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This is the Work Smart Hypnosis Podcast, session number 350. Patty Bell Hastings on Digital Detox. Welcome to the Work Smart Hypnosis Podcast with Jason Lynette, your professional resource for hypnosis training and outstanding business success. Here’s your host, Jason Lynette. A quick insight before I get into the details of this week’s conversation with Patty Bell Hastings, if I’m ever having a conversation with someone about the growth of their business, One of the most important questions I can ask them is, what do you have more?

Time or money because the reality is the roadmap to success is going to be different depending on these two factors. And as an example, if a person has more time, then they have money, Let’s say they’re in a startup phase and they already have another career that perhaps they’d like to phase out over time, the strategy.

Let’s maximize your time. That’s where we focus on free to low cost strategies to get an organic message out there. Start to put some content out on social media streams, YouTube, go out and do business networking, give live talks. That’s the roadmap for someone who has more time. On the opposite side of things, if the person’s in a position where they intend to scale up what they’re doing, chances are that means they are limited on.

But because things are already going well in their business and they want them to go even more well in their business, there’s a little bit more money to start to invest back into the business. So I give a quick example of this. This is why I’m currently using paid traffic, uh, and the shape of what I do.

We’re short on time yet now, not that I intend marketing to ever be a gambling metaphor, yet metaphorically, we can appropriately play with the house’s money. And it’s okay now to reinvest some of that income on things that will bring in the desired audience over time. That’s the formula. If time is limited and instead money is a bit more abundant, and how perfect is it that Patty Bell is on the program this week and two of her specific audiences that she speaks to, one is in the category of what she calls digital detox.

Where we have all these incredible tools, all these incredible, you know, technological things that are intended to make our lives better, and yet, Unintentionally, at least on our part, we get hooked into refreshing our email 1014 times a day because we’ve now trained ourselves to believe we need to see at the moment it comes in.

We put up the video on TikTok, or perhaps we put up a post online and we now have become the slave to seeing how many, how many comments is it getting? These are technological assets that are neither good nor bad. It’s a matter of how do they then start to either become tools within our life and getting away from how do they begin to direct our life?

So Patty Bell’s gonna share some incredible insights as to what she does with her clients in the category of digital detox. Now, on top of that, See time and money. One of our other programs is called Divine Finances because again, money is neither good nor bad. You hear the old phrase that money is the root of all evil.

No, Perhaps it’s the greed of money. Perhaps instead, it’s the desire to track money rather than our impact in people’s lives. And that’s a fault that a lot of business owners unfortunately fall into and, and instead to rebuild that relationship with. In one part because for the most part, our societies don’t train us as well as they could yet how?

It’s not always about the strategies and tactic. Very often it’s about the emotions. It’s about the stories that we’re already telling ourselves. And Patty Bell is gonna share some incredible insights in this conversation about what exactly it means to step into a lifestyle of divine finances. One of my favorite moments of this conversation is, is the fact that we begin with a rather personal story of getting involved with personal change methods to create a massive.

Transformation at a rather young age and this sort of renaissance lifestyle of not only becoming a phenomenal hypnotist and having programs that are clearly impacting people’s lives. Yeah. On top of that, she’s also a tenured professor. Got quite a bit of things going on, so clearly she is using her own programs in terms of digital detox and divine finances and walking the talk in terms of what she shares.

I would encourage you to check out the show notes of this episode. This is episode number 355, so simply head over to work smart hypnosis.com/. 3 55. That’s where you can find the show notes specific to this episode and check out the book that Patty has written. Check out the challenges and the groups that she’s running, which we’ll do our best to put all of those resources there on that show notes page.

And plus I’d mentioned too, I think we have a first. With this episode in nearly eight years of episodes and 350 plus in this series, I believe Patty Bell is the first to share the story of doing crowdsourced fundraising. To launch a business project, something that as soon as I saw that she was doing this a couple of months ago, before I invited her on the program already, I started to brainstorm when, where, and how can I do that?

Because it suddenly brings you in front of an audience. And one of my favorite messages is that it takes what you offer out of a product and into a movement. And that is I, I have to say it, not that it should be trending. That is one of the most trending things right now in 21st century messaging. So there’s a lot to unpack, a lot to unravel.

