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This is the Work Smart Hypnosis Podcast, session number 230, Steve Woods on mobile hypnosis. Welcome to the Work Smart Hypnosis Podcast with Jason Lynette, your professional resource for hypnosis training and outstanding business success. Here’s your host, Jason Lynette. You know, so. Funny thing that happens because I get to have some really great people on this podcast series talking about, you know, the great work that they’re doing out there as hypnotist people who I brand them truly are workers, that they’re out there actually doing the work, getting great results.
And also at times, a few of them are these people like me that are also out there teaching the actual process. And then again, there also come these moments where I’m talking to people and I listen and I go, Eh, that’s a good idea. Which, uh, by reference to this here, I had, uh, Michael Desalt on the podcast a couple of weeks ago talking about becoming a virtual hypnotist.
And of course, hearing that dialogue as soon as I. Drop the money to buy my current office. And then of course, here comes Steve Woods on the program here today, straight outta the uk and Steve talking about how he had the office and got rid of the office and now goes directly to their homes, their offices, their businesses, and very much the systems in terms of how he makes that work.
So it’s an amazing thing to actually have the dialogue. To use the classic quote here, learn from people who disagree with each other, or let’s now make it more positive. Uh, learn from people who do things differently because even I’m not beyond going off and doing that remote session with someone who perhaps for whatever reason, can’t come to my office or perhaps connecting them with those people who can.
So let’s officially start to talk about this week’s session with Steve Woods talking about mobile. Hypnosis though, even if it’s not your interest to go off and do hypnotism in people’s homes, you’re gonna hear the real mindset of a. Of someone who’s out there really building that great goodwill about our profession, helping a bunch of people building mostly a word of mouth referral based style of business, and then some incredible insights towards the website design of the modern professional, as well as the real value of network marketing.
A thing that, uh, Steve and I rather bond over in this conversation. Talking about getting out there, getting found, and really also helping to professionally represent what it is that we do as hypnotists. Well, of course, along the way, helping a whole bunch of people and running a rather thriving, successful business.
So listen to this excellent conversation with Steve Woods. Definitely someone to get in contact with as he’s got some really cool thoughts and some really cool ways of going about the work for even more on growing your own hypnosis business that thrives and succeeds in the growing economy. Check out hypnotic business systems.
Dot com. This is where you can now get the all access passed to my entire hypnosis business training library. Everything from the ground up, whether it is office space, if you don’t want to go to people’s homes. , getting into pricing structure, getting into a new module that we called the Velvet Rope Strategy.
How to make sure you’re only spending your time having that conversation. With people who are ready and motivated to actually work with you as well. From there, getting into some advanced passive income strategies, and again, the all access passes now available [email protected] And with that, let’s jump directly into this outstanding conversation.
Here we go. Episode number 230. Steve Woods on Mobile hyp. Its, um, it’s got to be over 30 years ago. I’ll just try and work it out really. But um, but yeah, over certainly over 30 years ago I was in retail sales. I was working for an electrical retailer and. We had. Um, but we went to see a stage show. We saw a stage hypnotist show in, uh, in Doncaster.
And we came away impressed. We came away thinking, there must be something we can do with this to do with handling rejection and motivation. I think at the time he was selling tapes back then. Um, we bought some tapes. We didn’t buy them from the same person. Otherwise I probably remember who it was. Uh, we found them somewhere else.
Bought some self hypnosis tapes for Yeah, motivation handling, sales rejection, which was uh, which was the big thing. Um, and I didn’t think. Anything which had happened with me at first. Uh, and for a while I told people that, and then I realized that things had happened as I was listening to ’em. But more, more importantly, I saw it with other people and that sold it to me really at that point, I bought a few books, a couple of three books, and I, again, I couldn’t tell you what they were a member at one point, having the, the Orman McGill, uh, Cyclopedia Stage Hypnosis, but I don’t think it was as far back as then.
And I just learned little bits and played around for, for quite a long time. Just sticking people to the chairs and drinks to the bars and those sort of things. Doing little bit of therapeutic stuff as well that I’d learnt from the books. And then, well, 14 and a half years ago now, uh, one Friday morning I decided for some reason, and I, and I don’t really know why, I just decided I was going to do this properly as such, went online and luckily dropped on a, a decent course.
Um, and by Sunday I was speaking with, uh, with John Chase, so I know he’s mentioned many a times. Oh, nice. Yeah. Um, and. Uh, a few weeks later I was, uh, I was down in Devon, I think it was somewhere, doing a, a week long residential course, and then did some other stuff with him. Helped him out on a, on, when he was doing his little, um, sort of days of introduction I’d, if they were near me, I’d go and help out with those and that, that was the start then of things.
Yeah, I love that aspect that again, we, surprisingly, we still have a bit of that us versus them mindset of the hypnotherapist to the stage hypnotist. But again, your stories like many others that have been on here, that it’s that first entry point into it that they first discover it. And I love that you made that correlation to go, I bet we can use something of that nature.
In terms of our business, it’s, it might have been the guy selling self hypnosis tapes at the time. I do seem to remember he was selling some stuff that may. Sold that, but, But yeah, it was, yeah, it was, I was fascinated with that, with the mindset change and it, and it was that, I think more so because it might change.
I didn’t notice other people noticed, and I use that now with clients. I’ll say to them, You, you might not notice. This stuff’s automatic. It change. You get this change and it’s quite often someone else will go. Hang on a minute. There’s something different about you. You are eating differently, you are doing something different.
Um, and so it’s still there. That same thought, really from that very first time. The very first thing that I discover. . Yeah. Which, let’s take a moment and sidebar on that. I love that topic of looking for that automatic reaction, looking for that automatic response where, you know, I, I even say this to my clients, that we’re looking for that moment where we’re dissolving away the novelty, that things are different.
That this is just how things are playing out now, how, how do you go about addressing that in the change process, let’s say with your clients? For me, I talk about the sort of, I do, most of my work is probably future paced work. Really. Quite, quite a lot of it is, I do do some other things in there, but, but I’ll often say things along the lines of, as you see yourself, as you are yourself in that future time, this is quite normal, this is quite natural.
But then, then I bring them back to where they’re sitting. And talk about, but where you’re sitting now, it’s amazing. It’s fantastic. It’s all these wonderful things that you want it to be. All those goals that, that we’ve written down at the start of the process as you’re achieving them, they feel amazing.
So it’s sort of, I don’t suppose it shows the contrast. So they, they’re excited sitting there in the chair, but it in, when they’re seeing a year’s time or six months time, they’re going, Yeah, this is it. This is me. That’s great, but it’s just me. Yeah. Outstanding. Outstanding. So then that experience of, you know, working in sales and then making that decision to then start to learn the hypnosis, what was that next step for you in terms of getting things up and running?
