Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.
This is the Work Smart Hypnosis podcast session number 423. Your business needs momentum. Welcome to The Work Smart Hypnosis Podcast with Jason Linett, your professional resource for Hypnosis training and outstanding business success. Here’s your host, Jason Linett. If you’re tired of being invisible to those people that you absolutely know you can help those people that would completely be your dream clients. This week’s episode is particularly for you. And inside of it I’m going to kind of break down what I’ve kind of learned to be the three key elements that truly need to be addressed in order to not just launch a business, not just maintain a business, but also to then continue to grow a business. And I’ll kind of set the stage for this and understand that some of what I’m about to get into is going to become rather specific and it’s never from the place that I’m intending to brag or boast in any way.
It’s instead to kind of let you become extremely clear as to where if I’m ever giving business advice or talking about specific business strategies, it’s coming from a place that, well, unfortunately, not enough business strategy and advice comes from, which is a place of proof, a place of evidence, a place of experience. And there’s something that I said during a presentation this year at Hypno Thoughts Live, which kind of went viral in a rather small way and kind of came back to me in a way that at first I thought someone was angry and it turned out they were like, no, that’s great. That’s so true. And it simply is that for someone to position themselves as a business expert, there’s really just three simple things that they could teach and by doing so immediately, they would seem as if they know what the heck they’re talking about.
And it’s the three easiest things to teach. And I’d also tell you they’re the three easiest things to also get wrong because there’s several moving pieces to this. It would be that, first of all, the sort of okay, let me be cynical here. The sort of hack business coach would first of all talk about you got to niche down. And as much as I’ve said niche to get rich, keep in mind Niching is a startup strategy or it’s an expansion strategy. So it’s a tool to be used at the right time. And for what it’s worth, most everybody that you and I would know inside of this hypnotic industry who is known for doing that one thing, also does other stuff. And that’s something that really ought to be observed and kept in mind because I keep meeting people who are kind of stalling out because I can’t pick my niche.
Well, it turns out the people that you’ve learned to niche down as the one and only thing also do other stuff. And that’s important to take note of. The second thing would be, oh, you got to put yourself out there, you got to post on social media and without much guidance other than that. And I’ll comment on something that I heard someone say earlier this month, which was that, well, I learned from someone else that I should never do the thing where I post something online and it’s say this word in the comments below if you want this resource. I was told not to do that because it’s embarrassing. If you then post that and no one comments to which I would say, okay, I can see the point of that. But then again, you ask a better question, you get a much better answer.
What can I do differently so that I truly get people engaging with my social media content and then taking the next logical step forward? Hiring out your services. So, so far, the easiest stuff for people to talk about is niche down post online. And the third one is one that I found started off in the right direction, but kind of got ruined by a lot of sloppy egotistical programs of, oh, just charge high ticket. Oh, I ran into this problem with a client. Oh, it’s because you’re not charging. And, like, I’m censoring myself here to be polite and also keep the Apple rating that I want to have on my podcast. But this is the easiest stuff to talk about. Yeah. And there’s much more to it and the shape of anything I’m going to share with you here. I’ve recently pointed out the number three, and the reason why I point out the number three is that collected over time.
And yes, nowadays for one of my companies, I have a team that also works with me. So, yes, it’s an impressive figure, but not all of this is mine to keep. Let’s put that out there. And this is, again, collected over time. There are three separate things that I do that I continue to do. That all three of the main things have each collected more than a million and a half dollars in revenue over the years. Again, collected each and all three of them over the years. Modified, morphed, got changed, got adjusted. Not because I’m finicky and I cannot make up my mind. No. Instead, it’s because I pay attention to the world around me. It’s oftentimes you’ve heard this phrase before. The thing that got you started is not always the thing that’s going to bring you to the next level. Simple example, I still see clients.