So be sure to check out the show [email protected] slash 3 55 to get in contact with Patty Bell and find out more of what she’s offering. And while you’re there too, we have some phenomenal events coming around the. Work Smart Hypnosis live and online is our live online in real time certification training.

However, you’re not gonna be asked to sit in front of a computer for a hundred hours and listen to a bunch of lecture. This is a unique approach to hypnotic training. That’s a hybrid style of education where it’s one part interacting with the digital materials and then meeting together in real time with a community of hypnotists all around the world to sharpen your skills.

Now, part of the audience are folks that might be like you, that are entirely brand new and are looking for reliable tactics to help people to produce positive change. Now, because this is not a class, That’s just teaching you how to read people’s scripts once their eyes are closed or locking you into rigid protocols once the hypnosis begins.

The other half of our audience classically are people who are frustrated with where they are right now in hypnosis. They’re not yet confident, becoming flexible in their work. They’re not yet confident working creatively based on what the client has shared. Or perhaps they’re just not getting the results that they want, and I don’t intend to speak with the Royal we, uh, because when I do this event online, I often bring in a guest instructor, and once again, by popular demand, Richard Non Guard is joining me once more.

Check out all the details at Work Smart Hypnosis live. Dot com and I’d be, uh, amiss by not mentioning the fact that Patty Bell Hastings is also a member of our hypnotic business systems community, and she gives some insights in this conversation around success she’s had in her business, thanks to some of the things that she’s learned by being a part of this community.

Look, you don’t have to reinvent the wheel. There’s no need to struggle in the starting. Or scaling up of your business, hypnotic business systems.com. Check that page out. It gives you proven reliable systems that you can plug into your business right away. My goal is to help you make this happen faster and easier, which is why in the last year we’ve added some really cool content because now there are done for you marketing materials that you have my full permission to reproduce.

Put your name on it, change the title, you know, customize it to yourself. But this is what I found to be the fastest and easiest way to get you up and running sooner. Simply put, using the systems that I teach, booking one or two new clients, you will easily recoup your investment. Now, clearly the goal isn’t to stop there, then keep using it, and now you’ve got the systems to grow time and time again.

So check that out at Hypnotic Business. Dot com and here we go. This is session number 355, by the way, is a quick preview. Uh, two people in my programs have joined together in their own two little person, uh, mastermind. And, uh, Patty Castanos is actually the guest next week on the program, so you’re gonna hear the two of them talk each other as a small preview here.

Here we go. This time for real, episode number 355 Patty Bell Hastings On Digital Detox. I was introduced to hyp. 30 years ago through the Silva Method. Yeah. Which at the time was called Silva Mind Control. And I’d already been meditating for about 10 years at that point. And the Silva Method really made that goal oriented.

And I found that it transformed my thinking and got me to a level of mind management that makes it possible for me to do pretty much anything I pursue. Nice, nice. And there’s a lot to already begin to unravel inside of that. So, w for those that are not familiar with the Selva method, could you give like the sort of the Cliffs Notes version as to what that entail?

So the sofa method is actually a series of hypnosis audios. I’m gonna call it hypnosis because I really believe that’s what it is that walks you through from the original just countdown relaxation, getting to that deeper level of trance. Or hypnotic state, whatever people want to call that I’m not really attached to, to names and labels.

And then through a series of using those methods to make internal changes and some really great ones, like, you know, having a council of mentors. Mm-hmm. and, you know, using the mirror method of, you know, imagining futures and time experiences. It’s really thorough. Yeah. Now you said having some breakthroughs as a result of that.

Anything specific that you can. Oh, absolutely. I have experienced enormous success as an artist and a designer, Fulbright Scholar. I owned a vacation home in another country for a decade. I am a tenured full professor. I’ve, I’ve experienced unbelievable success. Now, if you can kind of pinpoint what it was from that training, what it was from that program that helped to facilitate that, how would you kind of encapsulate.

Like, what is it you’re able to either see or do differently as a result? I am able to control my thinking. Yeah. Is there a way you could describe how it was before versus what it is now? Um, how it was before. So I would rewind back to when I was a teenager. I was a drug addict, an alcoholic. I got clean and sober when I was 20.

That’s 1981, and I also got on a meditational path, which really set me in this direction. So I went from being like complete mess, hell bent on dying or something. Right to phenomenal success. Yeah. Beautiful. Thank you for sharing that. So that journey from, you know, from the SVA method, at what point did the hypnosis start to introduce, and I agree with you in terms of these are all to use Richard non guard’s term.

