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This is the Work Smart Hypnosis Podcast, session number 185 Titan Lunaro on pioneering hypnosis. Welcome to the Work Smart Hypnosis Podcast with Jason Lynette, your professional resource for hypnosis training and outstanding business success. Here’s your host, Jason Lynette. Welcome back. It’s Jason Ly.
And Osis is now here. We first introduced the concept back on session number 1 75 with Scott Sandlin and we premiered the product out at Hypno Thoughts Live 2018, and we’ve got a couple of hundred people already inside of it, navigating around, and I wanted to invite. Titan Lunaro here on the program.
Titan is the original pioneer behind this, uh, piece of software, which is one part, uh, this click and drag style editor in terms of hypnotic content using curated material from some of the top professionals in our industry. And you’re gonna hear the origin story behind it, the mission statement behind it, and really how perhaps some of the initial, uh, preconceived notions that people would have on such a project really are not quite the case in terms of how we think our way through the process.
The really cool thing is that launching rather shortly, at least at the time of this recording, is that the entire CRM client relationship management software side of things is also launch. That’s where in one system. Now, this is your email automation for your hypnosis business. This is your reminders for your clients.
This is basically any bit of software programming. And listen through this, uh, conversation here. I’m about to have what Titan because we really get onto the themes of multiple touch points to really build a thriving business, which that alone. Is one of the biggest things that helped me to build out Virginia hypnosis to what it is.
Um, this is a week that, for those of you that saw the video I put up online, uh, my office is currently under water. Uh, they’re actually tearing things apart today as I’m recording this, as I’m recording here in my basement at home, because they’re trying to figure out is the water coming up from the ground or dripping from the ceiling?
It’s that, uh, it’s that bad, right? and they’re gonna get it resolved rather quickly. It’s one of the few moments of being really happy that I’m a renter and I don’t own the space and someone else’s job is to fix that. But back to Osis and improving the lives of the world around us. Uh, what I’d mention is, uh, up until November 11th, uh, we’re setting a bit of account down on this, uh, up until November 11th, you can actually get full access to Osis for just $47 a month.
The next phase of things is that we’re gonna spin things off as being. Either the subscription to the content side in terms of Hypnotherapeutic technique or the CRM side. The automation management side of things was just to put it out there. You know, I’m someone who’s very often inside of hypnotic business systems or the various programs that I put out there that I’m recommending, Well, there’s this software, but here’s what’s good about it.
Here’s what needs to be improved. Or here’s what I’m currently using and uh, here’s why I’m not too happy with it. But it does enough to get by the fact that you’ve got Titan as well as me and Scott Sandlin in there, really helping to engineer this and communicating to the developers exactly what it needs to be to fit our rather unique industry.
So up until November, You can lock in a $47 a month membership to osis. Your rate will never change. You’ll get access to all the really cool stuff we’ve got in the pipeline coming down the path. Um, and if you miss that deadline, uh, you’re gonna have to subscribe it, whatever rate it’s gonna be in the future.
Uh, we are gonna be replacing this introduction sometime about a month from now. I’m saying that as a reminder to myself, as well as my podcast editors, uh, to, uh, remove this specific offer. But basically, we’re launching this podcast session on October 11th, and I’d encourage head right over to script.com, check out the demos, check out the information, sign up right away.
It’s gonna lock you in for all the different platforms. Now a. It’s gonna be late October when the crm, the beta side of that fully launches. Uh, and this is an ongoing library and it’s really cool that, again, the a couple hundred people we’ve already gotten side of there, they’ve been the ones going, Oh, can it do this?
And it’s us then calling the developers and saying, Can I do this? And they go, Yes, it can give us a couple of days. So this is a real community push in terms of building on one side of things, a bit of a gift for the hypnotic profession in terms of being able to look at our process. In a much more effective way, though at the same time, streamline the application of your business.
And you’re gonna get to meet Titan, uh, many of you for the first time in this, uh, recording here. Uh, just an outstanding guy and, uh, really good people and amazing project we’ve got in the works here. So head over to osis.com, grab it right now for that locked in rate. Your rate will never increase at the $47 a.
osis.com. And with that, let’s jump directly into this conversation. This is session number 185 Titan Lunaro on pioneering hypnosis.
Um, well for me, . Um, I’ve always been very interested in hypnosis and hypnotherapy. Um, I think, uh, funnily enough, it was, it was a book I read many, many years ago called The Game, which was, uh, yeah. Um, it was about, I was actually about pickup artists and I wasn’t really interested in that side. I was more interested in the fact that when they were talking through it, they were talking about, um, the ways they were able to influence people.
They weren’t necessarily influencing people in the most positive ways, but I found it exceptionally interesting that they were still influencing people. And that actually got me into the, the field of hypnosis and hypnotherapy. And I, I really read up on it and, and looked into it for many, many years. Um, I went through my uni degree and they actually had it on offer as a, as a topic at Univers.
And then the , the year that I, uh, signed up to do it, they changed it for, uh, laterality, which is, Are you lefthanded or right-handed? Uh, so I was exceptionally disappointed with that. just thought, ah, the, the great, the best, the, the, the one thing that I really, really wanted to see. Um, and it turned into left-handed, right handedness.
So, um, that sort. It, That could have been my very first sort of major introduction. Um, but it wasn’t, it, it just happened to be that there was a, it was like a weekend come and try, I guess type course on. Um, and I thought, you know what? It was just, it was one of those ones that was just like a, come and try this now and, and you know, you don’t spend much for the weekend, but then they obviously they upsell you and you do some more training and stuff and I absolutely loved it so.
You know, in, in about two and a half days, I went from, this is a, this is a topic of interest to wow, this is absolutely amazing. This is something that I, I can really see helping and just, you know, you get the feedback when you, you know, when you’re working with people and stuff and you, and you, you, you are practicing on them and they’re practicing on you in these short courses.