I mean, I stayed in full-time employment, a day job as such for quite a long time. After that, I only finished doing. Two and a half years ago, um, to go full time with the, with the hypnosis work. Uh, mainly cuz I quite enjoyed the day job. I had an interesting day job. There was nothing at all to do with hypnosis.
It was, it was quite fascinating. I was involved in sales and development of black box recorders for, for vehicles, mostly emergency services vehicles. So, It was quite great. It was good cause I brought in the stuff I was learning on hypnosis, I was bringing into the training I was doing with, with collision investigators and things, and I just, it was just fun.
It was just interesting to do. So it took me a long time to, to finally make that decision. It was that, yeah. Border lining on burnout. Now it’s time to do something. Something’s got to go. To make me, uh, make me get into the change. But actually it’s still been quite useful cause I, I work with, with business people now and I can use those experiences of sales, of sales management and things that I’ve done over the years and I think, I can’t remember, it was now Sunday on, on your podcast a few, few weeks ago, said, it’s not just the hypnosis, it’s not just the, the stuff, it’s also your own experience comes into that as well.
When, when you’re dealing with people. . Yeah, absolutely. So then making that decision to open up shop mm-hmm. , uh, what were those steps you took in terms of uh, you know, actually attracting those first clients? I was already doing it anyway because I was already networking as much as I could. Evening times and a little bit of weekends and things, social media and things.
Uh, once I took it full time, I went completely mad. I spent far too much on an. Um, I spent far too much on a vehicle leasing a vehicle, and I just went mad with doing the networking. For me, being out there in front of people is the best way to bring in business. It still is now, but it was back then as well.
So that was my, my whole thing. I, I networked within the building. I ran networking groups. As soon as they found out what I did, I was in a serviced. So as soon as they found out what, what I was doing and how much networking I was doing, they asked me to run networking events in the office, which was great for me cuz that put me in front of all the other residents, all the other businesses that that were there.
And so it was just lots and lots of that. But then what was interesting was I migrated back to the mobile approach to the visiting people at home approach from having, I enjoyed having the. But I used it less and less first six months. Yeah. I was in there all the time. It was always doing really well, but I was doing really well with it.
And then I found myself naturally migrating back to the way I’d been working for the 10 years before where I’d been visiting people at home in an evening. I didn’t want to, I didn’t want to have, and there’s no, no disrespect to people who have, but I didn’t want to have that sort of spare bedroom converted into a therapy room, and I never wanted to do that.
Um, which is why I, when I first set out part-time, I set out deliberately to go out. Visit people at home and say, migrated back into that quite, quite quickly, really from having the office. I love that idea though. Um, and , I love that idea, but also I just bought an office, so I don’t love that idea . But let’s look at it from this way of, I, I’d be curious to ask.
What have been the greatest strengths of you going to those people and actually doing the work in their locations? I suppose the greatest strengths are that they’re more comfortable, so I, I sell it on the benefits of time wise. They, it’s, it’s time value for them because they’re not gonna travel to me.
I worked quite, it was quite interesting actually, cuz I was working quite a lot with anxiety clients who were anxious about coming out anyway as well. So they didn’t want to come out, I mean, said that I switched. Different, different types, different types of anxiety. Clients went out, went out the office, which is something different again.
Yeah. Um, people who said, Oh, I wouldn’t want you to come to the home because of this, this, and this. And, and even now there are still people who don’t want me to visit them at home, and I use, use treatment rooms and therapy rooms that I’ll, I’ll take by the hour in places on the semi-regular basis. So, but yeah, I mean the, the advantage is for, for them, for the client is more generally more comfort.
Sometimes they, they might have to sort things out so there’s not so much noise in the house. But I also learned quite early on that hypnosis isn’t a, isn’t necessarily a fragile experience. I was working with somebody last week and their, their three year old was upstairs with, with their husband, and the three year old was literally running around upstairs.
And that only becomes a problem if I let it become a problem. Yeah. Yeah. So that’s, that’s the statement I was listening for . Yeah. . What, uh, what kind of steps are you taking to sort of build that, let’s say either expectation or even just the, I hate to use the word, but the bureaucracy necessary to pull that off.
The sort of, uh, the St. In In what way? In the, in that it’s not a problem if there’s noise. Yeah, I mean either that or are there specific? Cuz I mean, let’s look at the example of, there’s many people who have been on here before talking about doing Skype sessions or doing remote video sessions, whatever platform, you know.
And for that I typically say make sure it’s in a quiet space. Uh, make sure you’ve got a good connection. Should there ever be a moment where you find. We get disconnected, you’ll immediately realize it and easily reconnect. We’ll pick up where we left off, you know, sort of more of the sort of, you know, let’s call ’em the foundational steps to build that environment.
So by the time you show up, things are ready to go in various, I don’t actually do a lot of preparation, um, from that point of view. I, I, I deal with it as it comes, cuz quite often they’ll, they’ll, I’ve. See people and they’ve changed the subject matter of a session on the spot. And I think that’s where I, I quite thrive with that.
I quite enjoy that, whether that comes from the sales thing. I remember doing a sales presentation where at the end of it, this big group of 30 people suddenly said, Well, have you got anything else to offer? And I presented something else and then they asked for a presentation immediately. And I find that.
Quite sort of thrilling, I suppose, whereas some people maybe would find that a bit scary. So I don’t do a lot. They, I suppose, think about it, I don’t do a great deal at all. Now, I, I go in and do, you know, the lady I’ve been working with the last few days, she, and opens her eyes in the middle of a session and it’s almost the same as that if there’s noise.
Then I deal with it. If there’s a clock that’s ticking wildly in the room, then every time that clock ticks, it’ll take you deeper. It’s those sort of things. Every time her eyes floated, it took her I, I would suggest that it would take her deeper. Every time the toddler runs around upstairs and drops something
That just makes you comfortable and confident, that’s being looked after and will allow you to relax deeper. That type of. . Beautiful. Just, yeah, just naturally utilizing whatever’s there, right? Yeah. I think it’s really important to say it’s not, it isn’t a fragile, When I first learned from, from the books, I learned that, you know, that my understanding of hypnotherapy.
The client had to be laid down. I had to wear a, a white coat and couldn’t wear any aftershave. Not that shave very often nowadays, but , it’s more of a, just a quick attack of the stubble. But, but I couldn’t have a window open in case a sudden noise would, would bring them out of, of TRAs and things. And, and I quite quickly learned that actually, that’s not really the ca Well, it is the case if you believe.