These are all category words with various styles inside of it. And at the end of the day, we’re all basically saying the same thing, just with different titles and different pressing. Uh, at what point would you say it kind of became a little bit more formal in terms of hyp. In terms of me facilitating hypnosis, let’s say, either being introduced to hypnotic concepts or, you know, beginning that journey of starting to learn it formally as hyp.

Well, I think, you know, once I experienced the Silva method, then I found out about NLP and self hypnosis and sought out, you know, different recordings. You know, this goes back to when things were on cassette tapes. Yeah. , you know, sought out recordings and experiences. This is pre-internet, so whatever experiences I could.

So to me it’s, It was an amalgam, Yeah. Of hypnosis, meditation. Nlp. So I would say that I started to formally pursue hypnosis. and various forms of hypnotic therapies for myself after experiencing enormous trauma, saving my daughter’s life during seizures. Yeah. So then you mentioned tenured professor. Tell us part of that story.

So , I never, I never meant to be one of those, by the way. Yeah. , I did not set out to do that, but during the first Persian Gulf War, I ended up taking on a class A computer. Design class that the local school, art school could not find anyone to teach. And I fell in love with it. It was gratifying in a way that making stuff is not, you know, working with other people and seeing the light go on and helping them reach their creative fulfillment.

And career. That was awesome. So then along that journey then, where did that become formal in terms of now teaching that became, uh, well, I kept teaching, I kept taking classes, you know, agreeing to teach classes. And then I started, um, pursuing full time teaching in my late thirties, I believe it was. Yeah, my late thirties, mid to late thirties.

And, I just got such deep gratification. I, I think of myself as a facilitator, Jason. I facilitate transformation and in terms of the being the professor, I facilitate 18 year old students to the transition of becoming 22 year old professional UX UI designers. So, and then, so in my hypnosis practice, I’m still a facilitator

I’m primarily facilitating through hypnotic methods so that the people that come to me can access deeper levels of mind to reach their intrinsic motivation and foster internal realizations and change. I love that. I love that description. And what’s great about that, you know, we often get into the story here as to what got you started, what that connection is.

And what’s fascinating is when we hear that story that here’s what I did before and here’s how I’m continuing that, and here’s the through line from one to the other that I’m hearing. Part of your sort of internal dialogue is that it’s the same process, it’s the same outcome, it’s the same journey, Just different, let’s say roadmaps to get there.

Yeah. Different methods, practices, and modalities. Yeah. So how would you say that’s informed the hypnosis work that you now do? Um, that line is really much clearer for me because, I became, I was voted into a position of leadership and in academia,

I know that laugh. , let’s just say department chair is like the, You know, worst position of leadership that you could mm-hmm. you could be voted into. And I realized that I really, I had no leadership training background, so I started pursuing it, like hot pursuit of whatever leadership training I could get.

And I was really lucky to fall into somatic and embodied practices. And worked with some great groups out of Boston and other places to learn how to take that embodiment, the somatic practices into a place of leadership so I could support my people in compassionate and helpful ways. And, Through that process, you know, I started to realize that the body really has a deep wisdom that it’s trying to communicate to us all the time.

And most, you know, Mo many of us are ignoring it or tuning it out, and the hypnotic practices are also really embodied. There’s all kinds of phenomena, embodied phenomena or somatic practices that we use in the hypnosis process. So it just seems like a, a real connection. Although I, I have a incredibly eclectic background.

The other piece of the leadership training that has led me along this road was being introduced to. Marshall Rosenberg’s compassionate communication. Oh, wow. Yes. Or non-violent communication. So I started training and practicing in that about 10 years ago, and while I was using it for my relationships and my leadership, when I started incorporating it into my hypnosis practice, I was able to facilitate some massive changes in breakthroughs.

Because I really believe that certain methods of hypnosis are really getting at the underlying needs, beneath the feelings. Could you explain that? Yes, I, So in compassionate communication, it’s about developing a language for feelings and needs, understanding what our needs are, and changing the strategies for meeting those needs.