And I just got these, uh, um, amazing reviews. , uh, you’ve done this before, or you know, this, that and the other. And I said, No, no, not at all. And they just said, Well, you’re so good at this. You know, whether it’s your voice or whatever it is. They, they said, You’re so good at this type of stuff, you should be doing this professionally.
Mm-hmm. . And that was really my first introduction, like two and a half days was my first introduction into, um, hypnosis. And that’s how it all has started. , Um, from there, um, and to pause there for a moment, IIRs to ask, uh, was there a specific style to the hypnosis, now that you’re much further into it, uh, was was there a specific focus of that original training?
Um, so the original training was, um, I can’t remember who it was based on, to be fair. It was actually quite a, quite a while ago. Mm-hmm. . Um, but it was, it was a very, it was, it was a very, uh, script, I guess orientated style in that, you know, you, you went through, uh, talking about what hypnosis is and what hypnosis is and all this type type of stuff.
Um, and then, uh, having them imagine themself in the future. So it was, it was actually based. For the life of me. I can’t remember, uh, at this point in time who it was, but it was actually based on one of the, uh, I guess the people would call the grandfathers of, of, um, a hypnosis or hypnotherapy. And yeah, that, that style was, I guess very, uh, it really lent itself towards, um, being very easy to teach and very, very sort of, uh, formulaic.
Mm-hmm. . Um, so that was my very first introduction. Uh, Krasner, I think it was actually the kras. . Yes. Yeah. Um, so that’s how it all started. And, um, I guess my first, uh, real life interaction was, uh, it was a bit of a chance, coincidence. And, um, it was actually one that would end up changing my life quite significantly.
And, and the person that I happened to meet up with, um, I caught up with a friend that I hadn’t seen for a fairly long time. And, uh, they were out for their birthday and they were out to have a good time. And this, that, and the. and we got to talking and I, I found out that they were, uh, deeply, deeply depressed.
Uh, so much so, um, that their plan. Was they had planned to come out one last night and, uh, essentially that was it. It was game over for them, um, which disturbed me quite a lot. Um, I mean, and they had, they had prepared and they, they’d, unfortunately they tried in the past and, and had as fate would have it, they weren’t successful.
Not through, uh, skill, but through luck. And I, I just said, Look, I’ve just, Yeah. It was just very lucky that someone actually found them. Um, and I said, I’ve just finished this course. Like I had, I was, I really had no idea what I was doing, to be fair, and this is not, not something that, you know, I, it wasn’t a professional thing.
I wasn’t charging this person, but I said, Look, I’ve just finished this course. I said, Let me. Um, let me try and, uh, and work with you cuz we’d, we’d gone through like, you need to see a healthcare professional, this, that and the other. And they were like, No, none of this is happening. I’ve already got my mind made up.
I’m not gonna talk to anyone else. I’m, I’m upset. Um, so I said, Well, at least let me, let me try and help you if you’re not gonna talk to anyone else, This was the last resort type thing. And they said, Okay, whatever. I’ve got nothing to lose. . Um, and you know, the first session, now this actually at this stage, I was literally reading a script from a book.
Like I had a two and a half days experience , which is just massive. Um, and I was, I was just reading a script and I was just desperate to, to help my friend not, uh, you know, not not commit suicide. And the first time, you know, I’ve gone through it. And I’ve gone, So how do you feel? You’re a little bit different.
They say you’re not all excited, and they’re like, No, nothing. Second time, no nothing. Third time it was literally like they were a different person. Um, I was shocked. as much as they were. Um, you know, they, they, they, they just opened their eyes afterwards and said, you know, I don’t know what you’ve done, but I, I, I actually feel like a different person.
And I’m like, I, you know, trying to keep the professionalism all work out, . Of course. Yeah, of course. You, uh, of course you do. That’s, I mean, that’s how it’s supposed to work. Um, but, you know, I didn’t really realize the power of what I had done at that point in time until probably about 45 minutes later, um, I got a message.
On my phone. Um, and I read it and it actually said something along the lines of, Oh God, I wish I’d kept it. Um, look, you have, you have saved my life. You have. Wow. You have saved order’s life. Um, thank you so much. I’ve actually been out today. I, I had phobias of leaving my house and I had real problems and, and all this type of stuff.
I’ve actually been out today and put out five resumes. Um, That was, that was probably the point in time where I, where I sort of, where I sort of clicked that, holy hell, I can really be, um, I can really be helping people here and what, you know, what am I doing, um, with my current job, but when I could be doing something like this.
So that was my introduction, I guess, to hypnosis. And it was, uh, it was, it was, it was a life changing moment. Not one that I expected, but one that was quite, um, um, pleasantly surprising. Nice. Nice. So then from there, which, uh, the beautiful thing of that which, you know, a as we’re deeper, and there’s two sides to this, cuz one of course we have to address the ethical side that Yes, as you mentioned, to go check to the doctor and, uh, all the appropriate, uh, steps that should perhaps be there before yet to have this moment where the framework often pops up here.
That sometimes as we’re brand new to it, yes we are. A little too fresh at it to know enough to be afraid of it. uh, people who’ve had stories of, Yeah, I would’ve overthought that moment. Instead I just went, Okay, well here’s something I learned. Let’s see what happens, and let’s get into this and, um, see if we can resolve it.
Which to nowadays yes, of course follow the ethical guidelines and work, uh, appropriately yet to have this experience to kick things off of an Oh wow. Kind of response. That’s, that’s an awesome. Yeah. And it was, and it was really, uh, a last resort because I sort of, I, I went through everything they said, I’ve been, I’ve done this.
I’ve tried the medication, I’ve tried this, I’ve tried that. And they were dead set that once they left it, it was, it was done. So I said, Well, look. Will you as a friend? Cuz what I was trying to use was the friend angle. Mm-hmm. allow me to try and help you. If you’re not gonna let anyone else, if you’re not gonna talk to anyone else, will you let me uh, give it a go?
And they said, Okay, no problem. So I mean, that sort of, um, as a last it, it did pop up as a last resort, but, um, and you know, like I said, at that time I was just so brand new, like a two and a half days training. I mean, that’s insane. That’s really, um, not something I would recommend doing, but the circumstances.
