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This is the Work Smart Hypnosis Podcast, session number 240. Renee Klein on Hypnotic breakthroughs. Welcome to the Work Smart Hypnosis Podcast with Jason Lynette, your professional resource for hypnosis training and outstanding business success. Here’s your host, Jason Lynette. Welcome back to the program is Jason Lynette here with again another content pack session.
Featuring Renee Klein out of Germany and you can check out his business, which is Seven Mountain Hypnosis. We’re gonna link to that over in the show [email protected] Uh, for the simple reason, as it’s about to become clear, that website is in German, so we’ll give you the direct link as well as over to renee klein.com.
And Renee is someone that I’ve known of for quite some time, uh, first interacting as he joined hypnotic business systems, and then seeing his interactions over in the Mike Mandel Hypnosis Academy Engage Group as well, and just getting to know him over the years and clearly being a person. That from the start was fascinated in hypnosis and looking at the opportunity to get out there and really begin to build a thriving business.
Understanding what it takes to create that change and really well, as we call this episode, the hypnotic breakthroughs that are necessary in terms of our own personal life in terms of getting out there and helping people, overcoming some perceptions in terms of. Paying money to actually help our business begin to grow.
And plus there’s an amazing dialogue we get into at the end of this conversation, specifically around that willingness to surround yourself with people who are also already successful and let’s call it out. Also willing to invest in themselves and the amazing benefits that come from thinking about your business in that perspective, we do go a little bit deeper, dive briefly.
Into the concepts of Google Ads, which I will share, Uh, a piece of content that he makes available to you by heading over to renee klein.com, which was that for the Mike Mandel group. Chris Thompson actually interviewed Renee a couple of months ago talking specifically about his strategies. With Google Ads, which both Renee and Chris have graciously agreed to let that, uh, recording be available to you.
You can check that out [email protected], uh, which I pulled some pointers from as well in terms of times where I toggle on and off the, uh, paid traffic in terms of bringing in the business. And even if you’re not yet doing that, I find that most people are kind of. Stuck in that mindset, the, the game that kind of drives a lot of what I do in terms of helping other hypnotists with their business.
Oh, I’m not really much of a business person. I’m more of a clinician. Well, you can’t really be one without the other is the truth of it. Uh, so looking at how do we become willing to invest back into our business that, uh, you know, kind of twisting the classic Michael Gerber line from Emo Revisited working on your business.
Rather than just in your business, but being also willing to spend money on your business to pull money out of your business is I think one of those breakthroughs that people often get into. So again, check the show notes for more on how to get in contact with Renee and just a really smart guy in terms of getting out there and doing some really cool work.
And for further information in terms of how to grow your own hypnotic business, check out hypnotic business systems. Dot com. That’s where you can get the all access passed to my Hypnosis business training library. And it’s everything from step by step tutorials, the philosophies of success, some done for you marketing campaigns, and really deep diving into passive income streams.
So you can even be earning an income as you’re there working with your clients. You can check that out [email protected] It’s not just education. It’s a thriving online community of people who are there to support you and help you to thrive. Plus, it’s a library that keeps growing this month, November, 2019.
I’m gonna be putting some modules in there in terms of specifically the promotional strategies that I used in terms of launching Work Smart business, my best selling book, where in the course of that I hopped on about a hundred business podcasts, which is a pretty big number. And it was exciting journey, which is still bringing in more book sales, more speaking opportunities, and more clients too.
And I’m. Pull back the curtain and show you exactly how I got started doing that. So check out that library that continues to grow [email protected] And with that, let’s jump directly into this week’s content pack session. Here we go. Episode number 242, Renee Klein on hypnotic breakthroughs.
The other way I got into hypnosis was, In 2012 or 13, I can’t remember exactly anymore. I, I had a really stressful job and I worked in the banking industry, like the IT side and risk, risk management side of banking. Had like, a boss was, let’s say, he was not, not only pulling on my nerves, but those on other people as well.
And I start to looking into stuff to re relax and get the stress out of my system before getting. , and then I, I tried a lot of different stuff then, like I tried a yoga class, which wasn’t really my cup of tea. Then I tried progressive muscle relaxation. I remember that, that, that was quite, I, I always slept in doing that.
And for some reason I picked up a book on np. I, I don’t, I don’t remember exactly why anymore. There was a chapter on that called Tipp notes, Like the last chapter was Hypnos, and I just remember reading the title. I, I, without thinking about, I didn’t think positive or negatively about you. I just closed the book there, I just put aside because Yeah, it was, it was just not in my words at all.
Mm-hmm. . And then I remember, wait, I, I, I really remember that I was waiting on the bus and the bus came late again on my way home from work. And I was s browsing through podcasts looking for N ip. And what came up was a really old episode of a podcast from, from Mike Mandell and Chris. Chris. So, and it was, it was called like, They call it, I think it’s the, I think it’s called Brain Software Hypnosis, NLP and something else, and I thought hyp.
Yeah, I just need something to listen to right now. I just will not hear to the hypno, not listen to the hypnosis part. And just over here basically. Then I listened to the first episode. I thought those guys are quite fun, , and, um, listen to another episode, another one, and the week or two weeks later, I, I bought their download, the online academy, and then it’s basically, Went or from there I went, My first life event was the witch at Bentley, Big Witch at Bentley Event in Germany where there four, 500 people, which was coined like NRP and hypnosis.