I still see clients. However, the Virginia Hypnosis business that I ran for about a dozen years in Virginia doesn’t exist anymore for a couple of reasons. One, we shut it down. Two, I now live in Florida, where it’d be kind of silly to call the business Virginia Hypnosis. Though if you’re curious, the website’s still there because no one would give me what I knew it was worth to sell it so mine. And look at the footer. It says, I’m in Florida and also I’ve migrated everything I do to be online. If you’ve followed this podcast for quite some time, I was already predominantly online back as early as 2018. So a friend of mine one time said, in the business world, never take advantage of people definitely take advantage of an opportunity. So as the world stopped, it kind of proved the validation of what I was kind of already doing.
And it’s why we focused this program for a little while on just helping others to then see here’s how you can migrate online, to which now we’ve got options. And I’d say the bigger side effect of all of that is that, again, it proved it was viable. There’s one word, there’s one concept that I’m going to be talking about inside of this week’s episode, which you might have already realized is a solo episode where I’m going to share some insights and ways of looking at continued growth of your business. And it comes around to the word momentum. That if here’s the metaphor. If you had a car, and let’s assume the car was sitting still but it was not parked, it was not the I’m not a car person. You can see the stick shift. And I know it’s not a stick shift because they’re all manual, they’re all automatic nowadays.
But the car is not in park. It’s sitting in neutral. I know you’re caught up. I’m trying to catch up with my own metaphor here because again, not a car person. But if the car was sitting still and it was put into neutral, you could shove that car and get that thing rolling. It would take a lot of effort. However, if the car was already moving, if it was already in momentum, well, then it takes less effort to get it from a stuck position. Instead, it’s now already rolling. It’s just got to roll more. And I come back to that word because, yes, Sir Isaac Newton, an object in motion stays in motion. However, it’s the matter of first getting into that. And that’s what this week’s episode is all going to be about. Now, a little bit of a side note here. It’s the fact that, yes, these days I run two completely separate businesses.
One of them is Work Smart Hypnosis. And as we closed down the Virginia company, it kind of just pulled my client work inside of what also is this company, which is also the training brand. So, yes, I still see clients just in a very different format than what I did at one point, where I was seeing upwards of 35 people a week. The other company I run, though, is called Attract presold Clients. And of course, you can find websites easily worksmarthypnosis.com attractpresoldclients.com, the gods of the Internet were opened up and I got the ones that I wanted there. And I point that out because Work Smart Hypnosis is my client services as well as my educational training company and then Attract Pre-Sold Clients. That was broken off a couple of years ago as something separate and distinct, specifically because it wasn’t just speaking to this audience.
Now, mind you, when you put out like roughly nine years of podcast episodes and this is episode number 423, you kind of build a bit of a following in a rather specific category. So yes, a lot of my Hypno crew have followed us over to the Attract Pre-sold clients company, though we also are working with entrepreneurs, business owners in some very different industries as well over there too. So I point that out because it also happens to be yes, some of you may already be smiling. We have a program, we have a training, and it’s also in one part, a community and a service over there called Momentum. And I will give a quick reference to that for those that might not have checked it out yet. And I’ll talk in more detail here in a bit in terms of exactly what it is. You can find the details of this by, first of all, the show notes for this week’s episode.
It’s Work Smart Hypnosis podcast episode number 423. So if you were to go to worksmarthypnosis.com/423, that will magically redirect over to the show notes, the page specifically about this week’s episode, though the link for Momentum is really easy to find. It’s attractpresoldclients.com/momentum, and I’ll get into more detail in a bit in terms of exactly who that’s for and exactly what problem that consistently solves. Let me go ahead and just tell you ahead of time that there is a special coupon code that I’m sharing with you for listening to this episode because, hey, who takes care of you? I know. So if you head over to attractpresoldclients.com/momentum, when you go to that page, you’ll see toward the bottom, there’s an application to join. And if you plug in the promo code, WSH as in Work Smart Hypnosis, but just the three letters WSH.