So, For instance, if I’m working with a client who either has a technology addiction or one of my divine finances that’s either experiencing overspending or underspending or money avoidance entirely, getting underneath the feelings, the uncomfortable feelings that are causing them to binge or overspend to the needs that are underlying that.

Then we can create strategies to meet those needs that are healthy, that are no longer dysfunctional. Does that make sense? That that does make sense? And you know, I always tend to say that this is why, and I’m, I’m gonna reach a different conclusion based on the same thing that you just said. This is part of where I lean heavily on hypnotic phenomenon because at the end of the day, your client feels their problem and it’s kinesthetic.

That’s what’s informing them that something needs to change. Even if it’s something that’s a mental dialogue around anxiety or even a lack of focus, because they can feel. It means that we should use that process of hypno hypnosis where they can feel that something is occurring. And you know, my solution to that is hypnotic phenomenon.

I’m curious to hear some of the specifics as to how you address that. So from the somatic and embodied background, I was trained in a couple of different methods. One out of cri, the fabulous Yoga Center in Massachusetts. Um, by. One of my trainers, Ken Nelson, fabulous, fabulous, transformational workshop coach.

And then after learning that method, I came across Eugene RINs focusing, which is another method of also very hypnotic, taking someone into the body. So in the methods I use, I take people into the body to find out where the feeling is. And the kinesthetic part may be sensing texture, pattern, heat. Cool.

You know, discovering what it is around those feelings. And then having a communication, which is like parts therapy, right? Having a communication with that area of the body. Yeah, so looking at, and again, we can throw a bunch of other techniques into a similar conversation, whether it’s parts, whether it’s a six step reframe, which is basically parts, uh, just with different dressing to it.

But I love that in terms of, you know, looking at what’s the feeling and then exploring that and then finding a better way to satisfy that is, is there a story that kind of stands out of working with a client where this was part of the approach? One of my Divine Finances clients came in completely avoidant of even looking at the finances, like afraid to look.

I facilitated a journey within to find out. Where those feelings were, What sort of memories or events or experiences came through that and the underlying need, Right? The need that the avoidance was trying to fulfill. So she went from completely not looking at money to, I don’t know, within two sessions she’d set up Mint, was checking her money every day.

You know, was putting borders and boundaries around her clients where they were just running, you know, rough shot over her. I’m trying to remember back to the timeframe that I was inside of bni, Business Networking International. And we had like a professional organizer in the group and there was this dialogue around, you know, she’d get up every week and give the 45 second pitch around, you know, the areas of our home that become cluttered.

Like, one of the taglines that I still remember to this day, this is 10 years later, is um, if you ignore, if you ignore that mess in your garage, it’s not gonna go away. It’s just gonna get bigger. So the next time you see that, call me . You mentioned, you mentioned divine finance. Can you explore, can you expand upon what that is?

Yes. So I, I started my own money healing journey in 2018, um, when I was going through a divorce and, uh, found a fabulous financial therapist and money coach by the name of Barry Tesla, who has a year long money school called The Art of Money and Dove Head first into that. It’s a very somatic embodied experience.

And method that she delivers. Through that process and all of my studies and hypnosis and hypnosis techniques that I was doing at the time, I realized that it’s, it’s a hard area for people to face. People don’t wanna talk about money. There’s so much shame and blame around money. Even some of the big money gurus are very shamey, blamey, and.

Going through this in a massive group and going through it myself, I identified ways that hypnosis could go in and help someone make breakthroughs where they were stuck. So I started offering it, and the transformation in people has been phenomenal and it’s compassionate. You know, I the tagline for Divine Finances.

Casting light into the shadows of money work. Hmm. . That’s good, but having somebody you know, I feel like you know the facilitator again, I’m gonna say it again. You know, having someone just be on that journey with you, a compassionate, non-judgmental person to help guide you within to uncover your blocks, your uncomfortable emotions, and your realizations and breakthroughs.

It’s just transformation at the best. This, this brings about an interesting principle in terms of marketing and communication that, you know, there’s two different types of offers we can make. One is the improvement offer, which is just, hey, here’s something you’re already doing. I’ll show you how to do it better.

And, and the better opportunity is that of something. That’s the new opportunity and that’s what divine finance fits into the category of what, What’s beautiful about when it becomes a service though, is that it’s improving. The, uh, new opportunity, so to, as you said, to be there actually guiding them through the process to have another set of eyes to uncover the blocks that normally we would either miss or, um, consciously choose to ignore.