Yeah. Then I did the life training with Mike and Chris in 2015. That was sometime I knew at the second or third day, that was the time where it clicked like a massive click, um, in my head. And I knew, okay, not only do I theoretically understand it, but I know how, which is something I wanna, something I wanna pull out of that, which of course in my little unofficial notes that I track as for talking is, I wrote the word hypnosis seeds, which is odd, but it’s where this is often how even that client makes that decision to reach out to us that there’s enough little checkpoints in their environment.
where it pops up and then suddenly the inspiration hits to go, Oh, I should look into that further. Mm-hmm. , you know that here you were, you were looking for relaxation strategies, you were looking for stress relief strategies. I do love the aspect of falling asleep, doing the pmr, which I would definitely wanna come back to that conversation in terms of your approach working with clients, but where enough hints, enough, you know, intentions were there.
Where then suddenly it became, Yeah, I should, I should look into this. If you could kind of define that moment where, if we wanna say it was a click that occurred even, you know, Yes. You had traveled from Germany now to Canada for the live training, but you said it was like the second day that something kind of clicked in.
If you kind could kind of unpack that, what do you think that was? Yeah, actually I have the picture of that in my mind specifically. So every evening after class, most of the students meet up in a, in a local pub, the area Irish pub, and stay there for another one or two hours, mostly some, some say longer.
And I, I was on my way home to my Airbnb apartment and two were busy Street and Toronto, which basically also never, which is such a huge city, it never sleeps. I, I’m not from such a big city in Germany, and so there was still a. Traffic going on, lot people wandering around. And at one point I thought, and that wasn’t even, and I, I was a little bit scared about myself at one point, I thought, Wow, I knew, like, I knew deep in my heart that any person who would ask me, like I could hypnotize them mm-hmm.
And that was a weird feeling. It was like, uh, I was scared about myself because I thought, Holy shit, I don’t, I don’t want like, that feeling to anger me like, and feel, make me like an um, like an evil. Superman, like, um, well I forget the quote, but, and I think it might be a Richard Bandley quote, or it may be a paraphrase of it.
And, and there was criticism around the phrase that, and whether it came from someone else in the community that the people who study this stuff walk around as if they figured out the world. And that was phrase to me in a rather offensive, if not arrogant way, when I first heard that. And instead when I heard that it was that just simple map is not the territory mindset.
That, you know, not to look at everything at the surface structure of, oh, they have an anxiety problem. Oh, they’re a smoker and they can’t quit to look at everything as this flexible piece. And you know, it’s where from one of my original stage hypnosis trainings, even Jeffrey Ronning was the one who would say, Look at your participant as if one, you know, you’re gonna have more volunteers than you need, and two, you’re gonna be able to work with anyone who comes up on stage.
The same way that walking around, I’m guessing two or three in the morning in Toronto, , I’ve been to that Irish pop, even though I’ve not been to the glasses. There you are walking around going, Oh, for anyone who asks me about this, I know what to do. , Yeah. Of looking at the skill set. That’s great. Yeah. That, that was a weird feeling and that was really, really empowering.
Um, Well that’s really cool too because you know, so often do you have this too, where the client will call you up and it’s perhaps that initial consult, and one of their concerns is whether or not you can actually hypnotize them. Yeah. Yeah. That’s, So that, that’s, that, that question probably was being stuck in hypnosis.
Mm-hmm. , um, who’s losing control, Not so much. Maybe that’s because they feel comfortable after talking with me, but being stuck and, Yeah. And am I, can I be hypnotized? Yeah. That’s how, how do you respond to that? Yeah. I, I say yes, , that’s a much easier answer than mine, . And, um, I say yes, and then, then, then I chuck a little bit, and then I just go into what.
I, I mean, I’ve talked to them at that point, so I know a little bit about what kind of language they used, and then I go into some, If, if I hear that they’re a more, more worthy person and they use more like auditory language, then I ask them about if they can dive into a book like really deeply and get into, get into a trans like experience.
Like, like, I mean, all the examples that we all give, like being in the MO cinema and watching a movie or driving a car. Like one of those examples were always. Yeah, big school. So then from the experience of going through the training of it, you know, and then kind of looking at a career where it sounds like you were relatively frustrated inside of it, what were some of the steps that you took in terms of then getting out there and actually starting to help people?
Yeah, actually it took me quite some time to really go out there and, and work with people at, at the, at the first start, I, I had like this issue, like, and I can see that with other people, like in online groups now, who should I work with? And it’s not really hard to find people to work with because, I mean, you can just talk to them and if you, if you just tell them that you’re practicing at the beginning, that you will find people, um, I would also say not, not really practice with your family and friends.
Like at the start at least there’s, um, like later on you can do that. It, it gets easier, but if the. Of you being, being a hypnotist or d hypnotist, as Anthony J always says, is when that frame isn’t there, it’s, it’s really hard. Yeah. So, but, but, but if, if you suck people into their frame and Yeah. Then I, I started basically on the, on the side working with friends who knew about me, and that was quite hard.
I, I mean, the hardest client I ever had was one of my best friends. Mm-hmm. , like who? Let go of his control issues. I mean, his fear of flying was gone like a few months later. So we worked for like an hour and there was like, it was like doing a cart game. We went for a cart game and he said, Could you help me with fear of flying?
I said, Yes. Do you wanna do it right now? And , we are sitting there with four people and the other two were ice wide open and nice watching and, oh, mine was behind closed doors. You’re better than I am. . Yeah. That, that turned out to work quite well. Um, which I only knew of two or three months later when he texted me with a funny message.