If you plug that in, it’s going to take about 72% off your first month of this program. I’ll talk in more detail a bit in terms of what that is, but with that in mind, let’s dive directly in. Here we go. This is session number 423. Your business needs momentum in the shape of creating momentum within the growth and the continued success of your business. I’m going to break it down into three simple categories here, three simple concepts. First of all, the problems that you solve. And I know this might sound a little obvious at first, but it’s kind of amazing how so many people focus their marketing, their messaging on. Listen carefully here. As fellow hypnotist, myself included, at one point, until I saw the light and learned better, figured out better ways to do this. The stuff that’s important to us, the stuff that’s exciting to you and me, as hypnotist, as people who are learning this, as people who perhaps are already working, is not the stuff that’s important to your audience.
At least not yet. So when I talk about getting into momentum, getting into a state of flow, getting into consistency with the shape of your business, not going into the next month, worrying about what’s going to happen the following month, first of all, the biggest breakthrough I often see is that of getting extremely clear on the problem that you solve for your audience. So let’s look at that from the angle of a simple question. What’s important to them? What’s keeping them at night, keeping them up at night? What are their concerns? If I was speaking to a live audience right now in the same room, I would not make eye contact as I say this next thing out loud because I’ve learned, oh, it creates some sensitive triggers in people. The fact of what are the things they’re looking for on the Web? What are the things they’re looking for in a private browser on the Web, at their home computer?
Could you hear some goosebumps firing off from other listeners out there? Not you, I know. Not you, but other people. Oh, yeah, that hit something. No, but it comes around to the clarity of bringing that dialogue into what’s important for your audience. And I’ll give you a simple actionable thing here right now. Right away. It’s that the easiest one to kind of poke at here right now are the category of you out there that I would nickname as hyphenates. And I say that in a loving way because I used to work in professional theater. And the hyphenate there would be the actor, singer, dancer, director, playwright, the people who did multiple things. And look around, and there’s no harm in being somebody who has several different expertise points and several skill sets and several modalities of change. I mean, this is one of the bigger legacies that we’ve picked up from modern day legend Melissa Tears by her phrase of integrative hypnosis here’s hypnosis, and I’m integrating other things into it.
However, listen carefully, and Melissa doesn’t do this. So I’m not grouping her into this criticism here. She’s good. It’s that we would land on the website, and now it’s reiki, is this price? Hypnosis, is this price? Massage, is this price? Nutritional counseling is this price? And these questionable MLM products that they sell are this price. And remember, folks, FDA approved doesn’t mean it works. It just means it probably hopefully won’t kill you. That’s inspiring now, isn’t it? So the first phase of getting into this natural sense of flow and really not having to worry about what’s going to happen next week is to get laser focused on the problems that you solve for your audience. The second point to focus on would then be that of who are you to your audience? And I’m going to be polite here, and I’m not going to say a specific name, though it does rhyme with, no, I’m not going to do that here.
No. But if it was a time that I went to let me give a disclaimer here. If this belief system is working for this unnamed individual, then I sincerely wish them the best. I will say, personally, it sounded like an extremely depressing way to live your life, which was that, no, if your client’s not in enough emotional pain, they’re not going to buy yet. No. If they’re not in a state of threshold, if things are not absolutely falling apart, and if they don’t realize that everything’s going to crumble, if they don’t do something about it means they’re not going to be motivated to. Which, in the words of a paraphrase of Dave Elman, there’s two ways to motivate change. You can either poke with a stick to incite pain away from pain, or you can dangle a carrot at the end of the stick to then invite pleasure.
