Session #374: Scott Sandland on Hypnotic Legacies

Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.

---

This is the Work Smart Hypnosis Podcast, session number 374, Scott Sandlin on Hypnotic Legacies. Welcome to the Work Smart Hypnosis Podcast with Jason Linett, your professional resource for hypnosis training and outstanding business success. Here’s your host, Jason Linett. Hey, you know what? I’ve been thinking about this and I’ve been meeting to say this to you.

I really think we should hang out. How does Las Vegas sound? July Cool. Awesome. See you there. Hey, it’s Jason Linett, and this week on the Work Smart Hypnosis Podcast, we have Scott Sandlin on the program once again, and what you’re about to listen to is a conversation that we captured, first of all as a Facebook Live event inside of the public work smart hypnosis community, and now making it available to all of you because we cover a wide range of topics such as the journey of going from student to professional in the industry, then from professional in the industry, working with clients.

Then to that of someone who can begin to guide others, whether it’s simply sharing good advice, helping someone to troubleshoot what to do with a specific client, or even moving into training and then. Becoming a leader in the industry. And you’re gonna hear a little bit more of a behind the scenes conversation.

And I’d really comfortably say this, even if teaching, even if stepping into some sort of leadership role in this industry may not necessarily be your goals, look at the fact that the journey of going from, again, curious student to then someone who is moving closer and closer to mastery of their skills.

That’s really what’s at the core of this conversation. Plus some wonderful anecdotes of the people who you and I would consider to be the godfathers of hypnosis, making fun of each other in a hotel room. And now I’m not talking about us, I’m talking about those people who came way before us, who your books of theirs are now sitting on shelves, uh, becoming even more valuable as collectors items.

And, uh, guess what? They were all friends and they all playfully made fun and teased each other as well. Hey, We care and we help people. Uh, this episode is also giving you an update on the fact that this is the 10 year anniversary of the Hypno Thoughts Live convention. It began 10 years ago in June, and I’m not gonna say the date to pretend I can do the math offhand, but hey, 2022 is officially the 10th year of the convention.

What would that make it like? 2013 was the first one. I wasn’t at the first one. I had a scheduling conflict. I had a note, but I’ve been there ever since. Years to through. Now 10 coming up very soon. And I would comfortably tell you it’s not too late to reserve your spots. So first of all, I’m gonna give you two websites to check out.

First of all, there is HT live.net, and that’s where you can go and you can find all the detail of the upcoming convention from all the incredible speakers and presentations that will be there during the Friday, Saturday, Sunday of the. Last weekend in, in July. That’s when it is. Uh, I find all those details [email protected].

And then the cool thing about this conference is, and can I go off on a quick anecdote here? It would be that, you know, I now live in Orlando, Florida, and this convention happens in Las Vegas, Nevada. Now, here’s the part that kind of annoyed me, uh, which is, and this is gonna be a positive for all of you, just stick with me for a moment here.

Uh, I used to do events in my own office when I had a brick and mortar office, uh, that was in Springfield, Virginia. And then when we would do bigger events such as a guest training, You know, that’s when we would make use of a holiday and express up the road that was very affordable, had great rates for all of the students.

And I mean, we’ve housed people there, whether it’s Stephanie Cheba or, uh, we did events with David Snyder, did events with Richard non Guard and brought in James Hazel rig. So we made use of that quite a bit. Here’s the thing that annoyed me though. I could do an event in Las Vegas cheaper than I could do it in my own office, because respectfully Vegas does not need your money from hotel rooms, which is kind of my way of getting at the point that if you’re there on a weeknight, uh, the wonderful, uh, team of Scott Sandlin and Stephanie Cheba have negotiated.

Now, I’m saying this at the time of recording, if you wait till the last minute, this might not be there. Uh, but typically the hotel room for the weeknight stays is like only $50. And then the weekend stays is usually around a hundred. And I mean the value that they provide plus the fact that at the convention your lunches are included.

Uh, plus, you know, it’s about damn time. We had a bowling tournament at a hypnosis conference. Plus also I mentioned the hotel room days because there are an incredible array of extra workshops that you can do before the convention or even after the convention. And this is part of why. I am where I am right now that whenever I would travel for a convention, I would extend my stay because, hey, you’re already traveling.

You’re already booking a hotel. Might as well extend the trip and check out some of the workshops that happen before or after the event. Your convention registration [email protected]. That covers everything in the Friday, Saturday, Sunday. However, there’s also an incredible lineup of presenters before the conference.

After the conference, which is why you should also go over to work smart hypnosis.com/vegas 2 0 2. So work smart hypnosis.com/vegas 2020. Don’t put any spaces in there because you don’t put spaces in website addresses because before the convention, if you’re brand new to hypnosis, or even if you are ready to sharpen your techniques to get more consistent positive outcomes with your clients, that’s where Richard non guard and I are teaming up for an accelerated four.

IC BCH Hypnosis Certification event. So if you’re brand new to hypnosis, this is the number one best way to kick off your hypno thoughts. Live experience, learn the skills and the strategies of professional hypnosis to help your clients and then be exposed to the incredible community and even more learning during the Hypno Thoughts Live conference.

And again, the link for this, I’ll put over on [email protected] slash Vegas 2022. So before the convention. It’s a four day event, myself and Richard non guard, blending together his approach of contextual hypnotherapy, evidence based hypnotic techniques, as well as my conversational influence and hypnotic phenomenon based approach for those seeking certification.

Your participation and uh, practice during the event qualifies you for certification with the IC B C H, and then also over at that Vegas 22 page after the convention. I’m doing a one day business training content is king, your six figure hypnosis business. Game plan or blueprint, We kind of use these words interchangeably.

It’s called content as king, but this is what I’m doing. Stick with me here. This is what I’m doing after the conference. And here’s the big promise, and this is something I am going to deliver to you and you’re gonna love this. So often the journey of acquiring clients is something that people admittedly overcomplicate or others would make seem even more complicated for the means of selling you things that even they haven’t tested themselves.

I’m one of the few people that you can actually draw a straight line from what I teach to exactly what I’m doing right now. And the reality is, in the 21st century, you are a content creator first that happens to provide a product or a service, which means the dialogue, whether in person or by way of passive strategies begins with content.

This is where the general public begins to know, like and trust you. And not until they know I can trust you, will they buy from you? Now, unlike others, I’m not gonna do this from that 30,000 foot view and just say, Make videos, write articles. No, because the strategy that you make use of the platform of it really doesn’t matter.

It’s the strategy of the content. So in one day’s effort, you are gonna learn the influential content buckets that are necessary to fill on a regular basis, to have a consistent flow of people reaching out to you and ready to pay the full value of your service to make use of what you’re gonna share with them, and ultimately succeed and become part of this wonderful dynamic of people speaking about how wonderful hypnosis is.

And I know that sounds like a big promise in one day, but here’s how we’re gonna. The fact is the core influential principles never change. It’s the platforms, whether it’s you want to do video, whether it’s you wanna do audio, whether it’s you wanna do a podcast, or whether you wanna have a blog or post on social media, or whether you wanna check this out post on the social media platforms that don’t yet exist yet, because all of the stuff we currently use is probably gonna be replaced by other stuff in like 10 to 15 years time.

It’s just the technical cycle. So I’m one of the few people who can’t just tell you what worked to grow your business, not what’s currently working to grow your business, but also what will work for many years to come if you’re stuck in the overwhelming frustration of trying to bring new clients into your.

This one day event is gonna be your solution to make this ridiculously easy and have people ready to pay the full value of your services. We put both of those events, the ic, b c H pre, as well as the content is King Pro, uh, post conference event that’s [email protected] slash Vegas 2022. Now, at this point, I’m gonna give you two options.

Option one is continue listening to this podcast. Option two is, uh, hey Scott and I did this as a video live stream, which means feel free to head over to work smart hypnosis.com/ 3 74, and that’s where you can now jump in and listen and actually watch the conversation that we had or continue listening, whatever is best for you.

So with that, let’s dive directly in. Here we go. Session number 374, Scott Sandlin on Hypnotic Legacies.

All right, welcome everybody. It’s Jason Linett. We are live streaming this right now to the Work Smart Hypnosis Community on Facebook, which if you’re not yet a member, head over to the show notes of this episode. That’s where you can see exactly how to join, though. Hey, it’s not just me here, I’m joined by Scott Sandlin and Scott, for those that, uh, perhaps have been practicing hypnosis inside of a cave.

