Howard Cooper joins me today to share his marketing epiphany. He shares how you can streamline processes so you are not sending out the same email or doing the same mundane tasks over and over again. He discusses the easy-to-fall-into trap of being too short-term focused, which will prevent you from building a more successful business or global brand. Howard also reveals the tool he uses to streamline all of his processes, the flexible options of this tool, and shares why you should focus on creating the things that you can reuse repeatedly.

Howard is the founder of Rapid ChangeWorks, where he is the rapid change consultant and hypnotherapist. Howard is Britain’s leading rapid change hypnotherapist, focusing on making deep and lasting changes happen quickly. He is the host of the Rapid Change Matters Podcast and has appeared in the media with the BBC, CEO Magazine, and The Daily Telegraph. Previously, he was the lead
psychological presenter of Virgin Atlantic’s ‘Flying Without Fear’ course and appeared on Channel 4’s ‘Fear of Flying: Caught on Camera’ documentary.

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“I only want to do stuff if I can reuse it repeatedly.”- Howard Cooper

  • The all-in-one tool you can use to streamline your processes and save money
  • How to flip the dynamic of your business and position yourself at the end of the funnel
  • How streamlining processes is giving Howard time to create content and build new products
  • Using opt-ins to direct people to booking sessions or purchasing products
  • The flexibility and split testing options offered by Kartra and ClickFunnels
  • Why you should focus on the things that you can reuse repeatedly

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