Mm-hmm. , I’m sorry about that. Yeah. When, when he texted me with a message and said, Renee, you are a magician, and I only saw the prefu. I thought, this is shitting me because, because magic is a little bit cy hobby of mine. And I just wondered what, what was up to now, and I opened. It was like a really. Post I, I just came back from the holiday with my son, and so before that he drank himself.
He always drank a lot of alcohol just to calm his knife down, like to fly. And yeah, so that was a big success for him and for me as well. And then it, yeah. Then I basically started to follow, I think the, uh, first advice that took from you was, I, I think I went to a health fair. That was my first real exposure, and going to a health fair is a good exposure.
What I can tell everybody now who’s listening, who does it at first, like. Just take testimonials as much as you can because I was hypnotizing people left and right. I was doing magnetic fingers and show show notes with them. So I was confident enough to do all that and, but I should have just have paper or video camera there and ask people for testimonials, uh, because people were all all saying that was great.
Wonderful. I didn’t do anything of that. I just handed out, I handed out my contact data and at another health fair, I went a few months later, I did it the other way around. I just collected their data and then I called them, which is way easier, which is what I say to a lot of people when they say, what, what, what kind of business card you sign you want?
And I mean, business cards are nice and it’s nice to have them. They have something authoritative. But when somebody asks me for a business cut, I, I normally, I normally say, Let me just gimme give you a number and I can call you back, right? Yeah. Back in the morning. That’s the easiest. Just that’s, I can call a number.
That’s a great thing to kind of branch off of for a moment, which really, I’d say the question comes down to what are the environments you often find yourself in, you know, so it’s where. I, you know, was active in like, you know, networking groups for a number of years. And you know, what I would do was I had two or three niche down specific business cards.
So here was the stop smoking one, or here was the one specifically for public speaking. And that was the focus. Nowadays, most of my is coming in by the fact that the Virginia hypnosis websites, you know, going on about 10 years old at this point and referral streams are rolling in. So really I just have those cards.
As something in my office that my existing clients take with them. Hmm. You know that that’s the value of them right now, but you’re exactly right that the value is in you controlling that conversation, you directing that follow up rather than some sort of passive thing that they can take with them and to, to be quite fair, I mean, they’re pretty cheap.
I kind of went a little overboard with the quality of these cards. But still, I think it worked out to be 150 bucks for like 5,000 of them. Mm-hmm. . So spend the money . Yeah. Yeah, yeah, definitely. Business cards are good. It’s just, I always try to adjust people’s mindset and switch it the other way around because.
It’s not that, that clients don’t, don’t wanna talk with you. If they ask you for, for your, for your data. They, they are interested in and you, and obviously trust you enough for that, but they forget. I mean, they, they all have their daily lives and then they put the business card somewhere else and forget to call back.
And that’s a much nicer way of saying it than how I say it nowadays, which is that most people are actually looking at your information when they’re in a place where they can’t make a buying decision. , which is a polite way of saying they’re on their phone and they’re on the toilet. Uh, , which a perfect example was last night, I suddenly saw someone signed up for the stop smoking program, and this is a guy who had talked to me on the phone six months ago.
Mm-hmm. . And it was because there was an email that went out and then that reminded him and that wa was what drove him back to the website. So, you know, they’re not always in that buying decision toilet or not to, to reach back out to us. So in terms of getting things up and running, and I love the aspect of, I think this is a point that people need to hear too, that you needed that evidence of the friend who got over the fear of flying.
But at the same time, you know, many people will need that. But also perhaps here’s the family members around them that are looking for that validation that, oh wait, he actually. Pretty good at this and this is going somewhere. What, What were those steps then of actually deciding to, let’s say, hang up the shingle and start actually working with.
Yeah, the, the main shift for me, so I started officially like doing advertisements and as a bit, not only for family and friends, like at the beginning of last year, so beginning of 18 and like, and the next big shift. So it, it felt quite un and it is, it feels uncomfortable to go out there and put your name out there because you will have those thoughts creeping into your mind.
What will my friends think? What? And, and. But the cool thing is as soon as you make that step, those thoughts just, just disappear because they were just that thoughts and like going probably young Rasmussen study a little bit. But um, yeah. And the next big shift, like, I’m not sure if I talk with Chris about that when we, when I did the interview with him and for, for for the academy.
What shifted me like a big allot at the beginning of this year was when my father passed away, so, so he passed away on New Year’s Eve, so I met all kinds of plans for this year, for 2019 and want to do other stuff with my business and that totally just put the brakes on and on, all of that completely.
The good thing being a notice is like you obviously have a few very good friends who you can text in that regard, and I text like five to 10 people immediately and they all made their sketch free and. So after I worked through the first few weeks of that really strong grieving process, at some point in February, my, my birthday is at the beginning of February as well.
So that was downer again. And then at some point in the middle of February, one quote hit my Facebook feed or some other kind of social media feed. And that was, it was like, I’m not a big fan of inspirational quotes mostly, but some, but because they’re too unspecific and mo mostly they, they never hit like you need to hit sometimes the real pain point.
And that pain that quote hit with me because it was. There are two stages in life where man can, can grow up and become an adult. One is when he gets children, and the other one is when he loses his parents. So that’s really, uh, rumored in my brain for like a really strongly, for a few minutes and a few, I, I thought about that for a few days and then I realized, you know, fuck it.