Um, and I believed it back then, and then I learned some through John and some of it through, through other people. Some of it through people who’ve contributed in your, your podcast as well. Then I’ve learned that actually it’s not, it’s not a fragile experience. You know, I think I, working with a teenager obviously didn’t get enough sleep and whenever she relaxed into hypnosis, She would fall asleep.
So, okay. You’re gonna stand up then and, and be, be hypnotized standing up. So you don’t, if you fall asleep, you’re going to crash. Well, that’s going to stop her from falling asleep. So changing it and doing it that. , you’ve just highlighted something, which I think a lot of people don’t tend to realize is that we do want to have them actively engaged in the process that there may be others that have different opinions than this, but I tend to be one that, and this just comes from actually having, uh, sleep technicians as clients and going, So if someone falls asleep, they go, Yeah, they’re out now.
Yes, there’s an early stage where they maybe to be kind of dozing off, like the person way too late driving and kind of nodding off. But once they. They’re out. So keeping them actively engaged. And you said the nuance there of just simply having them stand up. Yeah, absolutely. So, so again, it varies. I might, I.
Have them sat in, not a very comfortable chair, so a dining chair rather than a, a nice reclining chair. If they’re that sort of person that might fall asleep. Or I might just say to them, you know, keep your active imagination going. Keep really focused on that thing. Rise up a few levels of relaxation. You know, I know levels or any motive subject, but it makes sense to them whether I, whether I think they’re in levels or not.
If I. Be less relaxed, rise up a few levels. Then you can literally see their head coming up and you can see, cuz you can see when they’re starting to fall asleep, they twitch and, and things. You can, you can tell that they’re going, or I might just, I, I actually in a session will also get them to open their eyes and talk to me 2, 3, 4 times in the space of an hour.
Um, maybe less as they, as they’ve done more work with me and just say the, you know, on the counter three, gonna open your eyes. You’re going to stay relaxed, you’ll stay hypnotized, and we’ll have a quick chat as well. So that can also, if, if I feel that they’re teeing on the edge of sleep, that’s gotta expand on that.
What are, what are some of those questions? What are some of those interactions that you’re doing in the session? By doing that, it’s, it’s phenomena really. So I don’t do a lot, It’s quite interesting. I, I was thinking about this, um, before, before our, our conversation. When I first started out and started getting business, before taking the office, I spent a lot of time at Psychic first promoting what I did because I didn’t know anything else.
I didn’t know any other way to do this. Um, and back then I was a big believer in trying to do things differently and I would do a lot of hypnotic phenomena. So I would say you can try 10 minute, 10 minutes hypnosis. I do arm Levi ations or forgetting numbers or whatever, whatever you’re forgetting the name or a letter out the name.
So I do lots of little, little bits of phenomen. And actually I do very little of that now in, in, I would never do it therapeutically, but I do don’t do much of it now either therapeutically, because if I get them, if I’ve done my pre-talk correctly, when I get them to open their eyes and they sit there and go, Wow, I can’t move my arms.
I feel as I’m stuck to the chair, Great. That’s it. That’s all I need. And I don’t, I don’t need to do anymore. Certainly in my experience, I don’t need to do any more than that if they’re unsure. And I might do some, some other stuff. You know, an arm limitation or something. Just something to get them to, again, noticed.
I, I, I want them to know it’s really important to me that they know they’re hypnotized. So many people I speak to say, Oh, a friend of mine did, did hypnosis for stopping smoking. Didn’t work though. They didn’t think they were hypnotized. And I, I always, I started to think really on. If they don’t know, there could have been deeper hypnotized, but because they could hear the traffic outside or the dog barking in the garden, they think that they’re not, or their nose is each.
In one of your, your phrases that that if they, if they believe they’re not hypnotized, then why should that thing that they’re doing work? Because they, Well, I, I heard everything. I, I wasn’t hyp eye, so why should I stop smoking? Yeah. It felt nice, but why? Do that change. So, so that interaction for me is getting them to notice that hypnotized, it might be to bring them around away from sleep a little bit.
It might be case of working with somebody with maybe, maybe pain. Um, as I’ve been working with this morning, it might be just to let just move. To just adjust herself and be more comfortable in, in where she’s sitting. If, you know, I, a one client who couldn’t sit still for very long, so we would, would break the sessions every 10 minutes.
And again it’s that, you know, when he first said to me, Well, you won’t be able to do any work with me cause I can’t sit still for more than 10 minutes. Why not? We’ll just stop every 10 minutes and I’ll wake you up for such and you can stand up and have two minutes standing up and then sit back down and we’ll carry.
Yeah. Well, again, just the simple deal with what emerges that, however, the way the process plays out, that’s how it really ought to be. I, I have to share a quick story here, which this was, you know, working in my office and this is like the first office I had. So this story goes back like eight, nine years ago, and she comes in, it’s the second appointment I used to do, stop smoking in a longer process, but it’s the second appointment she’s coming.
Oh, I’ve completely stopped. This is amazing. But a few things have been stressing me out, and that’s been making me think about cigarettes. Now as I glance down at the bag she’s carrying, I realize there’s this tiny, fluffy dog inside of it, and she goes, And you can’t leave. Really? You can’t leave. You can’t ask me to leave Rupert in the car.
It’s so hot outside. Is it okay if he’s. Yeah, yeah, sure. Whatever. And he has separation anxiety. He has to sit in my lap during the session, to which I’m thinking, Well, you know, she’s already quit smoking. We’re just kind of cleaning up a few emotional triggers. Yeah, why not? So the simple nature of a Dave Alman floppy arm drop as I reach over.
Uh, . Yeah. And one park just goes, and as you hear Rupert, it just reminds you that he’s safe and his safety helps you to feel even better. Nice. And I just then abandoned that technique altogether, that you have these moments where you kind of have to work on the fly and you know, it may not be that perfect environment that you’ve built.
But it’s where the client coming in, they don’t know the difference between the induction to the deepeners, to the change work strategies and the anchoring for them. The whole thing is hypnosis. Yes. So it really becomes whatever you decide it is going to be. Yeah. Yeah. Absolutely. It, it is. I say to people, it’s a belief thing.
It’s both ways, but it’s a belief thing. I’ve gotta believe that I can do it. And you’ve gotta believe that I can do it as a, as a client. And you’ve gotta believe the way I’m doing it is. Right. And I always say to people, they can’t fail as well. It’s a big believer. Whatever you do is right for you and let me work around that.
