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This is the Work Smart Hypnosis Podcast, Session number 240 Richard Non Guard’s future of Hypnosis keynote. Welcome to the Work Smart Hypnosis Podcast with Jason Lynette, your professional resource for hypnosis training and outstanding business success. Here’s your host, Jason Lynette. Welcome back to the program or kind of welcome.
To the program cuz technically, I guess I’m taking this week off to instead share the stage with frequent guests to the program. Dr. Richard non guard, who many of us were off at the MidAmerica Hypnosis Conference just north of Chicago, back in October, 2019. And this is a phenomenal convention I’ve spoken at many times over and definitely looking forward to going back to once again in 2020.
The website for that event is mid hph. America conference.com. We’re gonna link to that over in the show notes, and this is one you wanna make sure you’re absolutely there for. Well, in 2017, I did the keynote there, and then this year Richard Non Guard did the keynote and we had my camera running, got phenomenal sound and I thought it was a message that was meant to be shared with a much bigger audience.
And that’s why we’re putting it out this week, which I’m gonna give you two options here as we often do. Option one is you can continue to listen to this podcast. That’s why you downloaded it. Option two is that if you head over to the show [email protected] and find the specific listing for this episode, we’re actually going to embed the video of this presentation there too, which if you want a, uh, carrot to be dangled to watch the video instead.
Richard is wearing these sort of, uh, kes style shoes that say hypnotist on them, cuz that’s a choice, but I’m jealous and they’re phenomenal though. Also at the Mid America Hypnosis Conference is where Dan Kendel gifted me a pair of Dressup Purple shoes and they’re amazing. He sent me the photo when I responded Size nine.
And apparently happy birthday. So thanks Dan. They’re amazing. So in this keynote, he’s gonna talk about sort of the nature of the various hypnotic organizations, the state that we have, so many conferences that are popping up, and how we find ourself in this incredible opportunity, as he says. To be the beacon for hypnosis and share the lasting transformation that it brings to people in every area of life.
Talking about the efficacy of the research, of hypnosis, and really just setting a solid foundation for how it is that we can represent ourselves as part of this world, both professionally and just integrate it into our societal systems for more like, Couple of options to hang out with us further. Yes, we’ve got the upcoming IC bch Train the Trainer events, which if you’re listening in time, we’ve got an event coming up in Springfield, Virginia.
And then after the IC BCH Winter Hypnosis Conference, we’re gonna be doing it there as well out in Las Vegas, which check out that convention as well, which simply put head over to the show [email protected]. That’s where you can watch the video of this presentation. You can get the links over to the upcoming convention, the upcoming Train the Trainer events, and I’ll also link over to my Work Smart Hypnosis Live.
For those of you looking to get trained in hypnosis while you’re online too, check out hypnotic workers.com. This is the All Access Pass to my Hypnosis training library, which here’s a bit of a fun fact. Many people actually go through the workers course and then actually join me for the live. Work smart hypnosis live, but at the same time, too many people come in fresh and new for work, smart hypnosis live, which then you get hypnotic workers as part of it.
So for anyone out there who’s already inside of hypnotic workers.com, just message me directly. We figure out the math in terms of the difference, and that’s all you owe to attend the live version of the events. So check that out, either hypnotic workers.com or work smart hypnosis live.com. Everything in the show notes online.
And with that, let’s jump directly into this content pack session. Thank you to Richard as well as Calm and Care and everybody at the Mid America Hypnosis Conference for being alright with letting us broadcast this to anybody and everybody cuz you all ought hear this one. So here we go. Episode number 240.
Richard Non Guards Future of Hypnosis keynote.
Happy Saturday. Yay. I’m glad to be here. This is probably about the fifth time I’ve been to this conference. The first time I came was probably about 11 or 12 years ago. I did the stage show, John Cerone right here on this fine stage. But I’m glad that they replaced us with Michael Desalt. Because as I understand what from people told me, it was a much better show,
So, but this conference has always been a conference. I’ve really enjoyed the topic today is the future of hypnosis is bright. And the reason why that is the topic is because we have a natural tendency as people to always pay attention to what’s. I think this is true in in, in, in our relationships. It’s true in the weather.
