as well as a performer. So, uh, I, I, she, she, she decided to quit school. Um, and I just, I, out of the blue, I told her I have a seven day training next week.

Uh, you’re gonna sit in and, uh, one week later you start here as a therapist, because I’m, I’m quite sure you could. And she says, Uh, yeah, maybe that’s not a bad idea. So, so, so started doing the training and the Sunday when the training was finished, her schedule was already quite full for the, for the next three weeks, because I know she, she had this, this, this background in psychology.

She, she did two years or something, psychology, but she never ended it. But she had the, the, she was interested in all those things. She’s a good, she was a good performer. Uh, so after, after the seven day training, she was ready for it. So she started doing, And she had great results. And now she’s, she’s doing the most sessions here in, um, in, in the therapy center.

So, and then, yeah, after a while, uh, her schedule was getting more and more, uh, fully booked, uh, and we got again, a waiting list. So I ask her, uh, take a look in, in the training, uh, in, if you see somebody who’s, uh, and then we start hiring other people. And now, um, we also have, now we have a real doctor now in our team.

because one of the, it’s an anastasis, uh, she, she did training with pain. Mm-hmm. . And she wants to do, uh, sessions here about, about pain. So the only, the only topic that she wants to work with is pain. So she, she will start in, uh, in, in one or two weeks she will start. So, uh, yeah. Yeah. I love it. Especially the, the arc of just a curiosity to getting into it, to the, uh, appropriate bursting at the seams.

Yeah. . Inside of all of it. Let, let me ask you this to kind of tie it all together. Someone is coming into your space and they’re your client. How would you kind of approach that, uh, the mindset that, let’s call it the, the user experience. What is it that they, they’re gonna go through the process that we’ve talked about, the, the pre-talk and perhaps there’s the swan, perhaps some of, there’s these more direct techniques.

If you had to put some sort of, you know, theme on top of all of it, what’s that? What’s that sort of mindset that’s really addressing all of it? How is it that. You know, addressing the concepts of why this client can change that quickly. Uh, for me, it’s all about, uh, the mindset of the hypnotist. When, when I had one hypnotist, uh, he, he, he moved to London now, and I had, sometimes I had a talk with him because, I saw him going to the waiting room and I, I videotaped it and I, I, I, I saw him show him the video and I said, You see how you are walking to that client?

You don’t walk with confidence. Mm-hmm. . So I really want my therapist to go to the waiting room with a confidence and, and, and sit there with a confidence that. They’re gonna help the client. Don’t give guarantee, of course. Don’t say, I’m sure I can. No, just, just be sure that you’re going to do your, the best that you can to help the client.

But, but also, um, give the, give the look that you are going to do it. That don’t, don’t hesitate on anything. Be confident. Be congruent in everything. And, and that’s, that’s for me, it’s a really important one. Um, I, I told it yesterday when, uh, in the book with, uh, with Jergen, uh, when I do a training, uh, I know a lot of of trainers, they, they’re looking for the sum number is to do a demonstration with, for me, it’s quite easy.

I, I, when I do a training, a seven day training, the first day on a Monday, I ask everybody is, everybody is new. Uh, they, they, most of them, they don’t have any experience with hyp. I ask to do, uh, to, to, to introduce themselves. And one thing I ask always is, have you ever been hypnotized? And the moment I get this, and most of the time I get one guy or one girl telling the story that, Yeah, I went to this hypnotist, but he said I was not hypnotizable.

That’s the first. This is the first person I, I, I hypnotize always. I take a risk. I take a risk all the time. I never failed, although they’ve accepted that suggestion. . But, but yeah, the thing is, uh, I never failed. I never failed hypnotizing somebody in front of a training, uh, front of students and they always know, Oh, he, some hypnotists told him he never could hypnotize, uh, get hypnotized.

Or when I don’t have somebody in the room, I always ask for somebody who was never hypnotized before. And I do a quick induction. Uh, most of the times I start with an eight word in. And the moment they see this, this person drop into hypnosis, they are at my lips for seven days because they know I took a chance.

I, I don’t go for the easy guy. Uh, and then, and so that’s what, what I, that’s, that’s the, the confidence that I want to, to have my, the also when, when, when, when in a therapy room be c. And, and then people, they, they go with the flow, and then they, they have this thing that, Okay, maybe this could be the thing that’s gonna change me.