Yes. You know, the, the game of I, I, I’ve had clients in that category over the years, and it’s the, uh, well, there’s that pile of envelopes that I’m terrified to open. What are, what are some of those sticking points that these people you’re working with, what are some of the catalysts that become the reason why they seek you out and then find you?

My creative field, there’s lots of money issues. We’ve got cultural, you know, baggage around artists don’t make money or creative people don’t make money or, you know, so I, I have a lot of creative people come to me, they see my success. So they believe that there’s something that I might be able to help with them with in the same way.

Mm-hmm. , are there things that you’re doing to let that story be known? I’m getting ready to, I’m going to start offering a group experience coming January, 2022, so that people can get a taste of it and a flavor. Of it. The one on one practice is available through my website, but I really want to have a group practice so that it can be available to more people and it can get out there to more people.

Because most of us, our parents did not teach us much about money. Here in the US The culture around money is really messed up. Yes. You know, so we pick up all of this baggage that we don’t even know we’re carrying, you know, And all it takes is someone else, you know, to like, help point out some of the beliefs or premises that we can just let go of and move on from.

Yeah. Which it, it’s one of those categories that has. You know, such huge benefits beyond it that suddenly now the person is sleeping better because they have a sense of peace of mind that now they know things are taken care of. Even for that person who may not necessarily have, let’s say, the savings or the retirement right now, that they would like to have to have at least the plan in place and know that they’re on track, know that they’re on course to make that happen.

And, and we hear so many stories even in this country as to here comes the unexplained Unex unplanned medical event and how it turns into, sadly a moment of, you know, bankruptcy. Exactly. What are some of the breakthroughs that people are having? Like you mentioned, some of the blocks that they would have.

What are, So I have clients who never dreamed that they could have investment accounts that have investment accounts. Yeah. I have others that have emergency funds for the first. You know, everybody has different issues. Like I have some that are now investing in cryptocurrencies. So it’s, I say it’s as individual as a fingerprint.

Yes. And I have, through my training from you and my primary hypnosis trainer, Mark, be, I have very. Detailed intake processes so that I can really get a full view of the individual that is coming into the practice. That, that’s really insightful. In terms of looking at how we can gather the information, there’s a very quick story that I’m clearly gonna leave a ton of details out of, for obvious reasons.

um, but it’s friends who own a Mercedes bus. And the bus wouldn’t start. And here’s the moment that I had my Kia Forte, I think is the name of the car, rental car, which rents in Las Vegas, I think for $8 a day, which respectfully is basically Tupperware on Wheels and . There we were using jumper cables to start the bus.

From the, you know, little tiny, basically plastic car that I’m taking a photo of this, as I’m being told, you can never share this photo, and I, I’m in that moment thinking this problem is just as real to them. As it is the person who can’t afford the new car, but the car is too old but still needs a transmission.

And it’s that financial crisis as to, I don’t have the six or seven grand to get, you know, just a basic used car, but I kind of do have the 1500 to repair the transmission. But this is gonna create that financial loop that what you said is, is great there. That for some people on different levels. It might just be having that extra couple of thousand dollars in the case of an emergency and for that person who does have the extra money to throw around into a slightly risky investment, that’s just as genuine to that person as it is the person dealing with that, that car trouble.

Absolutely. Absolutely. And I think we are here in the us I want to, because I know you have an international audience, We grow up in a culture that trains us in scarcity. So we have millionaires who feel like nothing is ever enough. So helping or facilitating someone to a point where they feel enough, they feel like they are enough, that they have enough, they can be enough.

That’s hugely powerful. That’s, that’s amazing. You mentioned another service that you provide, and I love the name of this and I love the concept of it. Tell us about digital detox, Digital detox. Well, this really, really ties into my professorial gig. No, wait, let me, let me give the right transition. So now that they’re staring at their cryptocurrency, which trades every single day of the week, rather than just basically, um, you know, nine 30 in the morning to four o’clock, like the standard stock exchange, how are you then getting them off the computer?

Hey, don’t laugh, because that is a real issue that I, I, I, I’ve made fun of that one publicly. As someone who, to quote Richard Cole. I heard him years ago. He was on this podcast several times, and he talked about a turning point in his business that he goes, I used to ignore the numbers and then quote his words.