Uh, and are not yet familiar with your story. Uh, you’ve been on several times here over the years. Could you introduce us yourself, tell us a bit of your story? Sure. So I’ve been a hypnotherapist since 1998. Uh, my dog is asleep cuz he’s sick of this story. Um, I was the hypnotist who was on the drug rehab centers, uh, clinical teams, uh, inside a dental office, inside a doctor’s office.

Had a private practice and had a clinic where about a dozen hypnotists were working for me. And then I got to bring those people and train those people and bring them in and work with the USC and UCLA Schools of Dentistry. Uh, my big thing is, uh, clinical teams and bringing in hypnotists to be part of larger teams.

And then I built a thing called hypno thoughts.com, which for many years was the number one hypnosis website on the planet and the largest free resource in the history of hypnosis. And then I turned that into a conference called hypno thoughts.com or Hypno Thoughts Live, uh, which is, now, you might have heard of it.

It’s the, it’s the biggest hypnosis conference in the world and it’s, uh, this summer in Las Vegas is our 10 year anniversary. Nice. Nice. And let’s do like a quick recap of the other episodes rather than link to them, which we will Of course. Uh, yet there is an interesting story as to this sort of reach out for community and the story as to briefly why the hypno thoughts.com website first came to be.

I mean, part of it was just me looking for mentorship and uh, it was at the time when all we had was Yahoo Groups and they were just showing their age and they didn’t have anything. Being able to embed videos. Uh, and this was pre-Facebook, like when we build hypno thoughts.com, our tagline was The MySpace of Hypnosis.

And it was, I mean, that really dates us. And no one called me Mark Zuckerberg, they all called me Tom. They were like, Oh, you’re the tom of this. And I was like, Yeah, I’m the tom of this . Um, but the idea was creating an opportunity that was a level playing field where it wasn’t owned by somebody who was trying to turn that into like, uh, a funnel for them to make them money.

Which is not a bad thing, It’s just I wanted to build a thing where we said, let’s give everybody a fresh start. Cuz I was in nobody. Like I didn’t have a mailing list, I didn’t have a reputation, I didn’t have anything. I just said, Let’s build a place where everyone’s treated equal. Everyone can come play and it’ll be a meritocracy.

And a bunch of really cool thought leaders, uh, joined and supported it. And then a bunch of new thought leaders, uh, were created through those convers. Yeah. And I think what’s really cool inside of that, and this is something to really highlight here, is that rather than waiting for the opportunities to arise, rather than hoping that, you know, someone would do that, reach out.

It’s where you didn’t see the community at the time. So you made the opportunity appear, which you and I have an interesting connection on as to, I’m on hypno thoughts.com probably about 12, 13 years ago. And it’s, I’m asking questions and whenever I’d ask a question, this guy up in New York by the name of Michael Elner would respond.

Yeah. And in my head, I’m building up this personality of this person who I have to meet. And then of course he pops up one day on hypno thoughts going, My room got canceled. Who could I, which he never booked one , my room got canceled, who could I sublet from? And we ended up rooming together a couple of years at one of the conventions.

Right. And, and it’s that sort of discovery of this community where, , so many of the top professionals are that people are there people who continuously give back to the industry. Yeah. So I, I’d kind of ask you, and we’ll come around to talking about the conference, but I kind of wanted to bring you on today to talk about legacy as well as the growth of our self in this industry, as well as the growth of the future of the industry.

And let’s say it politely in that time, we’ve seen people kind of come and go, people fade away. What would you kind of say are those important factors that create that lasting value of not just staying relevant in our own businesses, seeing clients, but also staying relevant inside of a c? It’s, it’s an interesting thing that I’ve actually talked a lot about, uh, or thought a lot about and had like side conversations about and asked people about, um, there are hypnotists that were hugely important that maybe two of you will know the names of, but like Saul Lewis was a legend in our profession and no one will know his name.

Is this where we make sure I tell this thing that before we went live you were telling me it’s like, can we make sure people know I’m a heist? ? Yeah. Yeah. I like, I stayed up late. I, my big thing was I was going to all the conferences and I, because I was West Coast time and young, I could stay up late and drink and uh, so I would get to stay up late with like Carm and Michael Elner and like all these like just legends, Roy Hunter, all, all these awesome peoples Jerry Kind and, and they were just nice to me cuz I was just an eager kid and all of them loved the idea.

To your point of giving back, Uh, and so I got all of these stories and I, I got to see the people who we still know their names, like Jerry Kind and, and Michael Elner and I, and I know the people they revered are people like SA Lewis. And we go from one generation removed. We don’t know their names. Uh, and I think that’s a really interesting thing in our industry that it really is a one generation removed sort of legacy is, is the lifespan of a person’s, uh, story.

With very few exceptions. You’re looking at like Mesmer and uh, uh, who else? Like who do we know from 75 years ago who was a hypnotist doing great work? We have to go back to Father Hell because with a name like that. Sure. Yeah. And you get, uh, ba you get, um, oh, what’s it. Uh, Pat Collins. Mm-hmm. , uh, but like, it’s, it goes away real fast.

And so when you think about what your legacy in the industry is, it really, uh, the I M D H A, Robert Otto’s, uh, been since he took over, he’s been great. He’s always been a supporter of mine, uh, which I, I’ve always appreciated. They have an award called the Pebble in the Pond Award, and it’s about the ripple effects of what you create in the industry.

And, and the older I get, uh, the more I appreciate that as the right name because I think our legacy is very much the professionals who we inspire is, is much more our legacy than anything else. So then what would you say, you know, having kind of seen this cycle over. A and it’s not just for the sake of speaking to our community, or let’s even say it’s something I’ve heard you speak towards as well, around it’s not just about, you know, who’s got the biggest room of people in the space.

It’s not just about who’s selling the most numbers of their products, their books in that. Um, something that I’ve heard you speak about over the years that I’ve always appreciated, uh, which you and I have a running gag on about, uh, becoming internet rich of, Yes, I’d like to buy my new house. Here are my Facebook likes.

What does that appear? A hundred thousand views this week, ladies and gentlemen. Oh, what’s that? I said like a hundred thousand views this week. What’s that worth? Well then, yeah, I should reorganize for those, watching the video of this. We should put you on the left then, cuz you’ve got more than, but I don’t know how to do that in real time.

So that idea of which is great for people listening to this, by the way. People hate Yeah. It’s so unlikeable. Um, no, this idea of. Popularity being a merit. Um, there are really great hypnotists who don’t fill rooms, who change more hearts and minds and inspire more, uh, session work. And one of the things that I’ve al I, I think is really important is it’s very conceivable the greatest hypnotist in the world is completely unknown and, uh, is just seeing clients privately.

And they’ve decided that the highest best use of their time and their legacy is not teaching or training. No one notices any of that happening, right? That’s all. No, no. Not at all. No one said that figure, uh, with the puppy. But no, it was quite elegant actually. It was very nice. Yeah, it was really nice.

Yeah, it never goes that well. Um, but that idea of, uh, the best hypnotists not being the ones filling rooms, the best hypnotists are the ones maybe, uh, arguably just seeing clients one on one, just changing lives and helping. One hour at a time. That might be the person with the best legacy. That might be the person whose community and the people you know in a hundred mile radius.

That person might have the biggest legacy of all of us. You don’t know. Well that that’s one of those things that as we look at an event like hypno thoughts that yes. Here’s the usual suspects that’ll be presenting there. Here’s the names that we would recognize, but this intention to also bring in a new audience of speakers, which let me make your life easier real quick.

The convention is already set. This is not the time at the release of this, right? , those of you listening, Scott is very knowingly smiling right now of, you know, this year for 2022 is set yet, stay tuned for, uh, speaker applications for 2023. Yet looking for that opportunity of not just filling a calendar with the names that’ll fill the rooms, but looking at who are those people who are that next wave?

I mean, is, is there a story that comes to mind of someone either you’ve recognized or someone that you’ve seen their growth over time of, yeah, here’s where they started, but now here’s the impact that they’re. There’s a handful. Uh, I mean, David Snyder and I came up in the industry together, so, you know, his, his position in the industry.

