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This is the Work Smart Hypnosis Podcast, session number 61, Anthony Galley on Corporate Hypnosis. Welcome to the Work Smart Hypnosis Podcast with Jason Lynette, your professional resource for hypnosis training and outstanding business success. Here’s your host, Jason Lynette. Welcome back. It’s Jason Lynette here.
And first and foremost, thank you all so much for the outpouring of feedback that we received last week as we relaunched the Work Smart Hypnosis website. Not just the content with the outstanding, as always, Melissa Tears, but also from the users, from my students, from anybody involved with this work smart hypnosis community.
And before we actually jump into the content here today with Anthony Galley, there’s a theme that I love and it’s a theme of leveraging success. And we can look at this theme, first of all, from the perspective of our clients. So here’s potentially a client coming in and from their perspective, the reason they’re coming in is that they have a problem that they would like to solve.
And that’s, as I would like to say, is that’s what’s the conscious mind is telling them. Yet, in many ways, they are looking for a solution. And this is exactly the reason why. I firmly believe that it’s within the ethical and professional responsibility of a hypnotist to do more than a single session. It, it’s why I train my students to book a minimum of a series of sessions to really navigate that person throughout the change.
Because for me, it’s less of the mindset of eliminating the problem, and it’s more so the mindset of truly associating them. Into the solution to, to use a board game metaphor, which of course seems like the most appropriate thing to do here. Uh, it’s not just about pulling out that one tile, that one peg in the Jingga game.
It’s also about putting that thing at the top of that tower and making sure everything remains standing. So there’s stories that have popped up over the years of, here’s a client that’s in my office and we’re working together. And along the way we begin to pivot and they maybe came in and they were addressing this.
Um, well, let’s use a simple example from recent days. Here’s a woman that was here in the office, because she just kind of was stuck in that issue of, I’m a smoker and I want to be a non-smoker. Yet, as we continued working, it was, Now let’s motivate my health. Let’s get my exercise up and running. And I think the biggest compliment to be paid of her was to highlight, there we were four or five sessions in working on something brand new and and with a smile, I could just look at her and say, Did you realize today we never once talked about cigarettes?
And she just kind of paused and went, We didn’t. I was like, No, that’s so far in the past. So it’s this mindset of dealing less and less with the problem and dealing more and more with the solution. And there’s some thoughts on how we approach rapport as hypnotist that I think we need to address. And perhaps that’s a whole nother podcast session coming your way rather soon though.
I love to take that moment of highlighting this concept of leveraging success where. I got my start as a stage hypnotist, yet even from the earliest of shows there, I was doing everything I could to get media attention and gather newspaper clippings, TV appearances, like assets, assets, which then allowed me to leverage that success into the next offering.
So down the road, when I began to pull the bulls, the business strategy of pivoting and launching instead as a hypnotherapist, seeing clients and working with them for change, I was able to use my history of already being a hypnotist to help launch my business. Here I was already in the news here. I was already as that person doing these things of a hypnotic nature in the community.
And just the difference was now a slightly different title, a slightly different role. So as we look at the interaction within our clients, It’s that phrase of first and foremost, I’d encourage you focus on what’s great about them and how do you harness that and how do you put that into use? How do you build resources and skills out of these things rather than being so problem centered?
So problem oriented, we are not working on their problem where you are working on their solution. Likewise, on that point, it’s that concept of, as we grow our businesses, each and everything we do becomes something that has the potential to build an asset, and by doing so, becomes something that we can use.
I, I mean, seriously for the rest of our careers. Which brings us full circle to this outstanding conversation you’re about to listen to that I had with Anthony Galley, session number 61 of this podcast series, which keeping in tone with some previous sessions, Uh, several folks actually reached out to me all around the same time and said, You need to have Anthony on your program.
You need to have Anthony on your program. And we connected by way of Facebook messenger, which is of course the language of choice these days. And admittedly, what you’re about to listen to is our very first actual conversation, which the great thing about that is I had just a passing knowledge. Just a passing experience.
Though you’ll hear some incredible stories of someone who admittedly did not have the intention of going out there and being coined as the corporate hypnotist, or even as being coined as the stage hypnotist, yet in many ways fell into that market, discovered that market, and I would point to a little idiosyncrasy that would pop up back in my history.
I was going to a liberal arts college and I was interested in management for the arts and. The wonders of liberal arts, you had to also take the acting class, even though you wanna be the lighting designer, you’ve gotta be also taking the, uh, the costume design class. So that well rounded student, that person with the knowledge of all aspects of theater was the goal of that specific program, which the amazing moment was the acting class where the lighting design students were outing the acting majors because the actors were trying way too damn much.
And the people who were more interested in learning how to design the schemes of hanging lights and all the moving mechanisms that are behind that really weren’t trying to be actors. And were just simply in the moment in the present, uh, I’ll change the name. Though, I don’t imagine, uh, well, actually no, I’ll just use the name, uh, cuz I, I, I, I’d hope that George Clooney one day will listen to this program, though odds are, let’s be honest, he probably isn’t shopping around for hypnosis podcasts, though.
It’s an actor that I worked with at one point who talked about being around him during the early years. He’s trying to be big and bold and really fill the stage. And as the friend put it, one day, he just decided to talk like this and just be genuine. And suddenly people went, Wow. This guy’s good. And you can see the career path he’s been on ever since.
So you’re gonna hear the origin story of Anthony Galley, where in many ways it was people highlighting, Hey, you’re good at this. You should do this. And eventually working. I mean, you can look at some of the videos that are online and we’re gonna put them in the show notes [email protected], the the page associated with this, with this podcast session, some of the videos and some of the examples where here’s a man on stage doing hypnosis, where admittedly here are people in the high school market that are fighting to get more than seven, $800 for a show.
And Anthony was pulling upwards of five figures for these various events because he was branding it as something different, leveraging every bit of success he had in other aspects. So again, it comes full circle to that, to that metaphor, to that experience of building assets, leveraging our success, and discovering that right moment to pivot.
And put the information out in front of people, which, as you’ll hear in this conversation, is the point where Anthony is at now to now be teaching this information that he’s been doing now for dozens of years. And growing up in the ranks of speaking in front of Fortune 500 companies, universities, nonprofits, being a highly sought after speaker as I, as I interacted with friends of mine who took.
Uh, corporate hypnos hypnotist master class, the one he did earlier in 2016 and is doing again, uh, in July in Germany and then in August down in Florida. You’re gonna hear all about that. Well, Lincoln, in the show notes the number of people who were saying, I’m just gonna be there because it’s him. And I definitely, this is our first real interaction yet picking up, I use the term of a worker and he definitely is a worker and has got the stories, has got the experiences and take note, especially of the stage hypnotist, but also of the hypnotherapist as well, that I think one of the biggest takeaways from what you’re about to listen to is Anthony understanding what the client needs.
And that’s not always the fastest, That’s not always the funniest that you are filling a need. You are always navigating the organization, the company, even the birthday party. From a place of challenge to a place of solution. So here we go. Session number 61 of the Work Smart Hypnosis Podcast, Anthony Galley on Corporate Hypnosis.
I was nine years old. There was a black and white television program on called The Life of Riley, which this was literally before color television. And the, the plot of this sitcom was that Riley was acting crazy or doing weird things. And so the mother and daughter get together and hire this hypnotist to come in and hypnotize Riley to act right.
And, uh, I had no idea what a hypnotist was or anything about it, but the hypnotist comes in and does the hypnosis and I was just amazed. I was just, uh, absolutely captivated and decided, uh, apparently at that point that’s what I was gonna do at the rest of my. Because I just was amazed by it. So next day went to the library.
In those days, you could ride your bike pretty much anywhere and uh, unfortunately, the only thing I could find in the library was the encyclopedia Britanica. There really was no, there were no books or no source information about hypnosis in this little public library. But on the back of Batman and Superman comic books, there were.
Learned to hypnotize anybody in three days and all that jazz. I started sending away for these books, one of which actually turned out to be quite good. It was, uh, written by a guy named Melvin Powers and was, even in retrospect, it was fairly well written and it was not bs and it, uh, it actually gave me at least an understanding of it.
