Session #228 – Jon Cook on Brain Chemistry for Messaging
| August 8, 2019
Jon Cook isn’t a hypnotist, but he hypnotically influences people to take action through his powerful copywriting skills. Jon joins me today to share how to use brain chemistry for messaging. He reveals which words to target for releasing specific brain chemicals in your audience’s minds and bodies. He highlights how you can ethically use these words and phrases to achieve small wins and appeal to people’s emotions. Jon also describes how changing only one or two words can change the whole message that you are delivering.
Jon is the founder of Keynote Content, a company that helps thought leaders, coaches, speakers, and consultants deliver their message through fresh and compelling content. He has spent thousands of dollars researching which words trigger the release of different chemicals in the brain. Jon has written content for global brands such as Chrysler, JEEP, Dodge, LearJet, and Gatorade, among other Fortune 500 companies.
“You should start with dopamine because that is the strongest chemical that our bodies can handle. That is the driving factor for so much of our behavior.” – Jon Cook
- How different words trigger different brain chemicals.
- Words, feelings, or actions associated with dopamine, oxytocin, serotonin, and endorphins.
- How a study identified 400 words that trigger different brain chemicals.
- Words and phrases to implement in your writing and presentations.
- Why you should start with words or phrases that trigger dopamine.
- How to use core emotions effectively.
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