Just happened to pop up that that was really, at that point what I could see was the only thing that was, uh, possible. And to be fair, I was actually after the angle of just being able to catch up with this person a couple more times to at least help direct them if it wasn’t me helping. It was just the fact that I could see them a few more times so that I could direct them to someone else or at least persuade them to go see somebody.
Um, and it just turned out. You know, it, it, it, it, um, it all sort of fell into place and, um, um, yeah, it was a, it was a, it was quite a, um, uh, an interesting moment in my life and their life and it really did shape, uh, two people in, in, in, in massive ways. And I mean that, that, that type of stuff happens quite regularly now.
Um, not as much for me, but for the people that, and, and you probably get this even more than I do, we know people that come in and see you. We really are helping people change, um, significantly. Um, you know, things that they think are almost impossible. You know, giving up smoking, I’ve tried 10 times, it’s been 20 years to see ’em walk out with a smile on their face and, and, you know, to get the messages six months later about how happy they are and it’s still happening.
I mean, that’s a, that’s a, that’s a life changing. . Yeah, absolutely. I mean, to look at any possible change. So then from that experience, uh, what, what were kind of the next steps of really solidifying that training and putting this all in motion for you? So then I went and, uh, then I went and did some obviously, uh, more extensive, uh, training.
So , so, uh, once and a half days got extended a little bit. Um, you know, and, and you know, it was at that point I realized that this was just a fantastic. Uh, that I was doing. And then, um, you know what I got told by one of the, one of the trainers actually was don’t work with, um, don’t work with people you know, not initially anyway, because they will know you as a, um, as a friend or a brother or a, whatever you happen to be.
You are not a, uh, hypnotist or a hypnotherapist or whatever it happens to be at that time to them. Um, so. Uh, following that advice, the first person I worked with was a, a family member. . , purely because they, they asked me, and, and they were, they were quite desperate. And I said, Yeah, look, no problems. Um, and I knew, and I knew there was no, um, No ethical issues cuz you know, I knew what I was doing and such and such now.
Um, so the first person I worked with was someone who had a, um, I think it was going on about 15 year ice or methamphetamine addiction. Um, and that was just one time sitting down with him and that was just again, gone. Um, second person was about a 10 year alcoholic. And same result. And this was actually just one, uh, you know, one session with them.
Um, and it, and it changed. And, uh, I guess that was, those were the points where, you know, I was already invested, but. To get. And I, I, I realize that it’s not, it’s not always so such smooth sailing. Um, but to get such amazing results, it really did, uh, kick me into thinking, Wow, I can, there’s gotta be something bigger and better and more, more amazing that I can be doing with this.
Um, you know, how do I help more people? Um, you know, and. It started clicking around that, um, you know, after, after I’d been doing it for a while. You know, I’ve only got so many hours in my week. Um, you know, even if I stop sleeping, I’m still limited to how many, you know, people I can see and how many people I can help.
Um, and it was that point in time where I actually come up with the idea for, uh, osis, which was. Um, essentially I thought if I can, uh, help everyone become a little bit better at what they do, then, you know, by, uh, extension I’m helping more people because, you know, I’m not, not as directly as sitting down and, and actually, uh, helping someone with their smoking problem or whatever happens to be, but, , you know, I can reach out to, you know, 50, a hundred, a thousand people a week in, in, in a certain way, um, and make, you know, just make the whole industry that little bit better.
And that’s where it, where it’ll come from was how many hours do I have in my week? Well, I think that’s the bigger scope of all of this, that, you know, here we are in a profession that years ago the dialogue was that, um, you know, the one to one in the room was the only option for that. And yes, at one point there were hypnotist recording things on photograph, and suddenly on your record machine you could actually listen to a hypnotist and suddenly, um, I’m with it.
I’m with the times here. Yeah. So looking at how. You know, even as the instructor, even as the person providing some sort of resource that, you know, as much as I spend time in my office working one to one with clients, there’s that training side of things, which really is kind of that, that, uh, that calling of.
If we could help more people do the work that’s gonna help me. People, more people actually put the effort out there. And there’s some who may encounter it first by way of the home audio program. Some who may encounter it first, um, by reading a book about pickup artists and going, This is not exactly what I want, but this is interesting.
Turn the page . Oh, I could use that this way, I could use that in that way. And, um, it, it’s where some of our initial introductions, I’m, I’m, I’m flashing back to a quick anecdote. of, Yeah, I, I did the keynote at Hypno Thoughts in 2017, and the origin of that was, yeah, a stage hypnotist came to my college and did a show, and that was my introduction.
And like many of you, that was also perhaps your first introduction and, uh, someone comes up after the presentation and goes, That was great. But you know, my first introduction was the same thing, but it was a really, really bad show. I’m glad I found another second entry point rather than just the first
And, and, and it really is. I think we’re, we’re sort of in one of those professions where, um, we’re somewhere between, um, science and mystery and magic. You know, we’ve got this, um, there’s this idea that, you know, some people think it’s amazing and, and we can do these incredible things. Some people think we’re almost, uh, uh, like witches and we’re, we’re influencing people and.
It’s just, there’s this, it’s, you never really see an industry with such, um, a huge range of opinions of where of, of what it’s about. And so many of them, Uh, off the mark. Um, you know, we, we we’re just, we’re just in that, we’re just in that zone where, you know, it’s, it’s, um, it’s something that people don’t see in there every day, but when they do see it, sometimes it’s, you know, it’s terrible.
But sometimes, you know, they’ll hear their friends say, It was just, it was amazing. You know, It was only 90 minutes and I don’t even remember. And then, you know, I woke up and everything was different. Um, Yeah, you get, you get bad people, people, people talking about it, it’s terrible, this, that and the other.
And you get amazing stage shows and, and I think everyone’s entry point could be so different because of the influence throughout the community that, um, is within this very unique, um, profession. If that makes sense. Absolutely. Absolutely. So then, uh, what, what kind of, uh, is that focus nowadays? Cuz I know, well actually let’s reminded back to something you dropped the, uh, perfect seed for.