I discovered that I could become horny for the numbers . I could then track what was working, what wasn’t working, and then move forward and I can call it out if I’m given streaming numbers that change every second. Dear God, I need to turn that off. So when here came the opportunity, when I’m like, Oh wait, Mutual funds automatically every month.

This month, this amount of money goes in and it doesn’t change other than once a day. That’s what I need. automation. Yes. Set it and forget it. Set it and forget it. ? Yes. Where did I learn that from? Hmm. . Um, The, So the digital detox came out of my, I teach UI UX designers, but I teach them ethical. Right, Because there have been too many situations where 20 year olds have designed things like the Facebook like button that have hijacked people’s minds, right?

So that, you know, ethical. Interface design is an ethical interface. Design patterns is something that I teach as a professor. But I also began to realize over the past couple of, I was gonna say decades, yes, past couple of decades, that we were becoming more and more attached to screens. And this digital detox is really a mission I am on for humanity.

I. Am on a mission to redirect our dopamine seeking habits. Because that’s what we’re doing. Whether, whether it’s checking our email a hundred times a day, or binging on Netflix or checking our likes, whatever those o, whatever those activities are, we’re dopamine seeking, we are getting pleasure or we are getting rewards, chemical rewards in our body for those activities, and I have developed a protocol to help shift those.

Habits and activities to practices that move us forward rather than having us look at the screen. And that is incorporating hypnosis into the process of addiction recovery. Yeah. Which I love that, that framing of it. So then integrating hypnosis into this, share some of the insights as to what’s being addressed, what strategies are being introduc.

Basically, and this, this goes for pretty much everything that I do in terms of my hypnosis offerings. First is I establish positive resource states, positive resource states. So that’s the first step, and tying that to a vision of the future, right? Why are we doing this? Why are we giving this up? What is it that we want to be different?

What are we not doing that we wish we were doing, or what are we not doing that we say we don’t have time for because we’ve accidentally just lost an hour scrolling on Instagram. Yeah, I really believe that. Great innovations and breakthroughs. Books, works of art, fabulous movies, whatever, uh, businesses, even great innovations and breakthroughs come through states of focus and flow, and that we can’t innovate or create those amazing things that we are capable of creating if our attention and time are chopped up into ever smaller increments.

Right. And especially that, you know, when we figure out that the distraction pattern doesn’t work, the I’m gonna have everything open all at once and, and this moment I go back to my first professional session that I ever did once I moved to Virginia. And while not exactly digital, uh, it fits into the same category.

He’s a life insurance. Sits down and I just politely ask, Hey, do you wanna take out that, uh, Bluetooth and um, put it over there next to your phone? And the response was, No, I can’t take this out. This is the, um, you know, life of my business. And somewhere came the question, and I now call this epiphany seating, uh, to give it a fancy name, which would be, I wonder if the fact that you feel so married to the business and you’re terrified to take that thing out for.

45 minutes here is, is part of why we need to be here addressing this other goal of your. And he sits there. Pause for a moment. Yeah. And he, and he takes it out and he puts it down

And also the, well, the awareness too. And this is a dialogue that I have to get into sometimes with people. And my, my secret weapon personally may be that I am a morning person and I do have like a 30 minute chunk in the morning while I’m still waking up that I respond to emails. Uh, that assistant has put into a folder for me to then review, by the way.

And, and the secret though is in both Gmail and Microsoft. I can schedule those emails out to go out at a reasonable hour so it doesn’t look like I’m responding at five 12 in the morning. , right schedules for like 9:35 AM so it’s not training people that I’m available every single moment. Right. I mean, there’s so many ways that we can modify our interaction with these things, and that is also unique.

You know, one of the things that I espouse is conscious moderation, because those of us running businesses, we can’t just remove ourselves. We can’t just go off grid, we have to interact. But to be able to design, purposefully, design our interactions so that we can go in and do what we need to do with without getting ensnared is really critical.

So now here’s a question which kind of looks at it from that 30,000 foot view in terms of program design, in terms of creating something, what’s that balance for you? Would you say between this percentage, which is dealing with the mindset, dealing with the emotional patterns, dealing with the somatic methods versus the percentage that with, you know, time management concerning digital materials or even tracking our finances.