David and I saw coming and, and, and we sort of grew together. Um, but yeah, we, we do like 20% of our presenters every year should be first timers. Um, so we’ve, we’ve been really lucky to be able to find people relatively early. So we found Ken gso, uh, we found Kaz Riley. I’m gonna take half credit, uh, for finding Martin Peterson.

Um, and because Martin and I have been in the, in the game about the same amount of time, and when I met him, he was giving a pretty big presentation at, uh, Shelly Stockwell’s conference, the Ihf. So I can’t say he was, And Ken was also there. The three of us met the same day. Um, so I can’t take credit for like discovering them, but I, what I saw in both of them, I was like, that’s an untapped resource, that’s real talent.

Um, and helping. Helping push them in front of a larger audience. Kaz Riley, same thing. You know, she was already doing great work. Uh, Stephanie Conk is another example of that. Uh, there is a, a ton of people that it’s been really fun to watch them go from. They got the goods. Uh, See Stephanie Conkle? Yeah.

Yeah, she’s here. . She’s here. No, I’m glad I I glad I said something nice. Stephanie. Uh, I, Let’s just make it just by you, Stephanie. Um, we’ve known each other forever and like, I remember being like, this chick’s got the goods. This chick’s real. Um, let’s, let’s get her in a position to make sure other people know that and let’s not let Stephanie be like a best kept secret.

And when that’s really been the philosophy of hypno thoughts, uh, dot com and live is. Skill represents skill, game represents game. And we recognize that in each other and we honor that in each other and we seek it out. So, uh, yeah, just having these wonderful people, Ken Martin, uh, Kaz, Stephanie, and they’re all friends because they respect each other so much.

Well, that’s that quote that I heard, Um, Michael Elner say at one point, which apparently was actually yours, about, uh, learn from people who disagree with each other. That was me. Yeah. That, uh, Elner was my, uh, we refer to him as my tour mentor for many years. And that guy, uh, was the best. And, and a lot of us have these amazing elder stories.

Um, one of the highlights of my career, uh, was, uh, co-teaching a class with him on, uh, medical hypnosis and. The cool thing about the class was we, we just brought in people like that we had never met, never talked to, never heard of who had medical issues. And they would come in and we would, you know, we’d take care of all the, the liability stuff in advance, but they would come in and we would just do sessions in front of 40 or 50 people live and they would just, we’d just get to watch Elner work up close with a person who didn’t know what to expect from Elner and how he could earn the right and earn the room was just really special.

Is that, I’m checking right now as we’re having this conversation, does Roger Moore still sell that or is that still available? Yeah, I think he does. Yeah. Roger Roger’s got the DVD set and I think he sells it. Yeah, we will definitely track that down. And this is going out to a live audience that’s gonna be a podcast episode in a couple of weeks.

By the time this drops as an episode, we’ll make sure that link is front and center because that is an outstanding, outstanding series. So then, For those that are new to hypno thoughts, the convention. Yeah. Can you kind of walk us through that? The convention is a Friday, Saturday, Sunday, but kind of walk us through what happens from like, really as early as the Monday before all the way to the end.

Yeah. Yeah. It’s become a huge thing, uh, where it, it started off as just three days. Uh, and that’s the Friday, Saturday, Sunday conference. And we’ll start there. All the classes are included. So if you wanna take a one hour class, two hour class, a four hour class, whatever it is, just walk in. If there’s a chair, you can sit there.

Uh, the, you don’t need to spend an extra 10 or 20 or 40 or $60 to get that additional training. We want you to just walk in and get the value. Um, and if you don’t like a class, Okay, well, there’s so much content. We have 178 presenters this year, uh, not counting the panels. Uh, so we have a ton of variety of thought.

So if you didn’t like one hour. Okay, well, there’s. All those other hours. And we have about 13 rooms going at all times for three days. So 13 rooms of choices for a full day, nine to six. Um, and in the middle of that, we feed you lunch and it’s free. Um, or it’s included in your registration, but it’s free.

And that way you could just get to sit down with these people who you just took a class with and you get to meet them and create relationships and camaraderie and ask interesting follow up questions. Um, and, and we’ve built in a bowling tournament just because we think that’s a great networking opportunity.

Um, it’s, uh, you know, we have a pajama party, although this year we’re gonna make it an eighties party. I decided for our 10 year anniversary, everything should be eighties themed because in my head the eighties was 10 years ago. Yeah, yeah, absolutely. Yeah. And it’s the nineties, what, our year, year and a half older than I am, I think.

And yeah, that was, yeah, that was last week. Yeah, it was, it was early, you know. Um, Yeah, we’re still, we’re still doing it. Um, but anyway, yeah, I got a CD recently and I couldn’t figure out how to play it, but I’ll I’ll let you keep going. You do? Yeah. My dad was just in a car accident. He’s totally fine, but his trunk, uh, was crunched and it opened and there were a couple cassette tapes in the, in the trunk and they were mine and they were of Pat Collins, um,

And he goes, he goes, Why do I have cassette tapes from Pat Collins in my trunk? And I was like, I’m just realizing I traded in the car. I used to have, uh, probably it was like July, No, it was August, 2019 that I got the car I got, I have now, and it’s only recently that I realized that the one CD I had in that car, James Hask put out a CD with him telling stories Trump and like, that’s the one place I still had a CD player.

By the way, welcome back to talking Technology old time. With, Yeah, Scott and Jason and, um, No, I accidentally sold the car with James’ CD in there. Oh, that’s a pay it forward moment. Don’t It is. Somewhere, somewhere. Someone’s now in that very, uh, broken down Cion, xb going, Yes. This is somewhere. Yes. Someone got old Cion.

We were, we were on a very important track a moment ago. So, lunch, lunch. Oh yeah. Oh, there’s a conference. All hypno thoughts. Um, just a full stream of consciousness is all Jason and I ever do. Pretty much. Um, yeah, we have a bowling tournament, we have a pajama party. We, we create networking events so everyone can become friends because the relationships and friendships I developed early in my career, uh, transformed my career.

Absolutely changed my life forever. That Alan Barski and Dan Clery and Michael Elner and, and all these guys that like were real, uh, Peter Blum. Uh, Like encouraged me and grabbed me and like, and so we want to recreate opportunities for that to happen. And then on the shoulders of that conference on either side, you know, we have four days pre and four days post where you can take, uh, deep dive classes, you know, multi-day long class.

That’s a workshop, uh, where you can take, you can take a class like, I don’t know if he’s doing it this year. Off the top of my head, Sean, Michael Andrews just started his, uh, uh, rapid induction class in Germany today. Um, and so I just saw it his top of mind. And so you’re like, Oh, I could just go learn that there.

Uh, or you can just find a class that you want to take, you wanna learn how to do stop smoking, you go take Ken’s class and you do a couple days of learning how Ken does it. Um, and so we, we have like quality events, like an IC B C H certification prior to the class with, uh, Richard non Guard and some other guy.

Never heard of them. Uh, they’re, uh, Yeah. Yeah. Not Richard. Richard, who your night guard? I didn’t hear you. Cough. Cough. Vegas hypnosis training.com. Cough, cough, man. This, these seasonal allergies, but, uh, sounds like you got a bad case of the covid. I’m working. Wow. Doesn’t, we’re not going there. Sorry. Too soon.

Too soon. Too soon. So events both, uh, before, during, after, basically, Yeah. And it’s, it’s everything. Like if you’re curious about hypnosis or you’ve been doing this forever, it really is. It’s, it’s the conference that everyone looks forward to. Everyone gets so excited. And it’s weirdly like a year round conference just because there’s always conversations going on because of it and about it.

Well, that’s that element of it, of how it’s become. , You know, I, I look at the group, um, where there’s the hypno thoughts live Facebook group where there’s a ton of interaction all throughout the year. And of course, naturally it gets to a point around now where there’s more momentum in the group in terms of, you know, like any other professional, uh, industry gathering of talking about what the bowling teams are gonna be.

Um, Right. We did win the, uh, lifetime achievement and costume design. Uh, but that’s, You did, That’s, that’s our story for though, um, We’re ready, We’re ready for this year, by the way. Oh, I’m so excited to hear that. Yes. Yeah. That, that’s all we can say about that for now, though. last year’s special last year.