So I ran around hypnotizing kids until my parents stopped me.
they’re getting calls, you know, what’s this all about? And I, I maintained the fascination. Uh, as soon as I got my driver’s license, I knew there was a guy, two towns over, uh, don’t even know if he’s still around or not, but his name was Frank Lado. And, um, he had a hypnotherapy practice where he taught, uh, hypnosis courses on the side.
So I remember it was kinda like the day after I got my driver’s license, I’d been saving up my money forever and I got permission and I went to these classes and he was my first instructor. And then, um, when I was in college, there was another gentleman, Max Rapkin was his name, who was a hypnotherapist who taught.
You know these evening courses, I think it was nine or 10 sessions in the evening. And then I stumbled into one of my professors, Dr. John Santa, who was actually very intrigued by it. I was at that by that point. I was hypnotizing kids all over the campus. I had started a little business where I was doing hypnosis if rat parties and dorm things, functions like that.
And it was kind of funny because I was sitting in class one day and in college you have these big auditoriums where you have two or 300 people. Rutgers was an enormous university. And so I was in a some psych course and somebody on the other side of his auditorium raises their hand and says to the professor, I saw this heist at this fraternity two nights ago.
Do this thing and is that real and is that true? And the professor started answering questions and you know, I stuck my hands up and I said, Well, that was me . So right afterwards he wanted to know all about what I was doing and what I knew and what I didn’t know. And he kind of took me under his wing and I became his research assistant while I was at Rutgers.
And he directed me. For my graduate program, uh, down, believe it or not, to Florida Atlantic University. There was a gentleman down there, uh, that was doing active work in hypnosis research. So when I got out of Rutgers, I went down to Fa u uh, spent two years in a master’s program down there. At the master’s level, you only have like five or six students.
It’s not a, a huge class, uh, especially at a small school like au there’s, I think there were. We a lot matched up with research assistants, et cetera. And one of the gentlemen that was in this, uh, class with me in the master’s program was about 10 years older than I was. His name was Carl Seger. And, uh, he actually had an active hypnotherapy practice.
He was a very clever guy. He had a background, an advertising, and he was an entrepreneur. And he had his finger in like 10 different businesses, one of which was this practice down in Fort Lauderdale on one of the main thorough affairs, uh, called Oakland Park Boulevard. And when we finished up with the master’s program, he was going on to the University of Tennessee to become an industrial psychologist.
And I was staying in the Florida area and he offered to sell me his practice and I, I bought it and he taught me how to. Which was really my first introduction to any kind of business. I mean, up to that point, I was just a student and he was very clever. He had a, a variety of clever ways of getting people to come to him for, in those days, primarily smoking, weight control, pain control, things of that nature.
One of the ways in which he generated business was by giving free speeches to pretty much any group that would have ’em, um, PTAs, Lions Clubs, Shriners Women’s Club. I mean, down in South Florida, they have all these condo clubs, right? Yeah. And he had a very clever way of getting the bookings, and he showed me how to do it.
And so I went in and apparently had a knack for doing this public speaking. And, uh, somebody somewhere heard me and I got a call from the American Cancer Society, uh, which in those days was making a very, very active effort to try to get people to, you know, cut down and stop smoking. They, but they had budgeted a couple million dollars in Florida.
It, it was actually a program to. , seriously cut that on smoking. And they asked if I would conduct some courses for them, which I did. I did that grads, But one thing led to another and I ended up speaking in front of like three, 400 people. It just, I just had an knack for the public. Speaking was doing very well at the practice.
But then, uh, I guess in 1980 I sold the practice and moved to Hawaii. I moved to the big island of Hawaii and ended up, uh, on the Northeast Rift of the island. And I don’t know who’s familiar with, in the Puna district, I was about 20 miles from the active calera of, of kilo away. And it was out pretty much in the middle of nowhere.
It was, it was, it was paradise. It was everything you would imagine the Garden of Paradise to be like. But it was very remote and there was no, uh, electricity. You know, you generated drone electricity. It was no public water, no telephone. It was, it, it was. , not as primitive as it sounds, but it was just gorgeous.
Uh, unfortunately, uh, there was no real population center. The closest was Hilo, which at the time had a population about 33,000 and, uh, 60% of which were Japanese. And they just don’t do hypnotherapy, . So they, it’s just not in their culture, you know? So I realized there simply were not enough people to maintain the private practice that I had, uh, similar to what I’d done in Florida.
And, you know, it’s kind of crazy, but I was running outta money and I had x number of dollars left and one option was to buy a papaya farm, which I seriously considered. And then, um, another option was to, to do this. And I had no idea about public speaking. I mean, there, I didn’t even know the, were such things as quote unquote public speakers, but I knew that I had.
Talent or this skill at public speaking. And, uh, I used to have to drive five or six miles to get to the nearest telephone. So I drove down and I picked up a phone. I started calling, um, companies in Honolulu, primarily real estate companies and insurance groups because they had large sales forces. And I got on the phone and I would talk to them and just say, um, just moved here from Florida.
Uh, I would like to speak to your people at the end of which I’m gonna ask if they’d be interested in signing up for a seminar. And, uh, got quite a few people to agree to have me come in. And I would go in there and basically, uh, sell tickets, for lack of a better word. You know, I, I did like a 25, 30 minute presentation on goal setting and, you know, the power of visualization.
And I would tell them what I was gonna teach in the program, who’s gonna come? And I would sign them up, you know, for the seminar. And, uh, that went on. I wiped out Hawaii in like a year and a half. Uh, there’s only, I mean, there’s only about a million people total, so I was at most of the big companies.
Twice, three times. That was you again. I mean, I just got to the point where there were just not that many, uh, companies for me to target and market to. So I started spending more and more time flying over to LA to California coast to give my presentations. And that at one point just got silly. So I realized if I’m going to become successful at this, I need to get back to the mainland.
So I moved in 84, I guess it was 85. And I, I went back to Florida cuz I had this client base and all my history was in South Florida. My parents lived there and I started seriously, uh, doing the motivational speaking and the, uh, as I mentioned, primarily in those days, I would do literally all day seminars from 9:00 AM to 4:00 PM and I would teach a series of techniques for improving performance and setting goals.
One of which. Was teaching people self hypnosis that was part of a bigger program. Got myself known in a number of industries, was making a good living at it. It took me like four or five years to figure it out. Uh, I made every mistake you could possibly make, but once I got that engine going, um, it was, it was fine.
It was, I would analogize it to what I see now, some of the stage shipment tests that are doing all the county fairs where they have kind of a circuit of county fairs and, but they have to travel all the time and they’re not making a whole bunch of money, but they’re making enough, if that makes any sense.
Mm-hmm. , that would be an analogy. And I had this, this business going and in 1998 I had, uh, you know, Word got around and I got an invitation from this group called mdrt Million Dollar Round Table, which is based outta Chicago, but they are the premier convention for life insurance agents. You have life insurance, you have property and casualty, you have agents, you have managers.
This is the big one for the life insurance agents. and the attendance is in the 5,000 range and it’s international. There are people from all over the world. It’s a very big deal. I knew it was a big deal and they gave me, I think, 50 minutes on the platform, which is a very short period of time for me. I remember eight hour seminars.
So, uh, I had to pick a topic and the topic that I picked was to spend that 50, 55 minutes talking about one of the techniques that I was teaching, which was getting your goals. In those days it was tapes getting your goals on a tape. And so they assigned what they call an ND r t moderator, so like to manage you for this presentation.
And I got a call a few months before and he introduced himself and he said, you know, what’s your topic gonna be? And I told him and he said, Well, I heard you do this hypnosis thing. And I said, Yeah, I do. But you know, this convention is really big deal. They’re all ultra conservative. It’s, you know, I, I, I don’t wanna, you know, jeopardize No.
He said no. I think actually. , they would like it. He said, If you do it properly, and if you do it, you know, with a corporate mindset, I think it’ll go over very well. So I had a couple months before the convention and I knew I had 50 minutes. So every time I’d do an eight hour seminar, I started timing myself.