In the city where we live, people in Vegas are complaining it’s too hot. People in Chicago are complaining. There’s too much snow at work. We always pay attention to. , what’s wrong? Why the new boss is not any better than the old boss, or why this organizational structure isn’t any better than that organizational structure.
And because hypnotists, believe it or not, are actually people too. I think we fall into that same tendency sometimes to look at what is wrong and we say things like, Oh my gosh. People don’t understand how hypnosis works. Or we say things like, the organizations actually aren’t organizing very well, or they say things like there are limitations and things that aren’t actually working.
And, and they become, become frustrated by, and maybe at this point, after all the research we’ve done, not being able to clearly articulate a clear understanding that’s universally understood by everybody as to how hypnosis works. And we pay attention to what’s wrong. This conference has always been one, one of my favorite conferences because it’s one of those conferences that actually pays attention to what’s right.
Yesterday I was blown away by the quality of presenters who are providing training on some pretty uplifting and some pretty awesome topics. And did you notice something cool? The cool thing was if you were lining up to pay for a two hour workshop, you didn’t have to do that anymore. A Rondo applause for Karma on that one.
And the reason why that’s a significant change is it’s just more evidence that this profession is moving in the right direction. And so, because I always like to have a list, I have a handy little list here with all kinds of cool things that tell us that the future of hypnosis is bright. First on the list, we’re here.
You’re here. Give yourself a round applause for being here.
There are a ton of hypnosis conferences. There are a lot of opportunities to learn online, but you chose to be here. And the cool thing about being here is I’ve had the chance to meet several people, actually a lot of people who are here and are brand new to hypnosis. This is a field that continually is bringing new people on.
And that’s pretty cool. It’s not stagnant. I go to a lot of other conventions. I’ve been to the American Counseling Association’s Convention. I’ve been to associations of marriage and Family Therapist conventions. In fact, last year I went to the mobile. Discount Cell phone Communication conference, . I live in Las Vegas, so we have a conference for just about anything.
And what’s amazing is that every time I go to those conferences, I actually see the same people year after year after year. But when I walked in the door this year, um, I, I, I, I saw people I didn’t recognize, and the cool thing is they didn’t know who I was. because if they don’t know who I am either, they haven’t been on the internet in the last 20 years,
They haven’t bought a book on hypnosis in the last 20 years, or they’re brand new and it’s awesome because I love when I meet people who say, Are you a hypnotist too? Yes. I’m also a hypnotist and there’s a lot of new life in this room. It’s not only at this. It’s also at all the conferences that I attend at Hypno Thoughts this past year in August.
It was really pretty incredible to see all the new people who had not only never been to Hyno thoughts before, but had never been to any conference before and had begun to look at the practice of hypnosis, not just to something further own personal life, but something that they sh they could share with others.
And that’s pretty cool. Number two on my list. The future of hypnosis is bright because times are changing. Not only cuz you don’t have to pay 20 bucks for a two hour class. Now some of you didn’t know that until just now. You’re like, Oh, I could have gone to those yesterday. The two hour classes will be full this afternoon.
But the hypnosis organizations. Seemed to actually be playing nice with each other. It was just about a year ago that I was sitting at home and my phone rang and it was Michael Desalt. Michael Alt called me up and said, Hey, uh, I got a call. Uh, there’s a hypnosis organization that’s gonna be doing a conference here in Las Vegas, uh, the American or the Society for Clinical and Experiential Hypnosis, S C E H, and they want us to do a presentation on stage hypnosis.
And so my answer to to Michael was, , you have your acronym screwed up. F C E H. Actually doesn’t want us to do a presentation on stage hypnosis. And he said, No, no, no, they do. I said, I said, Well, you have your acronyms mixed up. I mean, maybe ACH e wants us to come do something on stage hypnosis, but the psychologists don’t want us to come do a presentation on stage hypnosis, Michael, so get your acronyms right.
And he said, No, it is the psychologist. It is F C E H. Now, a lot of you are familiar with ash, the American Society of Clinical H. Also part of the American Psychological Association, ACH E are the researchers. Those are the academics. Those are the universities that do studies into the effectiveness of hypnosis.
And we all know that those folks don’t like us. Right, Right. And now Michael Alt is calling me to say they want us to do a presentation panel on stage hypnosis. I. . You gotta be kidding me. All right, let’s do it. So Ken Hicklin and I, we showed up at Enemy Territory.