So we’re either moving toward pleasure or we’re moving away from pain. And it’s not that one is better than the other. And this is just my personal opinion. If you’re observing the world as to where are the people who are suffering, who are going to need what I do? And that’s a horrible paraphrase, but I’m sorry to tell you it’s pretty darn close to what this person said in their workshop. Like, oh, no, just cold shower. I don’t like that at all. And then it was piggybacked by this other statement, which was, your audience doesn’t care who you are. And I’m pretty certain in that moment, I shuddered visibly and thankfully as it was at a conference, and I’m, Captain Goodwill, having given more airtime to the rest of this industry, more so than myself and this podcast that, okay, let’s say it, I pay to produce on a weekly basis here.
Thankfully, sometimes those of you who see me at conferences, have you ever noticed that I may pop into a workshop and then I’ll politely leave at a good pause point and then go to another one? It’s not because I can’t pay attention or I’ve lost the interest. No. It’s that so many of you have been guest on this program, have gone through my programs, and it’s hard to tell one person, hey, I’ll come see yours, and then I can’t do the other because I’m in there. So that’s part of why I do that. It’s why I also buy the audios when they make those available. So, thankfully, I had a well known excuse why I left. That was a scenario where it wasn’t because I wanted to go somewhere else. I just wanted to go anywhere but that room. We talked about the problem that you solve yes.
That can easily fall into the category of niching down your niche, your specialty. And I’m here to tell you that your niche is not just what you do and who you do it for and how you do it. It’s also who you are to your audience. I’m going to ask a question here in an obvious rhetorical way because I can’t hear you respond, I’m recording this and then releasing it two weeks later. What do you already know about me? What do you already know about my personal life? What do you already know about my professional life? What are the reasons why, other than some of the framing that I’ve given this week’s episode? What are some of the concepts that you’ve maybe considered of mine or taken action upon? And also ask yourself why specifically did you trust my advice? And that has more to do with the relationship that you and I have created by either listening to this episode, following what I do for a number of years, your niche, and especially in our time frame right now, where artificial intelligence is part of the reason why there is this just flow of garbage hitting the Internet.
Stuff that was clearly written by robots. And yes, it’ll get better over time with technology, but you would think that it’s never been more difficult than it is right now to get in front of the right people. And it’s where personal influence is the new currency. And that’s something that you create, that’s something that you cultivate. That’s something that not only brings in an audience but truly turns them into raving fans, followers, people who are waiting for that next thing that you’re going to do and then becomes every reason they sign up with you again for something else, send you referrals, leave you, testimonials. It’s that personal connection. Who are those singers that you’re going to rush to go to their concert if they’re in town, listen to their next album when a new one comes out? Who are those actors, those performers that if they’re in another movie, if they write, if they direct another movie, you’re going to be there.
What’s that connection? And really ask yourself, how did that get created? And I’ll tell you something that is not meant to be machiavellian or manipulative in any way yet. A lot of the connection that I’ve created over the years was not by accident. It was intentional. And I’ll point this out in a subtle way. It’s that there’s times where I’ve shared some rather personal stories and some rather personal insights, and I hear this when others would go, oh yeah, but I know social media is important. I know creating videos and staying in communication with people is important. But I don’t want my personal life aired to everybody, to which I would say something rather comfortably, politely, professionally. You have the amount of detail that I’m comfortable with you having. And it’s not that there’s deep, dark secrets that need to be hidden. It’s not that there’s no it’s more that I can also shine the spotlight in the parts that I know are going to be of value and can have a metaphorical connection to you.
So what are we tracking so far? Notice that this is not as simple as saying post every day. It’s not as simple as saying build a list. It’s not the now hack statement of just saying charge high ticket for the ego of charging high ticket instead. And I say this where for the attract presold clients company, we do have what would be considered high ticket consulting program. It’s a done with you journey and we have to play I’ve coined it an inappropriate term of what is it? Oppptsd other people’s programs, post traumatic stress disorder, which is people who have joined things that then, all right, I paid, now what? And then that’s it. No, it’s where we are appropriately obsessive with that of the journey, of how do we keep improving the client experience, how do we keep reinvesting in our own people. So, so far again, what are the problems that you solve?