I started putting things together, trying new things. I had all these seminars where I could kind of practice to where I knew I had it down to the 55 minutes, and I knew exactly what I was gonna do and what I was gonna say. And, uh, the, the day for my presentation comes and it went off flawlessly. Uh, it was, it was just one of those days where you couldn’t have asked for a better everything.
The audience was fabulous. The subjects were incredible. The sound system was amazing that you only just, you know, it was perfect. And I said, Whoa, I got through that. Thank goodness. You know, And all of a sudden, literally within a matter of minutes after I was done, these people started approaching me saying that I’m so and so from Nationwide Speakers Bureau or.
I’m so and so from, um, na, National Speakers Bureau and I was like, What’s a speakers bureau? . . That’s how stupid I went. Yeah. And well, I love that because it’s so often that people, you know, nowadays are getting into it and going, I need to go after this group. I need to go to this convention. And there you were organically fine to get Well, one of the things I, when I, when I teach this course, I, I open it up, you know, I’ve always done one, but here’s how I opened it up.
It was, I, I honestly believe that if I can be successful in this business, anybody can, cuz I couldn’t have known less or done it more backwards or made more mistakes or been a worse business person if I tried . You know, I mean it was just, it was just moronic looking back on it. But it was just, you know, it was where I came from.
I had done nothing but go to. Anyhow, so all of a sudden these speaker bureaus are coming at me left and right, and they all wanted me to be exclusive with them. One in particular was very persistent and, uh, they were based out of Beverly Hills. They were very good bureau and I didn’t know from anything.
I was reluctant to tie myself to any group without knowing what I was doing. So we decided to work on a handshake and, uh, that almost overnight, virtually overnight, I went from doing these eight hour seminars where I was making, I don’t know, two, three, $4,000 per seminar. They started booking me, uh, at 5,000 for a, uh, 90 minute speech, actually, probably a little bit less than 90 minutes.
And the question was, why are you just doing this program for insurance and real estate groups? Well, you know, that’s my target market, blah, blah. I said, That’s great, but you know, you talk about goal setting and this thing with hypnosis is applicable to anybody. You know, I mean, just it’s, it’s. Broaden your horizons.
And of course, overnight, I was speaking to Walmart, Microsoft, and, and this was like 1998, right in the middle of the.com craze, which was the golden years. You had all these.com companies that were spending money, like drunk sailors and, uh, I mean, virtually overnight, and I’m not exaggerating, I was doing four or five presentations a week, jumping on a plane, giving a presentation, jumping on a plane, giving a presentation.
I was selling, you know, eight times, 10 times more product than I’d ever sold before. It was just ridiculous. I was doing, uh, what I used to do in eight hours and make maybe two or 3000 for, uh, I was getting 5,000 right off the bat, and then another three or four or five in product sales, and I was doing it.
Instead of doing one or two a month, I was doing four or five a week. It was, it was virtually overnight. I mean, I remember it was just dizzying. All the doors swung open at once. All of a sudden everybody wanted me, you know, Here I had been kind of like, Working in the wilderness for a number of years, so to speak, but all of a sudden I’m getting called from all these bureaus, all these companies, all these opportunities.
Uh, people wanted me to come in and do training courses that they were gonna sell and market. It was, uh, just, uh, shocking how fast it happened. And I remember thinking, Okay, all the doors are open now. My challenges, which door do I go through? And in what sequence? Where do I spend my time? And I made a, I had a very good friend, a guy who, uh, was very insightful and I was discussing it with him.
And he reduced it to a very simple question. He said, If you had a choice, would you rather be rich or famous? And I said, Rich. He says, Well, you don’t wanna be on tv. You don’t, don’t spend your time building the, you know, public image, quote unquote the TV and the appearances and the book tours and stuff like that.
He goes, You wanna be rich, Go out there and, you know, doors open. Take all the money. So I decided at that point to focus on doing as many talks as they would let me. And in, in a very short period of time, it was, it was frenetic and it was, but it was just overnight. Totally different. I mean, first class travel, staying at these fancy resorts, dealing with nothing but top end people in the sense that I was being hired to speak at these top producer conferences.
I’d be, you know, Cobos or down in Puerto Rico or Barbados or whatever, you know, these, these high end Vegas, Palm Springs, they don’t send the losers there. You know, I wasn’t there looking at the people that didn’t succeed. I, all of a sudden was doing nothing but speaking to these large, and that was wonderful.
And that was just exciting because of the energy. And they loved it. They really, they really ate it up because it, uh, was something, it was, I don’t think it was something necessarily that they had never seen before, but they had never seen it put in the way that I was doing it. You know, I had, I was, uh, fortunate enough, I came outta left field.
I came outta my own. Head, so to speak. I wasn’t imitating anybody. I didn’t have anybody kind of guiding me through the business. One of the negatives of doing it that way was it took me, you know, five or six years to make money. One of the positives of it is when I came out it was, it was really just me.
I mean, you, you, they couldn’t look at it and say, Oh, we store from that guy. I didn’t even know who the guys were. , I mean, I mean, I remember somebody come up and at one point, you know, Oh, that thing you talk about positive thinking. So was just like Zig Zigler. I go, Who? You don’t know who Zig Zigler? No. You know, and I went and got a book and I read it and was like, Damn, hes one do it too.
It’s like, and that’s a good idea. Someone should do this . I mean, I honestly thought I had, you know, uh, again, coming from, pretty much from academia and I just, uh, the bridge for me was I all this kind of book learning that I was getting in experimental psychology. One day I just kind of looked over at business and said, you know, that stuff applies directly to business.
We were being taught how to do it for dev, designing and developing, you know, testing rats and rabbits and experimental situations. And I said, Well, you know, geez, it’s in one crazy way, no different than people that are having trouble getting motivated or they’re forgetting to ask for referrals or, and that was the kind of bridge that no one had built before.
So when I came into it, I came into it with this background in psychology, so I knew what I was talking about, and I knew that the techniques, you know, were based in good sound science that are done. There wasn’t a whole lot of, lack of a better word, fluff. You know, I didn’t, I didn’t, some of the stuffy here were energy forces.
Whatever, I mean, may or may not exist. The stuff I knew existed, you know, it was, I was pretty confident in, uh, what I was teaching. And, um, and it worked. I just, and I did it for 34 years and, uh, loved every second of it. And it was just, uh, a wonderful, wonderful career. I mean, I got, I, I went all over the place, you know, Europe, Egypt, Paris, Rome, you know, London, all this play, uh, South America all over.
Just, I mean, I love to travel and I love seeing all the places around the world and I love the people that I met. Everybody, uh, was just fabulous. And as I say, when you, when you do that kind of corporate speaking, it really is kind of a different, for lack of a better word, uh, group of people you’re speaking to.
One of my habits, uh, was to set up my table. I never had a big fancy display or anything. I get an eight foot table and I put my books or tapes, product for sale. And often that would be outside the room, the con, wherever the, uh, the conference was being held. And when, when I went to speak, I’d walk in and leave the table unattended.
And people used to say, Do you want me to cover it? You know, aren’t you afraid someone’s gonna steal one of your books or one your sets of tapes? And first thing was, I can honestly say, and all the years I did it, Maybe twice people stole a set of tapes or something. I cannot, a set would be missing. It’s very rare for that to happen, just cause of the kind of people that were there.
But the second comment I had was, you know, anybody desperate enough to steal motivational tapes probably needs them. I mean, that’s what I’m, I mean, if they, if they’re that bad, they should take ’em, you know, just, they, all they’d have to do is ask it. Um, it’s just that type of person, you know, these, these were the high achievers, these were the movers and shakers.
They were thirsty for knowledge. And then, my goodness, when you go to Asia, when you go to Singapore and the Philippines, we, uh, we had a name for it. We called the Bobbing Heads Conventions. Uh, you go down some of, some of the, uh, conferences, Asia are enormous. Like the Singapore one had two or 3000. So you’re looking at onto the sea of people and you’re, you’re giving a presentation and all you see are the heads bobbing up and down.