Mil. Erickson’s daughter was there. It was uh, there, there were Michael Yapko, was there. A bunch of people who historically haven’t really liked us, were there, and their cat and Michael and I sat on a panel. Talking about stage hypnosis, my favorite part of the whole presentation was not the profound stuff that I uttered to help them understand the perspective that is different than their perspective.
But when they said, What’s your favorite induction? And Michael Desalt looked at him and said, Chloroform.
It was as as if they had never seen a comedy hypnosis show before. Didn’t know what a joke was,
well, we had a chance to share for an hour and a half and to answer their question. About uses of hypnosis, which historically they have rallied against. And so I had an H P T I class coming up. The H P T I class is a mentorship class that I teach online every quarter. It’s 12 weeks long. It’s actually a great class.
In our class, we were going to be using the textbook Trans Work by Michael Yako. So I sent Yako and emails and they invited us to, to their event, and I said, Hey, would you come to my class and talk about your book and about hypnosis research to the students at h p and what do you think the answer was?
Yes. Yep. You’d you’d think the answer would be no. And it might have been 2, 3, 4, 5, and it certainly would’ve been 10 years. But the answer was, yes, I’ll be there. Wow. He committed 20 minutes and he stayed for over an hour and 15 minutes and contributed to our community. And although I’ve been to many ash events in the past, I wasn’t invited to play in any reindeer games for a long, long time.
And so in December, I’ll be. Bill Erickson Foundation for their annual event this fall, and I’m looking forward to having the chance to talk to Jeff Zeig to talk to Michael Yapko again, talk to Bill O’Hanlon and one of the things that I’m seeing is the historical dissension between the various hypnosis organizations and the different, the different sort of tribes of hypnotists coming together.
By the way, I give a lot of that credit to hyno thought. Hto Thoughts is the convention that has brought everyone together and said, We basically don’t care what you’re into as long as you’re interested in hypnosis. And we want everybody to play nicely together and to have an opportunity to share and to learn from each other.
And that example that’s been set in August for the last six years. Is affecting our profession in a number of different ways, and every single one of the ways is positive. So give Richard Clark a round of applause. That’s that’s pretty cool.
In fact, it’s been so successful that hypno thoughts. Lincoln a Miba has cut itself in half and self replicated with a hypno thoughts platinum version in San Diego. This. Now the interesting thing about that is it occurred to me one day there are a lot of hypnosis conventions. A lot. You have a convention next week in Toronto.
I think that’s a HNO Biz conference. You have New York coming up, you have Hypno H Biz Amsterdam popping up, which I’m gonna be a speaker at because I love Amsterdam. It’s one of my, it’s, I say it’s my third favorite city, my first Singapore, cuz the weather’s way better and the food is way better. . My second is Prague because my sister lives there, so I kind of know my way around.
And so third is Amsterdam. But the cool thing about this is there are lots of opportunities to learn hypnosis, and the negative mind says, Oh my gosh, there’s too many hypnosis conventions. You have the MidAmerica Conference in Chicago. You have the Heartland Hypnosis Conference in St. Louis. You have the Hypno conference apparently all over the planet Earth.
You have, you, you, you, you, you have, you, you have, you have he thoughts being in a miba and splitting itself in two and creating double the opportunity for one low price. Uh, you have the H P T I I C B C H, Winter Hypno Conference, which by the way, Of all my, all the conferences is my favorite . And there’s really one reason, and that is because if you’re looking for somewhere to be in February, Vegas is about your best choice
So even if the conference sucks, you’ll still be happy that you’re there. But a lot of people, the negative line would say There’s too many conferences. Here’s the thing. The conferences are becoming fuller and fuller. New people are at each and every conferences. There aren’t too many conferences. There are the right number of conferences with new opportunities and new places.
Im dh, I M D H A is moving to Orlando so people have greater accessibility. I, HF has a, has a great event every year in just out in the Bay area. And last year I was gonna drive up, but it just seemed like a long drive through the desert. So I, So I didn’t, But all of these conferences actually are good news.