And I, I never, I then I, then I told, Am I allowed to say the effort here, but you just did . What, what? Yeah, that was such a big mindset shift and I thought okay. It, it totally that feeling of being the oldest family member now for my, for my kids, like apart from one grandparent on, uh, on their mother’s side.
And that was really strong. And then I just went all ahead into Google ads and I thought to myself, Okay, I heard a lot. Bad stuff about Google ads and a lot about people wasting money. And then I just went all in there and just want to just figure it out. Yeah. Which I’d share, there’s, you know, there’s a quote and I maybe getting the sequencing wrong, but it was something that with George Harrison and the Beatles talking about, you know, John Lennon, that, that as the band broke up, the two of them still stayed in contact with each other and he goes, Ever since the beginning though, I always had this mindset, cuz we knew each other back.
I believe in. And John was like a few years ahead of George, and, and the story was that in most of our adult life, I held onto this belief system that, oh, he’s further along than I am because he’s slightly older. You know, where we may have these moments where I, you know, I, we don’t need to get too much into the details, but here is a moment where I had a whole bunch of family medical things going on and moments where it takes one little perceptional shift to kind of go, Oh wait, this is a different relationship now in a much more powerful way.
And mine was a moment of going here is something that had to happen, and there was a challenge in terms of it and being able to just, Look, I can just buy the plane ticket for you. And it was done. And that immediately shifted that relationship. I mean, similar to, let’s, let’s go back to part of your previous story, which was that here was the client, he was the friend who got rid of the fear of flying.
Mm-hmm. . And there came that initial breakthrough to go, Oh, I can do this. And even in terms of the personal life and, you know, out of a tragic situation, unfortunately, we’ll have those moments of going, Oh wait, I can take that role now on, and if something’s gonna happen, I’m gonna be the one who’s gonna do something about.
Yep. What was it about the Google ads that drew you? There’s that, there’s, there’s one side in me or one part in me if, if you want to say so who always wants to figure out some roughly demon possession would keep going. Yeah, yeah, yeah. That probably is. Yeah, I mean, Halloween was just last night, so that might be, there’s one part in me.
I always want to figure things out and I’m always like, I think the NLP guys have a term for that. Like, like people who are always against something or try to do, do it the other way. And I heard some want in curiosity and polarity responder. I. Yeah, that might be, that might be, And I always thought if I can figure that stuff out with my statistics background and my IT background and, and the marketing knowledge I have accumulated so far, if I can figure out Google ads, who, who would figure out them, and then I just dived into it and, yeah.
It was actually not that hard, and I shared, shared a lot of my stuff in, in your Facebook group as well. And, and the one from Mike Mande. And like the responses work. So for example, there’s this one, there’s this one number that every business owner needs to know is how much does it cost to acquire a new customer?
How much can, can, can you? Spend for a new customer, like basically two numbers, but they, the one should be lower than the other, obviously. Otherwise you will go broke. And there weren’t any numbers. I couldn’t really find numbers for that, like via Google search. So I figured out it shouldn’t be that hard.
And then share those experiences. Which, just to pause for the, for those that aren’t familiar with this idea. Let’s, I, I give a specific example that, you know, back when I was in stage hypnosis and I was working primarily with high schools, and this is how out of date the story is, I was using postcard marketing, you know, so at the time it was like 26 cents us to send a postcard, and I was spending thousands of dollars in terms of postage every year, tens of thousands of dollars.
But at the end of the year, I had generated about $175,000. So I could run the math to figure out, every time I booked a program, it cost me about $160, yet the payoff was about 1200. And even though I’ve kind of lost the interest in gambling after one significant win, uh, , if you found a table that you put down 160 and you took off 1200, You wouldn’t leave that.
And I, I say this in a world, which, let me call out a slight negative. I had local hypnotists at one point that, you know, in a very arrogant way responded to me going, Oh yeah, we see your ads all the time. We don’t pay for advertising. And yet their ads are constantly showing on my local feed. Yeah, I know, Right?
If you can’t beat ’em, join them. I guess what became the strategy, and I’ll, and I’ll toggle it on and off, but that willingness to put money in I’ll, I’ll get, when I do Facebook marketing, I’ll sometimes get a call from Facebook and they actually say, Hey, this campaign, we can probably optimize better.
You’re spending about $120 per what we call conversion, but that it costs me $120 for someone to buy and I’m responding again. Yeah, but they purchased a $1,500 thing. Yes, this is working. I mean, if you can find a better way, and this is as targeted as I can possibly get, you know, do you know a better audience?
I can go after. But that willingness to spend that 1200, that 120. To get the 1500, let’s round it off. Let’s say it’s about $1,350 every time that machine works. Yeah. So this is a good thing. It’s only bad if we’re not running it properly and it’s not actually producing those people. Exactly. Exactly. And um, oh, let’s start with the away from, were there certain lessons you learned the hard way, places where you were ending up wasting money and not actually getting people when you were starting that out?
Yeah, there, there was one thing I tested out like, which I thought, yeah, let’s make a video that just put a video on the, on the ending page that was converting and was converting well for my stop smoking, no stuff. And I thought I just do a three minute off the cafe and I made a few one takers. And when I, when I thought that one takers.
I just put it on the top of the landing page and I, I probably could have stopped it after spending 500 euros on advertising spend on it, but I let it run for another 500, but deep down inside me, I knew it after 500. The danger already, crap. Yeah, the day marketing game of, let me try to dig out of this hole.