And what they’re doing is they’re furiously taking notes. They’re trying to catch every word you say. I mean, they are that thirsty for the knowledge. And they would come up to you afterwards, you know, and the paragraph you were talking about, was it an if or an, and I’m, Wow. You know, just, we do, we call, you know, there was a name in the business called the Bobbing Heads Conventions because they were so good at, uh, assimilating the information and were so eager to get it.
So it, um, was absolutely fabulous career. I loved every minute of it from being a hypnotherapist. The reach that I had, the one thing that, um, impressed me almost immediately was that I’m now speaking, you know, to on the average hundreds and sometimes tens of thousands as opposed to one-on-one therapy.
And I lo I loved the one on one therapy that was artist. The one on one hypnotherapy was art. You know, you, it was a different person each time and you had to do a different approach and, you know, find, listen very carefully, find out what’s going on, and hopefully find the right key for their problem. And I, I love that.
But, uh, I, I ultimately got more, I, I think, uh, professional satisfaction, uh, by being able to deliver a message to a larger group. And, and it was obviously more lucrative and the first class travel and the, you know, fancy stuff and all jazz was great, but I’ve never been as impressed by that as I was by.
The, the number of people I was helping, I’m sure everybody says that. Yeah. To increase that reach. I think that’s, that’s part of the reason why I’d reach out to you on this just to discuss the idea of just scaling up what we, what we do here that far too often we end up thinking a little too small of what we can possibly reach or, you know, even for the one that’s working even a, a high school market, looking at in terms of just their own geographic area.
Uh, what message would you give to somebody who’s looking to scale up, what their options are, scale out to bigger audiences and, uh, bigger arenas as it were too. Well, crazy enough and coming for me, it’s gonna sound so plaing, but the, the very first suggestion I would give you is change the way you think.
Uh, again, I had come from this background where for a number of years I was teaching these eight hour programs making 25 to 3,500 hours per session, Right? So I do this speech and all the bureaus approach me in this one. Gentleman from Beverly Hills very insistent, and as he’s talking to me, he’s telling me, We’re gonna book you here, here, here, here, and here.
And he says, The first thing we’re gonna do is we’re gonna make you, you’re, you’re a $5,000 a speech speaker. We’re gonna get you up to 10 very quickly, but you’re so this day forward, you’re a $5,000 speaker. And I argued with him. I said, Well, you know, I know my market pretty well. I’ve been doing this for a long time, and most of the groups I work 5,000 is beyond their budget.
Uh, you’re probably not gonna find anybody who does it. You blah, blah on. And he stopped me and he goes, Wait a second. You will be a $5,000 a day speaker the minute you see yourself as a $5,000 a day speaker. And I stopped him. They were, Where have I heard that before? You know what I’m saying? And, and it’s true.
I have conversations with some of the people that attended the last program, and one of the barriers that some of them, some of them had was not being able to see it. And so if you’re going to scale up to larger audiences or move into a different. area or to a higher, more professional level of people or whatever it is you’re going to do to change whatever it is.
I think strangely as it sounds, the first thing you have to do is change the way you see yourself before that’ll happen. And I, and I knew that that was strangely enough, difficult for me. I had, um, an image of myself as this person that does these eight hour programs for $2,500. And for me to see myself as a $5,000 speaker, the, I had to have the guy literally hand to me on a silver platter before I got it.
Now, once I did a couple speeches, trust me, I was a $5,000 fee. You know, it doesn’t take long to get it, but sometimes making that transition, you’re your own worst enemy. I would’ve, I don’t think I would’ve ever done that on my. Well, it’s something that I keep running into as I, as I chat with other hypnotists, not just stage, but also for the hypnotherapist out there where we, we get stuck into this mindset that this is just how I do it and this is how it works.
And there’s something to be said. This is something that I was guilty of years ago about my own pricing in terms of my client sessions where here’s a moment where, yeah, but the schedule is booking full. Everything is working. And I was trying to lean on the old phrase of, Well, if it ain’t broke, don’t fix it though.
The truth is there’s renovations that can always be had, and that is my point. Exactly. I mean, all I, again, I can only speak from personal experience In retrospect, that is what kept me at that 2,500 hour level for so long. How different was the program, just in terms of your side of it, once you made that transition?
Was the program that much different for you? No, no, no, no. And, and you know, I mean, I went from eight hours to 90 minutes is what I did, and threw away the other six hours. . I didn’t throw it away, you know, But it, well let, let’s expand on that for a second. Sure. Cause there’s a guy in information marketing that I love.
Now he killed me on something that I heard him say. His name is Jeff Walker. Uh, his pro program is called Product Launch Formula. And he put out the original product launch formula and I believe it was like a 40 or 50 hour course. And I’m watching him, and he’s great about his business systems. He, he launches with raving fans, which I love that as a model because here came version 4.0, 5.0 and because I already had the previous, Here you go, enjoy it.
And his opening intro was just phenomenal. As he stands there and says, You might notice that the program now is only about seven or eight hours. If you have, if you’ve been with me since the original, it used to be about 40 hours, I’ve become a lot better at teaching this material . And I love that because here we are often, I mean, well let’s go there for a brief moment.
In terms of trainings, in terms of things, we, we fall prey to this idea that the number of hours equals quality, uh, that we fall prey to this idea that more is more. And sometimes it’s that refining it down. I would almost bet that you were probably delivering that message better in a 90 minute program rather than the eight hours.
In my particular situation, uh, the, the eight hour program covered a lot of different areas. Yes. Other words. I did three different techniques for goal setting and one section was on, uh, closing strategies, which I learned how to do. Another was on body language and how to communicate effectively with the client, and it was, it was distilled down to this 90 minutes where I talked about, How to internalize goals and then rolled into a hypnosis demonstration.
So the other material didn’t even get covered. Now I sold it on my tape sets or my, and obviously eventually CDs and, you know, online. But I sold it, uh, as the product, but I wasn’t teaching it from the stage. So it wasn’t that I took eight hours and distilled all the information down to 90 minutes. It was that I took eight hours, which had maybe eight or nine key points.
And on stage I really was only focusing on one or two, uh, because I only had 90 minutes. So, and you know, it was, it was, um, obviously instead of doing eight at the end of an eight hour seminar, I used to be absolutely exhausted. You know, I would sometimes have trouble getting up at a chair after eight hours.
It would be a total, you know, physical experience. I mean, I would be completely exhausted, had given all my energy to the group, and then I could do three 90, I could do 90 minutes in my sleep. I mean, I had, after years of doing eight hour programs, 90 minutes was nothing. In my particular case, it was just a lot of material that I used to cover.
I didn’t anymore because the only thing they wanted, right, What sold what, what made me unique? What was the hook? What in the business we call it the hook. What, um, what got me booked was this beautiful blend that I had come up with of serious content, uh, and then rolled into a hypnosis demonstration. And everything I did in the demonstration referred back to the original message.
So the, I know I’ve said this in many instances, but one of the most common things I hear from the meaning planners afterwards was, Here’s what I like about you. Your first 45 minutes, if you just did that, would be a great speech. You gave them serious content, stuff they could walk out with and immediately start.
To become more productive. That alone was great. But then you rolled into that hypnosis demonstration. I haven’t seen ’em laugh that hard in years. That was so darn entertaining. So I feel like they got a serious message and entertainment. Uh, last year we had a industry speaker who was great, but half the people went to sleep.
It was just pure information. A lot of people just weren’t excited by it. The year before that, we hired a really good entertainer, you know, whoever it was, they laughed like crazy, but they didn’t learn anything. What I liked about yours was that that blend, you’ve got this 50 50 blend down, and that was the key for me, that 50 50 blend, where pretty much no matter who was sitting in the audience, they were getting something out of it.
If they were not into the hypnosis at all, they still got a good quality, interesting, serious transferable message in the first half. If they, you know, were not that much into message, but you know, were very much into learning or seeing the hypnosis. They got that aspect. . So it, it broadened my reach considerably.