Well, I, I look at how, and this is something I used to say, you know, in my career, was more focused on stage hypnosis, that the one thing that made it different would be that, you know, they would go, Well, we’re looking at maybe doing karaoke or having a band, or there’s like this clean committee who does stuff for schools.

and it’s like, well, here’s what’s different about the stage hypnosis. It’s not just the event, it’s all the expectation leading up to the event. Then it’s the event itself, and then it’s the stories that then continue for the year moving forward. Yep. Where now it starts to create this tradition, which by the way, psychologically meant I was never selling the show for the first time.

I was selling the tradition of the show, which inferred they’d had to book the first year. And that worked really well until I went, I don’t wanna do this anymore. And moved on to other things as we, as we often do. Yet it’s kind of that legacy that hip thoughts has created. So, uh, give us the contrast.

What’s different in year 10 versus year one? Year one, we had no idea it was gonna work. We had no idea people were gonna come. We had no idea what we were doing. We genuinely built the conference. It, it probably 60% of the drive to build the conference was a middle finger to some people that were being rude to me,

And, and we just like, genuine, like 60% of the whole thing happening was just a middle finger to some people who were being jerks. And then the other 40% was, we have this website that, you know, we were getting, uh, consistently like 20,000 like visitors a day. And it would be like 5,000 unique, 10,000 unique a day.

Like, it was these huge numbers, um, for starting with no mailing list. And we’re like, Okay, well they all wanna start meeting in person. They all wanna start like, shaking hands and putting a face to the name and like, you know, having a drink and like, like all those sort of natural like evolution of like a, like a date, right.

Where you talk, you chat online and then you end up wanting to meet each other. And so we were doing that, but year one we were like, okay. Who actually needs a projector and who doesn’t? Should we have screens? Should we not? Like we didn’t know any, It was very crazy. And we were in a full blown sprint for the full three days, like just running around, like plugging holes and like just trying to appease things in year one.

And now in year 10, we genuinely look at the conference in, uh, three to four year cycles. Like, I don’t think about what we’re doing this year, I think what are we going to be doing over the next three to four years? And that really changes the way you, you plan things. And now there’s all sorts of conferences that didn’t exist when we started, uh, because people can actually create regional conferences now.

And that wasn’t the case 10 years ago. It’s, it’s a very different landscape. And so finding a reason to exist. And a reason to differentiate yourself. Cause you don’t wanna say, We’re here to make money. Cause I mean, that’s not a bad thing in making money is great, but you need a reason to exist. You need a why, You need an ethos.

You need a story that, uh, resonates with your audience because if you say, Hey, we’re here to educate people and get money in the process, you’re gone because no one’s gonna connect with that message and your conference won’t make it three years. And so when we’re thinking in three and four year cycles, we’re really thinking about keeping it always tied back to our whys and, and pushing those to resonate with our audience.

Well, I think that’s where, looking at this year, looking at how, you know, briefly, like everything else had to pivot for a little while. There was, uh, one year where there was sort of a split in person as well as online. Now it’s back to fully in person. Uh, folks can, you know, order the recordings after the fact.

I always. By those. I did a giveaway for those last year. Um, and she still hasn’t listened to them by the way that when they get it for free. I know, right? . But I’d say it’s that part of that ongoing legacy of how we continue to grow inside of what we do. It’s that willingness to, you know, keep learning along the way and not always fall prey to this belief system that I’ve got it figured out now I’m ready to go.

You know, I go back to something I heard Rod Eslinger saying a bunch of years ago that it was, you know, sitting in a workshop to remind myself, I’m going to the twang. Do you hear that there? Yeah. Yeah. There’s in there, you know, I, I go to these different workshops to be reminded of how much I haven’t yet figured out.

Right. And how sometimes it might be, you know, the deeper we get into our careers. You don’t need every full training to be revolutionary. Which you might be calling my shot here as I tell the story of how this one line from Tom Nicole made me a better hypnotist. And of course Tom likes to go two days and you got one sentence.

What was your sentence? You’ve been waiting any sort of interactive change work and you go for the interaction and then they sit there quietly and you’re like, Uhoh. And I heard Tom one time and I think it was just a riff, go in a demo he did. And when we hosted him in Virginia, it was, uh, you know what?

You’ve probably have been waiting most of your life to have the last word in this issue. Might as well have that moment now. Right. It’s a good laugh. And then demo subject took off running. I’m like, Deb’s using that. Mine was Mark Cunningham saying, uh, I never was a doorway. And when I heard that it was a, it was a two day, three day training, something like that.

Might have even been. Um, and he just said, Anytime a client walks through a doorway, that is a threshold. And you use that to ratify change because once you go through that door, you are entering a new place, a new phase. There is this opportunity and anytime a client goes through a door, it needs to be utilized like in, you know, in script, in process.

If there is a doorway, it shouldn’t be wasted. And I heard that and I was like, Oh man, how much more can I optimize my sessions? How much more value can I create? And like, that’s one of those sentences where someone who’s two, three years into hypnosis is right now saying, You gotta do rapid induction so you have more session time to make the change work.

And if you are saying that, what I’m saying is you are under utilizing your session structure, um, because I, that’s clearly the difference between four minutes of an induction versus 30 seconds. I mean that three, three and a half minutes, that’s that make or break. If you, if you are saying, I need that three and a half minute delta to optimize my sessions, it means you’re not thinking about your sessions.

Right. Um, and there’s like the sentence that Jason and I both just said, Those sentences generate more change opportunity than a three and a half minute, uh, savings in a rapid induction. Now Rapids are cool because they have Convincers built in and they might I was gonna say, tell us more about Sean Michael Land’s class now that you

Yeah. Sean was my first official hypnosis instructor too. Now I signed up with this other guy who seemed to have disappeared and then Sean took over. But that’s a, Yeah, there was another guy early at Sean’s cur. It was a whole other story, but, uh, Sean’s good. Sean’s good. Sean’s good . It was like, We’ll leave it there.

No, but it was, and again, what was it? Actually about a decade later, he and I taught a class together and my favorite moment of that event was, I did a demo and he goes, That’s really cool how you did. And he talked about the thing that I did. The way that I, This is a big thing that I do, is a lot of hypnotic phenomenon.

And yet the way that everything is an asset for change. So the creation of the phenomenon takes a metaphorical structure as to what the change represents. But then the release of the phenomenon, Decide for yourself what this experience means for you in terms of your ability to let go of fill in the blank issue once and for all.

Take as much time as you need when you’ve done this for yourself, that’s when that arm will lower down. And I did that and we got this really cool and we got it on video too. So you know, now it’s internet rich. The person’s arm just ratcheted down at such a pace. It was almost too slow. But it’s like, this is just right.

And the whole way I’m sitting next to him going, That’s right, that’s right. And Sean goes, That’s really cool. I go, I learned that from you. And he goes, I’ve never seen it done that way before. And I go, Ladies and gentlemen, a Jason Lynnette original . So we catch these moments where, you know, as we go back and even revisit things, that first time I got to hang out with Roy Hunter, someone who I mentioned it to, this was before I hosted him back in Virginia.

Um, someone goes, How is he gonna do two whole days on just parts therapy? I’m like, it’s two days nerding out inside of one technique I am in. Yeah. And like did this year, he’s doing something on spiritual hypnosis. I the art, spiritual hypnosis. Yeah. Yeah. And, and his class is actually, his class is incredibly full.

I was just looking at the numbers the other day and like Roy’s class, the artist spiritual hypnosis is gonna be like full this year. It’s gonna be, it is gonna be like exciting. I’m really excited for, we’ll get extra speakers and let his sound overpower David Snyder. Yeah. Good luck. Exactly. . Yeah, I think I can say that.

Cause think he’s still like two miles we Who wins? Oh, was that, Yeah. I said that’s an arms race that where we know the winner. Although when Sean, Michael Landers and I taught a class together, it was like in March, a bunch of years ago at the Orleans in Vegas where Hypno thoughts is, and next door we had like some 50 year college reunion where they kept singing the college fight song over and over.

And Sean’s wife, Stephanie were like, Let’s send her first, she’s nicer. . Hey, could you all keep it down? We’re teaching a class that Then Sean goes over, then Dale, the video guy, and then finally I’m the last one who goes over there. No, there the smallest of all of us. I don’t know why I was the most threatening.