Yeah. That might be, But then just took the video off and it just magic it, it worked again. Mm-hmm. And which, just to unpack it, you’re driving them to basically an optin page to then get into a system, right? Yeah, yeah, yeah, exactly. So rather than trying to, and this is the biggest mistake that people make, rather than just pay for the traffic and send them to a homepage.
No, you, Yeah. You’re sending them to something specific that’s after what they’re looking. Exactly. Actually I’m sending them directly to the service, service page that you can find via my normal browser as well. Mm-hmm. and just the top of the service page is normally like immediately headline with, which just says basically the title, like stop smoking notes.
Then the sub headline, which tell some a little bit in a few short words about the process, like stop smoking fast and efficiently and all of that, that kind of stuff. Then there are a few benefits and then there’s normally, uh, a few bullet points, which there. There’s still stuff I could optimize probably.
But I mean, you reach a place where you kind of go, Well, it’s working at the capacity that I want it to be right now. Yes, exactly. Yeah. I wanna mind read that moment that you talked about, and this is not necessarily a mind read of you, but it’s a mind read of the audience that they were clicking from an ad on Google and they were going to a page which had a three minute video, and typically, Not just my advice, you know, the more money I spend in terms of training in the info marketing world, the more everyone says shoot videos and tell stories.
That is the rapport strategy, but to look at the mindset of the person coming from Google, where they’re browsing. , you know, it’s a different experience if they’re coming from Facebook. Think about what are people doing when they’re searching. You know, we can kind of mind read this for a moment to go. If they’re on Google, they’re searching for options.
Yeah. So like yesterday there was a feature of an app that I wanted to turn off and I’m searching, how do I turn off this feature? I just click the first five things and I browse through them and I find what I’m looking for as opposed to I’m scrolling through Facebook and I’m wanting to be more social in that respect.
And in that one, if I see some video, I’m gonna kind of tune off unless it’s someone that I know. Or the polite interaction this morning where someone, I don’t know, sends me some random forward by Facebook Messenger and I respond politely to go, Hey, just a friendly note. Uh, please don’t include me on forwards.
However, it’d be nice to hear from you personally. You know, rather send me the crap you send everyone else as opposed to YouTube. I’m looking for a tutorial. , you know? Mm-hmm. . So consider the mindset of where they’re coming from. You know, maybe on the thank you page, have the video, you know? Yeah. Or, or just put it way below, like if you, if you have, like, if you sent him to the service page, and I just talked about that with another HNO friend in Germany, like when he pointed me to Haja, which is like a tool where you can see how far down people’s scroll and where they click.
And most people just look at the, like really at the top. The people who scroll, like a certain amount of the page, they mostly scroll through the whole page. Mm-hmm. . So for those people who are looking for information, I, I will test that out soon and just put a video a little bit below that because they might click on the video and think, Yeah, that’s interesting.
I mean, here, here’s a leading question and you’re gonna realize where I’m going as I ask it , but just that clearly you’re putting up a, uh, general, I work with all issues type ad. I Or you’re going, you’re going laser specific with your messaging? No, no. I have specific ad campaigns. Yeah, I have, yeah, I have specific ad campaigns.
I have one since about the month I’m working. I found by, by Pure chance from a Facebook group about Google AED strategy. I found a German freelancer and his hourly rates were just to good for his skill level, and that’s, And then, then I just called him and she said, No, no, I’m, That’s just how I’m working with people.
And so he takes charge 300 euros per month basically for the kind of ad budget I’m spending. And I thought, But what’s your setup? Fi No, I don’t have any. And, and he’s really good. And he just put up like a specific kind of campaign for me, which is like dynamic, like a dynamic search campaign, but only with a small budget.
So it just basically, Feels it’s sometimes Google just brings it out. But yeah, but I haven’t fully dived into that, but I don’t really want to anymore. I know I know enough about Google Ads now to outsource it, like um, Right. Yeah. And that’s what I recommend to everybody. Don’t outsource it directly, just figure it out at first.
Well, this is kind of the pattern and as much as I’m the outsourcing guy and you know, looking at how there’s so many different virtual people who perform different tasks, I mean, just this morning, as much as even when I put like content inside of the, the hypnosis training library workers, we get all that stuff transcribed and I use speech pad for the transcription, but then it goes to this woman named Erica, and she’s the one who then goes in and takes the transcription and formats it for the way that we want it to look.
So it has all the branding and it looks nice and it has all the appropriate links. And this way it’s a. Deliverable rather than just the raw transcription. You know, as much as we outsource, there is the truth that if you don’t know what you need, they’re not gonna give it to you. You know, I think back to, and this is not a jab at a friend, but years ago when Richard non guard was doing websites for people, I had some of my students who I had referred to him, which he’s not in that game anymore, but when he was, I’d refer my students over cuz he and his partner were building some great websites and the complaints were.
Yeah, but he didn’t put any videos on my website. I’m like, Yeah, because you didn’t shoot them . Well, as much as you talk about opt-in offers, he didn’t put any on my website yet because you didn’t ask for it. Mm-hmm. that these people are not mind readers. Here’s a friend who hired a housekeeper. And was griping about how clothes are being put in the wrong closet and the dishwasher isn’t being run appropriately.
I’m like, Could you, did, did, did you explain how you want things done? You know, as opposed to we, you know, Michelle was going through surgeries. We hired someone temporarily and just for me to go, Yeah, when you hang the shirts up, Can you button them? Because , that makes it so they don’t get ringed, Oh, in this shirt’s mine.