It’s good news because every one of these conferences is bringing new people into the profession. One of my concerns over the years has been the fact that in order to establish our credibility, most of the associations have increased the number of hours required. It’s always interesting how the in crowd always decides there should be more than they had to do in order to become a hypnotist so they can value themselves because they have the expert level of training and it takes, you know, billions of hours apparently to do hypnosis,
The reality is though that, well, I think standards are a good thing. The reality is there’s a need to mint new hypnotists. When we mint new hypnotists. Then we create opportunity for all of us. There is no such thing, such thing as competition in our industry. And the reason why there’s no such thing as competition in our industry is there are not enough hypnotists in your city.
How do I know that? In my building in Las Vegas, I’m the only hypnotist. There are probably seven or eight social worker psychologists, marriage and family therapist. In all the buildings in my little quadrant in Las Vegas that surround my office, there’s one hypnotist and there’s probably probably 200 licensed mental health professionals providing mental health treatment services.
By the way, those folks aren’t competition because we do something entirely different. It is a distinct profess. Who offers opportunities to a population that is entirely different than the population of mentally ill folks seeing those professionals. But in Las Vegas, we have a meetup group, and I think that Michael and I have finally made contact with just about everybody in Las Vegas who’s working as a heist.
We have 2 million people in the valley and we have 12 people in our meeting.
Every now and then somebody who has a mindset of scarcity says, Another hypnotist moved into my building or down the street. I hope more hypnotists move down my street and into my building. The reason why is we know that when there are more of us will be more successful. There’s a reason why across from every target is a Walmart and it’s next to a K-Mart.
And the reason why is because when they’re together, they thrive. But when they’re alone, they fail. The shopping mall. The shopping mall is a testament to the power of groups. . Sure the shoe stores are in competition with each other, but by the way, did you see my shoes? Are those awesome?
These will be available at my table for 49. I’m not selling shoes. But the reason why the model is good for shoe stores is nobody’s gonna drag their butt all across town to go to a shoe store. What if they don’t have the shoes you want? You wasted that time, You wasted that effort. You want to go to where there’s 10 shoe stores.
and the fact of the matter is there aren’t enough hypnotists. Every now and then I, I hear a hypnotist say something about that negative impression the public has about hypnosis because of this event or because of that event. Just recently, there was a TV show that came out where stage hypnosis was the centerpiece of.
Having people do stupid things on TV, and people rallied on the internet about how horrible this was because it made us all look bad. And if you look at the ratings of that TV show, , nobody was watching it . Nobody was watching it. The fact is, we’re not even a blip on the public consciousness. Most of the people when we came into this hotel and said, Where’s the Hypnosis Convention?
Said, What? What kind of convention? There’s a hypnosis convention. What’s a hypnotist? People actually don’t know what we do, who we are or the services that we offer. There is not a problem with negative exposure in the media environment about hypnosis. What there is is a complete total lack of awareness, which means we actually still have the opportu.
To share the facts of hypnosis with the public and put a positive message out there that helps people understand what we’re doing is not too late. And because of that, the future of hypnosis is actually, I think, pretty bright. Now let’s take a look at the sheets here. Ah, great. Brought some visual. As I wrote a book, I didn’t write a book.
It’s not really a book. It’s a, it’s a booklet. I put together a booklet. I didn’t even write it. I copied the stuff I titled 101 Proofs If Doses Heals Faster, Recover Stronger, and Works in Medical Treatment. And the reason why I created it in this little paperback version is because, uh, two years ago at Hip Thoughts, they gave it to everybody who.
Right, So I always like to give good swag whenever I put stuff in the swag bag there, and so I’m outta these. I only have a handful these left, but I’ll give it to you free. Okay, so there’s a PDF version, and if you go to my website, which is subliminal science.com/ 1 0 1 dash proofs, you can actually 1 0 1 resources, no subliminal science.com/ 1 0 1 resources, right, Or, or just send me an email or hit me up my table and I’ll tell you how to get a copy of this.
But the cool thing about this is that the research is. There are over 12,000 peer reviewed studies that show that hypnosis is an effective tool to help people heal faster, recover stronger, and works in medical treatment. By the way, those are just the studies in the field of medical treatment. What about the studies in the field of personal performance, enhancing academic performance, sports performance, helping people to achieve personal goals, that’s not medical treatment.