The other percentage clearly would be something in the category of tactics. How do you divide that split? I would say that that is unique to each person, but. Ultimately it goes back to the compassionate communication, the feelings and needs. My belief is that humans are just trying to get their needs met.

we’re just trying to meet our needs. That was a nice little me. That was a nice little meeting of life moment right there. , we are just trying to meet our needs and our feelings. Our indicators of whether those needs are not being met, you know, and the strategies that we are attempting to meet those needs are giving us information.

So for some people it’s going to need to be more hypnotic state. We’re gonna have to go in and, you know, really kind of do some rewiring where some other people who have better control of their thoughts and. Understanding and language for their feelings and needs. Those people might be better served by tactics.

So it’s a spectrum. Well, I’d say that’s the important thing of what you already brought up, the thorough intake to recognize where people are. And I, I think you’ve heard this story, which I’ll make brief here. I don’t know if I’ve ever actually told it on the podcast. But it does go back to, and the sort of mission statement of this quick anecdote is calibrate to the person you’re talking to and figure out exactly what they need and then serve that.

Uh, this goes all the way back to prior to episode number one of this podcast, which was launched in conjunction with some online programs. And I had never done that before. So I called up someone in another space, another industry to. Could I hire you as a consultant and just have you tell me what software you use?

Let me pay you for your time. And he dipped into some weird coaching mode to go. Yeah. But what’s been holding you back? Why haven’t you done this yet? Like I thought of it yesterday. and um, I realized that I already have video content that can be organized into. Product that I think can help people. And rather than do my own research, I’d rather just pay you for your time and you tell me what software’s to invest in.

Yeah. But what’s been holding you back? Nothing. I just thought of yesterday and, and this is our routine for like 20 minutes, and I find a polite way to exit the call, paid someone else 150 bucks, who goes, Oh, easy. Do this, do this, do this and do that. You should also think about this. I’m like, Thank you. End of the story has a nice ending and I’ll have to censor it here.

It’s six months later, I run into this other person at a conference and he just pulls me aside to go, I was such an a-hole that day. I am so sorry. I’m like, I tell this story now in my trainings, . Just recognize where someone is because it might be. This is where, just as a simple example of this with the sleep improvement client, and take this for what it’s worth.

Use what Already’s working for you if that’s the case. But if I ask the question, have you ever looked into what they call sleep hygiene? If they say no, I say it might be worth Googling it to see what that is, and I leave it at that. If they say yes, and I ask, How did that go for you? And I hear. They’ve done everything and that wasn’t the thing that was gonna be the solution.

They didn’t need tactics. They needed something to quiet the mind. They needed something to calm down the anxiety, they needed something to address the emotional stuff. I never bring up sleep hygiene again because they’ve now just ratified The tactics were not what they needed. They needed something more on the personal side of things.

So I love that. Your answer was that of getting into the tactics. So then the question is, is everyone you work with. In the finance or in the, um, digital detox category, Do you see other issues or what’s kind of the shape of your business these days? I see lots of other issues. I’ve even done fear of flying.

I have a lot of people that come to me for relational issues. Either love relationships or family relationships. And this is also where the compassionate communication piece really. Shifts and changes things. Everything from, you know, a young woman that was going to fly to another country to, uh, meet with a father she was estranged from, to people who come to me for past life regression therapy or between lives regression therapy.

because they have tried everything else to resolve certain issues in this life. They’ve been to therapy, they’ve been to this, they’ve done that. They’ve, you know, and they want to try this to see if they can finally get the shift that they’re looking for. So really habit issues. I’ve seen a wide array of also spiritual journey people.

People who want to. Take an inner journey to meet with their higher selves or, you know, again, I’m not attached to any language or labels around these things, but facilitating inner journeys is a very common thing that people come to me for. I love that. You mentioned launching a group. You mentioned some of the other ways that people find out about what you do.

How is it you find that most clients, most people are discovering you and then eventually becoming your clients? What? What’s working in terms of the business these days? Right now it’s word of mouth. Yeah. But through your fabulous guidance, I am instituting and doing all kinds of other things Now, I just finished a seven day digital detox challenge through a Facebook group called The Conscious Moderation.