Let me, let me make it, make sure that it’s right for you. But whatever you’re doing is, is right. There’s lots of rights in it. Mm-hmm. . Yeah. Outstanding. So you mentioned the idea though. I love going back to the whole, I felt relaxed, but I don’t know if I was hypnotized, um, and pulling out the phenomenon you said you’d go back in and do so.
What would that something typically be? If that, if that was a concern? Yes, if so, I mean, if they were concerned. My pre-talk is very much about awareness, so you’re not going to lose awareness. You’re not gonna lose control. Right. So they don’t, they don’t say to me. Yeah, Generally, I probably for, for couple of years, really nobody said to me or don’t feel as I was hypnotized because I make sure that they feel that they’re hypnotized and make sure that they know that everythings around them.
It’s more of the. Um, so as I say, so the people who were commenting on someone they know who’s had hypnosis and they’re saying, Oh, you, they don’t think that they were hypnotized. But yeah, if I did have somebody who, who really didn’t think that they were hypnotized, I would do something with them and say, It might just be a simple, you know, healing blooms attached to the wrist and.
Picturing your arm rising and looking for that physical response. I tend to start a little bit with magnetic hands anyway, so I’ve already seen if there’s a physical response to suggestion at that point. And again, most people do, but not everybody does. And that’s something else that was interesting.
Cause again, originally I, I was taught, you know, if their hands don’t move then they’re not gonna be particularly good. Some of my best subjects, their hands have sat exactly still. And, and I remember one guy at the end said, Uh, that thing you did with my hands was amazing. I couldn’t believe they came together.
So, And they haven’t moved. So in his head they’ve moved and that’s fine. So I, I look, which there’s, there’s the value and the phrase of whether you saw they moved or you felt the sensation as if they were moving . Yeah, absolutely. And again, it’s, that isn’t a script isn’t a mm-hmm. . Well, the hand didn’t move.
So that’s it. I’ve gotta change what I’m doing. I don’t know, you know, I just, I just closed them down and let them, let them fall away. And he, he was quite happy to believe whether he believed up to that point or whether it was me closing them after a couple. More than a couple of minutes, but after 30 seconds of no movement, it again, it’s that it doesn’t matter.
It’s right, it’s, it’s what’s right for. Which there’s something else that beautiful to highlight, which is that, and I, I, let me talk metaphorically for a moment. Uh, back when I had the hobby as a teenager of doing magic tricks, , there’d be a, there’d be a category of a magical technique that we would call the magician Fuller.
That it was something that was so insanely specific of a technique. That it would fool the magician. There was a problem with it though, which is that it was not impressive at all to the regular person. um, . It’s like, I have no idea how you found that card. Wasn’t that supposed to be entertaining in some way?
So I, I bring that up because then there’s a, there’s a demo, there’s videos of me doing this on YouTube of doing like a whole hypnotic depth scale demo where at the end of it, the one online with Brad, he can’t see somebody in the room. And every time I do that demo, I tell the class I’m gonna do this as a reference point.
However, this is a thing that I only ever do in the classroom. I’ve never done this with a. Yeah, because it’s just not necessary. It’s overkill. And really they’re there for the personal change, not to prove whether or not they can achieve negative hallucination, which may not even be necessary as part of our change process until as much as I give that disclaimer, someone goes, But what if I can’t get someone to that level?
And the answer is exactly what you just said. Here’s somebody that’s simple. Eyes open, you know, hand magnets or even eyes closed, something that we would do like in the first hour of an Intro to hypnosis class gets enough of that Oh wow. Reaction that they’re completely satisfied as to how it’s gone.
Yeah. Yeah. And, and it can even be, you know, the client this morning said to me, Oh, my husband wants to know why I’ve paid up front. And I said, It shows your commit. You, it starts really early on in my mind, that commitment to change and then yeah. Showing something, seeing something happen. It’s, it’s all part of that whole process.
I, I’ve had a couple of clients, but one particular client who’d brought about the change before I even got to sit in front of them, just from that commitment of starting things out. So you just never know. There’s no, there’s no, to me, there’s no line. The hypnosis starts here and it ends here. and whether or not you need phenomena and things, you, I think you could probably spend too much time with some form of phenomena in the process when you don’t need it.
And again, it’s that being flexible, isn’t it? Right. Yeah. It’s the recognize where they are in that experience. Uh, Scott Sandlin talks about the expectation to ritual ratio that if the expectation is extremely high, you don’t need a ton of ritual when if they’re coming in cold, that’s where you need a little bit more of that, because they’re still not quite sure exactly what’s about to happen and how it’s supposed to play out.
Yeah, and and I always ask them, and I think it came from the training with John originally. How do you imagine it’s going to feel to be hypnotized? Yeah, that’s beautiful. And then I, and then ask them, How do you imagine I’m going to do it? How do you imagine I’m going to hypnotize you and then you get the, or you’re gonna use the watch and you know, or, or you gonna talk to me and, and that, that, that overcomes a lot of the things in the pre-talk of, cuz they’ll say, Oh, I’m gonna be unconscious, I’m gonna be asleep.
And no you’re not. If, if you go to sleep, I’m gonna poke you with a big stick or I’m gonna get you , I can make you stand up or whatever. And, and it’s a bit. There’s a bit of, um, bit of ban in there. It’s getting the rapport going. It’s, I suppose it’s, someone once said to me that, that I’m, I’m quite realistic, I suppose, in my approach to it.
And, you know, sometimes you meet people who, who they, they’re a bit too over the top with it, I suppose, um, Yeah. In what they’re doing. Um, and then it all becomes a bit spooking, a bit woooooo maybe I’m. Very grounded, I suppose, in what I do. Um, well, I like that the word you used before about it just being something natural, just something real world about it.
That it’s kind of where I come about it too, that again, maybe from the magic world, there were people in the, in who were magicians who very much on stage embodied the idea that they were magical. They had magical powers. Mm-hmm. , when of all people to reference pen and tell. You know, Ette would say from the stage we’re just a couple of guys who learned how to do some pretty cool things.
Yeah. And to look at hypnosis from that perspective, which by the way of doing that, a side effect actually occurs, which is that you kind of break this mindset. Yes. As I’d say in the, in the business promotion stuff, the process isn’t magic, though the results can be magical. Yes. And people I found respond to that little phrase, which is by no means original to me.
It’s kind of all over the place, but really what we’re doing is we’re putting hypnosis into that category of going, this is a tool, and the tool is only as good as how you put it actually into use. Yeah. So it breaks that whole, It didn’t. Mindset early on, because now instead it’s something that you and I are using this process together.