It was, it was pretty much a numbers game. Yeah. So what would your thoughts be? I see a mixture at times where perhaps, and let, let’s widen this to any variety art perhaps, where there’s sometimes, whether it’s the magician or even another category, the entertaining presentation followed by training, or in your case it sounds, the format, was the training followed by the entertainment, therefore, to reinforce and strengthen that message.
Uh, what, what are some of your thoughts on that style of sequencing, of delivering the content in that order? I don’t think the order is that important as much as, as much as the quality Yes. Of the content. Uh, a very good friend of mine, James Mees, uh, does it in, in the opposite order. James does an outstanding hypnosis demonstration and then takes that.
And spends the rest of his presentation explaining the hypnosis demonstration in serious content. So he does his order in reverse order, know what I do and outstanding. Uh, when I was on the circuit, there were three of us that got to the level that we were at. You know, this kind of the go-to people that had a serious message slash hypnosis.
Uh, myself, James Mayes, and a guy named Gil Eagles. Yep. And, um, Gil retired a number of years ago. James is still very much in the mix. James, as a matter of fact, got some great programs coming up here. You should go to his website and check him out. But, uh, none of us, I think James knew Gill, but I didn’t know the either two.
The other two of them we never met. Uh, we would go to a convention, someone would say, Oh, two years ago I had James come, or Gill and James will go, Oh, last year or the year before we had Anthony. So we all knew who we were, but we actually never, for some reason never met. And, um, when we did, when James and I met just within the last, I guess year and a half, two years, we were.
Kind of astound. You know, it was kind of fun because we both came up in unusual ways and we had such similar stories and it was, uh, the similarities were striking as to what elements were present in our presentations that resulted in our success. And so I don’t think the order matters at all as much as the content.
I think if you have a, if, if it’s geared toward a corporate market. And the key to corporate market, since I’m on the topic, is if, if you come out of stage hypnosis or you come out of hypnotherapy, there’s a transition in thinking that needs to be made and the transition is away from yourself and onto the client.
I know that sounds crazy, but you look at an entertainer stage, hiatus gives people suggestions to do whatever, and then we’ll step forward and take a bow. Wasn’t I great? That’s reverse thinking at a corporate level. At the corporate level, if the subject does something incredible, I take the spotlight off me and.
Isn’t what they did incredible. What they just did is an absolutely amazing feat of concentration. And look how you can use that in your business. If you can harness that ability or master that technique, wouldn’t that help you Here, here and here. So it’s one of the shifts is getting it off yourself and putting it on them.
And the second shift in thinking is it’s a business. When crazy as it sounds, when you talk about corporate speaking, it’s business. So if you ever decide to go into corporate speaking, I will guarantee within three meeting planners, within three people are interviewing you for possibly hiring you as a speech, you will get a question probably verbatim like this.
What are my people going to have after your speech that they don’t have now? What value are you going to add to this convention? Tell me what they’re gonna learn or what skills they’re gonna have. They’re gonna help them become better. Employees, salespeople, managers, whatever the group is, tell me what you’re gonna add to their skillset by hearing you speak or watching your presentation.
And if you can’t answer that question, you’re probably not gonna get hired unless they hire you as an entertainer. If they’re, if they’re looking for an entertainer and hypnosis, you’re not gonna get asked that question. And we want you to speak after dinner, and we heard you do this fancy, funny thing, or your comedy or whatever it is.
That’s what they want. But if you’re gonna get hired as a keynote speaker at a convention, it’s what value are you bringing to this group? When I’m working with the people that I work with in the, in the Corporate masterclass, uh, it’s, it’s a, it’s something a lot of people don’t think like that. It’s, there’s not, it’s not difficult.
It’s not rocket science. It’s just not the way they thought being a stage hypnotist or hypnotherapist. Well, there’s so much out there that’s geared towards the world’s funniest or all these different, uh, Different titles that admittedly let’s go there, people would make up in terms of positioning themselves in that interesting way.
And so much of it is that self-serving, ego serving mindset when again, this is a experience that in much like the hypnotherapist have, start with the ended mind. What is the gonna be their takeaway? What’s gonna be the thing that they’re gonna receive? So I’m curious to ask you this. Sure. Is there, is there a, is there an experience that stands out, a story of a company that has worked with you and utilized your message and then had specific feedback as to what value it it provided for them?
Oh, absolutely. There are a number of them. Um, probably the one that comes to mind, New York Life Insurance. Life insurance company. They are, uh, they have hired me for years and years in a variety of, of capacities. And, uh, what they are using me for now in some of the agencies is, uh, actual corporate coaching and training of their management staff.
Uh, I live in a little town called Melbourne, Florida. I’m about 50 miles from Orlando and the Orlando, uh, what they call managing partner is a gentleman named Kyle Williamson. And, uh, he and I connected, I guess close to a year ago. He is building a monster agency over there. He is a real mover and shaker.
He had been a corporate vice president for a number of years. He had been the regional VP and decided to step down from that role and run his own agency. And he is very goal oriented, very centered. The guy is like a computer. I mean, he has got it down to a numerical formula, which is, he’s got a room, he calls it the war room, where they’ve got all these charts about here’s who did what production numbers, what numbers they have to hit.
It’s really beautiful. And, uh, he had heard me speak on a number of occasions and, uh, calls me over to his office and he showed me what he was doing and how he was doing. It. Took me into his war room, showed me how many, he’s got like a hundred agents now. I think he’s number four in the company. His goal is to be number one.
He’s got the highest producing sales manager, the highest producing this stuff. It’s just amazing. And I looked at him and I looked around the numbers. I told him, I said, You got the numbers down Pat. Better than I ever could. I don’t think there’s anything I could do for you in terms of logistics or metrics.
I said, But you know, when it comes to attitude, um, real good at that, you know, in terms of getting your people to shift their way of thinking. And so he brings me in pretty much on a biweekly basis and I work with, uh, what, what are called his partners. He’s the managing partner and what used to be called sales managers are now called partners and working with each one of them.
And then each one of those individuals has underneath of them anywhere from 15 to 30. And the individual partners now having me have me work with the agents. In fact, he just sent me an email yesterday. He was at the general manager’s meeting where all the managers of the company come together once a year, and he pointed out that they have a new president of the company, uh, Mr.
T, who I, I happen to know. And he said, Mark, uh, is shifting the focus of all the speakers he’s bringing nothing in, but TEDx speakers, he really wants to elevate the thinking at that level. And he wants to know if I will come in kind of like as a TEDx talk for them next year. So they used me at, they’ve used me at their annual meeting.
They’ve used me at what’s called Nautilus. They’ve used me twice what’s called Gathering of Eagles. These are, they’ve used me at the corporate level. They, as matter of fact, they had me speak at the corporate office for all their staff. So they’ve had me at the corporate office, they’ve had me at the annual meetings, they’ve had me at the regional meetings, they’ve had me at the individual offices, and now they’ve got me training.
you know, all the way down to the level of agent. So that is one example. There are a number of companies that I’ve done extensive work with over the years, but the, the one that that pops into my mind is New York Life, just cuz it’s a recent Yeah. And I know this might be a two parter to, to throw out you in terms of just some discussion here.
Uh, and I know that trends are currently, well, constantly changing though. The question would be that of what would you say is perhaps one of the greatest needs of the corporate market these days? And second part, how would it be that a hypnotist may be the best served to help address that? The biggest need in my opinion, this is an, you know, you’ll get a variety of opinions.
We are in a seismic shift. Culturally, as a species. We are going through one of the great changes in history. Uh, you know, uh, we’re going from the analog system to the metric system full force, and everything is changing. And the rate at which things are changing is just exponentially faster. I mean, you look at how long it used to take to go from one thing to the next, and people are squawking if they don’t have a new feature.
Every year. We, there’s just this, this element of change. People’s attention spans are shrinking. The, the real game changer, of course, was the smartphone. That that was a seismic shift in how people get and disseminate information. You’re carrying the internet around in your pocket and it automation where, uh, it, you know, we’re very, very, very close to pure artificial intelligence where they are able to automate almost anything you can think of.