Stepping into confidence, stepping into abundance, creating prosperity in their lives. 12,000 peer review journals that show the efficacy of hypnosis. And here’s the cool thing. Many of those journals actually show the hypnosis is the best intervention for a wide variety of problems, not. A useful tool or intervention, but actually the best.
Two of those areas, pretty fascinating. Irritable bowel syndrome, specifically what’s referred to as the Manchester Protocol, an eight session protocol in dealing with the physical experiences people have that they find so distressing related to irritable bowel syndrome, a first line intervention.
Another area that I thought was pretty fascinating, the area of menopause and the symptom of alleviating hot flashes, a first line intervention, one of the most effective tools. Most of you know my favorite hypnosis induction includes an element of autogenic training from creating from within, and one of the, one of the training tools that people create from within is the feeling of calm and the feeling of cold.
And every time I do that induction, the clients who I work with who have come to me for one reason, but say, Hey, I’m a woman who’s been experiencing hot flashes. This is something I find really useful. I, I try to share more with them about the benefits of hypnosis. But what this tells us, this research tells us is that hypnosis, and I hear people describe it this way, hypnosis is a complimentary and alternative.
Take that off your website. It’s not. It’s a first line intervention. It is a preferred method with many clients. We’re not just a complimentary and alternative therapy doing our woo woo over here while somebody else does something that actually works. What we’re doing actually works, and sometimes it actually works better, and that is pretty darn cool.
That’s just the 12,000 studies that use the word hypnosis. There are a lot of studies out there that never use the word hypnosis. They use words like insight meditation or they use words like, like autogenic training, or they use words like visualization or they use words like breath therapy or they use words like progressive muscle relaxation and, and when we look at the many studies that never used the word hypnosis, but use the techniques that we all recognize as hypnosis,
What we see is that there are hundreds of thousands of studies out there that show that the work we do actually works to help people change their lives. Pretty cool. The future of hypnosis is bright because not we know. Not only do we know that hypnosis works, we now actually know what methods of hypnosis works.
Every one of those research articles that comes to a conclusion that hypnosis is actually a useful tool that actually helps people make changes, actually goes on to describe the methods of hypnosis they used in order to discover those results. . What that becomes for us is a compendium. An encyclopedia, if you will, of strategies and techniques with proven efficacy.
How would you like to be able to move from tradition in the approach that you use to a set of skills and resources backed by the research? Anyone think that would be pretty powerful? Oh, yeah. How many of you, in trying to do marketing or. , uh, or, or sales with clients wish that you were able to say, Not only does the research show that what I do is highly effective for what you’re asking me to do, but the methods that I’m using are the most effective methods in the field of hypnosis.
You think that would be pretty powerful? Of course it would. And the future of hypnosis is bright because this isn’t 40 years ago, and we now know not only that it works. But we actually know what works, and that’s pretty cool. One of the things that works, of course, is the idea of staying in the present.
I don’t think I’ve ever done a class yet where I haven’t quoted my favorite philosopher. The Great Master Uwe and the Great Master Uwe, of course, said yesterday is history. Tomorrow is a mystery. All we have is the present, and that’s why it’s a gift. And of course the great master Uwe was the turtle from Kung fu Panda
And, and, and his words of wisdom I think are a real inspiration. Because what he was talking about dovetails the last 30 years worth of research in the field of contextual psychology and contextual psychology is the discipline within the therapeutic community that’s moved away from Behavioralism and moved away from Sigma F.
And moved into what is called third wave behavioralism or contextual psychology, and focuses on the present experience. In the past, the approach of Freud and Janer was lay on the couch and tell me about your mother, and after seeing a client two times a week for 10 years, , maybe there’ll be some change.
and as hypnotists, we of course, were heavily influenced by this idea that, tell me about your mother was really important because that’s actually what Freud taught. But what we now know is no matter what our clients prior experience was, although the past does bring us to where we are today, the only thing we can actually impact is the present moment.
And we do that by training folks in the skill of mindfulness, bringing their attention back to the present moment. It’s a powerful technique that’s useful to all of us in the field of hypnotists and can really break that cycle of misery that many of us experience in only knowing one traditional approach.
often the approach of, Let me go back and regress to the cause. What Uwe is telling us is no matter what the past held, the past is history. It’s the present that’s of chief importance to us. That does not mean by the way that Richard is anti regression. It just means that in our field we have often out of tradition, put the cart before the horse.