That’s what’s going to make it effective. Yeah, Yeah. It is. It’s definitely a, a partnership in what you’re doing. These a common subject, isn’t this client client driven process, client center process, but it, it is and it should be. That it’s all down to those. If I’ve got to even stop smoking clients, they’re not going to be the same because they’re, they’re going to have different end results.
Their, their goals are going to be a little bit different. Yeah. There’s gonna be health and of course there’s gonna be some money involved and they’re going to save money from stopping smoking. But dig a bit deeper than that and they’ll be very unique. And that’s where they get really involved in it then.
And it becomes, it’s them. It is, it is them, and it’s their new way of thinking. Are there specific questions you’re asking in the process to start to unpack that main intention inside? Yeah, I mean, I, I, so I ask some questions through, um, what intended is my, my process is a lot of my work comes from referrals, so that’s people who’ve either spoken to somebody that’s dealt with me or, or know me anyway.
But there are some cold, uh, connections called, uh, introductions come through as well. So I endeavor to arrange a 20 minute conversation, a phone chat. I call it a strategy call, which might be a bit over the top of some people, but that’s where it’s, Yeah. Okay. So you want to stop smoking, but why? I wanna save some money.
I wanna feel better. Yeah. But why? And and dig down. And dig down and dig down. And it can be smoking’s an interesting one because, cause as we know, it’s gotta be, it’s gotta be that they want to change and not somebody else wants them to change. It’s gotta be the important bit. So I’m looking for that in anything really I’m looking for.
I don’t want them saying, Oh, The wife’s telling me I’ve got to do this thing, or the husband’s telling me I’ve got to do this thing ever. What about you? What do you want to do? So it’s it, it filters those out as well. But I want to endure it with a list of really good reasons. And sometimes they can be really, really personal reasons.
It can be. , Um, I’m trying to think of one. The, uh, worked with the lady on, on weight release and we dug down and dug down and dug down, and it turned out that her, she wanted to go in the fairground ride with a five year old daughter, five year old, was too young to go in the fairground ride on her own, have an adult, sat with her.
This lady was beautiful, was too big to sit in the carriage next to her. Absolutely fantastic way of motivating that success and enjoying that success. But it took a little while to dig down that. To go, Ah, okay. That, that will have it all day long. And it can be, sometimes it can be a comment as well. I I try to, you know, people talk about you’ve got two ears in one mouth and you should use them in that ratio.
And I, I, I work on, on that way really because they’ll quite often say things either in that first conversation or, or when you sat with them doing the pre-talk before you get into it. Even comments with other people in the household. Cuz quite often love somebody sat in. I don’t have a problem with that.
Um, but. Because they talk to each other as I’m getting my stuff sorted out. Even little things that they can say there, Ah, okay, yeah, that’s, that’s worth grabbing. And I’m really looking for the motivation, why they want to, or feel that they want or believe that they want to make the change. And then I’m going to get them experiencing that and really enjoying that.
Yeah. Let, let’s take a moment on that family dynamic. If there’s others around, Are, are there ways that you’re engaging them or is there ways that you’re, uh, bringing them in? Not during the session itself. It, it tends to be, people tend to sit in, unless it’s, unless I’m working with children. Cause I do do some work with children more, more so in these last few weeks, uh, because I’ve had some, some really good results that have come through the networking.
So, You’re getting lots of calls about, well, can you do this for my child? And that’s that for my child. So children, of course, they, the adults are sitting in. But I try to get the adults to be a little bit more quiet really in those situations. Cause I don’t want too much interaction from them. Um, in, in the.
When I’m first arriving, sometimes even just the bit of banter be between the person, between the client, the new client, and the person who’s going out to take the dog for a walk for an hour. Just that little bit of of comment can sometimes be a bit of something that, Okay, yeah, I can make use of that and I’m always looking for that.
But most of the time during an actual session, most of the. That or other person will leave the room and let leave them to, It depends. I always say it’s the first thing I say is when I go into somebody’s house, where’s your comfortable spot? Everything is driven by their comfort. If they want to be sat in, if they want to invite the neighbors in, that’s fine.
If that’s what makes them comfortable, if that’s the way they’re going to go into hypnosis to a better way. So it’s, it’s all, again, it’s that client driven. Right. And I love that organic approach to it of, again, eliciting from them, you know, a lot of the content that we’re gonna need eliciting from them.
What’s that comfort level, which I wanna spend some time chatting with you here too, cuz the main reason I invited you on here, uh, is that we’ve known each other for a little while online. Mm-hmm. . and watching you are really out there representing what you do in the community and really doing a great job of drawing people in and seeing that you do, as much as things are referral based, still very active out there in the networking world, right?
Yeah, hugely. Um, yeah. Yeah. Maybe, maybe a little bit less this year because my become more focused, but certainly last year I would, I would attend business networking events five times a week, six times a week, even. . So walk me through your strategy of that. What, what is, what is it that you’re often getting up and talking about?
Are there specific, uh, you know, sort of markets you’re looking after? What’s, what’s behind that? My business model is to try, is to try, is to attempt to focus on, on four areas. So, um, weight loss because I like it and I love the results that come with it. Business performance, sports performance, and then, um, workplace wellbeing, which I’m doing more and more of now.
Stress release and things like that. Uh, so when I’m networking, those are my focus. But every time I get asked about something else, which is why I say try, because I, I’m, I won’t limit myself to just doing those four things. Sorry, John, if you’re listening, I know you said 14 years ago, specialized, specialize.
Specialize, but . Um, so I, I, yeah, I, I will look at anything from a, from a hypnosis point of view, but my, my strategy when I’m out there networking, it’s twofold really. Sometimes I’ll go in and talk about something specific I’ve just done. Sometimes I’ll be listening for people who are. Maybe complaining about something.
Sometimes I’ll listen to this podcast, uh, by a guy, Jason, somebody who he talks about, um, sorry. He talks about, um, you know, trying to wait until the end of a networking, the 62nd intro, and then you can see if anybody’s been particularly nervous and you might talk about that as well. It’s trying to tailor.
You can’t always tailor it because sometimes you’re up first almost in these things. So I have a few different strategies. Sometimes there’s a little bit of a script. Sometimes it’ll be just off the cuff. It depends on the meeting. I do a weekly meeting, so most of the people in that room see me every week.
So that will be more of a story, a success story. This. This week, this has happened. Whereas if I go to a new group completely, it might be just, Uh, oh, this is me. This is what I do. These are the organizations I’ve worked with and, and going for the high level stuff. So I’ve done stuff with the British Medical Association with doctors and consultants, so that always stops people.