And of course, whose class was at graduating? Roy Hunter. Was he in the room? It was his college graduation reunion. Oh, that’s fantastic. Yeah, so, uh, small community, which is where I spend my entire time at Hypno Thoughts in Vegas, both during the pre, during the event and post somehow assuming everyone there is there for the same conference, even though we somehow be the same weekend of like either cheerleading or basketball competitions, cheerleading basketball competitions.

Uh, last year it was a child beauty pageant. Yeah. During post-conference that, that didn’t go well. We’ll make that another podcast episode sometime in the future. Yeah. That’s a whole nother conversation. That was, Yeah. It, it’s where, you know, at times up to a thousand people gathering. And something I wanted to hear you chat about here is that there’s something new this year, uh, in addition to the first ever 1980s party at a hypnosis convention outside of the hypnosis conventions that did exist during the 1980s.

Um, yeah, during the eighties there were a lot of eighties parties. We get the first ever with that asterisk, so we’ll leave that. Okay. But talk about the panels. Yeah. So, uh, like I said, we really wanna bring in new voices and so 20% of our presenters ish every year are new presenters. And that was, um, something we decided really early was let’s create opportunities.

And when we were gonna bring in a new presenter, we said, Look, we, if this person’s gonna be a new presenter, as long as they don’t suck terribly, we want to give ’em two years. We want to give them time to like, get their feet under them and let them feel safe and supported so that they get to find their voice.

Because it takes time to find your voice, and it takes time to learn how to present to a group of hypnotists. It’s a skill. And like everything, you do it through the, you know, reps, um, And, uh, Shelly Stockwell and Car, uh, have been wonderful, wonderful supporters of hypno thoughts live and me personally for a long time.

And almost every year they pull me aside and give me their constructive criticisms and encouragement and feedback on what worked and what didn’t and what they think. And they do it with no expectation that I’m gonna implement all their stuff. It’s just, it’s wonderful and sincere. Uh, so they deserve a ton for, for, uh, just of my gratitude for that and probably a lot of other people’s gratitude cuz they make the conference better.

Um, and they came up to me and they said, You’ve got a lot of first time presenters and some of them need more support than you can give ’em this way. And it means that they’re not getting a full enough. Uh, to find their voice and find their audience. And so we talked it through and we came up with this really simple idea of a panel.

So we’ll get, uh, you know, what do we have 15 panels? Something like that. I don’t even remember off the top of my head. It might be more than that. Um, but on each panel there’s three to five presenters and one of them is a known presenter. Somebody who, who’s got experience in that space. And it could be more, it could be like three that have that experience, but it might, but it needs to be at least one.

Um, and then there’s new people on those panels and, and some of them have been doing the work for a long time, but they’re new presenters to our audience. And in doing things this way, a couple things happen. Number one, when you’re looking at the schedule, you see the known name, you say, Okay, Jason’s also teaching on this.

So, you know, worst case scenario, we’re gonna get Jason’s thoughts on this. So it can’t be all bad. I don’t know who these other people are, hypothetically. It. So it means more people will go into that room and that person gets to find their audience. That new presenter gets to speak to more people. Uh, the other thing it does is it gives that new presenter, uh, a safety net.

They’re not working on their own without a net. Now they have Jason, or they have David Snyder, or they have, you know, uh, uh, Melissa Tier or whoever it is that’s a known name, who’s been to a million conferences, who if things start to get off the rails, or if a person asks a weird question, they can step in and make sure everyone’s getting value.

And that means the new people get to watch and learn and work with and get a better relationship with established presenters means the audience is getting, uh, better content. 23 panels. Thank you. I’m guessing that might be Stephanie who’s here. She didn’t click. There’s a weird link on the live stream when we do this that shows who it is, but that.

Is not showing. Is that Stephanie Skiba? It might be. I’m, I’m gonna guess it probably, probably. If, if it’s a fact about hypno thoughts live and it’s right. It’s Stephanie Skiba. If it’s an opinion about hypno thoughts live and it’s big picture and ambiguous, it’s me. There you go, . And, uh, and that’s, and that’s how it goes.

Yes, it’s me. There we go. You got two Stephanie’s on this. If, if, uh, if Stephanie Patterson joins and, uh, just bails out on Sean’s class, then we’ve got all three and, uh, and then Captain America and she is this year teaching at Hypno Thoughts Live once again offering, uh, the official title. We’ve renamed it, uh, Conk Bism that because anyone else could create a thing called Profound Cism, but Con Bism, I mean, Con Bism is gonna fill a room.

It just rolls off the tongue. Yeah. Yeah. That’s, that’s one way of describing what happens. But, uh, no, what I appreciate about this is, you know, I go back to, I was not the first hip, No Thoughts. Live, I believe was like in. . Yep. Yeah. And that was where I was kind of coming out of the stage hypnosis career. So it wasn’t because I was like, I hate those guys.

I’m not going. I just was already booked. Um, it’s like the first time I met Robert Otto, uh, was at an event in Virginia and I’m like, Hey, I would love to come to the I M D H A one day and speak at the expo though classically, in addition to seeing clients, you know, at the time I was stage hypnotist and that used to be, well that’s actually not this weekend, but next weekend as we’re recording this, um, was the biggest weekend of when I would do programs and Bob, Robert reached over, shook my head and goes, That’s amazing to hear.

I hope I never see you at my conference. That’s Bob, because that’s Bob, Bob, which then I started speaking there. He’s part of the reason we moved from Virginia down to Florida. Um, then of course I had a surgery rescheduled to be that week. Now I can’t be there as is now. Three miles down the road from my house.

But, uh, next year, , no. But my first year, my first year was year two, and suddenly, like last minute, it’s Cheryl and Larry, it’s the Elman’s going, Hey, we’re doing a Dave Elman, you know, panel. And I, I’d spoken other places before, we’re like, Here, let me put together my routine. Let me organize my 50 minutes and get my slides.

And suddenly, you know, it was down the row, and I’ll see if I can remember the names of Theresa Zeller. It was Roy Hunter, Seth, Deborah Roth. It was, um, sitting between, uh, Larry and, uh, Sean, Michael Andrews, Michael Elner is there. And being able to share that platform, uh, was, yeah. And like think about, think about that list of names and you’re like, wait.

All of them were. Sharing their thoughts on one topic for an hour or two. Yeah. Like, that’s, that’s crazy. We don’t get that in life. And that when you talk about legacy, like one of the things I’m most proud of with hypno thoughts live is that we’ve created an environment for those conversations to occur.

And like walking, like everyone says, you know, the real learning happens in the halls in between classes, and I think there’s a lot of truth to that. Um, but you look at these pockets where like conversations are happening, Like there’s these cross pollinations and you’re like, Wow, you got Steve g Jones, uh, and Richard Barker and Michael Elner and uh, uh, Stephanie Conk.

Like, you get this group and they’re all chatting and you’re. Wow. Like what are they talking about? You get Therea Personables coming in, or whoever it is, and you’re just watching that conversation. And then you see one of my favorite things, which is the other person who’s respectfully nobody. Like just, they’re just new attendee, don’t know what’s going on, and they’re just standing there just drinking from a fire hose of taking in all these disagree, like wonderfully respectful disagreements and conversations.

And they’re just sitting there getting an amount of content that they don’t know how to handle, and you’re just watching their career be changed just through osmosis. And I love those moments. That was my biggest takeaway from Michael Elner, uh, where he talked about, he goes, I was welcomed into the room.

It was like my first time coming to a conference and suddenly, I’m like, you know, in a room on the 10th floor of this hotel and suddenly here’s all these people and like these are the godfathers of the time. And as he puts it, yeah, they’re all there making fun of Charles Tets. Right? It’s like, they’re like giving him hell, like, you actually believe people have these parts inside of them and like, how dare we say such a thing?

But he goes, That was the friendship that was part of that world of finding out. I I have since, uh, I’ve not claimed your quote, but I’ve modified it slightly. I’ve learned from people who have different ways of re of achieving the common sha shared goal. I, I appreciate your unwillingness to just quote me

No, and it’s where, it’s part of why, just like that’s You just put a dash in my name, huh? Right, exactly. Um, well, here’s what Scott said, but here’s how to say it. No, but I, It’s right there is part of the reason why Richard non guard and I do a number of projects together now. Yeah. And we have learned there’s at times a bit of an Oscar and Felix dynamic there.