I don’t know if you’ve seen the latest pictures of the robots that look like people and they push ’em down and they pick themselves up and yes, this is all happening at, at breathtaking pace and entire industries are being wiped out. You know, used to be you went to work for a company for 20 years, 25 years, you got a gold watch and a pension and health coverage, and you retired and spent.
last 10, 15 years of your life in bliss, you know, and now the average person is shifting jobs anywhere from seven to 13 times. And not only shifting jobs, they’re shifting industries. The job they went to work with doesn’t exist anymore. The whole, you know, I mean, the whole industry doesn’t exist. So this is, this is endemic to us as a species.
People are having trouble fathoming the change. It, it’s just mind blowing, which is why you see a, d d, you know, skyrocketing in terms of numbers, sleep problems, stress, stomach disorder, all kinds. It’s, it’s, it’s pretty stressful. So the biggest benefit I think are the biggest need is helping people to navigate this change.
And coincidentally enough, you know, hypnosis and those types of therapies are ideal techniques for slowing everything down, having people concentrate, focus, having them, you know, change the image they have of themselves. Looking at this change is something is beneficial, not scary. People have trouble putting it in historical context cuz there’s never any been anything like this historically.
You know, it used to take decades for things to change and now things are changing, you know, in a matter of months sometimes. So they’re having trouble putting it in terms of context. But once you understand the context, if you, if you’re a student in history and you start seeing, you know, simple things like, you know what the internal combustion engine did at the turn of this century, you know, simple invention, doesn, you know, but it, it altered everything.
All of a sudden there automobiles shortly thereafter. His airplanes, you know, this whole thing that we know is the modern world and some of the conveniences, much of it originated from the perfecting of the internal combustion engine. And it just brought a sea change about, but it did take 10, 20, 30, 40 years for some of those changes to take place.
That same type of change, that same degree of change sometimes is now happening in months. Drones is an example, and all of a sudden drones are everywhere. . Yeah. I’m getting to where I’m looking at my window now and see if there’s a drone sitting out . Well, you know, and, and I noticed, I guess about a year ago I is when I noticed it, But go to a stop sign, go to a stoplight and look up.
There’s cameras everywhere, everywhere. I don’t even remember ever seeing the meme put up. But now you can stop at any stoplight and you look up these cameras on all four corners. I mean, you can’t go anywhere without being videoed. And that’s a fundamental change in the way we view ourselves and the way we see ourselves.
The downfall of that one is I was, uh, somewhere driving from the strip to the, uh, Vegas airport middle of the night for a flight. And, uh, I, I pull over and I realized that I may have run the red light and there’s a flash and I’m calling the city and saying, Hey, I’m in a rental car. Could I just get ahead of this?
Could I send, uh, could you mail me the ticket here only to find out that, uh, Nevada does not have, uh, red light cameras. They were happy to, they were happy to share a mailing address if I really did wanna pay the offense . Uh, no, you’re right. It’s that thing of we’re, we’re this culture that everything shifts so quickly that products are being released and we, I can’t think of a time where products are being released and we already know we want it and we don’t know what it is yet.
And that’s this culture that everything are shifting so quickly that I can, of all things, my, my through line I’m going to of all connections is a corporate event that I worked, uh, last year, which oddly enough, insurance group that was this mindset of everything has already changed. Now, oddly enough, we had worked together to craft a program, though apparently the morale was low enough that as I show up, the CEO of the booking agent, uh, both meet me and say, just entertain them.
They’ve heard enough message, just entertain them. Just do funny. No message. Not even an inspirational close. Just make ’em laugh and I’m there going, Okay, . Well, you’ve hit the nail that more than anything, I think people need to be reassured. Yes. Uh, and it’s, it’s just being compounded. You know, we’re in the middle of a presidential election season and the way politicians are trying to get attention is to tell you just how terrible things are.
You know, this is wrong. America doesn’t win anymore. We’re getting our butts kicked by the Chinese. This is terrible. That’s terrible. That’s terrible. It’s not really, you know, life expectancy is greater than it’s ever been. We’re at the longest period of sustained peace in the history of mankind. More food than there’s ever been anywhere.
It, you know, I mean, there’s, there’s a, a crime rates are lower than they’ve been since the nineties. They’re starting to come up a bit, but there’s still historically very low, no matter, you know, medical breakthroughs coming one a day, you know, almost every area, serious area of medicine is seeing some enormous positive, uh, breakthroughs.
Some that are just astounding. So, I mean, there’s so much positive to focus on, and there are, of course, there’s problems. And of course, you know, we got 7 billion people on the planet. There’s gonna be difficulties and problems, but not to the degree where people try to scare you. I think the way people get attention and get votes is to scare you, which works unfortunately.
But it does tend to put people in a state of anxiety when instead they could be. , you know, paying attention and focusing on, there’s just so much more that’s positive. Things have never been better than now. There’s no, I can’t think I’m, I’m a student of history. I cannot think of a better time in history to be alive than right now.
I was absolutely blessed, you know, born in 1952, right? Conveniently after World War ii, when the US began its largest economic expansion in the history of man, you know, all the way up. By the time I kick off, things will start getting crazy. I mean, well, I’m gonna miss it all. What a perfect time to be alive,
It’s just like, you know, and these themes carry over for the hypnotherapist, for the corporate group. Uh, well, let’s carry over and transition for a second. Tell me about the, I know you did this event, uh, earlier this year, once, uh, the corporate hypnotist masterclass. Yes. We, um, we did one January, uh, first week in January.
Uh, ridiculously successful. I was so happy about that. I had to retire from the public speaking. I dunno if you or your audience knows this, but I, three years ago, uh, developed a neurological condition. I was diagnosed with what’s called a brain cyst, a bu, a bubble of fluid. And I was getting dizzy spells.
And there were periods where, you know, my vision was being affected and I was having difficulty getting through some of the presentations, and I felt it just was not fair to the audiences for me to not be a hundred percent. So I stepped off the stage and was almost immediately hired by a, a really great firm out of the New York area called Pathways Consulting.
They’re an IT consulting firm and, uh, work is director of training for them. Very nice, very fulfilling, very rewarding. But I, I miss, you know, my, my life revolves around hypnosis and the, uh, the public speaking. I missed all of that and was thinking, thinking one day I realized that there really were only three of us that had ever done it.
Myself, Gil, and uh, James. And that. I, James and I were having a conversation on the phone one day. This, this is how it came about. And I honestly don’t remember which of us said it, but I do remember one of us saying, Where the heck did all these stage es come from? I mean, they’re everywhere. You know, I, I live in a tiny little town here.
There’s three of them in my town. There used to be three in Florida. You know, there’s three of them in this little town. And, uh, you know, I I, I’m not in that culture. I, I, I really was not connected to any of the associations or any of the, the hypnosis groups per se. But then realized that there are, you know, some people that are teaching on a regular basis and there’s quite a few stage heists and not many, if any, corporate hypnotists there.
That’s still, you know, there were just three of us. And I know one, I know Wayne Lee is moving into it quite nicely. And I know a gentleman, Rafael Bereka down in Brazil is doing very well down in Brazil. Uh, but here in the US there just aren’t that many, if any, that. are, are filling that void. And it was like, and I think the fair phrase is that there’s many who will do several corporate shows a year as opposed to full blown.
They are a corporate presenter. Well, corporations will hire stage ship assist now and then depending on the group for entertainment. But that’s not what I’m talking about. I, I was not billed as an entertainer. I wasn’t even billed as a hypnotist that, that’s one of the, the keys to doing it. If a meeting planner called, and I said, I’m a hypnotist who does this goal setting presentation, I would probably only get booked one outta five times.
That is not the way I, I, I was billed, I was a expert in goal setting who taught three hands on techniques for setting and achieving goals, one of which happened to be self hypnosis. And to illustrate it, I do this presentation on hypnosis that was palatable to corporations. Then they would look at the video, then they would see, Oh, I see what he’s doing.
If I said I’m a hypnotist, I was branded. Mm-hmm. , if you say you’re a hypnotist, you’re branded. And a lot of people, unfortunately, have a less than positive view of that brand. Oh, I know what you are. I saw a comedy hypnotist at a nightclub where drunk a bunch of people were doing this or that. I know, I know exactly what you are.