Of course, especially in a country like Belgium, people are really skeptic. People are, are really mm-hmm. , uh, grounded. And then, and, and they, they, yeah. They start thinking. So one of the things that I always tell my clients, And, uh, don’t, don’t start analyzing this. Don’t talk with all the relatives about this session.

Just let it not your circum subconscious mind, do the job. And one of the other things I learned, my students, um, the, I don’t want people to sit in my therapy room more than two or three minutes after the ex extraction because a lot of sessions are ruined. After the ex extraction, they start talking about the problem.

Actually, the problem should not be there anymore. They used to be there. So don’t talk about, So talk about the weather, talk about the kids or about, about the world Champions ship soccer that’s coming on, but don’t talk about the session. So most of the time I, I get them in in like five minutes. They’re on the parking lot and let them, Yeah.

Uh, don’t talk about, about the problem anymore. Outstanding. Well, Rob, this has been awesome having you on here. Where can, uh, where can people find out more about you online? I have, uh, this, uh, website, um, it’s, uh, Rob, the growth dot. Uh, I, I probably, probably should, uh, put a link or some there, because nobody knows how to write my name.

It’s, it’s, well, we’ll link to it over in the show notes [email protected] when we put that up. And then, uh, what about, uh, some of your trainings, some of these, uh, upcoming events or even that Jeffrey Stevens protocol? Is that available online somewhere? Uh, it’s available online. Uh, I have, uh, this, this, the old videos from Jeffrey himself.

I also have videos that I, uh, I videotaped when he did the trainings. Uh, I’m creating an, uh, an online training myself, but the first one will be in Dutch and then it will be in English. But, um, I, I start traveling around. So I go to, uh, the first stop is, uh, hypno thoughts. Uh, Las Vegas. I think you’re gonna be there as well.

So you’re gonna meet in person. Yeah. Um, so I’m gonna do their, uh, one talk about, uh, mentalism for hypnotherapist. Uh, I’m writing a book at this moment. Uh, I’m writing a book that’s gonna be launched at, uh, hypno talks. Uh, and I, I’m gonna do a second talk two, our talk about how to start and how to open a successful hypnosis center.

So I’m gonna explain how I did it here and then what, what are, what and how to work together with other therapists and all those type of. I’ve then, um, in August, there will be a training, uh, in, uh, UK at Carl Smith’s place. Jeffrey Stevens, uh, protocol training. Um, uh, what’s on the agenda for, and most of the things are in 2019, I go to, uh, Hypnos, New York.

I do their pre-conference, uh, training, the Jeffrey Stevens protocol training. From there, I fly to, uh, show Michael Andrew’s place to do, uh, the Jeffrey Stevens training in in August. Uh, and I hope, I’m not sure yet about that. I still have to apply, uh, to, to fall, to fly from there to Daytona Beach for the convention because it’s, it’s all in, in three weeks.

So that will be, because I have to cross the, the Atlantic. So I want this in three weeks. So, so that’s why I’m there. Uh, so, and then, uh, there is some, some, uh, there are some plans to do a training in. Uh, and some other, uh, I go back to Sheila Ranger’s place in September also to do my out of the blue training.

And so whenever everybody’s listening and wants to host me, they can contact me because, uh, I’m, uh, I’m ready to, uh, to travel, uh, the road to, to teach the Jeffrey Stevens protocol and other things. Outstanding. Well, awesome having you on here. Thanks for joining me this morning. You’re welcome. Thank you very much.

Jason Lynette here once again, and as always, thank you so much for interacting with this program, for leaving your reviews and feedback online, sharing it on your social media streams. Once again, head over to the show notes for this session to link over to Rob’s website as well as learn about the Jeffrey Stevens protocol.

And while you’re online, check out hypnotic workers.com. It’s the all access pass to my hypnosis training library. Rare library where there’s multiple demonstrations of many of the techniques, Plus every word has been transcribed, so you’re able to model the language and make it your own as well. Check that out.

Hypnotic workers.com. See you on the inside. Thanks for listening to the Work Smart Hypnosis Podcast and work smart hypnosis.com.