So having the original idea for what we’re now calling Osis. So the idea of let’s take these skills and expand the abilities to practitioners around the world. Um, within any any tech story, there’s that story of the pivot. Uh, how did the idea originally first come to be? Well, I was, um, when I was training, I, I wanted to get into the mind of as many people as possible.
Um, and I was reading a lot of scripts and I found there was a lot of, uh, terrible ones. Uh, there was a lot of, Okay. Ones . Yes. Anyone who’s read a script knows there’s, uh, Okay. We have to branch off of that for a second because, uh, without calling on exactly whose it was, uh, is there a story that kind of stands out of something that was just.
Uh, we’ll call it respectfully atrocious in terms of what the, what the method was. ? Um, yeah, there was one, uh, there was this one. I mean, you, every, everyone’s different and you sort of open up a script and you don not really what to expect. Um, the majority of ’em are quite short. Um, some of them are, uh, delightfully longer.
Mm-hmm. , but there was one specifically, I think it was a non-smoker or painfully longer, but that, Go on, painfully get that sort, depend on how they’re written. . Uh, there was this one non-spoken script, and it must have been maybe three quarters of a page at the best. Um, it was essentially, uh, bring your own this, bring your own that, bring your own this, then say these magic words, which was, it must have been two paragraphs of something and it was, it wasn’t.
Too much up from don’t smoke, don’t smoke, don’t smoke. Mm-hmm. , um, and really, and just the way that was written wasn’t in, wasn’t in that correct way. And it was just so short and I’ve looked at it going, Oh my God. Um, surely this is not, uh, this is not what passes for a script, but, uh, you know, I guess everyone’s got their own style.
Um, but it was, it was really just, um, a page of. Um, poorly constructed, direct suggestions, um, and not even, um, not even varying styles of the same direct suggestion. Uh, the same, sometimes the same thing was written in exact same wording, uh, five times in a row. I’ve just looked at it and going, Okay, thank you very much.
I’ll be, uh, putting that one on the one straight into the bin. So, yeah, there was, there was, I won’t, I won’t say where I got it, but, uh, it was, it was, , uh, less than glamorous. Mm-hmm. that, that’s for sure. Didn’t offer anything more than, um, and, and it actually said at some point, I’m sure of it, uh, don’t, uh, don’t smoke.
And I thought, Wow. That’s, um, , that’s not even the correct, uh, you know, you shouldn’t even be saying don’t smoke. You should be saying something, uh, a little more elegant like that than that. But, uh, yeah, it was, I just, I just looked at it and, and as soon as I saw that it was, it stretched just over half the page.
I thought, Well, here we go. And by the time I’d got to the end of the page or, and end of half of the page, which was all there was, I’d go on. Okay. Yeah, that’s, that’s an example of what I, what I don’t wanna be. Which to be fair, that lesson of what not to do is often the lesson of what you should do.
Although I forget even who this was, but there’s something, I think it was either nail biting or teeth grinding was the issue. And to read it, the, the line that kind of kicked it off was, the reason you bite your nails is that you’re angry with the world and today you’re gonna discover. And now to, to give some discredit here.
Um, here’s a moment early in my career where I just went, Oh, let me just read this cuz I don’t know what to do. And the client then opens his eyes and goes, The line being, the reason you’re doing this is you’re angry with the world. And he opens his eyes and goes, No, I’m not. Oh, , wait, but my piece of paper says, No, I didn’t say that.
Although, I mean, to give some credit though, here years later, someone came in for that same issue and very clearly anger was one of the bigger motivators. Uh, and to recognize, oh, wait. So it’s not necessarily the document itself that’s either good or bad. It’s how it’s applied to the individual and it’s kind of from there.
My, my take on things and purposefully, I, I came from a training that originally was very much, don’t use scripts, however, here’s your script for this and going, Wait, what , But to, to look at the experience of. To look at the written word and picking up ScriptBook from, you know, folks out there like, uh, Richard non guard and things out there from Kelly T.
Woods and Melissa Roth, and to look and go. Okay, so let me imagine that instead of being a published book of scripts, these are transcripts of what they did in perhaps one specific session. Uh, Yeah. And to look at it from the mindset of, again, ideas or chunks. So, so I hear your statement around, um, I hear your statement around the length of it, but again, sometimes it’s just that little bit of a nugget.
Um, you know, for years, sort of the, the turning point of my stop smoking process is characterized by the joke of how deeply hypnotized do you have to get them to drop the knowledge bomb that look, all you have to do is. And let it become that easy, which is a fit for some people. It’s not a fit for everybody yet.
Here’s just the, let’s call it a theme. Yes. Yeah. An idea that we can kind of model and put into that. And it’s, and it’s actually funny you said that because um, one of the things I did find going through, uh, a lot of scripts that were, you know, not, I didn’t think te terribly fantastic is that little nugget of knowledge and I would get three pages in, but I’d go, Wow, that is one.
That little bit there was worth. The whole lot, you know, worth reading the whole thing. Um, and that’s what I was really, when I was studying, that’s what I was doing. I was just reading and reading and reading and I was actually, uh, at first I was cutting out p , printing the pages and cutting ’em out. And then I realized I was exceptionally difficult.
So I started doing it in a Microsoft Word and I was literally cutting chunks of, Wow, that’s amazing. And this is really good. And that’s, that’s, that’s really cool. And, and, and pulling all these little pieces together. Um, cuz I really found that trying to just look at one individual script was. Trying to push my mind through someone else’s, uh, filter.
Mm-hmm. . And it was, it just, I couldn’t do it. You know, the, the wording didn’t sound right and it didn’t feel right the way it was going, but there were little bits in there that I. Loved. And that’s when I started pulling things apart. Um, and that’s funnily enough, this is how script sort of are, uh, progressed into, into something was this idea that, um, you know, we’ve got so many amazing teachers out there and, and, um, you know, so many people we can learn from, but they’re not, they’re not gonna be exactly your style, however, Small parts of what they do is gonna fit with you exceptionally well.