I think regression is a great relapse prevention tool, but let me make the change first. Then we can go figure out the whys as a relapse prevention tool and it makes a great strategy for. , but the research actually informs us as to what techniques are truly helpful, and that’s really pretty cool because it means all of us can work not only from a base of confidence because we’ve seen clients make substantial changes, but also because we know that the methods we’re using are the methods that are most likely to help a person make change.
Now here’s a cool thing I noticed last night when I was sitting at the dinner table. Our voices are being heard in new ways. In the past, the only time I ever saw a hypnotist in the public eye was when something negative happened. Hypnotist, you know, hypnotizes clients and takes advantage of them and ends up in the headline of the newspaper, Seems to, seems to have happened historically in our field about once every four or five years, or every six or seven years.
Always a bummer when people don’t have training in professor ethics. I think all the professional associations require at least some training in professional ethics, and it’s clearly clear that sometimes people don’t pay too much attention, but I think that’s important. Or when I saw hypnotist in the public eye, it was Wendy on daytime talk show.
or it was Tom Silver doing something in nighttime talk show or, you know, I, I guess back in the, back in the day, uh, uh, sunglasses, uh, Jim on, no, not Jim, on, uh, Marshall Silver on late night tv, you know, but our voices are being heard in new ways. I was sitting at a table yesterday once a bunch with a bunch of people and realized that the entire bunch of people had done a TED Talk and had done a TED talk on the subject of hypnosis in one way or.
Jason Lynette was one of those folks. Martin Peterson was one of those folks. Uh, I was one of those folks. Jess. Jess, Where’s Jess? Is she here? Jess is one of those folks. Heard Ted talk was absolutely fascinating. It was really, really wonderful. Uh, Dan Ke Dell is another person who did a TED talk and, and hypnotist who have done a TED Talk is no longer.
Cool. It’s no longer cool because everybody’s doing it . And the cool thing about everybody doing it is that the word is getting out and it’s getting out in somewhere other than simply daytime tv. It’s getting out on new media where people actually paying attention, and that’s really pretty cool because it’s bringing positive attention once again to our profession.
I really have to appreciate Jason for one thing, and that is that over the past couple of years, he’s been my go-to guy for business success and, and when I first met Jason, I don’t even remember how long ago it was, six, seven years ago, I thought to myself, Who is this guy? What’s he got going on? And, and I wasn’t quite sure and I quickly learned that he.
Probably the best at business among all of us. And by the way, I’ve always thought I was pretty good at it. And, and so even though I was pretty good at it, I said, I’m gonna learn from this guy because he’s got a lot of really cool stuff. But here’s the thing, he not only taught. Me some cool stuff. I see him out there teaching everybody stuff, and that has excited me so that I can teach people really cool stuff as well.
And what’s happened in the last, I’m gonna call it six or seven years, is a professionalization of the profession as we learn how to be on entrepreneurs. Almost all of us took a hypnosis certification training course that taught us how to do good hypnosis, and people graduate those courses and they have the dream of having a, a desk with a Rowley chair and a microphone and a, and a recliner for a client.
But they opened the office, they build it, and nobody comes . , they realize then that build it and they will come is only for Hollywood movies. It actually doesn’t happen in real life unless you know how to run a business. And the result is that hypnosis training programs are not, not only teaching people how to be excellent clinicians, but they’re actually teaching people how to actually run a business.
How to be successful? Dan, Ken Dell’s another guy who’s been at the forefront of teaching business skills at H P T I. We looked at four different tracks, mentorship, we looked at basic skills, we looked at specialty areas, and we looked at success in business and made sure that 25% of the program. was being able to create success in business so that we can actually have the opportunity to share the work that we do.
I have a policy, I love to read. Uh, I read a lot of books. I, I subscribe to Kindle Unlimited, so I can have an endless supply of unlimited books, and that’s pretty cool. And I subscribe to Audible so I can, when I, when I, when I’m driving around, I can listen to all these books. And, and, and I have a policy, and that is for every interesting book I read about psychology or hypnosis or the power of the mind, I go by a business book as well.