I go, really? Or a big company that I work with, working with their staff. So I might go very generic as well if it’s an unknown event to me. So again, it’s flexibility If I go with a script every time. People are the gonna get bored with it or I’m gonna get bored with my delivery as. . Yeah. Well, I mean, it’s the benefit of, I put it in the category of like the comedian doing crowd work, that you really do earn that, right?
That you can get up and talk about those things that you’re the most interested in. And I, I tend to be one, if you’ve heard me talk about the, the hub and spoke model that here’s that old time wagon wheel, and in the center of that, there’s the hub of your business. There’s the way that most people are finding you, and in your case, In that scenario, it’s gonna be that network marketing, but it’s where you then have those spokes of the wheel going out to the outer frame.
And this is what allows us to yes, be that generalist, but do so in an extremely specific way. Yeah. So to get up and talk about, you know, this week it may be the business performance because you’re realizing, hey, that’s the audience I’ve got in front of me. Let me focus on that. Here’s the meeting where for some reason there were a bunch of dentists as guests.
Not that we were trying to elicit dentists to join our BNI chapter back in the day, but of course that’s the day I got up and talked. People who grind their teeth. Yeah. You know, so that ability that we can broadcast that specific message, the way that, um, for those that receive emails from me, uh, yes, I do send frequently, but they’re not going at it from, here’s a list of the dozen things that are going on right now.
It’s always laser focused around one specific message. At at your meetings? Is it the opportunity to get up and do like that one minute, uh, sort of sales pitch type setup? Yeah, most of them are so, um, my regular one’s 45 seconds now because the group’s growing, so there’s admitted time. But yeah, I go to quite a few where it’s one minute I go to somewhere it’s 30 seconds, which is quite limiting.
But you’ve gotta, but then you’ve got a focus, you’ve gotta. You really think about what you’ve gotta say. And I, I do wherever I can, uh, demonstrations as well. So this week at my regular group, it’s my 10 minutes. Uh, now my 10 minutes is usually what I term as a 10 minute zap. So it sit down feet flat on the floor.
If you want to join in with this, close your eyes. And, and I take them on a really quick journey, uh, for nine minutes or so just before, before we finish. And I’ll, I’ll do as much as that as I can. Or I might offer, go to a group and like, say there might be something specific that they want to talk about or a themed group.
I’m trying to think. I did a, a networking group, uh, where it’s a lot of legal people, so I, I actually made a recording and said, You can have this for free. You can try this self IP notice thing. And it’s something. To what they’re doing. So as much, again, it’s that experience. It might be different in other countries, but certainly here there’s a lot.
Misinformation, lot of confusion about what hypnosis is, and you always get the, Or are you gonna make me look like a chicken? If you really want to, Yes. Why are you ? But why would you want to? But you get that all the time. So for me it’s that as much as I can do something, Get somebody to, to get them to experience something.
And I actually asked that last week’s meeting. I said, Do you want me to talk about me and my history and how I got it? Or do you want one of my quick 10 minute, um, focus sessions? And they went, Oh no, no. Focus session. Focus session. Yeah, because cuz it’s something for them to take away and they talk about it for the next few days.
And so I do see an increase in referrals when I get the opportunity to do that. Show is always better than tell, give them the experience rather than talk about what the experience. I’d be curious to ask, cuz you talked about sort of the standard, uh, issues that people would come to see hypnotists for, Hey, we’ve got time.
Could you give us example of one of those sales pitches and how you’d usually present that message out there? Hmm. Okay. It would, it might be a testimonial. Certainly more recently it’s been a testimonial, so it would be something I’ll read a really quick client testimonial. So, so as I mentioned, I’m doing more work with children in these last few weeks because, um, one of the, the networking members, um, asked me whether I could help his child had, well, his, his testimonial says this guy is a magician talking about magicians, , and, and so yeah, I’ll take that all day long and I’ll use that and I’ll stand up and.
You’ve just recently, I’ve been doing a lot of work with children over anxiety school transition, and here is what somebody else says. And it might be as simple as that, because that’s enough. Don’t need to to say any more than that. Or it might be, um, yeah, something more specific that, that’s gone on. It might be in some regular meetings.
Um, you know, this week I might talk about, or this week I’ve been recording for a podcast for where well, reputational hypnotist, such a terrible way of phrasing it, have, have been interviewed on it, but it’s, it’s all about credibility and it’s all. Why should people deal with me? Um, or I might talk about some work I’ve doing with a cancer charity where I’ve been supporting people with pain relief, with sleeping and things like that.
Again, So those might be the specifics. And again, testimonials. Wherever I can, I get a testimonial because that’s, that to me anyway, is the best thing to stand up and read out. . Yeah. So many people in BNI and even they would say that it’s all about, you know, givers gain the, the mindset that, uh, those who give the most referrals also receive them back as a bit of, uh, reciprocity.
There’d also be the mindset within bni that, and for those that aren’t familiar with this BNI Business Networking International, it’s a very popular, as you can see, worldwide networking community, which the premises that the rules were invented by the members. So what I’m about to say may sound a little more strenuous than what someone would, would wanna be willing to jump into.
Yet again, you’re very clearly a proponent of it. I was, when I was actively building that segment of what I was doing beca, and I love their catch phrase that B and i is a match for every business, but not a match for every individual. That it comes down to the person and what they’re willing to put into it.
It’s the same I’d say to someone who reaches out to me about, you know, whether it’s someone else’s course or even my programs online to say that. Well, it’s like anything else, you’re gonna get out of it as much as you put into it. And the other side effect with BNI would be that because it is a group with rules, you’re meant to be.
Every single week. Now there’s exceptions that are allowed. Basically once a month, you’re allowed to at least either be absent or send a, uh, substitute in your place and based on their numbers, uh, it works out to be at about once a month. You’re okay to miss it in some form, which again, You’re training that sales staff, you’re training those people in the room to become your own best sales advocates.
Yeah. And the more that they interact with you, the more you are building that, as they’d say, visibility and credibility, which then lead to that profitability. So with the nature that many of your people are coming in by referrals, what’s that passion? What’s that mission? What’s that reason that you’re still there?
Uh, because it works. Yeah. There you go. . There’s, again, it’s that, but, but I, I do see not, not so much within bni, bni, that big commitment, It’s commitment time wise. It’s big financial commitment really for, for a lot of people. You know? I couldn’t understand that. But even some of the smaller networking groups, I do see people come, I, I, Or the hypnotherapist introduced to me from there who I help to do some work with.
Quite often people say, Oh yeah, no, a friend of mine’s trying to do hypnotherapy and they’re not doing very well, and they’ll get an introduction and I’ll, I’ll pick up with them and help them and mentor them, whether it be. Proper trading, whether it be just a bit of well try this, do this, that sort of approach, just to try and guide them.