How clear are you on that? In addition to that, who exactly are you in the eyes of your audience? It’s where I think it was copywriting legend Dan Kennedy who referred to it first as the attractive character of the business. Congratulations, you’re attractive. I already knew that. It’s about time you also identified. So recapping it all together here so far, the problems you solve, who you are. And the final point would be that of measuring success. So this is a theme that I know, I’ve talked about in episodes on this program before. I know it’s one that I’m pretty sure anytime Scott Salt has been a guest on this program, it’s popped up as well, the vanity metrics, or as he and I have called it before becoming internet rich, that, oh, I got this many likes on a post. Oh, wait, I got this many subscribers today.
And when I moved here to Orlando a number of years ago, I didn’t go to the bank and say, yes, I have this many weekly downloads of my podcast. Will that buy this house? No, they wanted money. So are you truly measuring success in a way that’s valuable? Now? Let me hit this from a tactical standpoint as well as an emotional standpoint. And this is a dialogue that I get into with my team. There’s a team of coaches. We have several people on support staff, more so on the attract company. And it’s that anything you measure, you can also manipulate. And there’s times where you might fool yourself into believing that you’re being productive. You might trick yourself into thinking something is working. And I mean, there’s a quick story I can tell, which is not a story about Yelp, which is a review based website here in the States.
There’s variations of it around the world and many competitors too. This is more so a criticism of people who were using it. There was a time where that company reached out and asked if I would sign on to their advertising program, if I would pay them monthly for it. And I asked a rather straightforward question. Actually, no. I made more of a statement. If you can connect me with three people who can share their measurable results as to what this did with their company, I’m an absolute yes, and they connected me with three people. But here’s the conversation I had with all three. Well, I’m sure it’s working. I mean, I’m paying for it, and the phone’s ringing and I’m booking, so I guess it’s working. And that’s why I didn’t sign up for it. Not the other reasons that some would assume. That’s a whole other conversation we’ve had many times over.
Anything you measure, you can manipulate. We actually had back in August, 1 of the strongest financial months ever of all of my businesses combined. And it’s because I forget if this was a quote, a former guest on this program, Richard Cole or something that I said and he repeated, one of us sorry for this horny for the numbers. It was because we dialed in some of the metrics to go, here’s the things that if I do this on this consistent basis, if we make sure we follow through with these strategies in this specific way, that’s what’s going to produce the biggest impact. And sure enough, it did. So what are you doing to keep yourself accountable now? I said tactical. That was clearly the tactical side, yes. Let’s also look at it from an emotional standpoint. What are those ways that you are getting better and better at what you do every single week, every single month, every single day?
Because I can point to a time frame where now, in the past, it might have been that I was about to put out something on social media. I was going to do an episode like this of this podcast. And it would be, I’m serious hours of preparation. And over time, as I started to dial in my specific strategies when it comes to marketing and promotion, some of you have heard me say frameworks equal freedom. Well, as soon as I started to better define my strategies so that not only one, would they work for me, two, they would clearly work for other people. And three, they were so dialed in and proven to work that then I could bring on a team to learn it and then coach it and support our people that we’re working with in a way that, well, some of them do it better than I do.
And that’s why I continue to pay them on a very regular basis. So the problems you solve, who you are, measuring success, some of that is indeed subjective. Hey, I’m writing this email, and at the time, it used to struggle to write one email. I finished all the emails for the entire week. Okay, so now I’m consistently posting online. But the difference is now I’m truly getting people engaging with it and sharing back the stories, the insights that I’ve talked about when we then have a conversation and they subsequently join. So I point to these because these are those three things that are not as easy to say as niche down, charge, more post, frequently it takes a little bit more personal approach. And were looking, and I’ll be transparent on the story behind this that over on the other company attract pre sold clients.