You can guess which ones which and how there’s certain topics that we just cannot teach live together. I bet that’s true. Oh yeah. Non garden and I, I think can teach everything live together. I think non garden I are energy. You want one up? Me here, You really wanna, Wow. No. Wow. I . No, but it’s at the end of the way.

We agree. Reached Well, it’s a, it’s a whole other longer story. There’s a technical way to release information on the web and I’m like, just do this one. You get it faster. And he’s like, Use this, this and that. And I’m like, I know, but that’s a lot of pieces to put together. And he’s right. But so am I. So now, like when he and I do the train the trainer, it’s like, so we both made you videos you could watch on your own

So otherwise we go a week and we don’t talk. Well, there’s this piece, like my relationship with you and my relationship with non guard. This is only about me. Yeah. . Yeah. So my first interaction with you was bad. My first interaction with non guard was slightly less bad, but a little bit more confrontational.

Um, and, uh, there’s a couple other hypnotists where that’s the case where my first interaction with them wasn’t good, but as soon as we connected and talked about it, it immediately resolved and turned into two of my closest friendships in the industry. And I think that’s one of the important things to talk about because we all have like our quote unquote way of doing things, or we all have like our models or philosophies or mentors or whatever.

And sometimes just like, like just skills and priorities in work, right? Like, not even about hypnosis, but just about like how we do our jobs and how we show up in the world. And sometimes there’s friction in those and. . And it’s really cool to see how often, like my experience that I just said, were like, You and I got off on the wrong foot.

Yeah. And, and then we fixed it and we’ve talked about that publicly and whatever. It’s not interesting for right now. But then we fixed it and then it was awesome. Non guard, uh, was like, I, I was like, Who is this asshole? And uh, so I called him and I was like, or email him. I’m like, Why Can I do a thing real quick?

Um, Hey Lee, in the edits, make sure the, uh, the writers for the show notes pull that, um, quote that Scott just said as the actual feature quote for the show notes. That’s the feature quote. Just got non guard was a Nevermind. So keep on Scott. That’s the one to use. Yeah. Well, no, I email. I’m like, Why are you being this way?

Don’t, don’t. And uh, and he was like, I don’t know what you’re talking about. Called him. We talked it through and it was his ex-wife was still technically working for him at the time and she was doing stuff on his behalf on the internet that was, uh, intentionally just violating a whole bunch of policies for hypno.

And he had no idea was happening. And, and so then we talked about it. We had this great laugh about it and uh, and we’ve been friends about that ever since. And there’s a ton of people where that’s how things start. And then it turns off, uh, turns out to be fantastic. And so all that to say, go find those opportunities and somebody you dislike, go take their class at hypno Thoughts live.

It’s free. You’re already there. Go actually give them an opportunity and then you’ll understand why they’re doing it that way. Not to change your mind was about say, appreciate them better. Are you now telling me I need to offend more people to get a few more spots in my post conference? Controversy based marketing.

I learned it from Wendy Friesen. Wow, fantastic. Previous guests in the program. Fantastic episodes. Yeah. Wendy, Hey, before we wrap up, I, here’s something you and I have never talked about personally. Or even on this platform, uh, which is I’ve got a whole long slight of mouth loop that basically presents the case.

That, and of course it begins with the dialogue about the book and the movie bucket list, the fact that Okay, um, bucket list did not exist as a term until the book showed up. And it’s this rare occurrence that a movie that didn’t do so well, despite an incredible cast yes. Created this impact upon culture where the impact of the term took off more than the thing itself.

Yes. Which is my whole way of basically explaining why if you choose to believe imposter syndrome exists, you put yourself in a collection of people who are convincing themselves that they can’t, they’re not good enough if you choose to believe that. Instead, it’s a made up term because someone at one point had to put the words together.

And really what it comes around to is this classic arc of unconscious incompetence. Conscious incompetence, conscious competence, and you know, of where, like you said, getting in the reps, that really, it comes back to, I don’t yet have the confidence, cuz I haven’t done this. Um, you, let’s go off in three tangents before I get to my question, by the way.

Um, you were an inspiration to me at one point because I was the one doing so many pre-produced videos. Record, release, record, release. And I watched you just doing live streams and it’s where, that’s been my prominent way of doing stuff in the last couple of years because I can’t stop and edit it. Right.

And even right now, as you and I are speaking, I’ve got my video editor taking a 31 minute live stream from last week and her task is, I’m like, If you can get it down to 12 minutes, I’ll pay a bonus. . So it, it’s this topic of when we hold ourselves back, when we feel like we are not there yet. And that’s a dialogue that over the years, uh, there have been times not frequently where I’ve been like, Hey, here’s this person that you don’t know.

They’re putting in a presentation. I know I don’t, you know, have the say to do this, but just take a look at them. They’re phenomenal. And then even without that, there’s people who are in these, you know, the not yet ready phase. Mm-hmm. . And I’m curious if inside of your story, there’s been some of those moments yourself, of I’m not where I ought to be right now.

I don’t think I have the authority yet to do this. For sure. A lot of times, um, I remember because it’s easy. It’s easy. The, the frame to this is, it’s easy to look now and go, Okay, so at one point your quote, How old are you? I’m the dogie houser of this. Okay. I’m . Yeah. That was, So when I started this, I was 18.

The first time I spoke at a hypnosis conference. I was 19 years old and I have a young face. I’m in my mid forties. And I still look relatively young for that. When I was 19, I looked 11 and uh, I was earning the right to speak by online forums where you just saw my words and they’re like, Oh, this guy knows what he’s doing and he’s doing the work and he’s seeing clients and that’s very cool.

Let’s let him come speak at our conference. Oh my gosh, what, like, where is this? Kid’s parents? And I’ve been at conferences where people asked if I was the child of a presenter. That’s happened to me. Uh, it happened actually the year that Robert Otto bought the I M D H A from Anne Spencer. I was on the board of directors of the I M D H A at the time.

Anne Spencer had put me on the board in her final year and she said, I want you to be one of the bridge people when Robert takes it over. And I knew before other people. Um, and I learned a lot there. It was really great. Um, but. Uh, either Robert or Anne, I don’t even remember which ones. They said, We want you at our family table when we announce this, so you’re gonna be at this table.

I was like, Great. From sitting there and Robert Otto’s kids, uh, who I now know, um, it was Krista and I forget his son’s name. Don’t I actually be Bob? Um, they say to me, they’re like, Oh, who are your parents? And I’m like, Kay and Steve. And they’re like, Oh, are they here? And I was like, Oh no, they’re in California.

I’m, I’m here by my damn self, . And, uh, and so there was a ton of moments. Like I remember, uh, and I, I mean this super nicely. Dick Sushan walked all over me and just like, like looked right through me and did not care at all because I hadn’t earned anybody’s respect yet. I had, You got, that’s, that requires an earning.

And, and he hadn’t given me a chance yet, and it turned out to be great. But like in that moment, I remember him just full on big timing. Me in the room where I was about to present, and he was like, He was like, Look, I’ll do whatever I want. The presenter’s not even here. I was like, No, I’m, I’m the presenter,

And he was like, and he looked at me like, What are you gonna talk about as a kid, uh, about this topic? Cuz I was talking about medical hypnosis and there were so many, so many, so many moments early in my career where I was like, seriously, 19 years old. I was 18, going to the conferences and 19 speaking at them.

And I couldn’t go to the after hours events. Like there would be a thing at a bar and there like, and I was having a soda. And like, there were all these moments where I was like in my room being isolated. And that, that’s really a big part of why we make hypno thoughts live fun. Uh, is, is to create opportunities for the young up and comers who are intimidated.

Oh, in I m dha. five or six years ago. I won’t embarrass her by saying her name because she would be embarrassed if I said her name. But I was sitting with, uh, you and the, uh, Elman’s and Sheila Grainger and somebody else, and we were sitting there having lunch and one of my students comes and sits at the bar over there and I was like, Oh, she’s gonna come over.

You guys are gonna love her. She’s so much fun. And so I go over there and she was like, I can’t, I can’t do it. Like that table is full of all the people I look up to, and I’m just not ready to even be at that table. And I was like, Please come over and join us. And she was on the verge of tears. She’s just like, I don’t feel ready.