And that policy has really helped me in the last couple years. But I’ve seen this profession professionalize. In fact, the I C B C H has done something to meet this need. The professional associations have to not only be a place for a fancy dinner once in a while, and some great seminar. But they also have to support the professionals who are trying to create a career out of this to help people.
So the I C B C H, the International Certification Board of Clinical, HE therapists has done a couple of things in the last two years. To support on entrepreneurship. One, we created an association with Unified Credit Union, a unified financial services credit union, which allows you access, by the way, in every single state through 5,500 credit unions to access financial services directly related to your business development.
Everything ranging from a credit card to a loan for a building. Jason Ette just bought a building, a hypnotist who owns a building by the way, that is a strategy. That creates lifetime success because at the end of renting a building for 25 years, you’ve made somebody else rich. But when you buy your building, you build your business and you retire with your equity and your appreciation.
That’s a fantastic business strategy. I’ll probably be buying a building also sometime within the next year, and hypnotists are starting to do. and I C B C H wanted to make sure we had the opportunity to connect people to the financial resources to be successful. One of our members a year ago said, Hey, Richard, uh, we have a problem.
And the problem is that we’re all self-employed and as a result we don’t have any, we don’t have any health insurance. Can you figure out how we can get us, get health insurance for IC BCH members? Having had that same problem for the last 20 some years. I said, You know what? Let me check it. . So a year ago I reached out to our liability insurance guy, you know, the guy who writes our liability policies for professional practice.
And I said, Hey, what about a group healthcare plan? And he said, I don’t know anything about it, but I’ll, I’ll, I’ll check it out. I’ll talk to my people and I’ll let you know. I didn’t expect to hear anything, but two weeks later I was sitting in an office in Las Vegas with two guys from Dallas. Who are insurance executives who said, we have a plan for the I C B C H.
So the people who are self-employed and are members of the I C B C H can now access a group healthcare plan. This is a true group healthcare plan that actually pays the claims. It’s administered by Cigna in all 50 states. Anyone ever hear of them? And gives a pharmacy card with comprehensive coverage and solves the problem of I’m self-employed and I don’t have healthcare coverage.
And by being able to support hypnotists in their, um, entrepreneurial needs, we further the profession of hypnosis. And I imagine that the I C B C H isn’t the only association that’s providing those types of benefits. I think the
others will probably look towards doing that as. Here’s another thing I notice.
I notice that the future of hypnosis is bright because what I saw yesterday was a far better quality when I first came to Mid America 12 years ago. Oh, it was fun and it was good, but it wasn’t nearly the quality that it was yesterday. The speakers had content that provided specific strategies that you can take home and use with your client Monday at 10:00 AM because everyone knows that we’re in private practice and we’re not seeing anybody at 8:00 AM
Why we’re self-employed.
I just created a fear of flying course, Fear of flying course. It’s an online course, it’s on subliminal sciences, 97 bucks. Some of you may have accessed it, and what’s interesting about it is I think it’s my best online course ever, and the reason why it’s my best online course ever is because I had to pay attention to every aspect of quality in the course from.
To video, to transitions to, to what clothes I was wearing. And I have a, a hard time with that. I’m, I’m the worst dressed hypnotist in our entire profession. I had to up my game and actually go buy some new clothes for that video. And, and it’s not just a video, it’s actually a series of about. 30 different videos and I interview industry experts in aviation and the course is comprehensive in their scripts and downloads and audio files and all kinds of things.
And, and, and the reason why I made such a comprehensive, probably about a 20 hour course is simple. In order to compete with all the other excellent courses out there, mine had to be good. Yeah, that was not the case 10 years ago. 10 years ago, I could put out low quality video with bad audio, with down with PDFs that didn’t download very well, and people bought my courses.
But as technology has made the ability to create higher quality courses easier for all of. And hypnotists have stepped up to the plate to share their expertise. What we now have are incredible learning experiences, opportunities both lives like this event and online as well. That’s one of the other reasons the hypnosis profession is bright.
We have the opportunity to learn in so many different ways that we did before. I’ve been doing this for 30 years. I’ve been doing this for 30 years. I, I know some of you’re like, No way is he actually that old
I know. I surprise you. I learned that for $12 you can take 12 years off at Walgreens.