And don’t put the, uh, dishwasher, scrub bus in the dishwasher because it fills up with soap and then floods our house. You know, they, they’re not gonna give you, unless you, what, you know, what you ask for. Mm-hmm. , Which again, the main thing is, is that what you talked about going in, very focused. Now I know you’ve picked a bit of a specialty of working with people for stop smoking.
Yeah. I actually started at the beginning of this year with stopping smoking. Mm-hmm. also, one reason for that was if all the people say, Stop smoking is so hard, let’s do stop smoking. Yeah. . That’s the coolest thing that I love about this, is that it’s often positioned as like the bread and butter and it can be extremely easy, but unless we’re actually hitting some of those right points, You know, talk about it’s, it’s a binary change.
There’s proof, you know? Mm-hmm. , you could have worked with that friend for fear of flying and he could have gone from terrified in having to drink himself to oblivion to, Well, I got through it. That was much better. Mm-hmm. , you know, as an incremental change, as an, it was only 20% of what it was. But with the stop smoking, I’ve only had one client and, you know, going on 14 years working with clients total where the person’s goal wasn’t to.
you know? Mm-hmm. , he was diagnosed and referred, obsessive compulsive disorder, and even he’s going, Yeah, even I could accept that three packs a day is excessive . I think I’d be better off going from 60 cigarettes down to like, maybe, you know, five or 10. Mm-hmm. , which, no, he didn’t quit at the time because that wasn’t his goal yet.
Clearly five or 10 was gonna be better than. Yeah. Yeah. I have that, that, that sometimes I had a client who want to stop smoking. He started smoking a lot of tobacco because he started to take medical, what’s it called? Medical, Um, Is it maur? Yeah. Yeah. And because doctor prescribed it and then he started smoking those small sticks that, that they can buy.
And he started to smoke with tobacco and he just want to get, get, get off the tobacco. Mm-hmm. . And so that was, was a little bit challenging. I mean, that’s the interesting part. As long as the people are motivated to change, like it’s not, Change is fun. Like if they really wanna change, like, and I think that’s the hardest part, especially about smokers, is like filtering out the people who don’t wanna change.
Like in your intake call. Yeah. How do you, how do you go about doing that? One thing probably surprise. And the other thing is I always ask them a little bit like on I, in that case, I always use the instant influence method when, when I’m not sure if they really wanna quit, where it’s basically, there’s one set of questions which in the instant influence focus asked.
And so there are six questions, but I always ask on a scale from zero to 10, How motivated are you for change? And most people say, Yeah, 10. 10. Mm-hmm. . And then I always ask them, Okay, 10, why didn’t you pick a lower number? Yes. And like the people who then find to are making excuses. Yeah. You know, and they, they’re just going around to problem.
They’re normally not that motivated. Yeah. It’s hard to describe it, but you, but you’ll get the feeling after a. You know, you know, I’ll tell you what I’m doing right now is I’m pulling up the notes of a conversation I had with someone that he, he is booking. It’s a matter of, there’s a family member who said, Oh, I’ll pay half.
And I’m like, Well, the easiest thing is you just sign up for the program online, and then you sort out the reimbursement from the friend, which I’ve, I’ve had this scenario, but you’re right that, and we’ll link to that, that specific book in the show notes as well. My, my strategy has been by asking extremely specific pointed questions as in, you know, clearly you’ve talked about health, you’ve talked about family members, you mentioned the advice of your doctor.
But let’s fast forward the story, and I’m future pacing the heck out of them in this dialogue. It’s a year from now, and this has been long gone. It’s not the game of you stop for a month, you’re at the one year mark. You know what’s gonna be different there? You know, and I’m asking these long term questions and then the real hit is to say, Just so we get, just so I have the information to better help you, there’s the frame.
It’s a month from we’ve worked together and you’ve stopped smoking. How are you gonna know it’s different than the time before where you went back to it? and the ones that I wanna work with are the ones that can answer that question right away, you know? Yeah. As opposed to the ones or then, you know, the external blame of, you know, back not external, you know, credit.
Oh, for my family for this, You know, And it’s where the more I can get them around to just, you know what, I’ve been doing it for all these years and I’m just tired of it. It’s just, it’s just not worth it anymore. But you’re right. That’s a great strategy of getting the number and then unpacking it from there.
I do the same thing about it, and I frame it as to, I always ask this to everybody. What makes it a 10 rather than a. And even if they say a lower number, I crack the joke and this is a slight polite lie. Nine. Good. No one says 10. And even if they do, I don’t believe it. What makes it a nine rather than a 10?
You know? And this opens up the dialogue too, that, Well, I still kind of enjoy it sometimes. Mm-hmm. , it’s like, well, yeah, you wouldn’t be doing it if you didn’t. And this is about to become a process of satisfying that need in a much better way. Makes sense. Yeah. What would that be for? Yeah, so just unpacking, chunking up, chunking down.
You mentioned price point being eliminator, and I know that’s something that you’ve commented in my Facebook group and others as well. Uh, what, what are some of your thoughts on that? My thoughts on that is don’t charge so far. First, stop smoking. If, if somebody wants to start out at, tell everybody, just charge 500, 600 Euros.
Mm. Just as, as the minimum price and for convergence rates us to Euros is almost about in line, I think the Euro, Yeah, it’s, it’s almost similar. It’s almost the one to one right now, as opposed to like British pounds or Australia. It’s Al Euros are almost exactly lined up right now. . Yeah. Yeah. Because that’s a good number.