Yeah. And that’s where you wanna be taking those little pieces and bring ’em into something that is more you as a person or you as a, you know, you as a hypnotist. Mm-hmm. . So then from there, what was kind of the next step of getting at least, uh, I mean really what it’s now a software project up and. So, um, it was really just, uh, the idea of, uh, looking around, seeing, I had this idea and I thought, Wow, no, this is amazing.
No one’s done this. I, I’d searched and I’d searched for a way to, uh, you know, construct my own scripts or, or, or a program that sort of allowed me to, you know, create, create my own, uh, sessions or interventions. Nothing was out there then I’ve just gone, This is absolutely amazing. This is gonna be the greatest thing ever.
This, no one’s ever done this fantastic. Right? And about , about a year and a half in to the project or of me creating this, I’ve gone, Oh my God, I can. See why nobody has ever done this. This is a nightmare. This is, this is terrible. What am I doing here? ? Um, you know, cause at first you think it’s, I thought, you know, such a, such a simple concept cuz I, I’ve been doing it by hand just pulling pieces apart and this, that, and the other.
Um, but to then try and turn that into something that, uh, works, uh, you know, on almost all occasions, in all combinations with all different things put in there without intervention. Was a much bigger project. Mm-hmm. , because, you know, there’s so much nuance that we don’t even think about, um, when we, when we do it, and, you know, so many things that lead back to other things and loops and stuff like that, that we have to actually, uh, take into account.
Um, yeah, I just after about a year and a half I was going, Oh my God. But like, this is a, this is a nightmare. What, what was, Well, there’s something, there’s something beautiful to highlight there. And you know, anyone out there who ev even the people who are not instructors, trainers in any way, which, uh, if you don’t think that.
Well, sorry. You are, uh, because these, we’re working with our clients, we’re often teaching them hypnosis, teaching themself, hypnosis, teaching specific strategies. So you’re very often in that educational format. And, and this is that side benefit where, you know, the old line of those who can’t teach? Uh, no.
It’s where those who teach really build that master. Where it’s driving you to really think your way through the process, analyze what you’re doing, why it’s working, and to be able to replicate that in such a way that really it was, you know, by, by teaching the classes and for my side of things, uh, doing the first cuts of all the video projects that I’ve put out over the years, you know, driving yourself to go, Oh, that’s why it works.
Oh, that’s how that goes together. Yet it’s, it’s a bit of a painful process to get that up in motion. So for those that are only just out there seeing clients, find some sort of hypnosis meet up in your area. If there isn’t one, start one and pick something that you want to build better skill at. And I’d recommend the strategy of, uh, of setting a specific timeframe of, in three months, I’m gonna give a workshop on this.
And it’s gonna drive you to really focus on that strategy, really workshop it with clients to be able to do it so well. You can actually present, Here’s what I’ve been working on, rather than the, I’m an expert in this. And watch me, you know, we, we have to start from somewhere, . Yeah. Yeah, absolutely. And yeah, and that’s sort of what, what what I found as well was, was as I was doing this, um, my skills really went through the roof.
Absolutely. Mm-hmm. , because I was really, uh, understanding not just. You know, originally what I was getting was these beautiful little, uh, pieces of their, this person’s mind. Um, but what I was doing when I was building this was this, this truly deep understanding of the construction of a, uh, of a beautiful, um, uh, intervention or, or a beautiful session with someone.
You know, there’s so many layers and nuances, um, and I think that’s really what makes. Um, the difference, it’s not, not just about the words we use or how we say them, it’s this, um, you know, it’s like making a cake, I guess. You just, it’s not, you can’t just throw things in all at the same time and, you know, cook ’em first and then add the eggs later.
Like, it’s, it’s a, it’s a very specific flow and process and that process is as much a part of the end result as the eggs are and the milk is, and the cooking is. Um, so that’s what I found as I was pulling this apart and it. And it was really beneficial for me as a practitioner, as well as, um, to get my head around completing the system.
Absolutely. So then for, for those that are new to this, if you had to sum up what Osis has now become, at least at the time of this recording, how would you describe it? Oh, sure. So, um, I guess it’s a way for people to create, uh, to create and, and craft their own, uh, their own interventions and their own scripts from start to finish.
Um, using the pieces, uh, that they have personally chosen. Um, from the mindsets of some of the world’s, uh, greatest trainers, um, in a way that works for them and their client. Um, that’s the, that’s the scripting side, I guess, which is the, you know, the, the, the knowledge side and the other side, which is the, the CRM side is, um, where we’re actually delving into helping people.
Um, Do, uh, work their business better and, and do the things that we weren’t, that we don’t do as well as we should, as practitioners that are beyond just, um, you know, the sit back, relax, and close your eyes. . Mm-hmm. . Yeah. So to look at something as being this whole click and drag style editor, which, you know, I, as I was chatting with people at Hypno Thoughts live this year about it, you know, it’s where yes, it does work as that resource to be able to build something specifically for, um, specifically for the client and use it as we’re still working through those training wheels of getting our, our process up in motion.
But at the same time, this dialogue you and I have already been having around. Going out there and just reading and studying as much. And the same way that you were working through, I mean, I’m gonna keep reminding you of this, the same way that you were working through a book on pickup artists, uh, and going, No, no, no, but I can use this this other way.
So to be able to have this access, especially to something that, I mean to, to call it out now, at least in this initial stage of things, it’s you, it’s me, it’s Scott Sandlin, and it’s the three of us reaching out to specific people that we know. Their content is topnotch. We know their information is phenomenal, and names we’ve already referenced here.
And to have that ability to be able to have some sort of trusted resource to know. Okay, so this is the good stuff. This is stuff that has been checked up by people who I know and I trust. And, uh, to be able to look at it in terms of, I can do Kelly Woods’s induction, I can do, uh, Melissa Roth’s process for this.