Nice . I love that. And that has attracted some new people into my sphere. In addition to that, I’m writing the book through Richard Non Guard’s fabulous 12 week book class if anybody needs to hear that. Or know about that. I’m writing the Digital Detox book, The Seven Step Process. I’m writing that book, which will be out in January, and I’ve also got a group course workshop for digital detox that’ll launch in January as well, the first week of January, so that people can kick off the new year and reclaim their time and attention.

I love that. Yeah, so, so I’m using social media. Um, I’ve actually got a fabulous assistant right now who is helping me with Facebook ads and targeting, and I’m running a couple of ads for the digital detox book. I’m doing some fundraising around that. I’m basically doing everything that I’m learning in.

Fabulous groups and courses. Huh. Thank you. I wanna, you mentioned fundraising. I, I, I know the details of this and I want to hear, I think this is the first time ever on the podcast someone has talked about fundraising as a strategy to grow their business. Can, can you expand on that? This is the advantage of having an eclectic background and an innovation mindset.

When I started writing the. Seven Step digital detox workbook. I was doing the research that Richard had us doing in the course. I was also researching through some other writers, publishers, authors. I’ve been published in traditional publishing in the past, and I was like, Geez, how do you, how do you kind of get the word out about this?

You know, if you’re self-publishing, if you’re indie publishing, that kind of thing. And I was like, I’ll run an INDIGOGO campaign. Mm-hmm. , I’ll run a fundraiser and you know, if it works, fantastic. If it doesn’t, it’s gonna be an amazing learning process. Which it has, and it has been getting the word out and it has been getting some notice, and I have been getting support through that campaign, which is also how I came to run the seven day challenge.

So, yeah. So it’s unusual , I think I’m the first person in Richard’s class to ever do this. Yeah. But what it’s doing is it’s also pre-marketing the book. Right. So it’s, it’s through social media and word of mouth and supporters. The information about the process and the book is getting out there in advance of the book being complete.

What, what’s beautiful about all these strategies is that, you know, we talk about the three steps of, um, sales. It’s always audience engagement, invitation. No matter what we’re doing, those three steps are always there. And what’s great about what you’ve been sharing here is finding an opportunity. And doing something about it to say it quite simply, rather than, Well, I put up a website and I’m waiting for someone to find me.

It’s through events, whether it’s a challenge or events like the Indigogo campaign or utilizing whatever channels you already have. Uh, that’s great. And this gives a really cool model of some truly innovative ways, uh, to be found. Where can people track you down? How can they best get in contact? Well, if they are interested in my hypnosis services, my website is Soul shepherd.love, and you can also find me on YouTube under Soul Shepherd Hypnosis.

My. Leadership coaching and facilitation practices are run out of mindful marks.com and you can also find mindful marks on YouTube. If you’re interested in the digital detox. Then if you go to tiny.com, reclaim your time, you will. Out all about the workbook, the hypnosis audios, and the campaign that I’m running.

Excellent. Uh, thank, thank you so much for coming on this program and sharing a lot of ideas that honestly, I’ve been over here taking some notes, going, I gotta do that. That’s a good idea. , any, any final thoughts for the listeners out there? Um, final thoughts? Um, can I give three? Absolutely. Okay. One, make mistakes.

Michael Jordan has some famous quotes about how he is successful, not because of the baskets he made, but of the shots he missed. So make mistakes and learn from him and move on. We have a saying in the design world, Fail fast. Fail forward. Mm-hmm. . So that’s my first one. My second one is, eat your own dog food.

Or cat food for the cat People out there, please tell me. This is a metaphor. This is a metaphor. Okay, good, good. It means do the self hypnosis. Get your own hypnotist. Get your own coach, right? Have the same support that you offer other people. And then my last one is, whatever you’re doing, whatever you’re pursuing, get an accountability buddy.

Or five. You know, create a support network to help you succeed. Those are my parting shots. Jason, Lynette here once again, and as always, thank you so much for leaving your reviews online, interacting with this program, interacting with our phenomenal guests, and using this as an ongoing resource. In our profession, So join our public work smart community.

Check out Work Smart hypnosis live, check out hypnotic business systems. Simply put head over to the show [email protected] slash 3 55. That’s where you can find all the links to connect with Patty Bell. All the links in terms of what’s going on in the. Work Smart Hypnosis universe, and we’ll see you all very soon.

Thanks for listening. Thanks for listening to the Work Smart Hypnosis podcast and work smart hypnosis.com.