To talk to those people. It’s too big a leap. And I said, Just come listen. Like you don’t have to say anything. No one’s gonna like make you uncomfortable. We just want you to feel welcomed. And she said, Can I come over in a little bit? And she had to like build herself up to it. And she did. And it was wonderful.

But yeah, those moments where you see those icons, those luminaries, and so if I can get them to dress up in stupid outfits, um, then maybe, maybe we, we bring them down to an accessible level for all of us and we can realize we’re all having fun. Nice. Nice. And it’s not for the intention of how to become the next speaker, though, You know, inside of anybody who actively sees clients, there’s something that can be shared and Yeah, like doing this podcast, the, the guilty pleasure for me is when I see someone who’s doing something and I then send the invite over getting the feedback of, well, why me?

Well, no, I’m not yet ready for that. I’m like, No, because I saw you talk about this and I wanna have a whole conversation with you about it. And there just will happen to be a couple of like, you know, tens of thousands of people who will listen to it over the next month. Right. Well, I mean that’s, that’s how I got into all the stuff with the I M D H A was Jim Duncan, um, who fantastic human being, uh, said, We want you to be in the I M D H A mentor program.

And I was like, Yes, please. Oh my gosh, I am looking for a mentor. I really would love to talk to someone about medical hypnosis and mentor me in this. And he was like, No, we actually want you to be one of the mentors. And I was like, No, no, no, no, no, no, no. I am not ready for that. I need a mentor. And they said, No, we’ll take care of that too, but only if you agree to be a mentor.

And I said, I wasn’t sure. And he and Michael Elner, um, and Linda Otto, uh, physically grabbed me, put me in a room, and they said, You are going to be one of our mentors, and you’re just, you’re doing this. Um, and, uh, and I didn’t feel ready for it at all and I, I, I had to step into that. Um, and it was because Jim and Michael really, really pushed me on it.

So would you say if we had to like, pull a strategy out of it, perhaps, is it a shift in mindset? Is it the, let me figure this thing out as I go? Is it, you know, well these people clearly believe in me, so let me borrow some of that confidence from them. Like if you can kind of encapsulate what the advice would be, who, someone who is kind of on that edge of, and I see this too, there’s so many people who would come to a conference and just kind of still keep to themselves hide in the room.

Um, and not just because they were underage and couldn’t go to the eighties party or Right. They were six years old in the eighties. Um, what, what advice would you give on that person who’s kind of holding back from like the, the story And I remember that, um, you know, in Daytona that time as to even afraid just to open up the conversation.

You gotta. I think the easiest way to do it for me and, and other people will, will be different about this. I don’t like the fake it till you make it philosophy. Yeah. Um, I just, I understand where there’s merit to it and there’s value to it, and there’s some people who pull it off. I just, it doesn’t resonate with me.

Um, and I’m, I’m happy that other people can do it, but for me, I, it’s, it’s about relationships and, uh, so finding the people that you feel comfortable enough approaching and start talking with them and, and watch how your conversation fits with them and ask them questions and, and just let that, like, that pocket of that comfort zone of who you are comfortable speaking with, get a little bit bigger and a little bit bigger, and then get that opportunity to get on a stage.

Especially, um, with conferences like ours that have a panel where it’s, it’s a smaller step for you. It’s that incremental step where you can get that feedback. Um, I think it’s really important for us to hear each other’s compli. And not just our feedback and criticisms and I, and it’s easy to hear the criticisms.

It’s easy to dwell on the negative, um, especially on the internet. But when you’re early to seek out people that you feel are safe and are, are sincere in their wanting to give back and just start getting advice, I’m a huge fan of asking for advice. One of the, one of the best assets I have in my career is my willingness to just go ask for help and go talk to people and say, How do you do this?

How do you do this? Like when I, when I was building out the clinic, I said, Jason, I know how to build referrals for me and I know how to build a, a very busy private practice, but now I’ve got 12 or 14, whatever number it was at the time. Uh, hypnotherapist and coaches. I had an acupuncturist working for me and I was like, I need your help with the digital systems.

Um, to create funnels and email campaigns because I need that help. Um, and, and you did and it was great, but bring it back to the people who are early and are looking for it. I would say look for the people who will pay it forward to you, because most of the best people in our industry want to do that and get on a panel at hypno.

Thoughts live. Like, just come tell us. Like genuinely come up to me and say, I have this as a goal. I don’t know what I want to do or how I want to do it. One of our presenters this year on a panel, I met her last year. She, it was like one of, one of the first conferences she’s ever even been to. She’s pretty new in her career and she says, I have a goal of being a presenter at conferences.

I want to do this. Um, and so I said, Great, let’s put you on a panel and we’ll help find your voice. And she’s doing that. And I won’t say her name either. Uh, you know, out of respect. I’m a I hundred percent certain she’s here right now, but we still won’t say that. Name. She, she, she absolutely might be probably, um, , but like she and I talked that night, um, at, uh, the pool party that had to go inside cuz of a, a lightning storm.

Um, and then we went in and we talked and the next day I walked up to her and I said her name and I said, Hey, we, we were talking about this last night. I wanna do this. And she’s like, Wait, you were serious about that. You remember me? We were just talking. And I was like, that’s what hypnosis is, is all we’re doing is just talking with intent.

So let’s just keep talking with it, with good intentions and, uh, let’s get you in a position to win. And if you are one of those people who’s looking to take those next steps, just find the easiest next step. But like, don’t get, you don’t have to go crazy. Let’s just find the easiest next step and let’s just move you through the process towards your desired outcomes.

A quick share and then we’ll make sure everybody knows where to go, but we’re gonna surround this episode with links to the conference and all that good stuff. Um, there’s two moments professionally where I got upset because I heard someone else say something that I had said for years and they said it better.

Um, one of them, Anthony Jackline, uh, for years of like compliance precedes suggestibility. You know, you need someone following a set of instructions before you can then lead to suggestions. They need to follow your steps before you can lead to the next one. From there, then came Anthony. Reality is plastic.

Basically just know the difference between instructions and suggestions. I’m like, that’s the same thing I’ve said. You just said it better with a score logo made you sound natural and just the mankin Rock ahead. I. The hair that’s left is vertical and just, I, I don’t, not a hat person. He good. And a hat.

He, he pulls that thing off. I, he really does. For a second. I thought you were telling me that I looked good and a hat, but then you validated that he looks better and a hat He does. Let’s, I mean, come on. We’re all friends here. Two, two friends of mine in a different industry and like the welcome video of one of their online programs that they run.

All they said was, Before we dive in, I want you to just ask yourself what’s different between you and the success stories that you looked at that perhaps inspired you to join this program and what would happen differently if you went into this program thinking to yourself, I’m gonna be the next successful story.

Not, not for the sake of being another testimonial for us. That we’d love that. Of course. Instead, what would have to happen differently on your side to become that not next rockstar student. Who just takes all of this and puts it into motion. And I’m like, you just said in three sentences what? It takes me five minutes to get to a, I’m like, so here’s what my friends say, Which related to what you said, it’s asking quality questions.

It’s not, I’ve heard of you, you’re important. Not that I think people would say that in this community. Uh, it’s instead, you know, first time I met Melissa, it was, Hey, before I came to this event, I read your book because one, this is the weekend after, we’re back from our honeymoon and we already have tickets for Wanda Sykes tonight.

So I’m leaving early today to which she goes, Oh, where, what time is this? Is early tickets available? It’s like she’s trying to come with us. , which knowing now should have bought the ticket extra. Should have bought ticket. Um, did I tell you that? We won’t say who it is, but it’s Karen Gray who, uh, found out at a convention one time that, uh, Melissa needed a ride from like the Boston area to New York, and they volunteered to go, Oh, we can give you a ride.

And it’s like only like halfway through the drive that they realized that Karen lives up in neither of Vermont or New Hampshire. Right. And it’s like not even close. Not even close. It’s the opposite direction. But it’s like, we got to hang out with her for a couple of hours. Yeah, we got the week free, let’s do this.

And then stayed longer. No, but back to, you know, this preparation of asking quality questions where I knew that my time, first time meeting Melissa, this had to have been like 2008 was gonna be shorter because I couldn’t be there the entire time, right? Yet I read the book in advance and I came in with very specific questions that I wanted to learn.