We’ve done a consulting program over there for quite some time called Premium Influence and it’s priced appropriately because it’s a done with you coaching journey over the course of several months with dialed in one to one meetings. There’s additional support inside of a group environment, there’s resources to model and it’s a continued growing community with a team of people that I surround myself, as I said, with people who can do what I do as well as I can, if not slightly better. However, for all of you, I think there’s a statement you need to hear. It’s not that there’s a segment, it’s that there’s segments of your audience that you’re not yet serving. And I don’t want you to hear that in the way that it could be heard, which is there’s parts of your audience you’re not selling to, though there are parts of your audience you’re not selling to.
It’s instead there’s people that are at different points of their journey that because you don’t have a solution for them. That’s where it’s not just money left on the table, it’s the fact that you’re not helping those people. To which I would lovingly say how dare you. And the word momentum is like in my constant language, it’s one that pops up constantly. And it’s where we created a program community as well as in one part of service called Momentum, which I mentioned it before. You can check out the details [email protected] Momentum and again, make sure when you look at the bottom, there’s a place where you plug in your contact information. This way it knows where to send your access. But then after that it gets the billing information. And over there’s a place for a coupon code. You’re listening right now to the work smart Hypnosis podcast.
Work Smart Hypnosis WSH? That’s the coupon code. Plug that in and I will tell you up front. This is a monthly recurring program. There is no lifetime access to this over on the attract company for a rather simple reason. There’s three problems that we as business owners run into on a regular basis. So yes, there’s a core momentum success path of the persuasion foundations that you need to not only grab your audience’s attention, but also keep their attention, but then just as important, get them to take that next important step and truly engage and buy your stuff, pay for your services, join. Your program, sign up for your classes. So there’s a core success path that’s inside of momentum, yet the cornerstone of it is more so the fact of three sections persuasion, sorry, profit, I can remember my own stuff. They’re alliterated so that’s where I sometimes get lost.
Profitable persuasion. Inner influence. Message makeover. Let me talk you through these here. First of all, think about what would be different in the shape of your business if you didn’t have to guess, if you had a mechanism to never again fall into a pattern of becoming stale or stagnant or not knowing how to promote your business. That’s the first problem that I solve every month. Inside of attract presold clients momentum. Every month there’s a new release of an action plan inside of the section called Profitable Persuasion. It’s all about what to say and how to say it. And actually, right now, I’ve got it opened up right now so I can cheat and look at my own stuff, which I’ll give you some examples. When someone comes into your world as, let’s just say a lead, someone who’s not yet a client, if you can control the dialogue in the opening few days, you can substantially speed up the pace at which they then become a client, or even so, just the ODS they actually become a client.
Back in May, there was a Profitable Persuasion update where I basically wrote for you a multiple email, what’s called indoctrination sequence, for you to then to modify and use as your own. That was the update back in May. People went kind of nuts for the one we did back in June, which is where, as much as I did say some critical things about how others are using artificial intelligence, the update. And when you join, you have access to the entire backlog library right away as well. The June update was AI clone yourself for under $100. So using tools and resources, that total expense is less than $100. I teach you how to train these affordable AI solutions online in a way to speak closer to your voice than most of the other garbage you see there out on the web. Back in July, we did one on publishing to Polarize.
I got some rather interesting feedback on that one. It’s that there’s a part of your audience that’s waiting for someone like you to show up and say the things that they’re already thinking. And more importantly, I walk you through specific examples of how to do that and not have lawyers knocking on your door. I’ll mention one more for the sake of time. I love this one. Back in August, you sometimes run into these moments where you just got to make the business happen. You just got to make the money flow in. It might be the surprise bill. It might because you’re about to go on a vacation. It might be for whatever reason. But I published a sort of done for you template that you can then modify and make as your own that I called the Three Day Promo Push in Four Days, which, yes, indeed, it’s a three day promo that you can run in a matter of four days.