Really big believer in the fact there’s lots of potential clients out there, so Oh yeah, yeah. There’s, there’s room for everybody doing this, but yeah. So you see people saying, So you do see people come and go, I, I, I’ll go to some networking and say, not be an I type networking where there’ll be other people there doing, doing what I do, or the people doing, doing hypnotherapy, hypnosis, but they don’t stay along and I.
That’s the thing. It’s, you’ve gotta view it as a long term. Um, why, what made me stick at it? I don’t quite know actually. No, I do know. I like, this sounds terrible. I like going into a room where people are going, What is it you do then? And they’re expecting me to be, not necessarily an accountant. There’s something nothing wrong with accountants, apologies, accountant.
Nothing wrong the classes, but, and I, I’m hypnotist and I just sort of almost, It’s terrible. I almost deliver it in little bit of a casual. And they, everything just stops and they just go, Really? Right. And, and I, you know, I love that. I love that. Maybe I like being a bit of an attention seeker. I don’t know.
Maybe I need to see some, get some therapy for that. But it’s only diagnosable if it doesn’t work for you. Yeah, no. If it helps you, then just keep it and just . Absolutely. I, I, and also I network outside of networking, so I network at the supermarket. I give out business cards. I wear a ARD that says hypnotist on it.
Mm-hmm. . Um, I used to have a jacket that. Hypnotist in the website on the back, like a, a, a sort of a, a Coates sort of outdoor type jacket. I don’t do that now. I, I, I thought that was probably going a bit too far, but I’d been the queue to pay for petrol and someone had tap me on the shoulder and say, You really, hypnotist, can you do anything for this?
Can you help somebody with this? Can you help my child with this? And so it’s a way of helping as many people as you can. Yes, it’s great for business. Of course it is. But it’s also. Making it accessible to people because it isn’t. Yeah. How many people I meet, and I’m sure it was the same with you and you and Networker Jason, that.
I’ve always wanted to deal with this thing. I’ve had this thing for years and I’ve often thought about hippotherapy, but I’ve never known where to go to. I Google it and I get hundreds of hits. Who do I use? Who do I choose, right? Yeah. And so by meeting somebody in a networking environment or supermarket or wherever, that can be just a turning point for them where they can actually get some help with that thing that they’re looking for or that person that they care about the same.
Yeah. Yeah. Which again, the opportunity that many people have had that same experience. To bring it full circle back to where we started, they had that experience of seeing it, the idea, you know, getting that service as a means of personal, uh, help, uh, entered into the mind. And it’s where. How does something get anchored?
Let’s, let’s bring about it from a hypnotic perspective. It either gets anchored, it either gets conditioned by way of repetition or intensity. So there are many times where, you know, not everybody is that that place of absolute threshold of the problem. They still recognize that here’s something they want to change in their life.
There’s still something they want to address. And you know, it may not necessarily be that intensity of, I just hit my absolute worst of this problem. It may just. Oh wait, Here’s actually a rather reasonable person who, let’s call it out, isn’t creepy, Uh, seems to be professional. And people here like him, Yeah, let me work on this thing now.
Yes. And that becomes that perfect entry point for them. Yeah, cuz because then you’re not always that last resort, like you say, they’ve not always hit the very bottom. They, I still get a lot of clients like that. They’ll make an inquiry and six months later they come back and they go, Oh, I really need to deal with that thing now because this has just happened and that’s just happened.
And inside I’m thinking, if only you’d have done this six months ago, that would, you wouldn’t have got to that point. Um, but of course you, you can’t say that you’ve gotta get in and and deal with it when it arises. But you’re right, it. I suppose it’s almost like an early intervention for some people because they meet me and can start to deal with stuff or meet whoever they’re meeting at networking, uh, whether it be me or another hypnotist.
But, uh, but yeah, early intervention in what they do need to deal with, right? I’m realizing there’s a, uh, statement I make in my business trainings that I’m now realizing. I think I’ve never actually said this in the podcast, which is now disturbing me. Uh, cuz it gets great reaction. So why not spread it everywhere?
Now, of course the networking environment is gonna be an exception to this, but most people are discovering you. When they’re not in a position where they can make a buying decision, which is a polite way of saying they’re looking at their phones when they’re on the toilet. So to look at when, you know, again, that place of this is where from the networking meeting you gave that great example earlier that you recorded an audio and then you made that available to those people, which I’m sure then led into some sort of appropriate ongoing communication by way of.
Yeah, absolutely. So I will, depending on what the event is, so if I’ve been asked to that particular one, I was asked to speak at that event as well. So it’s a bit more of an opportunity. I will pass around an iPad, sign up so they’re signing, or it’s all GDPR compliant and say if you, if you’d like to receive this, if you’d like to, Learn more about it, receive this particular download that’s unique to what I tend to do, rightly or wrongly.
Actually, I tend to, to not make the download until I’ve done the presentation because that way I know it’s going to be unique to that presentation as well. Nice. Yes, I’ll try and make it general enough to be able to market it later. But it’ll be designed around what people say to me. The things that they’re talking about, the issues, if it’s legal, you know, what, what are their stressors?
Where, where do they need some help? And yeah, pass around an iPad to get people to sign up. I did one recently where I was expecting a big audience and it wasn’t quite as big as I was expecting, and I used, um, text. Text messaging. So on the screen behind me, I had you text this number to receive your free download, and then they would be linked to, um, a landing page where they’d need to put in their name and an email address to then receive the link for the, for the download.
So yeah, I’m, I’m very much into the, keeping those people in the loop because they, they will just disappear and they might come back a few years down the line when they’ve got to their absolute worst, but this way I’m keeping that communication going. Yeah, of course they can leave the mailing list and people do leave the mailing list.
Of course they do, but it’s capturing their attention. It’s giving them, so I, I really believe in giving them something as well, so they, they got something to take away or a few days later to take. Right? Yeah. Give them the experience and have them actually interact with it in that format. Now we’ve actually got something that can continue that conversation.
Absolutely you can better, you know, the same message. This is the whole mission behind all the business stuff I’ve done the last year, which is that if we look at the actual hypnotic phenomenon, it’s about getting the result in motion, even before we call attention to it. You’re already seeing their hands draw together.
You’re already noticing their reacting as if the hand is stuck to the chair. To not go for that moment of try to lift eight sticks even tighter. Until we already see that we’ve got the action in motion. The same as to not ever ask for the sale until we know that person already is sold on the idea. But again, to have them begin that sales process, to begin that, even the first session from a change perspective already with some sort of small noticeable win.