It will. Because that’s what most smokers like smoke up in two months anyway. Mm-hmm. like value of cigarettes. And if, if you name that number and they don’t really wanna quit, uh, they don’t wanna quit, then it’s, Yeah. Then they don’t wanna quit. That’s so, so basically, Yeah. Some people might think, Yeah, but if, what?
What’s that? What if that’s too expensive for people? Yeah, that’s good. You don’t, Yeah, because those people don’t wanna change. I mean, I mean, it’s an easy calculation that they, that even they can do without you telling them to. So that, that’s a marketing principle I had to learn as well. And that’s, that’s probably one of the most important is like disqualifying people.
Like you, you want, some people are not the right fit for you to work with you. Well, you wanna spend, Cause I know you use the strategy too, of having people schedule time to talk to you, right? Yes. Yeah, exactly. So from that, you really wanna spend your time with those people who are motivated to actually have that conversation.
And I, I would say it’s not even a matter of the expense, it’s a matter of that’s the person who is looking at the bigger picture. You know, there, there’s a difference between the, It’d be nice to stop it or look at any. It’d be good. It’d be good if I could speak more confidently at work. It’d be nice if I was more comfortable giving presentations, but for that person realizing the real benefit that they can create, Hey, if I get over this thing, I can more likely get that promotion at work.
And they’re willing to make that investment into ourselves, which similar to your story, it began with reading books and then it moved over to, Let me go to this Richard Bandler event, Let me fly over to Canada to hang out with Mike and Chris. Let me, you know, pour money into my business to make something happen.
Because you can zoom out and see that perspective as to here’s what’s possible, but I need to be the one to make it. Exactly. It’s always you that, that is in charge and like, I mean, you always have to push out your own, out of your comfort zone there. The, the best thing that happened to me was like another comfort zone push.
I was at a life marketing event like a month, about a month ago was like one more, 1,300 euros for one day event. The good thing about that, Every other person in that room paid that same kind of money, so they all are willing to invest in themselves. I got the money back immediately on that day from two people who want to work with me.
Nice. And, and I got a few other contacts and the one, one of the person, one of the persons who want to work with me on a different, on just the behavior change issue, so we had to call like a few days ago. They, they are like, he’s like a sales guy. They have like a sales startup. They do like high ticket sales closing for people who don’t wanna do it themselves in Germany.
So we worked together just in the intake banter. At the first two or three minutes, he mentioned something that they just had like a problem in their business and the hypnotism, he just ask, ask a question into that. And what, what came out of that was like they had like, They were stuck like they were in their comfort zone bubble.
They had everything they needed, right? They were like, every month was between 10 and 20 k of revenue, but they want more and they could do more. They knew they had the time and they, and so I went into that and I really enjoy like pushing people’s pain points like when they are, not, if somebody is like going through grief or something like that, but um, but in a lot of situations, I’m like, like I’m not a big fan of the, of the, like I mentioned before, like the, the inspirational quotes and like the, all the positive thinking psychology mindset, make a vision board, all of that is good and has its place.
But sometimes you are in a, in a state of comfort, and I always make like this comparison with my hands when I’m on the video where I make like a. Like a scale. Yeah. And they put them, you have some, And then I tell them sometimes it’s pain or more versus more pain. If you are in a state of comfort and you don’t feel enough pain yet to overcome that stage, to go through, through the next level where you wanna go, like they wanna go in a few months to 100 k revenue where they say, We can easily do that, but they, they’re just stuck in, stuck in that state that, I mean, that basically just took half an hour to resolve that.
Yeah. And after half an hour, they were both like you, like, and if, if you’re hypothetic and you, you, you work long enough with people, you see the. You see their state change and like the body language, so, and you could see it in their face and they were like, Yeah, wow. And then I just had a checkup call with them yesterday evening and they were like, still on progress.
And they said, Yeah, we did another two K this evening just by looking at their smartphone. And the next days were planned out and. So, Yeah, obviously they, they will. Yeah. So, so, so then they now made, so then they now want to double the, the last month revenue in the next month. Mm-hmm. , obviously they will get there because I will not let them fail.
Yeah. , because, because that’s another thing there. Because I obviously, if, if they achieve that success and then then us hypnotists are part in that, then you can still, And that, that’s another thing. If a client had success, just call them again after, after a while and ask them if there’s another thing they wanna work on.
Right? Right. If those, if those people double their revenue, they wanna double it again. I mean, obviously I can ask them what kind of other help they need, and that’s the easiest client acquisition there is. Call an old client who was really happy with you and just help them. It’s, it’s easy, right? Yeah.
Well, I mean, there’s so many opportunities that are out there and you bring up something great, which is that, you know, as much as you know, we can be thrilled with the one session wonder as much as we can be thrilled with the person who resolved this issue. You know, and, and I, I chair a strategy of mine for this.
As much as we can be happy with the person who changed their life in a matter of like two or three meetings. If you position the problem as no longer being the problem, but instead the first step of a much bigger journey. Yes. You know, this is where there’s a natural continuation and it’s not really just for the mindset of, Oh, cool, I can book more appointments.
It, it’s for that intention of we can better serve that person. I, I’ve got a. Longer story that I’ll shorten, which was that here was a woman, she quit smoking with me. She’s at a dog park and this guy looks at her and goes, You used to bother me. What’s different about you? And that was his version of an opening line.