And it wasn’t for the sake of going, Let me show how well we had someone in an online event a while ago that, um, during a break, I sent a private message to go. I don’t know if this is maybe an English as a second language thing. I don’t know if I’m reading this incorrectly, but anytime I teach something, you’re in the chat calling out other references here.

Is this you wanting to share or is this you wanting to showcase your knowledge? Do you mind if I ask you that question? And he goes, I’m now realizing why I was doing it, and I’ll stop and thank you. I needed to hear that. I’m like, Oh, we just got a breakthrough. But it, it’s not the safety. That’s a teachable moment.

Well, yeah, and it’s something that, you know, in some of the programs that I do now, there’s an intention around this, which is I’ll give you as much access as you want. However, back to Ron e Slinger. , what videos have you watched of mine? First, what have you looked at inside of the books I gave you? And he’ll run someone through a series of steps.

So basically at the end of the day, and we’ll link to this in the show notes, I did a whole podcast episode on how to be a good student and Wow. Yeah, and, and it’s all about taking ownership of where we are in our journey. . And you know, there are times, and this is part of the sales strategy I teach now, and it’s not meant to be a sales strategy, but it’s an incredible one, which is don’t have that conversation with someone who’s not yet qualified to make the decision.

Yes. You know what, it sounds like you’re still, I do this, I did this originally with clients. It sounds like you’re still in that very early research phase. And respectfully you’re asking some questions that people would’ve normally figured out by the time we got to this chat. So, um, steal this Scott, Bam fam bam fan book a meeting from a meeting.

Ah, so you know what? I’ve got a video that’s gonna answer a lot of the questions you’re asking and how about I call you like Wednesday around the same time? Just cuz I think we’ll have a much better conversation at that point. Right. And I exit, let them elevate their knowledge on their own than regroup.

Yet it’s not for the sake of, to say it politely, . Um, Oh, you’d appreciate this anecdote. Uh, pen and teller in their master. By the way, do you notice Jason and mys ability to like, like tangent ourselves to like, Oh, thanks for bringing that up myself. That reminds me of another point, like pen and teller do a magic act where they reveal how the classic cups and balls routine works.

I’d see this, so I know it’s, And they do it with clear cups, clear plastic cups. But the whole thing is, and it’s, if you don’t know the routine, it begins with three cups that usually you can’t see through and three balls and you know, like you do, and throughout the magic routine, the balls are magically disappearing and reappearing under the cups.

And at the end of it, they tip the cups back and there’s like a giant lemon under each cup. Yep. And they go, Magicians hate when magic is revealed. So they did a performance of this, and this is now one of their signature bits where they did the entire act with clear plastic cups so you can theoretically see the entire thing.

But it proves the fact that the misdirection is so good you can’t keep up with it. Yeah. So it’s like, let’s use someone you just referenced walking up to Ken gso and in like one sentence asking, Yeah, but how do you get someone to quit smoking? And there’s a reason he does that in four days. Uh, there’s a reason why I have either the best or the worst, um, product in the hypnosis industry, which is just, here’s hypnotic workers, here’s all of my chain stuff because I can’t compartmentalize.

It’s like, here’s the stuff in the toolbox and then here’s the segments where we teach how to individualize to the person. It, it’s an everything offer and everything offers can be confusing And you know, without ego, if I went here’s my anxiety program and launched it, people would buy. Yet I go back to that pen and teller moment as to, well how do you do the cops and balls?

How does that work? And when they showed you it was overload. Yes. And, and couldn’t follow it. So that sort of foot in the door to open up. , I’ll use a business term, but I’ll use it towards what we do in terms of our client sessions, you know, to scale up. That sort of educational level kind of begins with taking that ownership of where we are right now and showing that ability that I think at the end of the day, the phrase is showing that we’re coachable.

Being coachable is, is hugely important. And when you show a person, if you’re one of those new people, if you show that you are coachable, if you show that you’re sincere and your desire to learn and like integrate and execute and not just like get into some like, well I study with this person and I know this, or check out how awesome I am, or, Oh, I already knew that we don’t want that.

But if you can show that you are coachable, just about every hypnotist got into this because they want to help people and make a difference. And if they think they can scale their legacy. Going back and I’ll, I’ll close the loop. Um, like when we’re talking about legacy. If a new hypnotist, relatively new hypnotist comes up to me and says, Hey, I’ve seen stuff about you, or whatever, I want to ask you these questions.

That’s a huge opportunity for me, for my legacy, for my ability to help them help more people. And I can say the best use of my time in this next 20 minutes is giving that person everything I can so that they can help more human beings. And then I’m gonna sincerely do that. And I don’t think that makes me special.

I, I think that makes me, uh, a pretty good representation of what most of the presenters at Hypno Thoughts Live are. There are some that are gonna say, Well, you gotta sign up for my thing if you care. Or they’re gonna try to, you know, convert you into something. But almost all of them, really, really, almost all of them are going to say, I want to help you.

And they’re gonna, they’re gonna provide value. And if they have stuff that, they have books, they have dvd, they have online classes, Okay. Um, and they’ll let you know about that. But more importantly, they’re going to want to provide value to you right now because they’re made out of the same stuff you are.

They’re made out of the same desires to help. They’re at a different st like chapter in the story. But it’s the same character. It’s the same story. It’s the same. I want to help. And the more we recognize that, the easier it is for us to be coachable. And everyone starts at that point in some point in their journey too.

Yeah. Yeah. Uh, HT live.net, what can they look for? What should they look forward to? And I’ll let you have the last words here on, uh, final invite. HT live.net. We just added, um, our full. Uh, oh man. I just forgot the name of what. We just did a whole catalog. There it is. That’s a hard word. It’s French. Um, if it doesn’t come from the catalog, uh, region, We didn’t pronounce the, uh, UE at the end, but I It’s good.

Yeah, it’s good. Yeah. If, if it doesn’t come from the catalog region of France, it’s just a sparkling list. Um, um, yeah, we just put out the catalog so you can see the bios and the descriptions of all of our talks. Um, we’re, we’re about to do an update on the, uh, schedule because that gets, it’s a little bit of a moving target.

Uh, you can see every pre-conference, every post-conference, there’s a link to by the recording of every single session, from every single hypno. Thoughts live in the past. So you could just go find. We have hours and hours and hours of Michael Elner teaching and you can just go buy it for a couple dollars.

And that’s insanity. We have, uh, you know, all those kinds of things that are all there on that site. Uh, ht live.net is the place to sign up. Oh, and there’s a registration code for the hotel. Uh, you guys should take advantage of our room block. We have run out many times in the past, and our room rates are crazy good.

We really negotiate that down for you guys because we want you to be able to come, even if you’re on a budget.

Jason Linett here once again, and as always, thank you so much for interacting with this program, sharing your feedback online, as well as introducing other people to this program that we’ve now done for going on almost eight years at this point. And I tell you one of these days, it’s gonna catch on.

We’ll, we’ll see how it goes. Uh, so, uh, first of all, head over to work smart hypnosis.com. Forward slash Vegas 2022. That’s where you can check out the IC B C H certification that Richard non guard and I are doing pre-conference at Hypno Thoughts live in Las Vegas, as well as the post-conference content is king.

That’s happening after the event. And yes, you could go over to HT live.net and register for the convention there. But hey, who takes care of you? Because when you complete the registration and confirm your spot for either the pre or the post that I’m doing over on that Vegas 2022 page, when you do it that way, the thank you page, this is your reward for listening all the way to the end.

The thank you page actually gives you a private link to register for the hypno thoughts Live convention at a substantially discounted rate that you cannot find publicly. That just happened. So yes, check out the [email protected] to see what’s happening during the convention. The Friday, Saturday, Sunday, the final weekend in July.

In Las Vegas though actually your first step ought to be Work smart hypnosis.com/vegas 2022. Pick one, pick both. Side note. Um, we weren’t planning on this, uh, but if you’re interested in doing both the I C B C H pre and the content is King Post, uh, pop me an email over to jason work smart hypnosis.com and, uh, let me know and, uh, we’ll make that, uh, a whole lot easier for you.

Wink, are you, Pick it up, what I’m putting down. All right. Thanks for listening, and we’ll see you in Vegas. Thanks for listening to the Work Smart Hypnosis [email protected].