I can transition and I can do this little bit of weight loss from Tom Nicole and to be able to Frankenstein it altogether in an appropriate way. And whether we’re using that in the session or if we’re using that. The way that it becomes eventually second nature because you’ve learned these things and the fact that we, we keep adding stuff to this and just keep growing that skill, growing that knowledge.
Yeah, absolutely. I mean, the idea of this is not to, um, uh, it’s not to take a script and read it verbatim. Um, that is absolutely not the idea. Scripts are not for, uh, for reading to your client, therefore reading to yourself, uh, for, for expanding your knowledge base. And the, the idea is really that you can create, So what I was finding was, as I, as I mentioned before, if I, if I just read one, uh, And try and if I attempted to, to, I guess, uh, follow that, it was like me trying to push my mind through someone else’s filter.
It just wasn’t working. But the idea that when I was taking this part and this part and this part, that was me. Um, that’s what Script Nurses gives you. It gives you this beautiful plethora of all these wonderful people’s, uh, ideas. And it gives you a way to create something that you can look through and you can read and you can, you can practice beforehand or whatever you wanna do with it before you get to your client.
So you’ve got, it’s like having, uh, traveled the journey already. Of course the past gonna be slightly different on the day, but you’ve got this great map of where you’re going and where you are heading. And it, and, and that’s the idea of it. That, and, um, helping people connect with people that they really, um, like.
As maybe a mentor or as someone they wanna learn more from. So I mean, as I said, there was a lot of stuff I read that was terrible. There was a lot of stuff that I read that was good, but every little piece I read, you know, I, I’d occasionally come across something that I went, Wow, this person, that’s just the way they talk and the way they structure things.
And this is just amazing. Um, I guess one of the, one of the beautiful things about having these incredible people, um, Contribute to our system is when you’re going through and you’re creating these, uh, these little, uh, personal masterpieces, you’re gonna start to pick up on the people that you connect with very strongly.
You know, you’re gonna go, Oh, that person’s okay. I like this person’s stuff, but wow, you know, this is this right here. Every time I pull a piece, then it’s got this person’s name next to it. It just connects with me. It just, it just work. This is the way my mind works. Um, and I guess one of the, the side benefits is getting all this exposure to different people because then, I mean, SCR is, it’s, it’s fantastic for, for creating scripts and all this wonderful stuff.
Um, but you know, it’s not, it’s not gonna show you the nuance of how. Um, you know how to say it. And, and there’s a thousand other things that are in, uh, the hypnosis rather than just the exact words we use. But if you get an idea of a person that you really connect with, if you in the future wanna go, You know what, I, I wanna extend my skills, or I wanna learn about this, or I wanna learn about that.
I mean, it gives you an idea of who you want to, um, you know, go look at, to train under or to get more knowledge from because you’ve got this, this little sneak peek into their mind. That you wouldn’t have had otherwise. You know, and you’ve got this little sneak peek into dozens of people’s minds rather than, um, you know, just going, Oh, this person said that this, you know, I’m gonna go train to this person cuz they said they were fantastic.
You rock up on the day and they just don’t click with you. You know, you don’t want that to happen because that’s, you not gonna get as much from the training as you are from a person that you go, Wow, that training just blew me away. That that person thinks exactly as I do and that’s the person I wanna be learning from.
Um, that’s just like a, I guess a little side benefit from, uh, having so many people in this system is you get to, you get to really hone yourself and, and direct yourself towards these masters that you really, uh, you really click with, um, in a very unique way. Yeah, absolutely. And then the other side of it, having that ability to, uh, organize everything and I mean, it’s where it, it’s where we’ve been working together on the actual CRM side of things that, you know, I’ve been someone with hypnotic business systems with the different workshops I’ve taught over the years.
Um, Having to, at times make several recommendations to go, Okay, so there’s this platform, um, which does this but doesn’t do that. Uh, here’s the one I’m currently using myself. It works good enough. And the whole issue is, it, it talks to my different, uh, systems. Um, but to be able to actually, which this was the moment, Well, I’ll give the backstory that you reached out to Scott Sandlin, um, Scott that invited me along, and that’s where you and I first met and I said yes to this, uh, in terms of, um, helping out and being a part of it, which as the side note, before I knew it was called osis, uh,
To which point, it’s like, Oh, we’re, we’re reclaiming the word. I love it. This is ours. Now we’re claiming it back. A and then only down the road. Then also then finding out, oh wait, this is also gonna organize the practice for the hypnotist, which to have in one location a record of here’s what I did with my client.
Um, here’s the automation of everything out there, email marketing that we can do of the opt-in forms. Automated reminders. Hey, it’s 10 days after your stop smoking session. Um, know you’re doing great. Here’s a resource to check out the birthday reminders, that sort of thing as well. Uh, where, where did that idea come into all this?
Um, well, I was actually just a lot of this actually, uh, because you obviously are, uh, a bit of a master of this field as, uh, as most people should know. And if you don’t, listening to this recording now you do. Um, Jason is absolutely fantastic at sales and marketing and, and business structure and organization and stuff like that.
Um, and as we were chatting about this does this, and this doesn’t do. I really, it really got me thinking as to, you know, how, what things can we put into this, you know, this auto email, this auto SMS system, um, that, that are gonna make, uh, you know, make the practitioner a better practitioner? Not, not necessarily just for, uh, oh, I’m gonna make more money because I’m gonna send out an email or an SMS that morning and.
Um, you know, the, the client’s gonna remember to rock up, which is, you know, another $250 in my pocket. I mean, that’s a fantastic way to look at it’s gonna help your business out. But I mean, it was more along the lines of, you know, what, what could we do just to be better people that we don’t do, uh, enough of?
And, and for me it was. Uh, the business side was, was catching up with clients afterwards, was, you know, just reminding them that, you know, if they had had a little bit of a stumble that someone was there, um, and the, and the birthday come in because I thought, you know, Who doesn’t like getting a a birthday reminder or, or a birthday message saying, Hi, happy birthday.