And if you do that for as many years as, as I have had, as I’ve been doing it, people just think that you’re Dorian Gray. Some of you are like, did he really just make a Dorian Gray reference? Yes, I did. Never, never speak to the dumbest member of your audience. . Just, just teasing. Those of you who never read the book.
Um, but we have better quality training now than we ever have before. We have the opportunity to learn on YouTube. You know, people come up to me no matter where I am at whatever conferences they say. Richard, I learned hypnosis from you on YouTube. There are millions of hits on my YouTube channel and there are millions of hits on the YouTube channels of many other hypnotists, and we have made learning freely available worldwide.
That is pretty cool. The opportunity to learn not just from books, but. From video and media and live conferences. 30 years ago when I started doing hypnosis, I didn’t take a training course, I just started doing it. In grad school, I was randomly hooked up with a, uh, practicum supervisor who happened to be a student of Milton Ericksons.
And he said, Well, since you’re gonna have to be seeing my clients here for your practicum, I guess I should teach you some things about hypnosis. And so he did. He taught me some ericsonian techniques. He also taught me how to reflect back what I thought I heard my clients say, and a few other strategies.
And so I began doing what I thought then was hypnosis with my clients. And it was all really trial by error. . There weren’t the conferences. There weren’t the training classes, there weren’t the resources that we have now, and it’s great to be able to see people take advantage of the high quality programs that are there.
There are in fact, unlimited learning options. The last point I have as to why the future of hypnosis is bright is that the days I think of people saying it’s fake are over. And the reason why I think the days that people saying it’s fake are over is because we now know that thought changes structure.
It’s not a theory, it’s an accepted fact. The mindfulness and meditation community knows the brain science, the cognitive neuroscience of how what wires together, fires together can be unwired when we fire something new. , there’s even pictures of it on the internet. And when Michael Yapko revised what has been the best selling book in the field of hypnosis trans work this past fall as a fifth edition, he included piles and piles and piles and piles of research showing that hypnosis is something that not only changes thoughts, but changes beings as well.
And the science at this point is undisputed and the work that we’re doing impacts people forever. The clients who I’ve worked with over the years, every now and then I run into ’em like in a Walmart two or three years later and, and as a therapist, cause I have licenses merge a family therapist. When I run into a client in public, the response I usually get, Yeah, but when I run into somebody who was a hypnosis client of mine, they almost always say, Oh my gosh, Richard, is that you?
Wow, Richard. Hey, it’s so good to see you. You know, I still haven’t smoked. I knew. I knew you wouldn’t recognize me cause I’m not 800 pounds anymore. , thank you. Thank you for being my hypnotist. No longer am I dressed in ratty clothes, I’m wearing a Rolex and custom made shoes because you hypnotized me to attract success by the way.
I brought Victoria’s book up here. Catch this. This is not just a book you should buy because I wrote a thing in the front of it.
Last night I was on Amazon looking at rankings of books to discover. Victoria’s book is the number one best selling book in numerous categories, including hypnosis, positive psychology, law of attraction, et cetera, because that’s got practical resources for everyone. Although I do prefer when you stop by the table rather than buying her book, you buy mine,
or you could get Jason’s. But the point of the matter is there’s so much high quality stuff out there. And there’s enough for all of us that we don’t have to worry about another hypnotist being on the opposite corner. My hope is that I shared something with you this morning that was helpful to you that you can take home with you to your work in helping other people.
I also hope that in February you come to the H P T I conference, cuz that’s gonna be warm there, . And it’s the, it’s the conference for those who are passionate about helping other people. , but if you have questions, I’m gonna be hanging around the next couple days. I’m more than happy to answer ’em, but I hope you have an absolutely wonderful experience for the next two days.
Jason Lynette here once again, and as always, thank you so much for interacting with this program, for leaving your reviews online, sharing it on your social media streams, or letting it be a continual reference point as you discuss. Hypnosis for more like this. Head over to the show [email protected] and let’s hang out in person.
Join us at work smart hypnosis live.com. That’s the upcoming live training event. Or get the digital access [email protected]. Get the all access pass easy payment libraries all at ready to go and set up. Thanks so much for listening. We’ll see you. Thanks for listening to the Work Smart Hypnosis Podcast and work smart hypnosis.com.