And you’ll see exactly what that is when you go to the Momentum page. And again, remember coupon code WSH that’s going to give you? I think it’s 72% off the first month. This way you can get in, see the value, and then can I just talk for a moment about how I said it before? OPP PTSD. Here’s the shape of how I do. Yes. What is called recurring membership. It’s the fact that I made it a point to use a payment system that makes it so you have control over your own experience. Get this is unheard of. It will send you reminders to let you know, hey, in like nine or ten days, your payment method is going to be built again. So this way you know you still have access to it and you can make the decision whether or not to stick around or stay with us.
Do you catch that? I didn’t even mean to do that one. I was going for a this or that. It wasn’t even meant to be a double bind. That was just me tripping over my own words. I said, whether you decide to stick around or stay inside the program, that’s cheating. No, whether you decide it’s for you or not for you, there’s transparency. In addition to that, we’ve created a system which took some effort, where you don’t have to talk to somebody, you don’t have to jump through hoops of emails if it’s ever not for you have the ability to change your access to the membership on your own without having to call people or pester them by email. So for all the reasons that some of you just run away from anything membership related, we’ve solved that problem. And that was one of the things that was extremely important to me, as well as looking at it as not just some of you and I’ve had this conversation, oh, I want to run a membership for my people and I’m going to do a session for them every week.
Well, listen carefully. Do you see how the structure of momentum is designed to solve specific problems? I just talked about profitable persuasion. Let’s talk about inner influence. It turns out being an entrepreneur is an incredible emotional journey. I’ve got to say something here, which I’m going to drop some numbers which are not again, meant in any way to be the check me out yet. It’s where I’m a member of a mastermind group run by Russell Brunson, who also runs the ClickFunnels Company. And in order to join it, you have to show that you’re running a business that’s operating at a seven figure level. And there’s also an admission fee of $50,000 a year recurring. And you would be amazed how so many of the conversations that we have inside of that community are not about, hey, what software are you using? And guess what? It’s not always ClickFunnels.
What strategy are you using for this? Hey, if you’re doing this event, like, how do you modify it for this thing? When that happens, it’s more so kind of what I speak to inside of inner influence, the emotional game of the fact that it’s on you are showing up, and how do you get back into that zone? How do you bring in that consistency? How do you get out of your own way and crush that negative thinking so that you can become that person that your audience truly needs you to be? Congratulations, every single one of you. The moment you decided to start helping people, the moment you started to learn this stuff, you stepped into a role of leadership. And note, we don’t have to be perfect. I’m not. You don’t have to be flawless. Getting closer. No, I’m kidding. No, it’s instead, it’s that to show up.
It’s the classic line, which I’ve learned is not actually Maya Angelou, but she said some amazing stuff, so let’s let her keep the credit. They might not remember what you said, but they will remember how you made them feel. And I’ve learned over the years that importance of, well, here’s a version of a story that I can share that, oh, you’re going to get the amount of detail that you need. 2022 was the first year that officially my businesses as a whole collected. And again, it’s not all mine to keep crossed over the seven figure mark. Remember, at one point, I was out there pounding the pavement, trying to get my first client. We all start somewhere. Do not play the comparison game. And I actually, in 2021, could have made it happen. I got really close in 2021, yet in 2021, a whole bunch of family stuff and moving stuff and personal stuff and side stuff, and that’s all the stuff you need to hear kind of all happened.
And I kind of looked around at, like, December, like the first week of December 2021 and went, I’m good and fulfilled upon the stuff that I promised I would do that month, but just went, I can take a couple of weeks off. I can do a light duty version of things. And I had it lined up that I could have done one more thing and that would have pushed it over that seven figure mark for the first time. But it was, you know what? I don’t need to. Other stuff needs my focus. So I mentioned that because, again, the more a business grows, the more weight of the world is on you. That’s the metaphor out of a book that I’ve read many descriptions of, but didn’t get through myself. Atlas shrugged by Anne Rand. What would happen if those people who really drive the world, who keep the world on their shoulders, suddenly went not anymore, and just stepped away.