Um, so we started looking at all these things that we could have into the system that we could use as an automated process. Um, and birthdays were a, were a date that we could put in there. Um, and they, you know, they had some relevance, so we ended up putting birthdays in there, um, specific dates. Um, we even, we even set it up so that you can send things out at a specific date.
And, and the thinking behind this was, I mean, this is fantastic for, um, maybe doing a marketing campaign through March. You can do, you know, one day here, one day here, one day here. Um, but I, I, the thinking was more along the lines of, so let’s say you’ve had a, uh, you’ve worked with someone for depress. Now we all know that, um, we, we, we wanna imagine that once we’ve, we’ve worked with someone and they’ve left our office, that it’s just their life’s gonna be better and it’s gonna be changed forever and nothing’s ever gonna go backwards.
They never smoke again. They know, have never have any of these issues again. Everything’s perfect. Um, The reality is that’s not always the case. You know, It, it, it would love, it’d be lovely if that was the way, but you know, people regress. Um, time move goes by. Um, and one of the ideas was, you know, for these, for these people that, let’s say you’ve worked with someone that happened to have depression or you are working with them, or that maybe is your specialty around about the end of December happens to be.
Quite a bad time for some people who have got, you know, depression, uh, you know, it’s Christmas coming up, it’s New Year’s coming up. Maybe their family life’s not so great. So the idea was, you know, you could send, maybe on the 24th you send an email out to the majority of your client database that says, Have a happy, yeah, have a Merry Christmas, have a happy New Year.
You know, eat, drink, be merry. Hopefully I’ll catch up with you in the new year. All the cool stuff that we do. Too much. Um, but these people that you know, you know, you might not have spoken to ’em for six months and you’re not gonna just ring ’em up and say, Hey, how you going? Uh, you know, like, did you, you know, are you, are you still feeling happy?
But maybe just a little email around Christmas time instead of saying, you know, My office is closed from the 24th to the 7th of January. Um, you can just add into their email that says, Please remember, my door is always open. You know, if you ever need to talk, if you ever need to chat, I’m always here.
You’ve got my number, have a fantastic Christmas and Happy New Year. So just that little nuance for that specific group of people can really make a difference. Um, so that was the idea of putting some of these, uh, awesome little, um, points of, um, uh, points of or abilities to send at different times and different points.
Within the year because you can literally set this up for different people. Once you tag them in the system, once you actually say, Okay, this is a depression client, or this is a stop smoking client, or whatever happens to be, you can then set these, uh, these lovely little email streams out. Specifically directed to that person so that it’s, it’s extremely personalized and it sounds like it’s been written by hand, by by you.
Um, and again, this is not necessarily to have them go, Oh wow. That, yeah, that guy was fantastic. I’m gonna remind my friend to go do non-spoken, do a non-spoken, uh, session with him. Um, it’s really just about being a better practitioner in that, you know, you are congratulating them in 10 days cuz they haven’t smoked or you are being there or just giving them that little bit of extra information.
If you think that maybe around Christmas time, um, something could, could, uh, you know, they could be distressed or, or whatever happens to be. It’s those little nuances that I think, um, are gonna make people better practitioners rather than not, rather than as well as, um, more profitable in their business that we were after when we were setting the cr.
And as much as I’d run into people who would, you know, kind of be dismissive on the business side, you just described exactly what it is that made Virginia hypnosis a business that’s basically running itself now for me that a little bit of ongoing maintenance, the whole idea of being at least on the admin side of things.
Uh, Virginia Hypnosis is that four hour work week. For me, it’s much more when you factor in the fact that I see, you know, a couple a dozen clients a week. Yet the administrative side of things where I will at times take note if they have college age kids. Why? Because. As it gets to be around the holidays, as other people are out there saying, Well, you know, it’s slow between Christmas and New Year’s, and people aren’t really focused on their goals until after New Year’s cuz of resolutions.
And I’m going, that’s a crappy self-limiting belief. Uh, . And I’ll send out an email about, Hey, here’s an interesting study around hypnosis and test anxieties and study and test improvement. Uh, who do you know? Being the magic question, Who do you know that is, uh, perhaps, uh, on a bit of a break from school and could use this time to recharge and reenter the testing field with better focus and better strategies and suddenly re-engaging, re-engaging past clients?
Or, here’s a moment. I’m trying to think of the last one that I sent. Oh, back when I did the, uh, when I, when I did the TEDx talk, just simply blasting that video out to my entire list of people who had either, uh, called me up and given me permission to send further information by email or. Existing or past clients sending that video out, which yes, that was strategically done to help build some of my speaking business.
But at the same time, here’s something interesting you may find value in, and it’s the fact that it’s me on the TEDx stage, and I booked so many clients as a result of that, which some of them were my favorite ones. Were I got five of these. . I just thank you so much for setting me this. I quit smoking with you like six years ago and it’s not that I gained weight from quitting smoking, no, I’m still the same amount overweight that I was when I first saw you for the cigarettes.
And I just realized, and three people used this exact phrase, how stupid it was that I kept struggling when I could have just come back to you. Let me book some sessions, . So what, What’s often referred to in the marketing world as touchpoint? Which in a very non salesy way, we’re staying top of mind to really position as this person is the resource for.
Yeah, absolutely. And I mean, I mean that is such a, such a great example with the, um, uh, you know, with the college aged students, with the test anxiety because again, people are gonna go, Oh, you’re just after, uh, you know, you’re just after getting, uh, another sale, this, that, and the other, but, Really when you think about it, if you can help, I mean, we are in the business of helping people and if we focus on that first, if you can help more people, you are going to be, the returns to you are going to be fantastic because people really, um, are happy to exchange, uh, what they see is as not a great amount of money for a huge benefit in their life.
You know, they are, they’re exchanging whatever the, whatever the, the monetary amount it is with you, because what you are giving them is worth more to. Than the money that they’re giving you. And sometimes much, much more. So, you know, if we, you know, like you said, you can just, you can, um, you can direct this towards people that might have kids.