No, you don’t. So I, I, I found early on don’t call yourself a hypnotist. I mean, don’t run away from it. If you go on my website, it says Hyno. I mean, but I wasn’t a heist. I was a corporate speaker. I was a corporate keynote speaker who had a presentation on goal setting, part of which was this fascinating demonstration of hypnosis.
If I had called myself a Democrat, I’d be alienating a percent. If I called myself a Republican, I would be alienating a percent. If I say I’m Catholic, Protestant, Jewish, Muslim, , whatever. When you, when you tag something, You’re appealing to one segment, but alienating another. And one of the keys, I think, to being successful at the corporate range is do the best you can to go after a hundred percent.
So when I say I teach a presentation or do a presentation on goal setting, or I teach people simple hands on techniques for goal setting, you’re gonna be hard pressed to find a company that says, Oh, I don’t have any need for that. But if I say I’m a heist who does this presentation on goal setting, we don’t want a heist.
No, I don’t. I, I probably cut out more than half my group just by calling myself Heist. I, I, I know it’s crazy, but again, that’s one of those shifts in thinkings thinking that you need to go through. Well, it goes back to the, the comment earlier about starting with the end in mind. What are they gonna be?
The takeaways? And also about letting the spotlight be on them. Letting the spotlight be on what their needs are rather than, Here I am, and this is my skill. It’s the, let’s have this experience together and this is what I can highlight within your group, right? This is what I can do for your people, and it’s all about you and your people, and.
Uh, again, this, this was more personal style than anything else. I, I’ll tell you a personal experience. There was a company out in Omaha that was a, a fairly large convention. They had five or 600 people and it was called Peak Performance. These, uh, guys appealed, um, they had, I believe they were financial planners and accountants, and they had them, it was a, an association, a group, and they would train them online on how to build their businesses, et cetera.
And they had, you know, quite a big following. So they had their big convention, they’re based out of Omaha, and I was to be the keynote speaker. So I show up things supposed to start at eight 30 or nine o’clock, and I’m there at seven o’clock as I usually am. And all I ever, you know, needed was my eight or nine chairs up front, small table on the side for the microphone or the props or whatever.
And I get up there and the, uh, there’s four chairs on one side, podium in the middle, four chairs on the other side. And that’s why I get there at seven o’clock to make sure you know it’s done right. And so that they could is is the stage, okay? And I said, Well, uh, in fact if I could have the, the eight chairs in a row, because I would have to walk in between that, you know, podium to get.
And so, okay. And they came back a few minutes later, the woman says, Unfortunately they can’t do that. Uh, the, the podium’s been here, There’s like 10 wires. They’ve got video wires and audio wires. Unless jazz, they are unable to move the podium. And the way the guys got the camera frame, they can’t put you off on stage, left or stage right, cuz you’d be outta the frame of the camera.
And so, you know, we, we really can’t move the chairs. What can we do? And I was just like, Okay, I’ll just have to work around it, is what I said, you know? And a few minutes later there was another problem, some other problem. I remember, you know, I, my, my request was for handheld lair in case anybody subjects had something to say and a wireless lapel.
And they came up. We don’t have any wireless lapels. What we got are the headsets, you know, with the microphone coming around, which was not my, I mean, I’ve used them once or twice, but I just never really felt comfortable with them and she. . We don’t have any of the lapels, we just have the headsets. I just said, Well, you know, do you have a preference?
Yeah. My preference is the lapel. Let me go check. She comes back a few minutes later and says, I’m really sorry. They just don’t have me. Okay, well I’ll wear a headset. It was my response and there was one other hitch where I just like, Okay, just have to deal with it. And I, I did my presentation and I had to, I remember I had to race for the airport cause I had a presentation letter later that night in Vegas.
So I’m in the airport getting ready to board the plane. The phone rings and it’s a speaker bureau that had booked me and she said, uh, I hear you did a really good job. I said, Oh, thank you very much. She says, And they wanna book you again for three more speeches. One in San Francisco, one in Washington, one somewhere else.
Oh, fantastic. And all. And she said, Let me ask you a question. She goes, Did they, Were they having problems or something with their stage set up? I said, No, nothing major. You know, I had to, She said, Well, you didn’t realize it. But the guy, you know, the thing was set up for like six, 800 people. There was a guy sitting in one of the chairs that’s the owner of the company and he heard the way you handled the problems, you know, and they booked you for three things instantly.
Cuz he’s had his, he’s had his fill of prima adamas speakers. He come in and yeah, that they’re the center of attention and it’s gotta be just soso and they have to have a green room and they gotta have this kind of soda. And all you guys, you know, he was really taken and impressed with the way that your focus was on the group and not on your particular, you know, way of looking at things.
And it’s a, it’s a personal preference. I mean, there’s certainly a place for making sure that it’s set up exactly right for you if you need to have it set up right. But I always kept it simple. I mean, I see some people traveling with these shows. I mean this, you know, audio visual extravaganza where if it’s just not perfect, uh, I, I look at every level.
Of complexity as something that could go wrong, right? . . Yeah. Yeah. And you’d love the commentary. I see a lot of hypnotist even working in one-to-one sessions with all these technology things. And my line is always, Yeah, what do you do when the power goes out? Right? Yeah. Let’s give it, Wanna ask me Gor performance?
It’ll work anywhere. How do you handle PowerPoint? I don’t know. I had never used PowerPoint. First time in my life I ever used PowerPoint was at my masterclass program in January. That was the first time I ever used PowerPoint. You know? Well, do you have any music? Don’t use music. You have lights, fireworks?
Nope. Just little old me. Yeah. And, and there’s, first of all, I mean, I don’t mean to sound like I’m, some of the presentations are outstanding, some of the audio visual ads tremendously to it. Um, you know, but I wasn’t there to do a show. I was a, I was a corporate keynote speaker. , you know, I was, And I bet there’s something disarming too about it being presented as a keynote, but then also the fact that here you are with this interactive component, right?
Yeah. The, the, the thing that blew people’s minds was the, uh, hypnosis and what blew their minds more than any aspect of that was that they, if they knew the people that were being hypnotized, um, a client that ended up being a huge client of mine was Subway, and they hired me for something I think was in Washington, DC or whatever.
And Subway has an enormous co-op that buys the food by the millions of pounds, you know, to get a discount in the price. And the woman who’s the CEO of the co-op is based out of Miami, it’s called ipc, and she’s just a really, really cool person, um, CEO of the company, very dynamic. And I did this one presentation for Subway, and then I got a call.
Uh, from her group. They wanted me to do something for ipc. And then another thing, another thing, long story short, I, I’ve done quite a few dozen presentations for Subway because of her. And she came up to me at one of my talks and she said, You know, when you were doing that thing in Washington, I saw that they had this guy and he does hypnosis.
And I’m thinking, What a bunch of nonsense. She, No, I don’t want any part of that. And she goes, Somehow you were starting your presentation and I was having a conversation with somebody and I ended up, you know, going in, I was in the back of the room, I’m getting ready to walk out. But you started talking.
And she goes, I, I was really captivated by some of the stuff you were saying, and when it got to the point where you were getting ready to do the hypnosis, I sending yourself this, I’m ready to leave. You know, But then you brought these people up and she goes, I don’t know if you knew who you were bringing up, but like three of the eight people you brought up are people that I know really well and I saw, and I, I could not believe what I was saying.
She, God’s honest truth. I was standing on the chair by the end of the presentation, you, you had me that captivated and, um, that. . That’s the kind of reaction. I don’t think it’s the lights that does that. I don’t think the music does that. I don’t think the Rasmus has does that. You either have a solid message and are good at what you do or you don’t.
you know, it’s, So how can people learn how to deliver that message? Number one, I think it has to come from the heart when, uh, again, because of the masterclass, I’ve had to really analyze this in detail. Uh, I believe that whatever message you impart, you have to believe it. I think people know if you’re just mouthing something or if you’re just trying to spit out facts and figures, whatever it is, I think it has to come from the heart and come from your experience.