That’s the whole premise of that book, which I have not read, but I can tell you the synopsis of. So that’s where inner influence really comes into play. And again, remember the figure of three I mentioned earlier, that of things that I almost could have given up on and instead made some slight changes to, and then they became the thing that defined the next journey of where I was going. That’s what I get into with message makeover. There are several opportunities inside of the Momentum curriculum to go into specific tasks, submit your work, and then get feedback at times, sometimes from me, feedback from my team members. And again, a few of them, many of them, most of them are around with me because they do what I do as well as I can, if not slightly better. And again, that’s why I keep them around here.
So it’s where sometimes, well, once a month, I spotlight some of those submissions that have come in. And I do so in a way that there’s a variety of different industries, there’s a variety of different mediums, because it’s the classic story. There’s a classic story called Acres of Diamonds and it was mining for coal and not finding it and then giving up when if the miner had gone just a little bit further, there were indeed acres of diamonds. You are sometimes just that one little tweak away from taking something that didn’t work to then making it become a game changer, making it become phenomenal. So you see active real life examples of that on a regular basis. So notice how from a side point here, this is designed to strategically solve problems and not just do what some of you would think membership would be in your worlds.
I’m just going to do a session every week. No, instead solving rather specific issues along the way and giving you stuff you can plug into your business right away. That’s how we help to create momentum. If you’re somebody who’s actively working with us inside of the Premium influence program, you just get momentum as part of it when you work with us in the more hands on side of things. But I’d say to everyone here, dive in, take a look at it. That’s why I’ve made this code available. So I’ll mention it one more time for completeness or really two more times, because I’m sure I’ll say it in the outro, attractpresolclines.com momentum. And again, when you’re on that page, you’ll see a description of the three deliverables that come to you every month. And when you get to that billing part of the page, hey, this one’s on me.
Plug in the promo, the coupon code, WSH, we switch systems. This is how I can nerd out here to move one that you can do it lowercase you can do it, uppercase, you can randomize it. It’ll still work. WSH. Just those three letters. As in work, smart, hypnosis. And that’s going to take a whopping 72% off of that first month. So you can get inside and see what it’s like. Check that out attractpresoldclients.com/momentum. Coupon code WSH. We’ll see you inside. Hey, it’s Jason. I’m going to wrap up this week’s episode in a slightly different way. You might have noticed a different tone, a different vocal quality in this episode. And no, it’s not because I’m getting over a cold, which is why we kind of paused a few episodes for a little while. No, it’s that there’s a hidden subtext to a lot of what I do.
So many of you look at the business side of things as being a chore, being something that, oh, I have to do that now. And it’s something that some of you might know. Jessie Mciinelli, who’s been a guest on this program before, has gone through my Work Smart Hypnosis live. And actually, she’s one of our coaches on the Attract Pre-Sold Clients Company. And it was something that she commented on in the private group we have for that space over there, which was that, oh, yeah, the marketing actually becomes fun when you realize how to actually make it work. And that’s kind of one of my hidden subtext inside of what I do is that when you realize that this part can become just as enjoyable, just as adventurous as serving your client, learning that next new technique, helping people out, that’s where you really begin to thrive.
And hey, to use the favorite word, I’ve clearly used enough in this episode, that’s how you get into momentum. Hey, speaking of getting into momentum, head over to attractpresoldclients.com/momentum, spelled exactly as you’d guess. You could find the show notes over worksmarthypnosis.com/423. But while you’re there, check out the details. You get a bit of a peek inside there. And again, use that promo code. WSH. Plug that in where it’s a coupon code. Make sure you click apply. I should probably have said that earlier in this episode than now, but it’s important you have to click apply. That applies the massive discount to your first month. To get inside, take a look around. I know you’re going to love it. So check that out attractpresoldclients.com/momentum. Thanks for listening. Listening to the Work Smart Hypnosis podcast at worksmarthypnosis.com.