Yeah, absolutely. Yeah. Yeah. And, and, and I think as well, from the experience point of view might not be, I, I, I do some experiential type download, some self hypnosis things. So they might be, uh, what have we got on there? Snorkeling, Um, going in on a snorkeling experience. So is it therapeutic? I don’t know, Steve.
I think there’s too many hypnotists that are targeting the snorkeling community. I think you’re going, you’re going too saturated on that one. There’s a pun in there somewhere, but I don’t wanna call it out. No, no. Maybe not. No. Um, so we, or we can talk about the hot air balloon ride, which is okay, long as you, you don’t need, you don’t have a problem with heights.
But then if you do, then we need to have a conversation anyway. Mm-hmm. . So it’s not necessarily therapeutic, but it is therapeutic cuz it’s 20 minutes of just going into an experience and doing something. Recently I worked with a, a guy who’d had to give up cycling when he, when he came for those sessions cuz he, he actually came to me for his sessions.
Um, his arm was in a sling and things and he, he’d been knocked off his. So his wife had said, You’re not riding on the roads anymore. Then he decided to ride on Canal Towpath and he’d gone into a hole in the towpath and come off again and done his, done various injuries. So for him, you know, his, he was giving up cycling.
He said, I’ve gotta stop. You know, we, we, that wasn’t why he was there. He was there to do some other health related things, but as part of what we were doing, my feeling was actually. Wellbeing would be better served by maybe having an escape. So I made him a recording that takes him on a cycle ride and he can go on a different ride every time he does.
And nice. I asked him that question. I said, Yeah, is it going to rub routine? Is it going to rub, rub, salting? As we would say, if you were to, you know, sit and think about riding a, riding your bike. And he went, Oh, no, no, it’d be fine. So I said, Okay, I’ll make you something a little bit something that will, it’ll serve your wellbeing that you can then just listen to it.
15, 20 minutes. A big believer in keeping them download shocks people, otherwise they won’t, they won’t take time to, to listen to them. Um, so 15, 20 minutes of, into a state of hypnosis, whatever that. And then be yourself going on a cycle ride and I’ll, I don’t know too much around cycle running, but I’ll add little bits in to try and help them.
The snorkeling one has got sounds of bubbles and things in the background, which few people come into and thought they, they weren’t sure that they were imagining them or whether they were , which is fine. I don’t mind either way. But yeah, I love that, especially, you know, using the audio to continue the process to strengthen the result rather than continuously remind them of the issue, which, you know, I, I’m someone that.
You know, all these methods are good. It’s only a matter of how we actually put them into use. That’s, that’s what matters of the work. And so I’ve got no, you know, personal thing against the one who records, let’s say the weight loss session and then sends them home with it. But as soon as they let the problem go, now the audio may be reminding them of the problem they don’t have anymore, which I’m not this purest, that then goes, Oh, that means they’re gonna bring it back.
But I love, you know, here’s this thing he was working on and to let the audio continue to strengthen. Let’s phrase it this way, the enjoy. Of riding that bike. Yeah. Rather than continuously reminded of that fear you used to have. . Yeah, absolutely. And, and he was working on some other stuff anyway, but yeah, it’s that, yeah, it’s, I agree.
I used, I did go through a phase of, of recording sessions and then I changed it and would record a specific section of it, which I found that was better. So I would, I would do some, do some work, do some work, do some work. Eyes open, Okay, now I’m going to record this bit. And I would get them back in and do something that, So I was more thinking of the recording.
Face to face clients at that moment didn’t, I didn’t stick with it. It didn’t, it wasn’t that he wasn’t working, it just didn’t feel right or, I don’t know. There was something about it that I didn’t, I didn’t enjoy it. I rarely do therapy sessions or, or add to therapies with recordings. Uh, I’ve got a chat in shortly where there’s gonna be a big gap because of the way you work.
So normally I do three sessions round about a week apart, varies a little bit with people. He can’t do a session for nearly a. So I’ve said, Okay, we’ll do one session and then I’ll make you a recording after that one session that you can then listen to during those three weeks, four weeks before I see you again just to keep him going on things.
So I do sometimes do, but not. Mm-hmm. . Yeah. So this has been great and I love it because it highlights that you’re out there, you’re doing the work, spreading the good awareness about what it is that we do, and clearly driving a lot of people in to get some outstanding benefits. Uh, Steve working. Can people find you online?
Well, you can Google Steve Wood’s hypnotist, but, uh, my website is, um, executive hypnotist.com. The executive bit’s a long story, but, uh, yeah, Executive hypnotist.com will find my, my website, which is constantly in, uh, motion, my website. I’m one of these people who insist on doing it myself, cuz I actually really enjoy that you type something in and then it being out there in the world.
But I’ve reached a point where I, I should really get somebody to do it. So, , the phrase is no enough to be dangerous, but hand off the important stuff to someone else. . No, that’s actually a great point. I’m, we’re, we’re about to relaunch the Virginia Hypnosis website just because the, you know, the, the format of it is clearly working, yet it’s a design that’s kind of good for what was out there five years ago.
So you’re just making a bit of an update to kind of stay with the times. And, uh, one of my requests was, it’s like, I want you to use some sort of integrative web builder. So when it comes time for me to suddenly get this wild idea to go, people keep asking me this one question, Let me create a new video and just stick it on the website.
At least I can go in and, you know, do that little bit myself or, you know, the ongoing testing of different headlines in different, you know, search terms. Enough to at least, So I can go in there and fix a few things, but then hand the rest off to someone else. Before we wrap it up here, any final words to share for those, let’s say that are either launching their careers as hypnotist or perhaps looking to scale up their careers as hypnotist?
Any final advice to share with them? I think, um, I made a few notes actually before we spoke to think about advice cuz I thought we’ll get to this point at some point. And, and I think we’ve sort of covered a lot of its intention and belief and, and it’s really having that, that belief in yourself as a hypnotist, hypnotherapist, whatever you decide to call yourself and then check in your work, but also check in that you’ve got some, some hypnosis.
Don’t be afraid to ask the question. Um, even if it means getting people to talk while they’re hypnotized or don’t be afraid to, to ask is it working? Is this happening for. Jason Lynette here once again, and as always, thank you so much for interacting with this program, for sharing this on your social media streams, leaving your reviews online.
And again, head over to hypnotic business systems.com to check out the all access pass, to not have to reinvent the wheel to start with what’s working now, as well as what’s working the past to grow out your own hypnotic business success. Check that out hypnotic business systems.com. See you on the, Thanks for listening to the Work Smart Hypnosis Podcast and work smart hypnosis.com.