And she responds, I quit smoking, they get to talking, and now they’re married. True story . And here it is, like, you know, eight, nine years later. And it wasn’t that she was overweight or out of shape, but she wasn’t really a fit person. He was a runner. She got into the running with him. They eventually left their corporate jobs that they hated to open up a running store and fund all these non-profit educational programs that were in like, you know, poor school areas where they were cutting the extracurriculars, which you look at where she is now.
Of this person of fitness, this advocate for health. And you look all the way back to the old story and I, I, I’ll tell this. When people ask me, What if I backslide? I’m like, Well, really, this is a change on the level of identity, not just getting rid of a single habit and leaving everything else in place.
This is a continuation of who you are. And I love what you mentioned there. This is what I’ve been doing for years of surround yourself with people who are on the same. . You know, going to that, going to that one day event, everybody in that room had already self-identified that they were willing to spend money to improve themselves.
Yeah. Which I’m assuming you were also going there for the education that was being provided, but at the same time, the networking of the environment around you. You know, this is, this is what made me thrive in the networking communities, cuz these were people who were willing to spend money on themselves.
And it wasn’t just the membership that I was seeing cuz I was, it was also their connections, their networks too. Mm-hmm. and to be around people. This, this is something we talked about in the episode last week, the 10 years professional hypnosis to look at, you know, here’s a community of people who want to also do something.
And breaking outta that comfort bubble zone that just because it’s working doesn’t mean that’s where we should stop. We can have moments where we stop things and just kind of level out and go, This is good for. I have a major project that I put off for about five or six months, just cuz so many things were going on and because I invented the deadline, it’s okay.
You know? Yeah. And still holding myself accountable for the next phase of it, so I love this aspect. If you had to go back and look at the startup phases compared to where you are nowadays, what would you maybe have done differently or maybe fines in a slightly better? Yeah, like I said, I would’ve gotten, like, I would’ve gotten way more testimonials way earlier and just asking, asking, asking people for it, because if people are.
If people are happy with your work, that there is a truth in saying that if you know you can help people, you have to go out there and help them. Mm-hmm. , it really isn’t, it’s not, it’s not a bad thing to make money for this as well, or to ask for, for re referrals or to, or to ask for, for recommendation or review.
That, that would be so easy just going through, um, Like this year, I didn’t do any health first. I wanna do a few health first again next year, just because I like it. Just getting a few people together. Hypnosis always, so we just hypnotizing people a few, few at the same time, just doing a few magnetic finger induction with them and to figure out who, who, who can go deep.
And then, then other people will, will stay around that and yeah, so, so that’s definitely something I. I would do again. Yeah, absolutely. So in the show notes [email protected], we’re gonna link over to your business website Seven Mountain Hypnosis, which is actually pronounce that in German for me so I know I’m saying it right.
My business is called is even g Bey Noone. So we’ll link to that directly and I’d encourage, use Google Chrome for those that don’t speak German, cuz it automatically will translate that for you. Other than the website, how can people get in contact with you if they’d. Yeah, you can find me on Facebook still sometimes on some days I’m, I’m thinking about, Oh, should I quit or should not.
But if you go online and you do the big public announcement, everybody, I’m leaving Facebook . Yes. You pop up three days later cuz that’s what people do. I will, I will leave this group now because it’s, I can’t stand how you behave or then just stay on there for the discussion. Yeah. So the interview I mentioned a few times with Chris Thompson from the Mic Man, Hyno Academy, if you wanna get that.
I will put in Optin form on, um, so I will get gift a link to you, Jason. It’s just renee kline.com. Mm-hmm. , which I will have published by the time of this hearing so you can get the interview for free, which is normally for, um, uh, Chris, allow me to share that. Yeah, that’s a great conversation. And so don’t, don’t sign up if you want like half inspirational quotes with me,
And, and also if, if you wanna have like basic marketing. Go to Jason, which is, which is what I would tell you anyway. Yeah. So, so my main issue would shift more, more towards people who are stuck and being too comfortable and wanna get out of that. That’s, that’s something I, I really enjoy working with more and more.
And so, so if you find that regard and want, uh, some kind of inspirational as kicking, then I probably, probably it makes sense to sign up or if you just want a free interview and then just unsubscribe. There you go. There you go. Before we wrap things up, any final thoughts for the listeners out. I probably should have thought about that before.
This is where we, fortunately, to get the inspirational quote, but ok. The inspiration quote. No, no. Honestly, just like the hardest part is, is the, the first step of going out there and, and going public. And that is like, I mean, if you are in a community of hypnotist, it shouldn’t be too hard to find a hypnosis friend who can help you with that kind of issue.
So going, going, just going out there, if you know you can do it, go out there and, and help people.
Jason Lynette here once again, and as always, thank you so much for interacting with this program, for sharing it on your social media streams and leaving your reviews online too. And again, check out Renee’s websites and his offer that he made to you over at the show [email protected] And in terms of your hypnotic business, there is no.
To reinvent the wheel model what actually works by heading over to hypnotic business systems.com. It delivers to you as everything all at once. You can go through it in a linear format, or every individual business module stands on its own. So it becomes a bit of that Netflix. Choose your own adventure library of creating a thriving hypnotic business.
Check that out. Hypnotic business systems dot. See you on the inside. Thanks for listening to the Work Smart Hypnosis Podcast and work smart hypnosis.com.