Uh, for example, I have, uh, one other people I I, I’ve been working with closely is an actor and he’s a great actor and he wants to go into corporate speaking. And I’ve talked to him on a couple of occasions. On one occasion he said, I just read this book by this neurologist where it’s a lot of great information, so I’m gonna kind of build a presentation around these, you know, these ideas in neurology and stuff.
And, and I, and another time he was gonna do this, I do. And, and I finally said to him, Here’s what I don’t understand. I said, You’re an actor, right? Yeah. If I were you, Uh, it would be, uh, here’s who I am. I’m an actor. I’ve had years of training in acting and I know that as an actor, the choice of words you use, your body language, the expressions.
I can create a certain emotion by the way I stand. The look in my eyes, the speed with which I speak. And in a way, we’re all actors. We’re all actors. And as a salesperson, as a manager, as an employee, as a service provider, you are an actor. And I found from acting that the truly great actors, the ones that are, can convey that message.
So convincingly do it because they’re able to see it in the back of their mind. They have a clear subconscious image of what they’re trying to project. And that’s a subconscious process, and that’s something that can be learned. And that’s why these chairs are up. I’m gonna show you a demonstration of what happens when you tap into that ability to visualize things.
And just as an actor can change their reality and your reality, you can do it too with self hypnosis. And I told ’em, if you came from a presentation from that, you’re speaking from the heart. You really believe in what you’re doing, cuz you are an actor. I said, if you start spouting off this neurology stuff, somebody somewhere who’s a neurologist, is going to ask you a question that you can’t answer
You know what I’m saying? So I mean, so step number one, it doesn’t have to be something complicated. It can be something simple, but whatever it is it, you have to believe it. It has to come from you. It has to come from within. It has, And then you’re not play acting. I, I see people sometimes up on stage, you know, in my opinion it’s just an opinion.
But it’s like that person doesn’t really believe that they’re acting or I know the book they got that from, or I remember the paragraph that came from, That’s not them. , if that makes any sense. Yeah. And, and one thing, people who knew me would say if, if they, if they first met me on stage, you know, seen me on stage, and then for whatever reason they got to know me afterwards, some of them were like shocked.
I mean, you’re, you’re really no different than what you are on stage, Right. It’s the key. And then some people on stage come off with this one aura and then they get off stage. And so I acting like jerks. I mean, it’s just like, I don’t know. I don’t know how they can do that. You know, the premadonnas that get up and just get these amazing presentations.
Wow, that is so inspiring. You know, And then you get off and ask ’em a question, Go away. You bother me. So, whoa, how do you do that? So, I mean, you know, it can be done. You, you can, you know, assume the mantle of sincerity, but I, I would find that mentally and physically exhausting. I don’t know how you do it.
And there’s a greater comfort about the per the performance. I’ve got a friend who’s a magician that I love, uh, aligned that someone was asking him about, how do you get into character? How do you, uh, how do you define your role as a performer? And I love this moment that he just looked at and, and gave a very simple response.
And he just goes, Well, it’s me. And I just talk a little bit louder so the audience can hear me better. That’s it. That’s it. That’s it. That’s it. That’s it. You know, if, uh, if you, So again, you talk about the fundamentals of it. I think the fundamentals are be yourself. Don’t try to be something you’re not.
Don’t try to, uh, act some way. that you aren’t. I, I, I honestly believe that people pick up on sincerity and, and it does not need to be a complicated message. Uh, you know, people that have, uh, we are all unique. We all have a fascinating series. I think everybody’s fascinating. Don’t the government met somebody that hasn’t had a fascinating life now?
I just think it’s a miracle to be alive. Outstanding. Hey, before we wrap up here, uh, you’ve got dates for this class coming up, both in Germany as well as Florida, right? Yes. Yes. Tell us about that. Germany, for the first time in, uh, Frankfurt, Germany on the 16th and 17th of July. That’s a Saturday and a Sunday, and then on the sixth and 7th of August in Orlando at the Renaissance.
Uh, and if you are interested in doing this, we, we have a website. It’s, um, Corporate hypnotist Masterclass, one word corporate. Hypnotist masterclass.com. We’ll take you to the website and we have an 800 number. It’s 804 6 2 5 7 4 8. And if you wanna see more of what I do, um, the spelling of my last name is a little weird.
Um, my name’s Anthony Galey, but it’s spelled g a l i e. For some reason, those five letters confuse 80% of the people, but it’s g a l i e. And if you go to YouTube and just plug my name into YouTube, there’s well over a hundred clips of all kinds of different presentations I gave. So you can certainly, you know, get an idea of what.
I mean, when I talk about, uh, being a corporate speaker, outstanding, and I’ll put, uh, links to the training as well as a couple of videos over in the show [email protected] as well. Anthony, it’s been awesome meeting you here. It’s been a genuine pleasure. I’ve heard so much about you, and it is been fun to finally talk to you.
Thank you so much. Thanks for listening to the Work Smart Hypnosis podcast and work smart hypnosis.com. Hey, it’s Jason Lynette here, and once again, thank you to Anthony for joining me on this program. Stay tuned. As we’ve got some other outstanding interactions coming up in terms of podcast sessions, I’ve got a whole segment coming up, a lecture from my training all about how do you rate whether or not someone can be hypnotized, which may begin to change some opinions that you’ve maybe heard before, and in many ways may challenge things that you might have printed in books that you used to believe so strongly.
It’s of my opinion that we need to change the way that we talk about hypnosis, and by doing so, we actually can begin to advance this conversation and work with our clients and our volunteers, even in a stage hypnosis program or even a corporate audience, as you’ve just been listening to about in much better ways.
On that theme, it’s that whole concept of changing the language, changing the dialogue. I would simply point out that I think we are, as much as we’re a community that talks about change, it’s the discovery over the years that we’re still a community that far too often likes to play. The game of that doesn’t work, that technique doesn’t work for that category.
This style of induction doesn’t work for this person of that profession. To which, again, my favorite infomercial phrase, there’s gotta be a better way. So perhaps it’s as I’ve been vocal of these things over the years, I’ve had people reaching out to me, people who are already working in hypnosis. Wanting to learn some of the ways that I approach the change process, whether it’s the individual techniques outside of the business categories.
You’ve likely heard me talk business strategy, though it’s at this point. I’m proud to share with you. Hypnotic workers. Hypnotic workers is an interesting way to address how we learn how we do hypnosis. It’s not necessarily a training course, though inside of hypnosis work, hypnotic workers, you’re gonna get full access to my hypnotic training course.
It’s not just a community. That again, you’re gonna get access to a community. It’s all about changing the dialogue, changing the way that we address this process. And at the same time, to use the adage of NLP by accident, by replicating success, it’s going to leave behind a trail of replicatable strategies and techniques.
So we’re talking everything from induction philosophy, induction techniques, twist on classical favorites, strategies you can use within your sessions, as well as individual techniques and nuances. And the one thing that I’m really excited to share with you, everybody likes to talk about how bad hypnosis scripts are, which to be fair, in the words of Roy Hunter, hypnotic scripts are training wheels.
So there’s a point in time where the training wheels need to fall off, but there may be a point in time where the training wheels are necessary, yet what we really need as a hypnotic community, Are real client sessions to study, and this is an aspect that’s coming to you inside of hypnotic workers, real case studies that I’ve had my real paying clients sign off on to give me permission to share this content with you.
So you’re gonna get the actual session video as well as like the DVDs do nowadays, the commentary track as well, plus a transcription. So you’re getting the, not just the what to do, but the why I chose to do what I did. Now, right now, Hypnotic workers is something that is only available by invitation only.
However, head over to work smart hypnosis.com at the top right corner of the page, Click training and click the Little Gear logo for hypnotic workers. And you’re gonna be able to get on the waiting list to be one of the first to find out once we open up spaces and welcome you into this program, Hypnotic Workers.
It’s all about changing the hypnotic dialogue, getting greater results with our clients, and taking this profession to the next level. Jason, Lynette here. See you next time.