Now you might end up talking to someone who, who actually did have a massive amount of test anxiety. And if you can help them out and it’ll help alleviate that, that person’s whole life. Might change because there’s a huge difference between someone who struggles through tests and someone who doesn’t. I mean, you know, when you go into college or university, um, that is a huge defining moment in your life and if you can help, um, make that a better experience or an easier experience, it’s, it’s very hard to imagine how huge that change could be throughout that person’s, you know, from, from now until, you know, uh, 10, 20, 50 years, years time.
So, um, thank you very much for that example, cuz that’s, uh, um, That’s the type of thing that that really gets me thinking as well. So I love talking to you about this type of stuff because when you say things, I start thinking of things and I go, Oh, actually that is a good idea. I can, I can work with that.
But there’s not enough business out there, so, uh, you know, Yeah. So again, I mean, a really cool thing is that it’s one of these, um, yeah, to, to borrow the, uh, name of a clothing line. It’s one of these for us bias style things where it’s specifically in mind for our community. And it’s where I, I mean, I struggled with scheduling softwares.
For a while, um, because it was the whole, Yeah. But this is very clearly built for a massage therapist. This isn’t what I need. Uh, and to be something specifically built for this community, I mean, that’s a gift to these, uh, anyone trying to grow their business, trying to refine what they’re doing and really building something that, uh, Scott and I have been, uh, on you and the developers going, No, no, no.
This really has to be something that we’re gonna use. Yeah. Yeah, absolutely. And it just, it has been, uh, amazing working with you guys because you have this breadth of experience, um, that I could only give a dream of that is just, you know, every time you say something or every time we discuss this, or every time we plan together.
Something new comes up and we go, Wow. Yeah, of course. Glad we thought of that now, because that little tweak now is gonna be so much easier than, uh, you know, three months time when it’s, uh, it’s a two and a half week process to change that. So, you know, as we’re building and crafting this, Um, you guys have just been so incredible, um, the way you, we, we are building this as a, as a, you know, 1, 2, 3 of us because, you know, Scott’s got a very, a unique, uh, set of experience and you’ve got a very unique set of experience.
Um, and I’ve got a very unique set of experience. And what I’m getting as well is we, and you’ve probably seen some of these, the emails coming in like, Oh, how can you do this? Or, I’ve spoken to people and it’s saying, It would be amazing if you could do that as well. And then all of a sudden we’re getting, So it’s not just us three building this, it is actually people, uh, giving us, uh, ideas and advice and, and, and this input that’s helping us actually structure it.
You know? So all the people we’re talking to, we’re not talking to accountants, we’re not talking to, um, doctors. We’re just talking to people in our field and the, the things in our field are, you know, they’re not, uh, they’re not completely specific, but there’s a lot of things that are reasonably specific to us that we are able to factor into this system.
That, that just makes it so much more personalized for, you know, hypnotists and hypnotherapist and, and, and our industry in general. Um, which, Been a lot of the fun of building the project actually, is just to, you know, like, uh, almost designing your own home. Um, you’re gonna use it, you’re gonna live in it.
So it’s, it’s fun to build rather than designing someone else’s. . Yeah. So let’s, let’s bring it all together with one question that I want to hear your answer from, uh, two perspectives. Uh, the first, I’m gonna give you the perspectives first, then I’ll ask the question. Uh, one would be in terms of just the future of the hypnosis profession.
Uh, and then second of all, uh, specifically about the OSIS project. So the question would be, what is it that you’re the most excited about? So first of all, just the future of the hypnosis profession. And second of all, uh, with the osis. So, uh, the hypnosis profession, I, I really am excited about the fact that we are becoming more mainstream.
Um, and it still baffles me to this day as to, uh, the, these, these, these incredible, uh, um, uh, effects and, and, and influence we can have on people and assistance we can have with people. Why we are not the go to, uh, you know, I understand that, you know, medication and this, that and the other, but we really should be the like, Okay, try, try this first.
Try working with your mind first. Um, and I think we are coming into our own in that people are, it’s becoming more, um, Uh, more accepted. You know, it’s not, it’s not, uh, something that’s done in the closet or something that’s just done on the stage anymore. It is now something that’s becoming a more mainstream type of, uh, way to, um, you know, help you with your problems and this, that, and the other.
So I’m really excited about the fact that we are, you know, our industry is building and our reputation is getting better and better, and, Um, when it, uh, in regards to scr, I’m really excited about the fact that, um, what we are, what we are creating is really a, a wonderful tool for our industry. Um, something that we are, as you know, we are looking to be the standard.
You know that when you are a, you know, you’re an hypnotist, This is where you keep your files and this is where you put your clients in. And this is where you get your scripts from purely because it works like this, it does this, it works in this way, it does that, and it keeps all the clients, it does it all together, and it’s designed specifically for you.
So, um, what I’m excited about in that regard is the fact that we have had such an amazing, amazing response so far, greater than I could ever really imagined initially when I started this project. Um, and the fact is, I’ve, I’ve had very few people, even though it’s called osis, Have anything bad to say about it as soon as they understand the concept and the idea of what we’re creating.
Um, so I really think we’re gonna be out there and we’re gonna be able to make people’s lives, you know, a little bit better, make their businesses a little bit better and make their, uh, the results for their clients a little bit better. And I think that’s what we all want. Jason, Lynette here once again, and as always, thank you so much for interacting with this program, for sharing it on your social media streams and leaving your feedback online.
And let’s share the stage on this one. Head over once again to script.com. Links to that are over in the show [email protected] or just the word script, osis. Hypnosis dot com, and that’s where you can lock in that $47 a month rate. Little bit more of a, uh, sales message, I will admit in this week’s session for the simple reason of, I mean, for those of you sticking around to the, uh, post credits, uh, dialogue here.
Uh, the backstory, as you heard, was that Titan reached out to Scott. Scott invited me along and seeing something that I know this profession needs. So there’s a passion message behind this. So get in. Check it out. I know you’re gonna love it. osis.com. Make sure you do that before November 11th. Thanks for listening to the Work Smart Hypnosis podcast and work smart hypnosis.com.